And we focus far more on data and surveys than we do on qualitative market research. I suspect that we’ve largely stopped talking about good qualitative customer research because it is messy, difficult, time-consuming, and sometimes expensive. The marketing of marketing is big business. MORE
Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. MORE
Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general. MORE
The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. MORE
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America. MORE
However, the new tool can also be very effective, when wanting to do some research among your fans. And if there is anyone who has already used this, please let me know how and what you think about Questions as a research tool. Facebook Tips business research Social Media tool MORE
» Social Media Research b2b marketing brand awareness content marketing resources demand metric marketing budget video marketing video marketing challenges video marketing objectives vidyard website hub MORE
This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. The Blogger’s Guide to Keyword Research. MORE
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research. MORE
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. MORE
However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. Research is fun! MORE
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. MORE
First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life. I love poring over the research as it gives us a glimpse into how people are feeling. In the research we found several areas of hopefulness too. MORE
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. MORE
Digital Marketing blogger outreach influencer marketing influencer outreach influencer relationships marketing researchImage via BigStockPhoto.com. At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. MORE
KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition. With KWFinder keyword research is very simple and it starts with entering your query into the search box. MORE
While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1. MORE
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi MORE
In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. MORE
New research from my friends ExactTarget ( I am proud to have them as a client ) puts a mathematical fine point on our collective abhorrence for social promotions. MORE
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). MORE
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] MORE
We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. What did our research find? Research. MORE
Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences. MORE
How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote? MORE
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media. MORE
You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. There is only so much time in a day and if you want to use your work time most effectively, you constantly have to make decisions about how to spend it. MORE
» Content Marketing content marketing emotions Social Media Marketing social media research viral virality visual storytelling When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? MORE
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. I wanted to re-highlight three sources of research that everyone should be using to help you find keywords and phrases to be focusing on. #1 MORE
This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. MORE
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Keyword Research for Content Planning. Keyword research is more art than science. MORE
Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platform MORE
Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new researchBetween demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities. MORE
I worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever again ). Image via BigStockPhoto.com. MORE
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. MORE
This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. MORE
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. MORE
Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside. MORE
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc. MORE
Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets. Measurement & Metrics Strategy Andrew Hutchinson measurement on small budget research social media today social pr US Geological SurveyHappy Sunday! MORE
53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats. MORE
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. MORE
Research Related Topics Aggregage
JANUARY 4, 2017
We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. What did our research find? Research.
Pamorama
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research.
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi
Webbiquity SMM
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society.
The Realtime Report
AUGUST 6, 2012
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.
Webbiquity SMM
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.
Unspoken
MAY 8, 2013
While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1.
Convince & Convert
APRIL 8, 2012
New research from my friends ExactTarget ( I am proud to have them as a client ) puts a mathematical fine point on our collective abhorrence for social promotions.
Convince & Convert
JULY 23, 2014
» Social Media Research b2b marketing brand awareness content marketing resources demand metric marketing budget video marketing video marketing challenges video marketing objectives vidyard website hub
Convince & Convert
MAY 17, 2016
This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars.
Webbiquity SMM
FEBRUARY 7, 2012
53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.
Webbiquity SMM
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America.
Firebelly
FEBRUARY 13, 2014
Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.
Idaconcpts
OCTOBER 18, 2014
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research.
Waxing UnLyrical
MARCH 22, 2011
However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. Research is fun!
SocialFish
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. I suspect that we’ve largely stopped talking about good qualitative customer research because it is messy, difficult, time-consuming, and sometimes expensive. The marketing of marketing is big business.
Convince & Convert
FEBRUARY 9, 2016
I worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever again ). Image via BigStockPhoto.com.
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ).
Harp Interactive
SEPTEMBER 16, 2015
Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platform
Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale.
Mindjumpers
MAY 9, 2011
However, the new tool can also be very effective, when wanting to do some research among your fans. And if there is anyone who has already used this, please let me know how and what you think about Questions as a research tool. Facebook Tips business research Social Media tool
Waxing UnLyrical
APRIL 2, 2017
Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets. Measurement & Metrics Strategy Andrew Hutchinson measurement on small budget research social media today social pr US Geological SurveyHappy Sunday!
The Realtime Report
AUGUST 29, 2012
Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.
Convince & Convert
MARCH 30, 2016
Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new researchBetween demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities.
Viper Chill
JUNE 20, 2011
This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. The Blogger’s Guide to Keyword Research.
www.web-strategist.com
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
Convince & Convert
AUGUST 27, 2013
The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand.
The Realtime Report
JULY 10, 2012
This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world.
Puzzle Marketer
OCTOBER 18, 2016
Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.
Viper Chill
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. I wanted to re-highlight three sources of research that everyone should be using to help you find keywords and phrases to be focusing on. #1
Webbiquity SMM
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.
Waxing UnLyrical
MARCH 28, 2013
First, Accenture conducts global research on careers to gauge people’s feelings and expectations about work and life. I love poring over the research as it gives us a glimpse into how people are feeling. In the research we found several areas of hopefulness too.
Razor Social
DECEMBER 14, 2016
KWFinder is a keyword research tool that will help you identify the best long tail keywords to target – those that hit the sweet spot of high search volume and low competition. With KWFinder keyword research is very simple and it starts with entering your query into the search box.
Laurel Papworth
FEBRUARY 19, 2013
How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote?
Convince & Convert
JULY 29, 2014
» Content Marketing content marketing emotions Social Media Marketing social media research viral virality visual storytelling When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know?
Convince & Convert
APRIL 15, 2012
Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. They remembered the research in general.
Kikolani
NOVEMBER 19, 2015
You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. There is only so much time in a day and if you want to use your work time most effectively, you constantly have to make decisions about how to spend it.
Convince & Convert
JULY 16, 2015
Digital Marketing blogger outreach influencer marketing influencer outreach influencer relationships marketing researchImage via BigStockPhoto.com. At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing.
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