What is Social CRM and How to Make It Work for You

Oktopost

With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Quality CRM solutions pay for themselves many times over. Social CRM: What Is It?

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ). social media social crmTweet.

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The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.

Social CRM: Tools That Can Help You Know Your Audience Better

Ignite Social Media

That’s great to have, but when a brand is looking to connect with their customers on a social level, those things aren’t always helpful. In order to connect with customers further, organizations look to Social CRM. Simply put Social CRM is using social media services, techniques and technology to engage with their customers on a more personal level. What are our customers spending their time doing?

Is Social CRM the key to growing membership?

SocialFish

We’re working with Avectra on an ambitious project about Social CRM for Associations ; we’ll be having several conversations about the topic, on both of our blogs, in person with any interested association execs ( contact us if you’d like to participate and we’ll send details), and at ASAE’s Annual Meeting in St Louis in August. We’ve also written a white paper on Social CRM for Associations, which is out very soon.

Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. A social CRM strategy puts the customer at the forefront. . If you have a social customer relationship management strategy then you’ll also have a process to implement it, right?

White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this. Social profile mapping.

Seven steps to social CRM success | Sherrilynne Starkie

Sherrilynne Starkie

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM with Google contacts and Rainmaker

Laurel Papworth

What is Social CRM? Well, imagine looking up a client’s contact details in your current customer relationship management system (CRM) to give ‘em a call and your contact rolodex tells you their social information: that they are on holiday in a warm location, that they are annoyed and in a bad mood with their boss and/or team and that they are leaving the company when they get back home from Vanuatu. Rainmaker: Social CRM for Google Apps.

Deciding upon Social CRM: Your Brand Can Benefit

Mindjumpers

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. The question is: Will these companies benefit from NOT servicing their customers on social? If a brand closes down its social channels, this is no longer possible and they lose control of their online image.

What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. Steve Farnsworth, Jolt Social Media. Are you using a social CRM?

StrongMail acquires two agencies and launches email & social CRM.

Social Email Marketing

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

Social CRM's Reese's Cup Question

Net-Savvy Executive

5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads

Koka Sexton

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. Below are five ways in which businesses can use automated marketing systems in social customer relations management and leads conversion; Gather leads information.

Without a change in expectations, social CRM is destined to fail

Jeff Esposito

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. social media CRM customer relationship management Social CRM

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication.

First Think Tank webinar and last call for beta testers.

SocialFish

If you’ve missed our other announcements, the Think Tank is an online, peer-to-peer learning hub for social media practitioners in associations and nonprofits. We’ve already built several learning modules, including: 6 Steps to a Great Social Media Policy. We have more modules planned for April, including one on monitoring, and another on creating a 6-week social media work plan. Here are the details: Selling Social CRM inside your organization.

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

The Realtime Report

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. Here’s the full chart from Socialbakers : Social Media Statistics customer care customer responsiveness Norway Social CRM Socialbakers U.S.

42 Percent of Consumers Complaining in Social Media Expect 60 Minute Response Time

Convince & Convert

In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. Click to read more » The Social Habit edison research social crm social customer service social media operations social media research social media staffing

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

Confidence in your brand will decrease, as it shows a lack of care and indicates antiquated technology where your CRM is concerned. Properly Sync Social. Mobile customer service is in the spotlight lately, and your customers often defer to social channels when seeking resolution via mobile devices. Americans spend an average of 37 minutes daily on social media, which is more time spent than on any other internet activity, including email, according to the Wall Street Journal.

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4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. Mention allows you to track and analyze your brand’s position over time, helping you judge the effectiveness of your social media efforts.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. They offered exceptional concrete value to practitioners of social business intelligence: 1.

How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details). If nothing else, social media and always-on Internet access has made us all passive aggressive.

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. The smart money in the next five years in social media is not in the provision of information but rather in the interpretation of it.

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Why Social Success is No Accident

Convince & Convert

If you read Convince & Convert on even an occasional basis, you know that I’m firmly in the social integration camp. You need to focus on how to “be&# social as a company, and worry less about how to “do&# social. This is because social touches do not occur in isolation. I’ve seen a LOT of teeth gnashing lately about online influence , and Klout , and the paucity of clicks that most social updates generate.

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4 Customer Service Lessons from the Biggest Brands on Twitter

Convince & Convert

As we learned a few months ago in a recent release of The Social Habit (a social media research project that Jay is working on with Tom Webster , Mark Schaefer , and Jason Falls ), customers have high expectations of brands using social to address customer service issue. In fact, 42% of customers expect a response time of 60 minutes or less from brands after they’ve complained about something via social media.

The Fallacy of Round the Clock Social Media

Convince & Convert

As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand. While social media is fast, consumers really can’t, and don’t, expect social media to answer any faster than an email or phone call would. Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots.

Nobody Said Social Media Should Be Simple

Convince & Convert

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple. It’s up to the social media practitioners to fight back against this trend toward simplistic social marketing automation, the invitation avalanche , and buying love instead of earning it.

4 Keys to Turning Negative Commenters Into Brand Advocates

Convince & Convert

social crm chatterplug chris book Guest Posts sCRM social media crisis management social media customer serviceGuest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity.

Why Social Media Has Ruined Your Advantage

Convince & Convert

Your speed in answering the social media telephone is no different. And the responsiveness expectations your customers place upon you in social media will continue to heighten , as consumers will adopt the belief that companies can and should use social media the way they often do, in a continuous, hyper-aware, always-on, multi-tasking fashion. Social media is unique in that businesses are using the exact same tools and playbook that customers are using in their own lives.

Permission is the Enemy of Speed

Convince & Convert

This week I’ve been writing about speed and response expectations for business on the social Web. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. How do you become uber responsive to your customers on the social Web? Ultimately, speed wins.

Marketers Must Multi-channel Multitask

Social Email Marketing

On the marketer’s side, Social CRM & customer service Social email marketing Social media management Social media monitoring Belgium socail marketing social media surveysOnline marketing is not about one channel or even one platform. The web has and will continue to fundamentally alter what marketing and customer service means both to advertisers and consumers. To both parties, the web offers more freedom, creativity and accessibility.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog.

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We Know Faster, But Do We Know More?

Convince & Convert

social crm Social Media Marketing Dallas Morning News Ferris Bueller real-time real-time social mediaWe eat weird. This was the conclusion of a USA Today article last week that documented how rarely Americans eat a full meal at traditional regular breakfast, lunch, dinner time windows. In fact, just 5% of Americans eat three square meals a day. Evidently, whether it’s food or fact, calories or content, our consumption patterns are in lock step.

Why Your Special Offer Isn’t

Convince & Convert

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. But now, thanks to the advent of the Web, and then social media, everyone is an informed consumer. If you’re reading this blog, you care more about social media than almost any of your customers, who don’t have the advantage of social media being a component of their profession. Social media will travel the same path.

The strength of social media marketing: integration in function of people

Social Email Marketing

People use social media. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. However, Tags: Social media marketing cross-channel customer-centric integration ROI of social media Selligent social bookmarking social CRM social media marketing white paper social media

Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media

Convince & Convert

For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong&# ). The belief in decentralized social media and every employee being in marketing is taking root in America. The more companies I talk to, the more I recognize that once they have the official company social outposts humming, organizations want to socialize other parts of the enterprise.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

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Customer Stalking – When Is Your Twitter Response Too Fast?

Convince & Convert

She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It Think less about your business and more about appropriate behavior in a social situation. This effect is even worse on social networks. People aren’t logical, and social rules are subtle and can seem capricious. social crm Gini Dietrich guest post LiveFyre Mark Schaefer Neicole Crepeau social media customer service twitter