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An Airline that Genuinely Delights Passengers using Social Media

Convince & Convert

Greg Hounslow , Emerging Media Advisor at WestJet , joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).

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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Take, for example, budget airline, Ryanair. Fenty Beauty, with over 2.4M

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

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7 ways to use social media for market research

Sprout Social

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. — Dr. Erica M.

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. Shut the Page down, ban the commenter, suck up to them?

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5 Ways to Use LinkedIn for Marketing Your Brand

Later

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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