Social Media Marketers: Time to Get Personal

Mindjumpers

Personality creates loyalty. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. Tweet.

Social Business Is About Actions Not Words

Convince & Convert

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. And it’s about building loyalty and triggering word-of-mouth by doing it well. Will Abraham’s parents ever fly any other airline? A cried a little on a plane last week.

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

It is important to consider a few key things when evaluating customer loyalty strategies. Southwest Airlines is generally thought of as the epitome of customer service in the airline industry. Loyalty is Key. Image via BigStockPhoto.com.

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The Future Never Comes When You Can't Nail The Present

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Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices. Without having full exposure, I'm willing to bet that that the ecommerce database, email marketing database and loyalty database are, simply put, not one database. loyalty. loyalty program. It's all about the basics.

Living On Planes

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Loyalty. If you fly on a plane with any semblance of frequency, join a loyalty program. It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. In short: you create the air and buffers to make airline travel as stress-free as possible. What are your tricks to making airline travel tolerable?

Best Discount Travel Sites

SocialFish

Travel agents are paid commissions by the hotels and airlines that have a relationship with them, and they allow them to access upgrades and other insider deals which you may not get with an online travel company. The company also offers a loyalty rewards program they call Orbucks.

My Hot Brands & Products of 2012

Jason Yormark

They have a great loyalty program, and I combined that with their Hyatt Visa and have found myself earning a ton of free rooms, upgrades and perks. American Airlines/United Airlines – Luckily for me, I typically can avoid these chains, but they both suck. It’s unavoidable for most people to not have to fly on the major airlines to get where they want to go, but my experinces with both airlines are almost universally awful.

The Best of This Summer’s Social Media

Ignite Social Media

With all the drama surrounding airlines these days, we have to give it to Delta. The reach and brand loyalty grows with each #AsSeenOnMe post, and with over 500,000 posts so far and nearly 70,000 followers on their AsSeenOnMe Instagram , they’re clearly on the right path. Ah, August.

The Power of Data

Convince & Convert

Solve problems that earn fan loyalty. Her work has delivered positive impact for world-class brands like McDonald's, JCPenney, United Airlines, Radio Shack, Whole Foods and more.

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Friday Fun: Marketing Irreverence

Diva Marketing Blog

For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty ( sort of.maybe.we'll Do the airline over-booked bump ! Question: what's the value of a "free"airline ticket and more time spent at the airport?

7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. People can spot the difference between genuine enthusiasm and forced corporate loyalty.

What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Starbucks drives loyalty and customer experience through its mobile app. Consumers have a lot of options when it comes to getting a cup of coffee, so Starbucks has built its mobile app to support the customer experience and build loyalty.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Social can help businesses quickly establish and maintain brand awareness and loyalty. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels.

The Mutterings Of Twitter

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How many instances has there been when someone waiting for a plane is delayed, and they dump all over the airline in a moment of frustration? While in some instances the airline is at fault, more often than not it's an issue that has to do with weather or security (some of the many things that are beyond an airline's control). Brands that are leveraging Twitter to connect with their consumers may be in for a surprise.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

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Personalizing With Purpose

Buzz Marketing for Technology

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access.

Four Elements of a Wildly Successful Digital Brand

Pixlee

Branding is a daily commitment to building customer loyalty for the long term. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. With online sales in the U.S.

Top 10 Travel Marketing Conferences of 2017

Pixlee

Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. With a focus on harnessing technology and enhancing the customer experience to build customer loyalty, the summit brings together key stakeholders to discuss how acting more like retailers can not only foster loyalty, but convert customers into brand cheerleaders.

How to Build a Brand Lifestyle 101

Pixlee

For brands like these, loyalty runs deep and they usually can expect automatic adoption of products upon each new release. But when they first started out, competitors sued the founder Herb Kelleher in an effort to keep the airline from ever taking off.

Social Media - Courageous Miracles

Diva Marketing Blog

My favorite act of couragous miracle making this season is from the Canadian airline Westjet that surprised passengers with presents that they wanted (not swag from the airline). "We''ll be known as the helpful store. The friendly store. The store with a heart.

7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. There are many ways to market your business on Facebook.

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. A company that is at the forefront of this change is KLM Royal Dutch Airlines.

Top 10 Travel Marketing Conferences of 2018

Pixlee

Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group. With a focus on harnessing technology and enhancing the customer experience to build customer loyalty, the summit brings together key stakeholders to discuss how acting more like retailers can not only foster loyalty, but convert customers into brand cheerleaders.

20+ Creative Social Media Contest Ideas and Examples

Hootsuite

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion.

What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

Your ad campaign isn’t successful because it had a million YouTube views – it’s successful because it’s led to increased sales or customer loyalty or some other actual business objective. Image Courtesy of Flickr user cgallent. Public Relations vs. Advertising.

You Have To Commit To Marketing

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My guess is that the airline has approached these brands to re-up on the lounge experience and some brand leader (who probably inherited this initiative from their predecessor) is shaking their head wondering how they're going to find budget to upgrade all of these TVs, get the cable company back in and execute on what must be a complicated initiative (even from a logistics point of view). brand loyalty. It's easy to say that something isn't working.

Four Elements of a Wildly Successful Digital Brand

Pixlee

Branding is a daily commitment to building customer loyalty for the long term. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. With online sales in the U.S.

The Customer Is (Not) Always Right

Twist Image

The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! " What does security have to do with the airline? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

On the other end of the spectrum, there are companies like KLM Royal Dutch Airlines which has over 150 social agents to provide customer service on social media. We often talk about the importance of social media managers and the amazing people who handle social media as a team of one.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

An oft-cited Twitter study on airline companies found that customers were willing to spend more with companies who responded fastest. We live in an era where customer expectations are sky-high and brand loyalty is fierce. These small touchpoints are critical for creating a stronger sense of brand loyalty. Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it.

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight?

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. You have airlines, although the airline in question is not on the list, unfortunately.

Formula for Social Media Success

Proactive Report

Dell recently commissioned Forrester to do some research on the impact of responding to customers and they found that those with a listening and digital engagement initiative are rewarded with improved customer satisfaction scores, loyalty and brand metrics. (No

Are Your Customers Frozen? Let It Go!

Twist Image

If you have your pitchfork out, it''s easy to think that companies like this (airlines and other businesses too) can maintain this level of profit and growth because they hold their customers hostage. customer loyalty. The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening.

Q & A: How to Solve Every Blogging Problem You’ll Ever Have

Viper Chill

For example, in my guide to social media for small businesses I talked about an example of some Twitter-hate that the Australian airline QANTAS was receiving after grounding all their planes to resolve an internal dispute. But the end-goal shouldn’t just be loyalty.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Personally, I had a problem with an airline recently. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.