Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year.

71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. Over two-thirds – 71% – of respondents believe the future of airlines payments lies in mobile. 18% of airlines will accept e-wallets on board by 2016.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. Social Media Campaigns airlines Kobe Bryant Lionel Messi online video online video ad travel ad travel industry Turkish Airlines viral video Youtube

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. When social becomes the conduit for airline passengers who feel they have been wronged, social media becomes the vessel to take that message to the masses. The airlines tries to make it right and apologizes.

Discussions About Airlines Continue To Dominate Social Media

Forbes Social Media

The carriers have learned that they need to respond before things go viral. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

LinkedIn Learning Courses are Now Available In-Flight on Various Airline Providers

Social Media Today

LinkedIn has formed a new partnership with various airlines to make LinkedIn Learning courses available in-flight

Social Media Asks Who Is That Maskless Man On American Airlines? Answer John Kerry

Forbes Social Media

On Wednesday evening a photo of President Biden's "climate czar" John Kerry circulated on social media after he was reportedly spotted going "maskless" on an American Airlines flight to Washington, D.C.

Southwest Airlines Woes Linked To Covid-19 Vaccines On Social Media

Forbes Social Media

The world's largest low-cost carrier essentially canceled every 10 departures it had scheduled on Sunday, and the disruption continued into the Monday federal holiday – with some 337 flights canceled this morning.

Airline Passenger Arrested After Complaining About Vomit On Seat. What Are Your Rights?

Forbes Social Media

An incident on a Frontier Airlines flight highlights the issues What rights do you have on an airplane?

United Airlines PR Disaster: What you Can Learn from Their #FAIL


When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi. Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms.

United Airlines Invites Rewards Members To Crowdfund Miles For Nonprofits

Forbes Social Media

One of the world’s largest airlines has launched a new program designed to help nonprofits get their missions off the ground – literally

Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. Customer Service Uncategorized Phones Social Media United United AirlinesThere is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right?

An Airline that Genuinely Delights Passengers using Social Media

Convince & Convert

Greg Hounslow, WestJet @greghounslow. Greg Hounslow , Emerging Media Advisor at WestJet , joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there). Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we.

How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule. Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. Every airline does it. We are the airlines, and we are in charge.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. KLM has the largest Facebook following of any airline (over 5.1 The airline has long been at the forefront of social media integration, including displaying their social media customer service response time on Twitter , and launching a ‘social seating’ service called Meet & Seat.

How Turkish Airlines United International Fans [Infographic]

Convince & Convert

One of the companies doing that at the moment is Turkish Airlines. Click to read more » social media case studies fans united manchester united social media case study social media infographic social media measurement social media strategy turkish airlinesThese days, with so many new media platforms, companies can end up having a hard time staying on brand across channels.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. Every airline does it. We are the airlines, and we are in charge.

How to Measure Social Media -Southwest Airlines

Proactive Report

A case study about their 72 hour fare sale. The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity. This sale was so successful that the traffic shut down the southwest.com site. Southwest ranked on Google Trends and a trending search term. $25

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Guest post by Shane Barker.

Brands 145

Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays by Roxanne Darling on July 1, 2008 Everyone knows the airlines are hurting.

Use of Social Media to Inspiration for All Businesses


Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US. Social Media Campaigns #planepitch airline in-flight social network social network Twitter Content Virgin America

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Social Media Marketing Twitter BizBash event marketing Motley Fool Oreos twitter lists Twitter marketing United AirlinesThough it’s still one of the top three social networks for B2B marketers, Twitter is struggling.

Team 133

United Breaks Guitars: Case Study in Old Media Failure


A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&# The airline also tweeted that the video “is excellent and that is why we would like to use it for training purposes so everyone receives better service from us.&#

Social Business Is About Actions Not Words

Convince & Convert

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? social business corporate culture social media Social Media Marketing southwest airlinesA cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world.

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. This week, the airport announced plans to feature the best new children’s stories on its channel, giving budding children’s authors the chance to reach a potential audience of tens of thousands of people.

The Most Engaging Industries on Facebook and What to Learn from Them


The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%. Tweet As consumers in social media, we rarely go look for information on company websites.

Book Review: The Social Employee

Webbiquity SMM

” Book Reviews Social Media Marketing Acxiom Adobe and Cisco on Building a Social Culture AT&T Blue Focus Marketing book review brand engagement brank image Cheryl Burgess Cisco Dell how to develop social media guidelines IBM Maria Poveromo Maribel Sierra Mark Burgess Mobius Strip performance management systems Radian6 SMLCC Social Media Listening Command Center social media policies Southwest Airlines The Social Employee: Success Lessons from IBM Tom Peters

Review 167

How Visuals are Telling the NAIAS Story

Convince & Convert

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Negative sentiment is significantly lower than both positive and neutral remarks around United: While this is just looking at the first few weeks of January, it demonstrates that people are most likely content with the service provided by the airliner. Politics: State of the Union.

How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. social crm Social Media Staffing and Operations airlines McDonalds social media customer service social media metrics social media operations the now revolution photo from Bigstock.com. It’s time to recalibrate your expectations about customer complaints.

Is Tech Moving Faster Than Regulation Can React?

Convince & Convert

I was on my laptop using the wifi on Southwest Airlines. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video Get all JayToday episodes at [link]. We’ve got all kinds of new technology, but can regulations keep up with it? On my way out to Las Vegas to host IBM Interconnect – a 21,000-attendee event for mobile, dev, cloud devotees – I had an interesting experience that I wanted to share with you.

iPad 80

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Content Marketing Social Media Marketing Social PR Apple blogger outreach how to pitch bloggers influencer marketing Mashable social PR Southwest Airlines TechCrunch TOMS Shoes worst practices ZapposInfluencer marketing has become a key component of PR and web presence optimization.

Social Media Marketers: Time to Get Personal


Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Community Management Marketing & Communication Social Network American Airlines Brand Ambassadors brand identity brand loyalty Crisis management Facebook Nicki Minaj Persona Social Media Virgin MobileTweet.

How To Suck As A Brand (With Grace)

Twist Image

How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. With that, the Irish airline, Ryanair , has a dubious reputation. It once charged a family €300 ($393) to print out five online boarding passes, after they had been unable to do so at their hotel (for good measure, Michael O''Leary , the airline''s boss, publicly described them as ''stupid'' when they complained).

Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

This happened to me a few months ago when a Southwest Airlines flight attendant made a young boy’s day by taping his crayon drawings to the front of the plane , and congratulating him publicly. social media case studies blue rooster southwest airlines talk triggers word of mouthThe single most important element of your social media program is making your company worthy of discussion. We don’t tweet meh. We don’t upload blah to Facebook.

Types 104

Don’t Annoy Customers With Stupid Surveys!

David Meerman Scott

In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS. What’s the deal with so many companies sending surveys after you interact with them?

Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. airline. This is an interesting one, isn''t it?

The Best Piece Of Business Travel Advice

Twist Image

People love to blame the airlines for everything, but there are so many moving parts in getting a plane off of the ground and safely to its destination. There is the airport authority, security, customs, airlines, weather, baggage handlers and much more. airline airportsecurity aviation boardingpass businessbook businesstravel businesstraveladvice carryonluggage eaglecreek globalentry iphone kindle kobo magazine newsstand nexus readingapp superelite travel traveladvice tsa

Kobe vs. Messi = video gold

Jeff Esposito

Nicely done commercial showing what is really important… Marketing sports Viral Video YouTube Kobe Bryant Lionel Messi Turkish airlines

Video 34