Trending Sources

71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. Nearly one-third (29%) of airlines will enable sales via social media in the next 12 months.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th.

How Airlines Use Social Media: Lessons for Everyone


In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. And who could forget the string of recent airline-industry PR debacles that had the companies scrambling to redeem themselves? Airline social-media marketing survey results.

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Below, we have analyzed the hashtags used by the world’s top airlines to see how they resonate with Instagram users. However, Emirates Airline has a much higher per-post engagement for its hashtag #EmiratesAirline (288 engagements/post, as compared with 170 for Qatar Airways). Emirates Airline. Emirates Airline uses two hashtags – #HelloTomorrow and #EmiratesAirline.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. KLM has the largest Facebook following of any airline (over 5.1 Will this initiative be successful for the airline? Social Media Campaigns airline industry airlines Facebook KLM Twitter Why did KLM decide to take this route?

How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule. Tweetable Moments If you are afraid to fail, then don’t start on social. And KLM’s huge social media customer service team is different than the phone team.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

One example I often like to use is #Tweetameet through Qatar Airlines. After finding that most of their bookings came from online channels and their consumers across the board showed a high level of social media activity, Qatar Airlines started exploring how they could be more socially active themselves and connect with consumers online. And afterall…#PetroPOWER!!!!!

Content Marketing with Your Reputation in Mind

Spin Sucks

Communication Content customer stories delivering happiness employee stories felix baumgartner Gaylord Opryland Marketwired nordstrom Red Bull richard branson Sainsbury’s sex Southwest Airlines the fall from grace the overnight success the redemption Trader Joe’s tragedy virgin ZapposIt's not enough to have great content marketing and have it shared far and wide. Comments I do too.

It Pays to Provide Customer Service via Twitter (Report)

SocialTimes Twitter

Quick responses are key: When airlines responded to customers’ tweets in less than six minutes, those customers were willing to pay nearly $20 more to fly with that airline on future trips. Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science.

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US. Social Media Campaigns #planepitch airline in-flight social network social network Twitter Content Virgin America

Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. Does your preferred airline respond quickly on Twitter?

The Most Engaging Industries on Facebook and What to Learn from Them


The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%. Tweet As consumers in social media, we rarely go look for information on company websites. Claro.

How Turkish Airlines United International Fans [Infographic]

Convince & Convert

One of the companies doing that at the moment is Turkish Airlines. Click to read more » social media case studies fans united manchester united social media case study social media infographic social media measurement social media strategy turkish airlinesThese days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Content Marketing Social Media Marketing Social PR Apple blogger outreach how to pitch bloggers influencer marketing Mashable social PR Southwest Airlines TechCrunch TOMS Shoes worst practices Zappos

Use of Social Media to Inspiration for All Businesses


Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses.

Social Business Is About Actions Not Words

Convince & Convert

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? social business corporate culture social media Social Media Marketing southwest airlinesA cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. Abraham returned to his seat.


Myrland Marketing

Branding Uncategorized Brand Communication Marketing Marketing Planning Social Media Southwest Airlines Starbucks Strategic Planning Strategydiscuss branding in the age of Social Media, one must first understand what branding is: Let’s start with a brand. What is it? A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you. It tells people who [.].

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. ” This campaign is timed to focus around families traveling during this summer’s school holidays.

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes. The media picks up on it, the issue goes viral, and the airlines apologizes.

The New Business Traveler

Twist Image

If you have a smartphone, make sure to download the app for the airlines you fly with. Most of these airline apps allow you to not only be notified of flight delays and airline schedules, but they also allow you to check-in and receive your digital boarding pass. Being checked-in also means that you do not have to deal with lines at the airline counter (another massive frustration for travelers). airline app. Tags: airline. The thing is, that technology can now enhance the business travel experience. Never check baggage. " It's not true. Meet-up.

Living On Planes

Twist Image

It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. In short: you create the air and buffers to make airline travel as stress-free as possible. What are your tricks to making airline travel tolerable? airline. Do you live on a plane? It's a question I get asked almost as much as, "how do you blog so often?" " I do not live on a plane. I don't feel like I blog all that often.

Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

This happened to me a few months ago when a Southwest Airlines flight attendant made a young boy’s day by taping his crayon drawings to the front of the plane , and congratulating him publicly. social media case studies blue rooster southwest airlines talk triggers word of mouthWe don’t tweet meh. We don’t upload blah to Facebook. There are two options.

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Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. How comfortable would you be knowing that people can (and are) hoping off of connecting flights without notifying the airlines? airline. This is an interesting one, isn''t it? Doubtful. airbnb.

How To Suck As A Brand (With Grace)

Twist Image

How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. No, I''m not doing a complimentary upgrade of all airlines to business class, but I also see how the airlines are often (wrongly) accused, just because of things like bad weather, stupid government regulations and consumers who simply don''t understand that taking a plane is not the same thing as dumping your luggage into the trunk of your car and driving off. Tags: airline. It''s true. You would be wrong.

Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants

Spin Sucks

Social Media Top 5 29/31 bicycle rap dancing seal gin and topics jimmy fallon kid apologizes mc spandex michael jackson monkey stethoscope Southwest Airlines tight pants will ferrell women on loveEvery time I see this posted on another person’s Facebook page, I squeal. I mean, look at him! Cutest. Thing. It makes me want one! I wonder if he and Jack Bauer would get along? Alright.

How Visuals are Telling the NAIAS Story

Convince & Convert

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will other airliners make moves if more people start opting for United? Politics: State of the Union. Health: JP Morgan Healthcare Conference. Highlights? Innovation is the Top #JPM16 Issue. Mercedes!

How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. social crm Social Media Staffing and Operations airlines McDonalds social media customer service social media metrics social media operations the now revolution photo from It’s time to recalibrate your expectations about customer complaints.

Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants

Spin Sucks

Uncategorized 29/31 bicycle rap dancing seal gin and topics jimmy fallon kid apologizes mc spandex michael jackson monkey stethoscope Southwest Airlines tight pants will ferrell women on loveEvery time I see this posted on another person’s Facebook page, I squeal. I mean, look at him! Cutest. Thing. It makes me want one! I wonder if he and Jack Bauer would get along? It would be grand!

The Best Piece Of Business Travel Advice

Twist Image

People love to blame the airlines for everything, but there are so many moving parts in getting a plane off of the ground and safely to its destination. There is the airport authority, security, customs, airlines, weather, baggage handlers and much more. airline airportsecurity aviation boardingpass businessbook businesstravel businesstraveladvice carryonluggage eaglecreek globalentry iphone kindle kobo magazine newsstand nexus readingapp superelite travel traveladvice tsa Tags: airline. Have you put in your miles? I have. A small price to pay. So, what''s the trick?

Social Media Marketers: Time to Get Personal


Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Community Management Marketing & Communication Social Network American Airlines Brand Ambassadors brand identity brand loyalty Crisis management Facebook Nicki Minaj Persona Social Media Virgin Mobil

Help Us Promote Community Manager Appreciation Day January 23


A Community Manager of the Year award, with a HUGE prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines, and a $500 travel stipend. Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know? photo credit ).

Selfie Shootout

Jeff Esposito

One company to tie into the craze was Turkish Airlines with this great video: social media Viral Video Kobe Turkish Airlines Messi Selfie Love it or hate it, 2013 was the year of the selfie. Everyone did one at some point or time in the year, some folks should have shown some restraint, but alas is the selfie.

Is Tech Moving Faster Than Regulation Can React?

Convince & Convert

I was on my laptop using the wifi on Southwest Airlines. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video Get all JayToday episodes at [link]. We’ve got all kinds of new technology, but can regulations keep up with it? watch video, taken from the main stage). So I was doing that in the air. Is Tech Moving Too Fast?

How to Measure Social Media -Southwest Airlines

Proactive Report

A case study about their 72 hour fare sale. The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity. This sale was so successful that the traffic shut down the site.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. people on Earth). million in 2012 to 369.2

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Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media. This is a guest post by Manroop Takhar. million. Summary.

5 Super Cool Facebook Messenger for Business Examples

agora pulse

KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. Communication is evolving into quick, short interactions. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business. Fandango. Image Source.

Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Convince & Convert

March was an exciting month for the Social Pros Podcast , with guests from WestJet , crowd-pleasing Canadian airline ; PwC Consulting , the world’s second largest professional services firm ; and , marketing resource for realtors across the country; and content marketing giant Copyblogger. . Read the whole entry. » » Social Pros Podcast

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

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