Expert insights. Personalized for you.
What is Social CRM? Well, imagine looking up a client’s contact details in your current customer relationship management system (CRM) to give ‘em a call and your contact rolodex tells you their social information: that they are on holiday in a warm location, that they are annoyed and in a bad mood with their boss and/or team and that they are leaving the company when they get back home from Vanuatu. Rainmaker: Social CRM for Google Apps. MORE
74% of consumers rely on social media to inform their purchasing decisions. 65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 64% of Millennials recommend a product or service on social media at least once a month. 39% of professionals use social media monitoring tools (like Pixlee’s Social CRM ) to find influencers. MORE
Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Social can do both. MORE
I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy? Social media. MORE
She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. MORE
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence. MORE
As businesses and individuals discover the strong operational returns they can get from these communities, they are creating a quiet but powerful social business revolution. More: As public social networks such as LinkedIn and Twitter continue to grow, additional small affinity-based social networks will also keep emerging. Open Community Social CRM and ROI Social Learning Social, In TheoryIf Forbes.com says it , it must be true! MORE
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? MORE
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? MORE
Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? MORE
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM. MORE
Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. The question is: Will these companies benefit from NOT servicing their customers on social? If a brand closes down its social channels, this is no longer possible and they lose control of their online image. MORE
» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web. Get to Know Your Customers Discover who your customers really are and what they’re doing and saying on social networks. MORE
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere. MORE
Sort of like the old Enterprise software but all in a browser (not client/server solutions) and lots of social stuff wrapped around it. I had a look at the speakers and subjects – some people will be put off by the nature of the technical streams but the Business and Voice of the Customer Streams look intriguing: Why you need to be more social! Social Computing” is popping up everywhere. Any social media stuff we should know about? Interesting. MORE
If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. LinkedIn’s objectives to turn Rapportive into a tool for LinkedIn intelligence rids Rapportive of what it was truly useful for: to learn all social networks an email address and person was associated with. MORE
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. The smart money in the next five years in social media is not in the provision of information but rather in the interpretation of it. MORE
Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?&# The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?&#. Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Twitter: More a News Medium Than Social Network. MORE
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. MORE
Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. See the K button below: Klout is fed into most of the main social media monitoring systems. Reuters uses Klout of CEOS on Social Media. You can see the impact each CEO has on their networks. Social Media Monitoring stations such as Radian 6. MORE
This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media. Mind the Social (Perception) Gap. What do customers value in social networks with regard to the culture of each? MORE
She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It Think less about your business and more about appropriate behavior in a social situation. This effect is even worse on social networks. People aren’t logical, and social rules are subtle and can seem capricious. social crm Gini Dietrich guest post LiveFyre Mark Schaefer Neicole Crepeau social media customer service twitter MORE
With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market. But, not just any social media scheduling tool will do. Social media calendar. Social CRM tool. MORE
Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand. MORE
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. MORE
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. There will be instances where the value of leveraging a network of connected people (in places like Google + , Pinterest , Facebook, etc.) The Last Temptation of Social Media. online social network. MORE
According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. Steve Farnsworth, Jolt Social Media. Are you using a social CRM? MORE
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. They offered exceptional concrete value to practitioners of social business intelligence: 1. MORE
Figured it was time to talk about social selling on my blog and not within the walls of Social Selling University or InsideView. The Rise of Social Selling. I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University , I know I didn’t invent the term. Social networks open up an entirely new game for you to play and it’s a very profitable one. MORE
She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. MORE
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach? MORE
Social media can and should do more for membership than for any other association department. There are responsibilities–for the vast majority of associations, it will be up to those in membership to map social media data to the membership database and make sense of how members are using social media. It’s something that everyone using social media in your organization needs, but if you don’t do it, no-one else will. Social CRM and ROI MORE
Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Use of a Social Media Platform. Best Social CRM. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. Toyota seems to be something of a hot social media client with 8 nominees in 7 categories. MORE
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. MORE
January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. This week’s #SproutChat will focus on Sprout Social’s CRM features. Cheers to 2017! MORE
Think about how many social media accounts you currently have for your online store. Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Choosing the Perfect Social Media Platform for Your Business. MORE
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? What are you goals from social media marketing? Guest post by Lilach Bullock. MORE
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Social marketing is evolving. MORE
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. Further segmentation of social platforms. ROI social media Trends MORE
Unlike other social networks, LinkedIn doesn’t support a lot of third party tools but there are still ways to speed up some of your key activities, such as finding the right leads, gathering customer data, building connections, and kickstarting your sales process. How Viveka uses Dux-Soup : “Since I actually use LinkedIn when prospecting and engaging with my network, it’s important for me to have a way to keep track of my connections on LinkedIn. Social Media MORE
The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). The Art of Social. MORE
Webbiquity SMM
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? 6) Base CRM. 7) Zoho CRM.
Laurel Papworth
OCTOBER 19, 2010
What is Social CRM? Well, imagine looking up a client’s contact details in your current customer relationship management system (CRM) to give ‘em a call and your contact rolodex tells you their social information: that they are on holiday in a warm location, that they are annoyed and in a bad mood with their boss and/or team and that they are leaving the company when they get back home from Vanuatu. Rainmaker: Social CRM for Google Apps.
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Mindjumpers
JANUARY 22, 2013
Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. The question is: Will these companies benefit from NOT servicing their customers on social? If a brand closes down its social channels, this is no longer possible and they lose control of their online image.
Janet Fouts
FEBRUARY 17, 2011
According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. Steve Farnsworth, Jolt Social Media. Are you using a social CRM?
Convince & Convert
AUGUST 10, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.
Convince & Convert
SEPTEMBER 20, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication.
Laurel Papworth
MAY 23, 2010
Sort of like the old Enterprise software but all in a browser (not client/server solutions) and lots of social stuff wrapped around it. I had a look at the speakers and subjects – some people will be put off by the nature of the technical streams but the Business and Voice of the Customer Streams look intriguing: Why you need to be more social! Social Computing” is popping up everywhere. Any social media stuff we should know about? Interesting.
Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. The smart money in the next five years in social media is not in the provision of information but rather in the interpretation of it.
SocialFish
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere.
Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog.
Convince & Convert
MAY 18, 2011
She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It Think less about your business and more about appropriate behavior in a social situation. This effect is even worse on social networks. People aren’t logical, and social rules are subtle and can seem capricious. social crm Gini Dietrich guest post LiveFyre Mark Schaefer Neicole Crepeau social media customer service twitter
Convince & Convert
MARCH 28, 2012
She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.
Convince & Convert
MARCH 28, 2012
She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.
SocMed Sean
DECEMBER 9, 2011
Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Social can do both.
Convince & Convert
MARCH 16, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?
SocialFish
APRIL 26, 2012
Social media can and should do more for membership than for any other association department. There are responsibilities–for the vast majority of associations, it will be up to those in membership to map social media data to the membership database and make sense of how members are using social media. It’s something that everyone using social media in your organization needs, but if you don’t do it, no-one else will. Social CRM and ROI
SocialFish
DECEMBER 21, 2012
As businesses and individuals discover the strong operational returns they can get from these communities, they are creating a quiet but powerful social business revolution. More: As public social networks such as LinkedIn and Twitter continue to grow, additional small affinity-based social networks will also keep emerging. Open Community Social CRM and ROI Social Learning Social, In TheoryIf Forbes.com says it , it must be true!
SocialFish
OCTOBER 27, 2015
Think about how many social media accounts you currently have for your online store. Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Choosing the Perfect Social Media Platform for Your Business.
Koka Sexton
JANUARY 14, 2013
Figured it was time to talk about social selling on my blog and not within the walls of Social Selling University or InsideView. The Rise of Social Selling. I don’t know if anyone can claim to have created or invented “social selling” even though I was a part in creating Social Selling University , I know I didn’t invent the term. Social networks open up an entirely new game for you to play and it’s a very profitable one.
Convince & Convert
FEBRUARY 15, 2010
Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?
Convince & Convert
FEBRUARY 11, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?
Janet Fouts
JANUARY 28, 2018
With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market. But, not just any social media scheduling tool will do. Social media calendar. Social CRM tool.
Webbiquity SMM
MARCH 15, 2018
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? What are you goals from social media marketing? Guest post by Lilach Bullock.
Social Media Network Marketing
OCTOBER 15, 2010
Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.
Techipedia: Tamar Weinberg
APRIL 15, 2015
If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. LinkedIn’s objectives to turn Rapportive into a tool for LinkedIn intelligence rids Rapportive of what it was truly useful for: to learn all social networks an email address and person was associated with.
Visually SM
JULY 27, 2020
Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement.
Sprout Social
JANUARY 3, 2017
January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. This week’s #SproutChat will focus on Sprout Social’s CRM features. Cheers to 2017!
Laurel Papworth
JUNE 17, 2012
Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. See the K button below: Klout is fed into most of the main social media monitoring systems. Reuters uses Klout of CEOS on Social Media. You can see the impact each CEO has on their networks. Social Media Monitoring stations such as Radian 6.
Razor Social
JUNE 1, 2017
Unlike other social networks, LinkedIn doesn’t support a lot of third party tools but there are still ways to speed up some of your key activities, such as finding the right leads, gathering customer data, building connections, and kickstarting your sales process. How Viveka uses Dux-Soup : “Since I actually use LinkedIn when prospecting and engaging with my network, it’s important for me to have a way to keep track of my connections on LinkedIn. Social Media
Mindjumpers
OCTOBER 27, 2010
Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Use of a Social Media Platform. Best Social CRM. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. Toyota seems to be something of a hot social media client with 8 nominees in 7 categories.
Mindjumpers
AUGUST 31, 2010
» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web. Get to Know Your Customers Discover who your customers really are and what they’re doing and saying on social networks.
Webbiquity SMM
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?
Mindjumpers
OCTOBER 24, 2011
This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media. Mind the Social (Perception) Gap. What do customers value in social networks with regard to the culture of each?
Akamai Marketing
DECEMBER 22, 2011
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. Further segmentation of social platforms. ROI social media Trends
Proactive Report
MAY 1, 2010
Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?&# The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?&#. Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Twitter: More a News Medium Than Social Network.
Twist Image
FEBRUARY 18, 2012
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. There will be instances where the value of leveraging a network of connected people (in places like Google + , Pinterest , Facebook, etc.) The Last Temptation of Social Media. online social network.
SocialFish
APRIL 1, 2011
The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). The Art of Social.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Social marketing is evolving.
Pixlee
JANUARY 19, 2017
74% of consumers rely on social media to inform their purchasing decisions. 65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 64% of Millennials recommend a product or service on social media at least once a month. 39% of professionals use social media monitoring tools (like Pixlee’s Social CRM ) to find influencers.
Techipedia: Tamar Weinberg
JANUARY 26, 2011
I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy? Social media.
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