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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. photo: Wikipedia Commons.

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Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered.

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Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th.

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes. What are the lessons?

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Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. U sually that is not a problem.

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The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%.

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How Turkish Airlines United International Fans [Infographic]

Convince & Convert

One of the companies doing that at the moment is Turkish Airlines. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. Click to read more »

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