71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th.

Trending Sources

How Airlines Use Social Media: Lessons for Everyone

Pamorama

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. Airline social-media marketing survey results.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment.

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Below, we have analyzed the hashtags used by the world’s top airlines to see how they resonate with Instagram users. However, Emirates Airline has a much higher per-post engagement for its hashtag #EmiratesAirline (288 engagements/post, as compared with 170 for Qatar Airways).

An Airline that Genuinely Delights Passengers using Social Media

Convince & Convert

Greg Hounslow, WestJet @greghounslow.

How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule.

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US.

It Pays to Provide Customer Service via Twitter (Report)

SocialTimes Twitter

Quick responses are key: When airlines responded to customers’ tweets in less than six minutes, those customers were willing to pay nearly $20 more to fly with that airline on future trips.

Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered.

How Turkish Airlines United International Fans [Infographic]

Convince & Convert

One of the companies doing that at the moment is Turkish Airlines. Click to read more » social media case studies fans united manchester united social media case study social media infographic social media measurement social media strategy turkish airlinesThese days, with so many new media platforms, companies can end up having a hard time staying on brand across channels.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%.

Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. More facts: - Southwest Airlines is a strong brand. -

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Influencer marketing has become a key component of PR and web presence optimization.

Social Business Is About Actions Not Words

Convince & Convert

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? social business corporate culture social media Social Media Marketing southwest airlinesA cried a little on a plane last week.

BRANDING IN THE AGE OF SOCIAL MEDIA

Myrland Marketing

Branding Uncategorized Brand Communication Marketing Marketing Planning Social Media Southwest Airlines Starbucks Strategic Planning Strategydiscuss branding in the age of Social Media, one must first understand what branding is: Let’s start with a brand. What is it? A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you. It tells people who [.].

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents.

The New Business Traveler

Twist Image

If you have a smartphone, make sure to download the app for the airlines you fly with. Most of these airline apps allow you to not only be notified of flight delays and airline schedules, but they also allow you to check-in and receive your digital boarding pass. Being checked-in also means that you do not have to deal with lines at the airline counter (another massive frustration for travelers). airline app. Tags: airline.

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization.

Living On Planes

Twist Image

It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. In short: you create the air and buffers to make airline travel as stress-free as possible. What are your tricks to making airline travel tolerable? airline. Do you live on a plane?

How To Suck As A Brand (With Grace)

Twist Image

How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. With that, the Irish airline, Ryanair , has a dubious reputation. It once charged a family €300 ($393) to print out five online boarding passes, after they had been unable to do so at their hotel (for good measure, Michael O''Leary , the airline''s boss, publicly described them as ''stupid'' when they complained).

Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. airline. This is an interesting one, isn''t it?

Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

This happened to me a few months ago when a Southwest Airlines flight attendant made a young boy’s day by taping his crayon drawings to the front of the plane , and congratulating him publicly. social media case studies blue rooster southwest airlines talk triggers word of mouth

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. social crm Social Media Staffing and Operations airlines McDonalds social media customer service social media metrics social media operations the now revolution

How Visuals are Telling the NAIAS Story

Convince & Convert

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will other airliners make moves if more people start opting for United?

The Best Piece Of Business Travel Advice

Twist Image

People love to blame the airlines for everything, but there are so many moving parts in getting a plane off of the ground and safely to its destination. There is the airport authority, security, customs, airlines, weather, baggage handlers and much more. airline airportsecurity aviation boardingpass businessbook businesstravel businesstraveladvice carryonluggage eaglecreek globalentry iphone kindle kobo magazine newsstand nexus readingapp superelite travel traveladvice tsa

#SimplySocialAwards: Best Overall Social Content Strategy

Simply Measured

Alaska Airlines. Alaska Airlines ranked highest in airline customer satisfaction among traditional carriers for the ninth consecutive year in the J.D. Power 2008-2016 North America Airline Satisfaction Study. The airline also recently bought Virgin Airlines.

Social Media Marketers: Time to Get Personal

Mindjumpers

Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Tweet.

Help Us Promote Community Manager Appreciation Day January 23

SocialFish

A Community Manager of the Year award, with a HUGE prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines, and a $500 travel stipend. Can you help us promote Community Manager Appreciation Day?

Selfie Shootout

Jeff Esposito

One company to tie into the craze was Turkish Airlines with this great video: social media Viral Video Kobe Turkish Airlines Messi Selfie Love it or hate it, 2013 was the year of the selfie.

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage.

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Is Tech Moving Faster Than Regulation Can React?

Convince & Convert

I was on my laptop using the wifi on Southwest Airlines. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video Get all JayToday episodes at [link].

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. They are the sixth largest airline for social media presence in the world.

How to Measure Social Media -Southwest Airlines

Proactive Report

A case study about their 72 hour fare sale. The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel.

Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Convince & Convert

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.

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Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

Five Steps to Start Innovating

Unspoken

If Jay Walker, the creator of Priceline.com, had not consulted with hotels and airlines as to what would work within their framework, he would have created just another travel site that failed to stand out from the rest.

Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. But now that you know the likes of Midwest Airlines and The Standard could be following you, do you care?

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

According to CNET , social media companies are consistently among the lowest-rated, beating out only airlines, subscription television service, and newspapers. Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI).