The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year.

Airlines 178

Airlines Twitter Report Industry 178

The Realtime Report

MARCH 27, 2014

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. Over two-thirds – 71% – of respondents believe the future of airlines payments lies in mobile. 18% of airlines will accept e-wallets on board by 2016.

Airlines 175

Airlines Mobile Report Wikipedia 175

The Realtime Report

JANUARY 8, 2013

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. Social Media Campaigns airlines Kobe Bryant Lionel Messi online video online video ad travel ad travel industry Turkish Airlines viral video Youtube

Airlines 182

Airlines Video Crowdsourcing Travel 182

Direct Marketing Observations

SEPTEMBER 28, 2011

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. When social becomes the conduit for airline passengers who feel they have been wronged, social media becomes the vessel to take that message to the masses. The airlines tries to make it right and apologizes.

Airlines 138

Airlines Meeting Marketing Posterous 138

Forbes Social Media

AUGUST 2, 2022

The carriers have learned that they need to respond before things go viral. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Airlines 96

Airlines Social Media 96

Forbes Social Media

MARCH 17, 2021

On Wednesday evening a photo of President Biden's "climate czar" John Kerry circulated on social media after he was reportedly spotted going "maskless" on an American Airlines flight to Washington, D.C.

Airlines 124

Airlines Report Social Media 124

Forbes Social Media

OCTOBER 11, 2021

The world's largest low-cost carrier essentially canceled every 10 departures it had scheduled on Sunday, and the disruption continued into the Monday federal holiday – with some 337 flights canceled this morning.

Airlines 90

Airlines Cost Social Media 90

Forbes Social Media

APRIL 25, 2019

An incident on a Frontier Airlines flight highlights the issues What rights do you have on an airplane?

Airlines 100

Airlines Issues Social Media 100

Devumi

APRIL 21, 2017

When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi. Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms.

Airlines 98

Airlines Case Study Platform Tools 98

Social Media Today

SEPTEMBER 7, 2018

Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers

Airlines 92

Airlines Travel Social Media Facebook 92

Forbes Social Media

NOVEMBER 5, 2019

One of the world’s largest airlines has launched a new program designed to help nonprofits get their missions off the ground – literally

Airlines 56

Airlines Social Media 56

Josh S Peters

OCTOBER 4, 2011

I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. Customer Service Uncategorized Phones Social Media United United AirlinesThere is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right?

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Airlines Comparison Travel System 172

Convince & Convert

MARCH 7, 2014

Greg Hounslow, WestJet @greghounslow. Greg Hounslow , Emerging Media Advisor at WestJet , joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there). Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we.

Airlines 109

Airlines ROI Social Media Communities 109

Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. Every airline does it. We are the airlines, and we are in charge.

Airlines 68

Airlines Marketing Training Sentiment 68

The Realtime Report

FEBRUARY 13, 2014

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. KLM has the largest Facebook following of any airline (over 5.1 The airline has long been at the forefront of social media integration, including displaying their social media customer service response time on Twitter , and launching a ‘social seating’ service called Meet & Seat.

Airlines 187

Airlines Twitter Report Hotels 187

Convince & Convert

FEBRUARY 5, 2013

One of the companies doing that at the moment is Turkish Airlines. Click to read more » social media case studies fans united manchester united social media case study social media infographic social media measurement social media strategy turkish airlinesThese days, with so many new media platforms, companies can end up having a hard time staying on brand across channels.

Airlines 87

Airlines Case Study Company Brands 87

Convince & Convert

APRIL 6, 2015

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule. Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego.

Airlines 60

Airlines Class Social Media Skills 60

Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. Every airline does it. We are the airlines, and we are in charge.

Airlines 40

Airlines Marketing Training Sentiment 40

Proactive Report

DECEMBER 2, 2009

A case study about their 72 hour fare sale. The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity. This sale was so successful that the traffic shut down the southwest.com site. Southwest ranked on Google Trends and a trending search term. $25

Airlines 73

Airlines Report Press Release Case Study 73

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

Airlines 232

Airlines Social Media Collaboration Travel 232

The Realtime Report

FEBRUARY 11, 2014

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US. Social Media Campaigns #planepitch airline in-flight social network social network Twitter Content Virgin America

Social Networking 189

Social Networking Airlines Report Twitter 189

Webbiquity SMM

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Guest post by Shane Barker.

Brands 149

Brands Airlines Hashtag B2B 149

Bare Feet Studios

JULY 2, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays by Roxanne Darling on July 1, 2008 Everyone knows the airlines are hurting.

Airlines 40

Airlines Hotels Travel Transportation 40

Webbiquity SMM

NOVEMBER 27, 2018

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Social Media Marketing Twitter BizBash event marketing Motley Fool Oreos twitter lists Twitter marketing United AirlinesThough it’s still one of the top three social networks for B2B marketers, Twitter is struggling.

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Team Twitter Airlines B2B 143

Convince & Convert

DECEMBER 13, 2011

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? social business corporate culture social media Social Media Marketing southwest airlinesA cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world.

Airlines 163

Airlines Loyalty YouTube Company 163

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&# The airline also tweeted that the video “is excellent and that is why we would like to use it for training purposes so everyone receives better service from us.&#

Case Study 182

Case Study Study Airlines Blogosphere 182

The Realtime Report

JULY 25, 2012

Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. This week, the airport announced plans to feature the best new children’s stories on its channel, giving budding children’s authors the chance to reach a potential audience of tens of thousands of people.

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Publishing Airlines Report Tumblr 187

Mindjumpers

JUNE 29, 2012

The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%. Tweet As consumers in social media, we rarely go look for information on company websites.

Industry 270

Industry Engagement Airlines Telecommunications 270

Webbiquity SMM

MARCH 4, 2014

” Book Reviews Social Media Marketing Acxiom Adobe and Cisco on Building a Social Culture AT&T Blue Focus Marketing book review brand engagement brank image Cheryl Burgess Cisco Dell how to develop social media guidelines IBM Maria Poveromo Maribel Sierra Mark Burgess Mobius Strip performance management systems Radian6 SMLCC Social Media Listening Command Center social media policies Southwest Airlines The Social Employee: Success Lessons from IBM Tom Peters

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Review Airlines Radian6 Guidelines 196

Convince & Convert

APRIL 13, 2013

It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. social crm Social Media Staffing and Operations airlines McDonalds social media customer service social media metrics social media operations the now revolution photo from Bigstock.com. It’s time to recalibrate your expectations about customer complaints.

Airlines 129

Airlines Social Media Avatar Hotels 129

Mindjumpers

AUGUST 9, 2012

Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Community Management Marketing & Communication Social Network American Airlines Brand Ambassadors brand identity brand loyalty Crisis management Facebook Nicki Minaj Persona Social Media Virgin MobileTweet.

Social Media 235

Social Media Airlines Loyalty Marketing 235

Twist Image

SEPTEMBER 4, 2014

How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. With that, the Irish airline, Ryanair , has a dubious reputation. It once charged a family €300 ($393) to print out five online boarding passes, after they had been unable to do so at their hotel (for good measure, Michael O''Leary , the airline''s boss, publicly described them as ''stupid'' when they complained).

Brands 85

Brands Hotels Airlines Travel 85

Convince & Convert

APRIL 22, 2012

This happened to me a few months ago when a Southwest Airlines flight attendant made a young boy’s day by taping his crayon drawings to the front of the plane , and congratulating him publicly. social media case studies blue rooster southwest airlines talk triggers word of mouthThe single most important element of your social media program is making your company worthy of discussion. We don’t tweet meh. We don’t upload blah to Facebook.

Types 126

Types Airlines Case Study Social Media 126

Convince & Convert

JANUARY 21, 2016

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Negative sentiment is significantly lower than both positive and neutral remarks around United: While this is just looking at the first few weeks of January, it demonstrates that people are most likely content with the service provided by the airliner. Politics: State of the Union.

Pharmaceuticals 60

Pharmaceuticals Conference Automotive Sentiment 60

Webbiquity SMM

NOVEMBER 23, 2015

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Content Marketing Social Media Marketing Social PR Apple blogger outreach how to pitch bloggers influencer marketing Mashable social PR Southwest Airlines TechCrunch TOMS Shoes worst practices ZapposInfluencer marketing has become a key component of PR and web presence optimization.

Blogger 100

Blogger Airlines Hotels B2B 100

WebInKnow

JUNE 29, 2021

In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS. What’s the deal with so many companies sending surveys after you interact with them?

Survey 98

Survey Airlines Company Marketing 98

Twist Image

SEPTEMBER 11, 2013

People love to blame the airlines for everything, but there are so many moving parts in getting a plane off of the ground and safely to its destination. There is the airport authority, security, customs, airlines, weather, baggage handlers and much more. airline airportsecurity aviation boardingpass businessbook businesstravel businesstraveladvice carryonluggage eaglecreek globalentry iphone kindle kobo magazine newsstand nexus readingapp superelite travel traveladvice tsa

Travel 100

Travel Airlines Price Applications 100

Twist Image

MARCH 8, 2013

It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. In short: you create the air and buffers to make airline travel as stress-free as possible. What are your tricks to making airline travel tolerable? airline. Do you live on a plane?

Travel 101

Travel Loyalty Airlines Sports 101

Convince & Convert

MARCH 4, 2015

I was on my laptop using the wifi on Southwest Airlines. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video Get all JayToday episodes at [link]. We’ve got all kinds of new technology, but can regulations keep up with it? On my way out to Las Vegas to host IBM Interconnect – a 21,000-attendee event for mobile, dev, cloud devotees – I had an interesting experience that I wanted to share with you.

iPad 60

iPad Airlines iPhone Eventful 60

Jeff Esposito

DECEMBER 15, 2012

Nicely done commercial showing what is really important… Marketing sports Viral Video YouTube Kobe Bryant Lionel Messi Turkish airlines

Video 41

Video Airlines Sports YouTube 41

Jeff Esposito

DECEMBER 7, 2013

One company to tie into the craze was Turkish Airlines with this great video: social media Viral Video Kobe Turkish Airlines Messi Selfie Love it or hate it, 2013 was the year of the selfie. Everyone did one at some point or time in the year, some folks should have shown some restraint, but alas is the selfie.

Company 42

Company Airlines Video Social Media 42

Twist Image

SEPTEMBER 27, 2011

If you have a smartphone, make sure to download the app for the airlines you fly with. Most of these airline apps allow you to not only be notified of flight delays and airline schedules, but they also allow you to check-in and receive your digital boarding pass. Being checked-in also means that you do not have to deal with lines at the airline counter (another massive frustration for travelers). airline app. Tags: airline.

Travel 104

Travel Hotels Airlines Meeting 104

Myrland Marketing

FEBRUARY 3, 2011

Branding Uncategorized Brand Communication Marketing Marketing Planning Social Media Southwest Airlines Starbucks Strategic Planning Strategydiscuss branding in the age of Social Media, one must first understand what branding is: Let’s start with a brand. What is it? A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you. It tells people who [.].

Brands 78

Brands Social Media Airlines Strategy 78