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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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Social Media - Courageous Miracles

Diva Marketing Blog

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. The store that places public service ahead of profit.

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How to Build a Brand Lifestyle 101

Pixlee

For brands like these, loyalty runs deep and they usually can expect automatic adoption of products upon each new release. This can take shape in the form of online lifestyle clothing brands that feature indie designers, who use their social networks to gain word of mouth.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? How the hell does that work without something like Klout?

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Social Media Marketers: Time to Get Personal

Mindjumpers

As last week’s tip suggested, for an identity to work on social media, you have to remember one crucial fact about social media: it’s personal. Most social networks started as a space for people to connect with other people in private. Personality creates loyalty. But the post has close to 30,000 likes.