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The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft. .

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Deciding upon Social CRM: Your Brand Can Benefit

Mindjumpers

And though it is never very pleasant when your brand’s Facebook page or Twitter profile becomes the target of criticism and negative attacks, the social networks quickly and easily allow you to interact directly with those criticizing you. All due to changes in Facebook’s EdgeRank algorithm that calculates content relevance.

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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM? 5 social CRM tools.

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What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized.

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Social CRM: How (and why) to manage customer relationships on social

Sprout Social

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. What is social CRM?

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Social CRM with Google contacts and Rainmaker

Laurel Papworth

What is Social CRM? Social CRM mixes up business information with personal tweets, LinkedIn and Facebook status updates. You can investigate it here at Google Apps Rainmaker social CRM store. Rainmaker: Social CRM for Google Apps. Improve – Populate Google Contacts from your social world.

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Studies Showing Why Your Fans Break Up With You

Mindjumpers

Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media. What do customers value in social networks with regard to the culture of each?

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