article thumbnail

Planning for 2023 - Researching the Competition

Social Media Today

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process

Research 156
article thumbnail

The future of market research is here: Introducing ChatGPT

Audiense

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fast Track Your Market Research – 4 Trendy Tactics

Harp Interactive

Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platform

Research 247
article thumbnail

Planning for 2023 - Researching Promotional Placements and Opportunities

Social Media Today

In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment

Research 134
article thumbnail

Twitter Invites Researchers to Join State-Based Misinformation Consortium

Social Media Today

The expanded program will enable more researches to study Twitter data sets

Research 120
article thumbnail

New Research Explores Potential Demand for Paid Twitter Verification

The Realtime Report

New Research Explores Potential. Veylinx , a behavioral research platform, has released the results of new research into social media users’ willingness to pay for account verification (aka a “blue check mark”). Demand for Paid Twitter Verification.

article thumbnail

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. Quantitative Market Research.

Research 122
article thumbnail

Planning for 2023 - Researching Key Topics and Angles for Your Business

Social Media Today

What are the key topics of interest in your niche? Here’s how to find out

Research 134
article thumbnail

Twitter Shares New Research into the Effectiveness of its Offensive Reply Warnings

Social Media Today

The research shows that adding a level of friction in the process can lead to more consideration in online engagement

Research 144
article thumbnail

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer!

article thumbnail

TikTok Conducts New Research into Harmful Trends and Challenges with a View to Improving Safety Measures

Social Media Today

Based on its research, TikTok will specifically focus on self-harm related trends

Research 146
article thumbnail

The Social Market Research Renaissance

Audiense

This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity.

Research 102
article thumbnail

New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.”

Research 120
article thumbnail

How To Do LinkedIn Competitor Analysis & Research

Keyhole.co

LinkedIn allows you to conduct market research and gain accurate insights. This way, you know exactly what insights you want to retrieve at the end of your research. LinkedIn competitor analysis and research using Keyhole. LinkedIn is a platform with a professional pulse.

article thumbnail

What is social media research? | Audiense

Audiense

Social media research is a method of analysing social media data to gather useful insights. This can involve interpreting engagement metrics, follower data or conducting social listening to understand more about your brand’s performance on social media and what matters to your followers.

article thumbnail

How Social Listening is Transforming Market Research in 2020

Digimind

Real-time consumer insights have grown more imperative for companies conducting market research. Social Listening Consumer Insights Historical search Social Data Market Research

article thumbnail

Snapchat Shares New Research into Evolving Approaches to Education

Social Media Today

Snapchat has shared some new insights into how students feel about education in light of COVID-19

Education 163
article thumbnail

How to Communicate Your Research on Social Media

Socialmedia.biz

Without a doubt, researchers can leverage the high number of social media users to disseminate their research. The use of social media for communication has gained traction over the years. The total number of social media users in the world has crossed the 3.5 billion mark.

Research 113
article thumbnail

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi

Research 115
article thumbnail

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

Social Media Today

The new initiative will provide more data on exactly why TikTok is so popular, and how people are using the app

Research 152
article thumbnail

New Research Shows that 71% of Americans Now Get News Content via Social Platforms

Social Media Today

Pew Research has published its latest study into social media news consumption, which underlines the significant role that social apps now play in distributing critical information

Research 170
article thumbnail

How-to Research for a Approaching Examination

Dave Fleet

You actually need to keep thorough records, and recall that you’re not just required to write a definite composition, there will be others, so be detailed notes that will direct you towards additional composing. There is never a destructive complaint in reference to authorship. Creating need not really be a turmoil anymore understanding how to help it become simpler to create. Writing a superb article isn’t substantially different to creating a school essay.

Research 150
article thumbnail

Facebook Audience Insights: Research an Audience

Jon Loomer

It’s all a matter of experimenting, digging, and researching to come up with new targeting ideas. The post Facebook Audience Insights: Research an Audience appeared first on Jon Loomer Digital. Targeting strategy is an important aspect of finding Facebook advertising success.

Research 139
article thumbnail

Meta Launches New Initiative to Share Data on Coordinated Inauthentic Behavior with More Researchers

Social Media Today

Meta's new project will open up its coordinated inauthentic behavior research to more academic groups, improving detection and enforcement

Research 130
article thumbnail

Instagram's the Platform of Focus for Marketers in 2022, According to New Research

Social Media Today

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results

Research 170
article thumbnail

[PODCAST] As researchers, we need to check our own biases before we go out and do research

Audiense

Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry. Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense.

article thumbnail

Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools

Social Media Today

The acquisition adds another AI-based platform into Reddit's ad targeting process

Reddit 128
article thumbnail

Facebook Launches New Research Project to Assess the Impact of Social Media Engagement on Political Behaviors

Social Media Today

Facebook has announced a new research project that will examine the impact of Facebook and Instagram on key political attitudes and behaviors during the US 2020 election

Project 167
article thumbnail

Announcing Firebelly Labs: Optimization, Research & Digital PR

Firebelly

Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Research 207
article thumbnail

Market Research and Analytics: one single world?

Audiense

This is a guest blog written by Bruno Colin, CTO at Strategir , mentor in Market Research and Data for more than 30 years. Specialist in innovation and process optimization, he has worked at Nielsen, Mediametrie, Worldpanel, TNS y GfK. ESOMAR Council member for 4 years.

article thumbnail

Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

Social Media Today

Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights

Research 163
article thumbnail

Twitter Shares New Research into the Roles that Social Media Engagement Has on Purchase Activity

Social Media Today

The new study looks at how brand building efforts online can have a significant impact on consumer activity

article thumbnail

How to Use Question Research to Boost Your Social Media Engagement

Social Media Today

Integrating question research into your social media marketing process can be one of the most effective ways to boost engagement and performance

Research 168
article thumbnail

Why Keyword Research Is Important

Small Business Mavericks

One of the most important parts of the SEO process is keyword research , yet few small business owners actually conduct a full and complete keyword research exercise before engaging on their first SEO campaign. Keyword research is important for a number of reasons: First, conducting thorough keyword research before you get into your SEO campaign can ensure that you are using the best and most profitable keywords for your campaign.

Research 133
article thumbnail

Using social media for research: Social Capital 2012

Sherrilynne Starkie

One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. martinwaxman : In soc media research, start wth a methodology that includes search tems, time frame and what you are looking for. events Featured Ottawa Social Media research socapott

article thumbnail

Internal Research from Facebook Shows that Re-Shares Can Significantly Amplify Misinformation

Social Media Today

Should Facebook consider removing the 'Share' button entirely

Research 170
article thumbnail

Facebook Provides Audience Research Tips in Latest 'Social Skills' Video

Social Media Today

Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy

Skills 124
article thumbnail

TikTok Shares New Research into How Users Respond to Ads on the Platform

Social Media Today

The data shows how TikTok users respond to ads in the app, and highlight key notes on mental response and recall

Research 169
article thumbnail

LinkedIn Shares New Research into Effective, and Ineffective, Thought Leadership Approaches

Social Media Today

The new LinkedIn/Edelman B2B Thought Leadership report highlights some key areas of focus for content marketers

Research 167
article thumbnail

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently.

Research 125
article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The post How B2B Tech Marketing on Twitter is Changing (Research) appeared first on B2B Marketing Blog | Webbiquity. Marketing Research Social Media Marketing Twitter #NewTwitter B2B SaaS b2b technology marketing Back.ly Twitter and LinkedIn remain the top two social networks for B2B marketers.

B2B 127
article thumbnail

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

Social Media Today

Snap says that, already, AR campaigns are seeing significant audience response

Research 166
article thumbnail

Facebook Shares New Research into How SMBs are Adjusting their Digital Strategies Due to the Pandemic

Social Media Today

Facebook has published a new report, in partnership with Deloitte, which looks at how SMBs are adjusting their digital strategies in response to the pandemic

Research 170