An Airline that Genuinely Delights Passengers using Social Media

Convince & Convert

Greg Hounslow , Emerging Media Advisor at WestJet , joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there). Greg Hounslow, WestJet @greghounslow.

How Save Time and Rock Community Management

agora pulse

We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing. Niamh told us that their social team is saving significant time every day using a single inbox to manage all their social communities’ notifications and respond directly. Save Time and Rock Community Management appeared first on Agorapulse.


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How TravelMedia Save Time and Rock Community Management

agora pulse

We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing. Niamh told us that their social team is saving significant time every day using a single inbox to manage all their social communities’ notifications and respond directly. Founded in 2006, is one of Europe’s leading travel media companies.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Social Media Marketing Twitter BizBash event marketing Motley Fool Oreos twitter lists Twitter marketing United Airlines

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Social Media Marketers: Time to Get Personal


At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. Tweet.

Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

According to Gatwick spokesperson Zoë Baker, the new initiative is designed to “embrace social communities and enhance a passenger’s journey as they pass through the airport.” Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. often use “ignore but monitor&# in our communities for issues we know about and have responded to publicly already OR where the member is new, a bit crazy or usually positive but having a bad day. Law as bullying tactic rarely works, it just incenses the community.

Why We Still Love Twitter


Community Management/Customer Service. For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace. While certainly not as formally established as Groups on Facebook or Subreddits on Reddit, Twitter communities are every bit the real deal. Ah, Twitter.

How to Staff for PR Crises in Social Media

Ignite Social Media

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis. They can provide community insights, messaging guidance, social listening insights, and physically send responses as needed.

When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong

Convince & Convert

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! This is a potentially interesting business decision that could have actually created some conversations about airline cost structures – a valid editorial approach for an airport Facebook page. Community Management facebook agorapulse community management evansville airport social media crisis

Social media crisis plan: What to do when things go wrong

Sprout Social

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. Community Management Engagement Social Strategy

5 Ways to Use LinkedIn for Marketing Your Brand


You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. LinkedIn is no longer just for job hunting.

How Businesses Use Twitter Today

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming.

COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

United Airlines broke a guitar. I think UnTied the anti- United community is an interesting development (was around before this incident though). Meanwhile, within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines’ stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million. In other words, it’s a typical airline stock.What do you think?

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How the Travel Industry is Recovering in 2021 with Influencers


The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Returning to Travel in Style with Community-Content.

How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

With the rise in “do-it-yourselfers” and homeowners who want to be able to maintain their own lawn but don’t necessarily know how, Scotts has been able to provide informational and educational materials on their @LawnGardenHelp handle and in their Facebook community. Scotts is very targeted in trying to make real connections, a la the Southwest Airlines approach. Beth Dockins, Scotts Miracle-Gro @bethdockins.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! I am NOT an advocate of “the community is always right&# approach to social media management, you end up making a rod for your own back. You might want to look at [link] ways-to-deal-with-negative- comments-on-blogs-and-social- media/ point 7 about Southwest Airlines and fighting back.

How to Engage Eco-Friendly Customers on Instagram


If all you did this year was helping the local community to raise funds for the elephant orphanage in Sri Lanka, don’t shy away from posting about it.

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Why ROI isn’t everything with social media

Most of the brands that you love, for example, Apple, Southwest Airlines or Sephora, recognize social media marketing to be an integral part of how they spend their money, time and resources, which brings us to a simple, straightforward conclusion: Marketing is more about efficiency and less about ROI. Engagement (keeps track of how your target audience responds to your content across multiple channels): Clicks, shares, replies, comments, retweets, messages and community growth.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media. They are the sixth largest airline for social media presence in the world. This is a guest post by Manroop Takhar.

10 Ways You Can Beat the Instagram Algorithm


Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. This simple ask goes a long way in creating community, and the user even replies “honored!”.

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Chase Bank ran its Chase Community Giving project which brought awareness to its brand while also encouraging you to vote for your favorite charity who would receive up to $1 million in funding. Southwest Airlines has its famous Nuts about Southwest blog which is a blog promoting an airline and a whole lot more.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

According to Schema, the experiment “was a success on several levels” — even though the numbers are not large, the campaign produced a definite increase in followers. ”Our results show that our long-term value proposition is resonating and we can build a social media community around our brand,” says Schema. A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

You Need To Know: Social Media and Retail

Laurel Papworth

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Because I am nosey – an asset in online community management – I decided to investigate further online. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find.

Framework agreements exist in virtually every industry.

Writtent Blog

Bloomberg EY revealed that not only does no external body audit the firms, but the partnership model also meant it was not required to submit audited financial statements KPMG Australia has commenced a review of its voluntary retirement provisions in its partnership agreement, including its reference to age, to best reflect our peoples and community expectations,” a KPMG spokeswoman said on Friday partnership agreement kpmg.

How to Utilize Social Media as a Startup

As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. Brands like Target, American Airlines, Ben & Jerry’s, Buzzfeed, GAP, Uber, VISA, Youtube and MTV were quick to positively attach themselves to the happiness wave and tweeted in support of the verdict.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

Community Management. Second, how did this applicant build a community? Third, while we’d like to think that social media community management is all this … Source. … even for brands smaller than say, United Airlines or Pepsi. With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager.

21 Writing Redundancies Scarier Than Baby Jane’s Shoes

Waxing UnLyrical

“When airline gate agents announce ‘the last and final boarding call.’ area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. That would probably be very entertaining for anyone who saw me, but not very useful.

Talking #measurePR with Sandra Fathi

Waxing UnLyrical

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster).

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Alex Slichnyi, community manager at , is an avid learner of all things IT. Guest post by Alex Slichnyi. During the last couple of years, several trends have impacted the way businesses carry out social media marketing.

The State of Social Media in Norway


Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

The Best of This Summer’s Social Media

Ignite Social Media

Sometimes you can make the most impact not by campaigns or contests, but by managing your community the right way. With all the drama surrounding airlines these days, we have to give it to Delta. From ice cream to airlines, that wraps up a few of our summer campaign favorites. Our Community Managers and Content Producers are already deep into planning for fall and holiday content. Ah, August.

Bare Feet Studios Final Three for Best Social Media Campaign

Bare Feet Studios

It has gotten a tremendous response from the travel blogging community and been written up in numerous places. As only the universe’s divine intelligence can arrange, Keliʻi was my seat mate on the Hawaiian Airlines flight this morning from Maui to Oahu. We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign.

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps


With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. For example, the percentage of Leicester’s followers who follow Air Asia (one of the club’s partners) is 125% more than Garuda Indonesia, a rival South-East Asian airline with a similar number of followers. They also have a 28% higher following than Malaysian Airlines.

Counterparts of the Paris Basin ORRI Agreement duly executed by ZEF.

Writtent Blog

International mobility for all the sectors of the university community (students, PDI and PAS – outcoming) and for all the sectors of foreign universities (incoming) with which the University of Vigo has signed an agreement. Through collective bargaining, and by lobbying governments with other members of the community, unions have won minimum standards for: ( healthcare nz collective agreement ).

Hotels and Social Media Travel Tourism

Laurel Papworth

All major hotel brands, airlines and other travel suppliers, as well as all OTAs are now present on the social networks like Facebook, Twitter, etc. Tags: Australia Online Communities Travel social media social networks discover australia hotel hotelsmag Marketing tourism york Fairmont HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones.

Social Media Management in Times of Crisis

Buffer Social

In times like these, people look to each other, and to their communities to figure out how to respond. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community.

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

A home goods brand, for example, will likely want to work with an influencer who is known for their DIY projects and actively engages with others in the crafting community.

The Power of Data

Convince & Convert

Build an active community of brand promoters. Her work has delivered positive impact for world-class brands like McDonald's, JCPenney, United Airlines, Radio Shack, Whole Foods and more. As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today.

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JetBlue Proves That April is No Fool

Convince & Convert

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. In addition to clever creative and maximizing its blog, community managers should take note of JetBlue’s use of Facebook’s new reply feature in this post. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.