The Realtime Report
MARCH 16, 2020
New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.”
Social Media Today
JANUARY 10, 2023
In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment
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Webbiquity SMM
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Become a Brand Influencer on TikTok, Instagram, or YouTube. Guest post by Ron Stefanski.
Pam Moore
APRIL 24, 2017
One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content! The same study also found that 86% of marketers use influencer marketing as part of their content strategy. Influencer Marketing in a Nutshell (episode 96).
Pam Moore
NOVEMBER 29, 2017
Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.
Social Media Today
MAY 21, 2019
With influencer marketing on the rise, this new report looks at what different types of influencers are actually charging for brand partnership arrangements
Social Media Strategies Summit
JULY 22, 2022
Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Why It’s Important to Find Influencers That Complement Your Brand. Influencer Marketing
The Realtime Report
NOVEMBER 19, 2021
3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 As the influencer marketing industry continues to prosper, brands will need to adapt with it.
Pam Moore
MAY 15, 2019
Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. Why trust matters with influencers.
Social Media Today
MARCH 10, 2021
Snapchat has published a new report which looks at the rising influence of Gen Z, and the technology trends that will shape the future
Convince & Convert
JULY 16, 2015
At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. This tells us that bloggers are being vetted and worked with across all of their social channels in influencer marketing, not just their blog. Digital Marketing blogger outreach influencer marketing influencer outreach influencer relationships marketing researchImage via BigStockPhoto.com.
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. According to the report, the top 20 brands mentioned in a sample of more than 900,000 Instagram posts created $659,882,860 of ‘earned media value’ More than 11,000 influencers were paid for their posts. So where’s the influence?
Later
APRIL 7, 2021
Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions.
Convince & Convert
MARCH 30, 2016
Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new researchBetween demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities. One of those responsibilities includes purchasing goods for their families. With the annual U.S. mom buying power estimated to be $2.1
Social Media Strategies Summit
JANUARY 21, 2021
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub.
Later
APRIL 5, 2020
Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry.
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit.
Later
MARCH 31, 2020
Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Instagram Influencers: How to Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ?????????
Social Media Today
FEBRUARY 24, 2021
Facebook has worked with researchers from The Governance Lab at NYU to provide new insights into the importance of online communities
Webbiquity SMM
DECEMBER 6, 2022
You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. How Much Budget is Allocated to Influencer Marketing.
Adam Cohen
JULY 12, 2010
Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply. How is our market share today vs. a year ago, and how will a new program help influence that?
agora pulse
APRIL 4, 2017
Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. TapInfluence found that influencer marketing can increase sales ROI 11 times!! In this post, we’ll take a look at some of the most common influencer marketing mistakes and show you how to avoid them! Not doing your research on the influencer.
Akamai Marketing
JUNE 15, 2011
Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing TwitterI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.
Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K
agora pulse
JANUARY 22, 2020
Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? How to Find Micro-Influencers.
Waxing UnLyrical
APRIL 27, 2016
As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Scientific research is conclusive concerning the intricate connection between mind and body. We know that the best public relations and marketing programs include employees as core influencers, a group necessary for ensuring a cohesive message inside and outside the organization.
Ignite Social Media
SEPTEMBER 28, 2018
The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Social Networks are Among the Top 4 Product Research Channels. According to US consumers, social networks are nearly tied with product/brand sites when it comes to researching products they are looking to purchase. With U.S. users utilizing an average of seven U.S.
Ignite Social Media
SEPTEMBER 7, 2016
Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence. In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy. Influencers Understand the Audience You Want to Target. “So
Social Media Today
JUNE 9, 2021
Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. This last point is a major key, as the perceived authenticity of other humans contributes not only to the rise of influencer marketing, but also its cousin – employee advocacy programs. Influencer Marketing Isn’t New.
Ignite Social Media
SEPTEMBER 22, 2017
It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next. Below are a few great tech influencers to turn to when you’re looking for latest and greatest in technology. Another YouTube influencer who reviews the latest products is a great place to get Marques first impression. These were just a sampling of the great tech influencers out there, did we miss any you follow?
Audiense
JANUARY 30, 2019
In the 30 market research predictions some professionals have done for 2019 (in a large article published in the GreenBook blog ), innovation is a common denominator. Influencer Marketing
Convince & Convert
AUGUST 27, 2013
How do you see people influencing Facebook engagement for your brand images? The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs Marketers often spend hours selecting and producing visual content to post on Facebook brand pages.
Your Escape From 9 to 5
NOVEMBER 2, 2022
Are the top TikTok Influencers in the Philippines what you’re searching for? I can help you identify the ideal influencer for your company or simply spice up your feed. You won’t have to perform the research because I’ve.
Likeable
MAY 25, 2021
If you’ve spent some time on social media, you are probably familiar with the term “social media influencer”: a popular persona online who has the ability to sway public opinion on any specific topic. . Younger generations are more likely to listen to influencers about what to buy.
Later
MARCH 31, 2020
Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Become an Instagram Influencer & Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ?????????
Twenty4 Social
SEPTEMBER 3, 2020
Conduct Research. Just like with any online business, you have to research to determine if the niche you’ve chosen is going to be profitable. 2 Tips for Creating Sharable Content for Influencers – SEO Strategies.
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods.
Later
DECEMBER 8, 2019
Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent .
Buffer Social
JANUARY 10, 2019
BuzzSumo has access to some of the world’s most robust Facebook data, which powers lots of incredible research studies like this one where we analyzed content from 20,000 influential Facebook Business Pages. We didn’t sit in a conference room and say, ‘Oh, let’s do some market research.’ Research, ideate, create, learn, and repeat. Facebook Research Social Media Marketing Facebook TipsFacebook marketing in 2019 isn’t dead. On the contrary, it’s far from it.
Sprout Social
JULY 15, 2022
YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. Why use YouTube influencer marketing? 6 types of YouTube influencer marketing campaigns with examples.
Sprout Social
JANUARY 20, 2021
This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms.
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