Big Research Smarts for Small Budgets

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets. Measurement & Metrics Strategy Andrew Hutchinson measurement on small budget research social media today social pr US Geological SurveyHappy Sunday!

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research.

Drug Research Barrier Set To Be Removed

The Realtime Report

Drug Research Barrier Set To Be Removed. According to officials, the Obama administration has plans to do away with a big roadblock that has been hindering marijuana research. Good News For Those Who Seek More Research.

Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. What did our research find? Research.

Facebook Ads Research Tool: Test and Learn

Jon Loomer

The post Facebook Ads Research Tool: Test and Learn appeared first on Jon Loomer Digital. Facebook is rolling out a new tool called Test and Learn for Facebook advertisers.

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

ResearchWhat’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes.

4 Unconventional Google Keyword Research Tools

Small Business Mavericks

These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. These 4 unconventional keyword research tools will help you find more and better content ideas for your website, blog, and articles. SEO for Small Business content content ideas content marketing google keyword research

Fast Track Your Market Research – 4 Trendy Tactics

Harp Interactive

Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platform

Announcing Firebelly Labs: Optimization, Research & Digital PR

Firebelly

Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars.

Research-Driven Ideas for Social Data

Mindjumpers

These areas have been somewhat excluded in the past by more traditional information systems research. In the following, I will present three new research initiatives from the conference that in my opinion ought to be credited for their contribution to the field social business intelligence.

Original Research: B2B Content Sweet Spot

Proactive Report

“Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Why is original research so effective? . Why Original Research is Tough. Next you need resources to conduct the research.

Google’s Secret Market Research Tool

Small Business Mavericks

Google has a market research tool that few people know about. It’s a simple tool to use, but you can use it to find global markets for expanding your business and conducting alternative keyword research. Click the country whose market you want to research and you can see your local monthly searches for that market and the average cost per click for AdWords ads. Don’t be held back from expanding for lack of research.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America.

Using Twitter As A Research Tool

Small Business Mavericks

Did you know you can use Twitter for research? You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. Here are a few ways to use Twitter for conducting research: Twitter Search - Twitter has a search feature. If they care about a topic and you ask a question, some of your followers will research it and get back to you.

Google Kills Its Keyword Research Tool

Small Business Mavericks

One of my favorite keyword research tools is dead. I’m talking about Google’s own Google AdWords Keyword Research Tool. That means your keyword research should be more thorough as you can see who has searched for specific keywords on laptops, desktops, mobile phones, and tablets. The Google AdWords External Keyword Research Tool only gave you data for laptops and desktops. Google killed it.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers.

How to Use Social Media for Marketing Research

Unspoken

While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1.

The Impact of Data, Research for PR

Proactive Report

Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it can be in the world of public relations. Research before you start a campaign.

3 Types Of Research You Shouldn’t Ignore

Small Business Mavericks

When it comes to research, you should make sure you are being thorough. Here are three types of research you should conduct to ensure your online marketing is everything you expect it to be. Competitor research – Your competition is not going to wait around for you to get your marketing in order. Market research - Market research is more about what is being said in social media circles by suppliers, competitors, customers, etc.,

Using social media for research: Social Capital 2012

Sherrilynne Starkie

One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. events Featured Ottawa Social Media research socapott

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. Research is fun!

Facebook, 17 Universities Announce Sponsored Academic Research Agreement

SocialTimes Facebook

Regina Dugan , vice president of engineering and head of the social network’s Building 8 group, announced the Sponsored Academic Research Agreement, a multi-university group that will allow the social network to collaborate with individual faculty and labs on joint technology projects within weeks and days. And it’s why we have built partnerships with many of the best research minds in the world. Facebook is turning to 17 universities to help it speed up technology projects.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S.

How To Use Google Trends For Local Keyword Research

Small Business Mavericks

Keyword research is a very important part of your local search marketing process. You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. However, Google does have other tools you can use for local keyword research. So how do you conduct keyword research for your local search terms through Google Trends? SEO for Small Business google google trends keyword research local keyword research small business

New Research Shows How to Engage the Mommy Mind

Convince & Convert

Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new researchBetween demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities.

Research Shows That Targeted Ads Can Be Creepy

Small Business Mavericks

In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. Online and Offline Marketing and Advertising marketing research targeted ads ScienceDaily has an interesting report on a recent study from Ithaca College. Her experience in New York City’s advertising industry raised questions about the conventional wisdom of targeted ads.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society.

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together.

How Often Should You Do Keyword Research?

Small Business Mavericks

Keyword research is one of the most misunderstood parts of the SEO process. You do your keyword research and there’s your list, never to be thought of again. The purpose of keyword research is see what people are searching for within a specific niche. SEO for Small Business keyword research keywords search trends SEOMany new online marketers get the impression that it’s a one-time event.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Keyword Research for Content Planning. Keyword research is more art than science.

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ).

IAB Research Shows Digitally Native Brands Are Driving Growth

Pixlee

In addition to that report, the IAB released a lengthier research report called “The Rise of the 21st Century Brand Economy.” The IAB’s research validates what we at Pixlee have championed since our inception.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends.