Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered.

71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th.

How Airlines Use Social Media: Lessons for Everyone

Pamorama

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. Airline social-media marketing survey results.

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization.

Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go.

How Turkish Airlines United International Fans [Infographic]

Convince & Convert

One of the companies doing that at the moment is Turkish Airlines. Click to read more » social media case studies fans united manchester united social media case study social media infographic social media measurement social media strategy turkish airlinesThese days, with so many new media platforms, companies can end up having a hard time staying on brand across channels.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment.

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. KLM has the largest Facebook following of any airline (over 5.1 Will this initiative be successful for the airline?

An Airline that Genuinely Delights Passengers using Social Media

Convince & Convert

Greg Hounslow, WestJet @greghounslow.

How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule.

How to Measure Social Media -Southwest Airlines

Proactive Report

A case study about their 72 hour fare sale. The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel.

Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? The airlines don’t have it.

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Influencer marketing has become a key component of PR and web presence optimization.

It Pays to Provide Customer Service via Twitter (Report)

SocialTimes Twitter

Quick responses are key: When airlines responded to customers’ tweets in less than six minutes, those customers were willing to pay nearly $20 more to fly with that airline on future trips.

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The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. More facts: - Southwest Airlines is a strong brand. -

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents.

Social Media Marketers: Time to Get Personal

Mindjumpers

Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Tweet.

How Visuals are Telling the NAIAS Story

Convince & Convert

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will other airliners make moves if more people start opting for United?

United Breaks Guitars: Case Study in Old Media Failure

Socialized

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles.

How To Suck As A Brand (With Grace)

Twist Image

How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. With that, the Irish airline, Ryanair , has a dubious reputation. It once charged a family €300 ($393) to print out five online boarding passes, after they had been unable to do so at their hotel (for good measure, Michael O''Leary , the airline''s boss, publicly described them as ''stupid'' when they complained).

Social Business Is About Actions Not Words

Convince & Convert

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? social business corporate culture social media Social Media Marketing southwest airlinesA cried a little on a plane last week.

Is Tech Moving Faster Than Regulation Can React?

Convince & Convert

I was on my laptop using the wifi on Southwest Airlines. More Jay Today Videos From This Week: Jay Today TV bryan kramer IBM jay today southwest airlines technology Video Get all JayToday episodes at [link].

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. social crm Social Media Staffing and Operations airlines McDonalds social media customer service social media metrics social media operations the now revolution

The Best Piece Of Business Travel Advice

Twist Image

People love to blame the airlines for everything, but there are so many moving parts in getting a plane off of the ground and safely to its destination. There is the airport authority, security, customs, airlines, weather, baggage handlers and much more. airline airportsecurity aviation boardingpass businessbook businesstravel businesstraveladvice carryonluggage eaglecreek globalentry iphone kindle kobo magazine newsstand nexus readingapp superelite travel traveladvice tsa

Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. airline. This is an interesting one, isn''t it?

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Living On Planes

Twist Image

It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. In short: you create the air and buffers to make airline travel as stress-free as possible. What are your tricks to making airline travel tolerable? airline. Do you live on a plane?

The New Business Traveler

Twist Image

If you have a smartphone, make sure to download the app for the airlines you fly with. Most of these airline apps allow you to not only be notified of flight delays and airline schedules, but they also allow you to check-in and receive your digital boarding pass. Being checked-in also means that you do not have to deal with lines at the airline counter (another massive frustration for travelers). airline app. Tags: airline.

How Businesses Use Twitter Today

Social Media Network Marketing

Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more.

Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

This happened to me a few months ago when a Southwest Airlines flight attendant made a young boy’s day by taping his crayon drawings to the front of the plane , and congratulating him publicly. social media case studies blue rooster southwest airlines talk triggers word of mouth

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Selfie Shootout

Jeff Esposito

One company to tie into the craze was Turkish Airlines with this great video: social media Viral Video Kobe Turkish Airlines Messi Selfie Love it or hate it, 2013 was the year of the selfie.

#SimplySocialAwards: Best Overall Social Content Strategy

Simply Measured

Alaska Airlines. Alaska Airlines ranked highest in airline customer satisfaction among traditional carriers for the ninth consecutive year in the J.D. Power 2008-2016 North America Airline Satisfaction Study. The airline also recently bought Virgin Airlines.

How Can Jet Airways Use Digital and Social Media to Salvage it's.

Atom Thought

How Can Jet Airways Use Digital And Social Media To Improve It's.

Atom Thought

BRANDING IN THE AGE OF SOCIAL MEDIA

Myrland Marketing

Branding Uncategorized Brand Communication Marketing Marketing Planning Social Media Southwest Airlines Starbucks Strategic Planning Strategydiscuss branding in the age of Social Media, one must first understand what branding is: Let’s start with a brand. What is it? A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you. It tells people who [.].

Kobe vs. Messi = video gold

Jeff Esposito

Nicely done commercial showing what is really important… Marketing sports Viral Video YouTube Kobe Bryant Lionel Messi Turkish airlines

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The Lowest Common Denominator! How to reach half-a-billion Indians?

Atom Thought