Social Media Strategies Summit

FEBRUARY 4, 2025

As well as maintaining its various reports, Candid offers resources and original research publications centered on trends in the non-profit space, and also runs various training initiatives. So it makes sense for the organization to use its social channels for sharing valuable assets that speak to common non-profit pain points.

Campaign 235

Campaign Social Media Instagram Organization 235

Social Media Strategies Summit

NOVEMBER 4, 2024

Consumer research company GWI found that 15% of Gen Z and 14% of Millennials prefer thinking about the past rather than the future , with interest tailing off among older age groups. But this tactic wasn’t born out of pure laziness, with GWI’s research revealing that one in five consumers feel nostalgia for old advertisements.

Social Media 246

Social Media Marketing Fashion Campaign 246

Social Media Today

NOVEMBER 26, 2024

New insights from LinkedIn into the impact of B2B influencers.

B2B 181

B2B Influencer LinkedIn Research 181

Social Media Strategies Summit

NOVEMBER 14, 2024

We have to really do our research. Learning From Posts That Don’t Perform Of course, even when you identify a hot trend before it’s played out, do your research, and discuss it thoroughly with your team, there’s still no guarantee that it’ll do numbers. Do people have positive things to say about it? Are they saying negative things?

Trends 265

Trends Brands Education Instagram 265

Social Media Today

APRIL 10, 2025

New data on what's driving travel purchase decisions ahead of the summer season.

Travel 155

Travel Research Influencer Data 155

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 188

Research 188

Social Media Today

JUNE 12, 2024

With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.

News 176

News Research Content 176

Social Media Strategies Summit

MARCH 12, 2025

Plus, they’re actively using these platforms for product and brand research, as well as shopping. But, while you could wait for them to visit a price or product comparison website ( between 19% and 33% of people do this when researching purchases), there’s a much better way to establish your offer as the best one for their needs.

Products 147

Products Social Media Brands How To 147

Oktopost

OCTOBER 7, 2024

Users come to LinkedIn expecting professional perspectives, well-researched articles, and data-backed posts, making it easier for brands to position themselves as experts in their fields. The strategic nature of LinkedIn communications encourages brands to share thoughtful, well-researched content, leading to higher engagement and trust.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Webbiquity SMM

NOVEMBER 23, 2024

To save you the time of researching (and potentially choosing a dodgy source), you may want to purchase from Plixi. One simple method that can quickly increase the visibility and authority of your post is to buy a thousand likes on Instagram. It also saves you time and effort. It’s a top-rated Instagram service provider.

Instagram 198

Instagram B2B Buy Analytics 198

Sprout Social

MAY 8, 2025

Brands can use social listening for anonymous sentiment mining to elevate their market research. How to use Reddit trends for product research A unique way to use social listening is for product research. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights.

Reddit 128

Reddit Trends Sentiment Analysis 128

Hootsuite

APRIL 9, 2025

Source: Pew Research 5. Source: Pew Research Social media demographic statistics (for smarter targeting) 7. Source: Pew Research 9. Source: Pew Research 10. Source: Pew Research 11. Source: Pew Research 12. Source: Pew Research Key statistics from major social networks Key Facebook statistics 13.

Statistics 110

Statistics Social Media HootSuite Marketing 110

Jon Loomer

MARCH 31, 2025

Advertisers will look at comments or likes on their ad and do some research on where these people are from. If within the same country, you may have checked the box to reach people who researched this location. This approach is flawed for three primary reasons: 1. They may have seen your ad organically.

Travel 174

Travel Advertising Tourism Organization 174

Social Media Strategies Summit

APRIL 29, 2025

And its easy to see why, with Forrester research revealing that: 71% of US consumers say they can relate to authentic brands ( and therefore want to support them ) 70% say authentic brands give them a stronger feeling of confidence But how, exactly, do you create video content that feels authentic to student audiences?

Education 204

Education Video Content Authentication 204

Hootsuite

SEPTEMBER 18, 2024

Best time to post on Facebook According to our research, early morning (5-7 am) on Monday is the best time for financial institutions to post on Facebook — but, in general, engagement stays consistent throughout the week. Here’s what our research says. X (Twitter): 3% LinkedIn: 2.5%

Social Media 116

Social Media Data HootSuite LinkedIn 116

Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Some of this research can be done manually through social platforms, but it can be time-consuming. What is influencer outreach? Find these in their bio.

Influencer 116

Influencer Strategy Template Templates 116

Oktopost

AUGUST 1, 2024

However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them. You can do market research or conduct a user test to understand what customers are voice-searching for. of marketers state generating high-quality leads is their biggest challenge.

B2B 118

B2B Team Social Media Management Analysis 118

Sherrilynne Starkie

APRIL 28, 2025

The business social network’s research shows that companies who mix in thoughtful curated content often outperform those who only post their own material. Engagement skyrocketed because the audience became part of the story. In fact, LinkedIn recommends a healthy balance between original and curated posts. The magic ratio?

Curation 195

Curation Content Guidelines Team 195

Convince & Convert

SEPTEMBER 14, 2024

Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive. For more in-depth insights and strategies on how AI can transform your marketing efforts, download the entire research report and explore additional studies at Ascend2.com.

Trends 140

Trends Data Tips Marketing 140

Webbiquity SMM

JULY 23, 2024

Find keywords that your competitors rank for and try to target them using a robust keyword research tool. By comparing your site with your competitors, you can identify missed opportunities and areas for improvement. This approach allows you to optimize your content to capture traffic that might otherwise go to your competitors.

B2B 234

B2B Strategy Hubspot Marketing 234

Hootsuite

JANUARY 17, 2025

More than half of people in 26 countries surveyed by Pew Research Center use social media channels. Source: Pew Research Center A growing number of those people use social media to access news. the Pew Research Center found that 54% of Americans get news from social media. Start with some thorough research. In the U.S.,

Social Media 103

Social Media HootSuite How To Policies 103

Sprout Social

JULY 30, 2024

Know your audience Before conducting research to find your next influencer partner, learn more about your audience. To conduct scalable, real-time audience research, tap into social listening. Doing that much research manually is inefficient (and probably impossible).

Influencer 126

Influencer Brands Strategy Marketing 126

Social Media Today

JUNE 11, 2025

Meta's undertaking new research to develop machines that can actually think.

Research 138

Research 138

Buffer Social

MARCH 5, 2025

Know your target audience deeply Some resources will start with setting social media goals, which is a great first step, but Instagram creator and consultant, Elise Darma , recommends putting audience research front and center. “Customer research isn't just part of my strategy,” she says.

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

JUNE 3, 2025

For example, if you’re looking to tap the FinTok (financial TikTok) community, conduct some influencer research and dig into related hashtags like #PersonalFinance and #DebtFreeLiving. Use your research here to inform a thoughtful strategy for your brand in this niche.

Social Media 91

Social Media How To Hashtag Authentication 91

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 251

Social Media Reddit LinkedIn Research 251

Sprout Social

JANUARY 29, 2025

Content research AI accelerates the research process by quickly gathering data from multiple sources, analyzing competitor strategies, and identifying audience pain points. Research and brainstorming AI is a powerful ally in research and brainstorming, two critical components of content marketing.

Content 132

Content Marketing How To Patterns 132

Sprout Social

MAY 29, 2025

TikTok’s own research with Dentsu highlights its strong ROI potential, with an impressive short-term ROI of 11.8%. Their internal research also shows that 75% of advertisers achieved their highest ROI on TikTok compared to other social channels. The research also indicates that format matters.

ROI 86

ROI Statistics Social Media UGC 86

Hootsuite

DECEMBER 4, 2024

million views) are fueled by solid audience research. Over a million combined views and an overwhelmingly positive comments section — because Wealthsimple Foundation knew exactly who they were speaking to.Lucky for us, Li took the time to share Wealthsimple Foundation’s audience research secrets. Make the most of your money.

Class 107

Class Survey YouTube Analytics 107

Buffer Social

APRIL 10, 2025

If you're a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. I'm excited to share that we've now incorporated our data and research directly into Buffer, so you can always post at the best time to post.

Posterous 102

Posterous LinkedIn Research Social Media 102

Hootsuite

OCTOBER 22, 2024

Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Research from Gallup suggests that 70% of employee engagement is determined by the manager. It improves staff recruitment , retention , and engagement. Great culture starts at the top.

HootSuite 113

HootSuite Guidelines How To Sentiment 113

Social Media Strategies Summit

FEBRUARY 12, 2025

The impact can be significant: Research published in the Journal of Business & Tourism noted that color can affect approximately 62% 90% of assessments about a product. Read on to answer all those questions and more What Is Color Psychology (and How Does It Affect Social Media Marketing)?

Journal 166

Journal Social Media Instagram Campaign 166

Ignite Social Media

JANUARY 27, 2025

Looking Forward Thank you to Ad Age, to Workforce Research Group, and most importantly, to our incredible team who makes Ignite Social Media the amazing workplace it is today. Want to work for us? Check out our Careers page to see what openings we have. Ready to Elevate Your Social Media Strategy ? Contact us today.

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FeedBurner Badge MySpace Fashion 147

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

comScore 339

comScore Marketing Case Study Review 339

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

B2B 238

B2B Social Media Marketing Influencer 238

Sprout Social

OCTOBER 10, 2024

Some answers may come to you easily, while others might require a bit of research. To determine where your audience is currently spending their time, you should combine consumer research—like the stats mentioned in this article—with your historical performance data. Remember, this isn’t a decision to rush.

Social Media 126

Social Media Brands Reddit B2B 126

Convince & Convert

NOVEMBER 22, 2024

For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. Take Epsilon’s research , which found that 80% of consumers are more likely to make a purchase from a brand that offers personalized experiences.

Marketing 142

Marketing Apple Loyalty Authentication 142