Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

Research 138

Research Strategy Influencer Survey 138

Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting.

Reddit 140

Reddit Research Loyalty Survey 140

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

B2B 138

B2B Research Influencer Marketing 138

Hootsuite

SEPTEMBER 11, 2024

Best time to post on Facebook According to our research, 2-5pm on Tuesdays and 2-6pm on Fridays are the best times for healthcare organizations to post on Facebook. Best time to post on LinkedIn According to our research, 8 am on Tuesdays and Fridays are the best times for healthcare organizations to post on LinkedIn. LinkedIn: 2.2%

Research 89

Research Social Media HootSuite ROI 89

Bill Hartzer

OCTOBER 5, 2023

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Personal connections on social media drive more consumer purchases than influencers.

Research 150

Research Influencer Social Media Sports 150

Hootsuite

SEPTEMBER 18, 2024

Best time to post on Facebook According to our research, 7 am on Thursday is the best time for government agencies and officials to post on Facebook. Our research found that government institutions post on X and Facebook more often than on other social platforms — an average of over 10 times a week. Here’s what our research says.

Research 92

Research Social Media HootSuite Sample 92

Social Media Today

JUNE 20, 2023

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 210

Tools Research Survey Marketing 210

Social Media Today

NOVEMBER 26, 2024

New insights from LinkedIn into the impact of B2B influencers.

B2B 161

B2B Influencer LinkedIn Research 161

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 180

Research 180

Hootsuite

SEPTEMBER 16, 2024

Best time to post on Facebook According to our research, Monday and Thursday evenings (8-10 pm) are the best times for educational institutions to post on Facebook. Best time to post on LinkedIn According to our research, 9 am on Tuesdays, Wednesdays, and Fridays are the best times for educational institutions to post on LinkedIn.

Education 86

Education Research Social Media HootSuite 86

Social Media Today

OCTOBER 29, 2024

LinkedIn's audience is increasingly engaging with Connected TV content.

LinkedIn 147

LinkedIn Research Campaign Engagement 147

Social Media Today

OCTOBER 29, 2024

LinkedIn's audience is increasingly engaging with connected TV content.

LinkedIn 141

LinkedIn Research Campaign Engagement 141

Social Media Today

NOVEMBER 26, 2024

New insights from LinkedIn into the impact of B2B influencers.

B2B 143

B2B Influencer LinkedIn Research 143

Social Media Today

JUNE 12, 2024

New insights into the news consumption behaviors of social platform users.

News 156

News Research Content Platform 156

Social Media Today

JUNE 12, 2024

With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.

News 147

News Research Content 147

Social Media Today

JANUARY 9, 2024

Reddit says that more people are turning to the app for legit, human recommendations and insights.

Reddit 179

Reddit Research Products 179

Social Media Today

JULY 1, 2024

New insights into the effectiveness of Snap for entertainment promotions.

Research 144

Research Campaign 144

Social Media Today

JULY 1, 2024

New insights into the effectiveness of Snap for entertainment promotions.

Research 144

Research Campaign 144

Social Media Today

JANUARY 9, 2024

Reddit says that more people are turning to the app for legit, human recommendations and insights.

Reddit 167

Reddit Research Products 167

Social Media Strategies Summit

SEPTEMBER 14, 2021

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

Brands 290

Brands Meme Research Social Media 290

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 237

Social Media Reddit LinkedIn Research 237

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

B2B 234

B2B Social Media Marketing Influencer 234

Audiense

OCTOBER 21, 2024

We all have that friend, the one who sends you that meme that was funny 3 months ago - or they text you “have you seen this?” and it's a video that went viral last year. They’re never up to date with what's current on social media.

Research 94

Research Meme Marketing Social Media 94

Social Media Strategies Summit

APRIL 22, 2021

It’s hardly surprising usage is so high, given that 95% of teens now have smartphones and 88% have access to home computers, according to Pew Research Center. Or at least, it did in 2016, according to research from Engagement Labs. Those ads are littered with juicy stats, all generated from original research. Image source .

Education 264

Education Examples Social Media Meme 264

Social Media Today

MAY 21, 2024

Some research-backed notes to help guide your posting process.

Platform 206

Platform Report Research Process 206

Social Media Today

JANUARY 31, 2024

The latest data from Pew Research highlights key social media engagement trends among U.S.

Trends 197

Trends Social Media Report Research 197

Jon Loomer

APRIL 18, 2022

The researchers conducted a couple of studies to come to the conclusion that this was happening. In the first study, the researchers created 14 new Facebook user accounts. Researchers controlled the demographics and behavior of each account. The researchers could see these interests within each account’s Ad Preferences.

Study 198

Study Facebook Advertising Research 198

Social Media Strategies Summit

MARCH 16, 2023

According to Pew Research Center , four in ten Americans are on Instagram. Still, research from Socialinsider found that increasing the number of hashtags has little or no effect on engagement. Instead, take the time to research the most relevant hashtags in your niche to ensure your posts get the maximum possible exposure.

Instagram 224

Instagram Hashtag Research FAQ 224

Social Media Today

JULY 22, 2024

Research shows that B2B organizations are not getting the most out of generative AI as yet.

B2B 193

B2B Brands Research Organization 193

Social Media Strategies Summit

NOVEMBER 4, 2021

The best way to do this is to research long-tail and low-search-volume keywords in your industry and identify the terms your competition hasn’t capitalized on yet. Moreover, while businesses rank on the positive side of the competence scale, the research shows that they’re unlikely to be considered ethical by consumers.

Content 223

Content Marketing Compete Case Study 223

Social Media Today

SEPTEMBER 17, 2024

The latest data from Pew Research underlines the role that social plays in news reach.

News 189

News Social Media Research Data 189

Sherrilynne Starkie

DECEMBER 27, 2020

According to YouTube’s blog, “Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent. ” Video Marketing Statistics.

Video 307

Video Content Statistics YouTube 307

Social Media Today

JANUARY 31, 2024

The latest data from Pew Research highlights key social media engagement trends among U.S.

Trends 182

Trends Social Media Report Research 182

Social Media Today

MAY 21, 2024

Some research-backed notes to help guide your posting process.

Platform 178

Platform Report Research Process 178

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. AI Will Create Some Jobs.

System 254

System Software Patterns Skills 254

Social Media Today

JULY 22, 2024

Research shows that B2B organizations are not getting the most out of generative AI as yet.

B2B 173

B2B Brands Research Organization 173

Social Media Strategies Summit

DECEMBER 14, 2023

Semrush’s State of Content Marketing Report for 2023 found that well-conducted audience research ranks highest in terms of factors leading to positive results, followed by SEO, publishing more content, and boosting quality. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy.

Content 224

Content Marketing Loyalty Collaboration 224