Expert insights. Personalized for you.
consumers own smart phones. cell phone users owned a smart phone. While execution is more urgent for consumer marketers, B2B marketers need to at least start thinking strategically about topics like apps, QR codes, and how their content appears on smart phones. MORE
Over the years, card game players in India have raised their skills and they have switched from just playing simple solitaire on their personal computer and smart phones to multiplayer games online. The best thing today is that people who enjoy playing this game can easily play Indian Rummy on their personal computers, laptops and also on their smart phones. All one needs to do is to simply download the app on their phones to enjoy the game. MORE
If you look back just 15 years, you would never have thought that you could do all the things you can do with smart phones. You certainly never thought you could access the Internet from your cell phone, right? Now, technology allows you to do all kinds of things from smart phones or iPhones. This in turn will make your site faster, which is what you need for it to be accessible to cell phones. More users are using their voice option on the phone. MORE
Those interested in the outcome of the annual melee will want to have one or more of these apps loaded on their Android phone to assure that they can figure out what went wrong or what went right this year with their favorite team. What is great about this app is that you can store your info and White Sox gems right in your smart phone. Detroit Tigers on MLive.com has many thoughtful features like tailoring videos to match your specific smart phone model. MORE
These are the five social media haters you will frequently encounter whenever you pull out your smart phone and start sending a tweet. They still think social media, the Internet, computers, and smart phones are a fad. Social media haters are familiar to those of us who do social media on a regular basis. MORE
Make your website smart phone compatible or you’ll be left in the dust. They are opinionated, digitally creative and read the news just like you (but they are doing so from a tablet or smart phone). This is a guest post from Chelsea Tuttle – a Ball State University public relations graduate, a Millennial and a MCON13 attendee. MORE
Smart marketers have understood these behaviors are at the core of business and relationships for decades. Did you know that 90% of smart phone owners have their mobile device in arms reach 100% of the time? It's up to you what you do with that person on the other end of the smart phone, iPhone, Android device. You are the media. Yes you. MORE
The average American consumes more than 12 hours a day in smart phones, computers and televisions. But it was a surprise to learn that Baby Boomers are not much different, using phones the same amount and having the same effects Taking a toll on young adults and babies mental and physical health. MORE
67 
Android Google Google Pixel Grow With Google android help android pixel empty google pixel trash google photos google pixel help google pixel photos google pixel trash is full how to empty google pixel trash my google pixel trash is full smart phone smartphone your trash is fullRead to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. MORE
From simple things like automatic doors at the grocery store to the elaborate functions on our phones, automation makes life as we know it possible. As it turns out, many tools exist that can help you automate your blogging life and transform your plain old blog into a smart blog. It’s time to move beyond smart phones, and even smart houses, and embrace smart blog technology. We Have Smart Homes and Smart Phones – What About Smart Blogs? MORE
Responsive web design is where a website uses the same web design, but literally “changes” in a way that it looks good in any sized web browser–even on a tablet or smart phone. For example, the mobile version on my iPhone on Safari (not the app) looks like this: Responsive web design is important, as visitors are using smaller and smaller screens than we used before, such as smart phones and tablets. MORE
However, after watching the launch of the Samsung Epic 4G from Sprint on August 2010, it made me rethink about the 3 key features that I would need to blog from a smart phone more often. When idaconcpts.com started back in 2008 (side note: we’re past the 2nd year mark! MORE
billion mobile phones on the planet, it will be interesting to see where it will bring us in the future. MORE
Panasonic Smart Phones. Diwali is the festival of lights. If you want your Diwali campaign to really spark engagement, you need all the ideas you can get. MORE
After three years, I finally succumbed to the pressure to get a smart phone. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.23 Written on July 23, 2010 by Espo in Five for Friday I must be getting old. My weeks are running into one another. MORE
That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones. Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. MORE
The next time that someone asks if you would like to pay with cash, credit or check, just pull out your smart phone. Google is developing a new feature called Google Wallet , which will allow users to charge virtually any transaction to a credit card by using a smart phone. MORE
Now Pinterest is introducing its own version to help users jump easily to boards by using their smart phone cameras. I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. MORE
Smart phones lets us share real time events and connect with other people anywhere, anytime. We have seen many signs that digital solutions improves our ability to interact online in real time, and technology that lets us walk around and catch the moments as they happen without hunting for our smart phone in our bag or pocket, may just be the next step in social media. Do you think we will see the next generation of smart technology taking form in something like this? MORE
70% of American consumers want to receive offers on their smart phones. 74% of mobile users read email on smart phones or tablets. OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. MORE
For all you lovers of digital media, Twittfaced can now be read on almost any smart phone or ebook/digital book reading device. Now available on Amazon, Nook, and Apple iBooks. TwittFaced is now available on Kindle, Nook, and iBook! To get your digital copy of Twittfaced just click on one of the links below. Kindle. Nook . iBooks (search for it in the app / iTunes bookstore). For you old-school paper lovers, use one of these links to get a hardcopy. Amazon. Barnes and Noble. MORE
According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. If nothing else, it would seem to indicate that the ever-increasing prevalence of smart phones is having a very noticeable impact. MORE
Windows Phone 8 has the backing of Microsoft. As such, Windows 8 users and adopters may be assured that there will be Windows phone apps available for their consumption now and long into the future. Their Windows Phone 8 is unique. 4 th & Mayor brings the fun and convenience of the Foursquare app to the Windows Phone environment. Foursquare delivers content about your local area, like restaurants, coffee shops, bars and much more to your smart phone. MORE
In just the last two years, smart phone usage and tablet usage have skyrocketed. adults now have a mobile connection to the web through either a smart phone or tablet, significantly more than a year ago. adults now have a smart phone, which is up from 35% in May 2011. Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. MORE
The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. Or that more people own a smart phone than use Facebook? More than your phone number may come up. MORE
Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. With the astounding growth of mobile platforms and the incredible speed with which smart phones and tablet devices are being adopted, a responsive website is key to your online business success. MORE
Panasonic Smart Phones. The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. MORE
I’d like to start by sharing a quick story about an experience I had a week ago with my smart phone. There are many smart phone options to find local restaurants, bars, theaters, and activities but my go-to app currently is Yelp. My advice to any business from restaurant to roller skate rink is do your own ‘smart phone web audit’. Guest Post by Matt Hamilton. MORE
QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media. A smart phone can scan the code and either store it for later use – for example, to claim a discount or deal – or they can be used as a link to a particular web page on the Internet. QR (quick response) codes are everywhere now. You’ll see them on billboards, the sides of buses and trains, and even on television. MORE
Thanks to our smart phones, we have the power to capture videos anytime, anywhere. But most of those are transitory, frequently disposable micro-moments in time. Earlier camcorder technology motivated us to take much longer and much more impactful videos and family home movies. Videos of our souls MORE
As your customers become increasingly more expectant that you can solve their pain points electronically, instantly and via the smart phones, tablets and other connected devices that are increasingly populating the digital business ecosphere, you need to be ready for that demand. Why The Cloud is Business Critical in 2020. MORE
Mobile phones and other handheld devices have made social media more accessible to more people more often. Smart phones allow users to interact with Facebook, Twitter, Google+, and other social media sites – even YouTube – right from the palm of your hand. You can’t sit in front of your computer because you have work to do, but you can take your mobile phone around the store with you. Social Media mobile marketing mobile phones smart phones MORE
I know they said the party went viral, but we would have loved to have seen digital cameras, Flips, laptops and smart phones out on the table for easy updates and sharing! Beautiful example of what might happen if an ad agency planned a little girl’s birthday party. MORE
Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones. With the astounding growth of mobile platforms and the incredible speed with which smart phones and tablets are being adopted, a responsive website is key to your online business success. MORE
Smart phones -As we continue to move away from the desktop, and as the cost continues to drop and functionality rises, pretty soon, everyone will be armed with a device that will replace the television, the theater, the land line, the desk top computer and email. MORE
QR Codes – You can put one of these funny looking images in your store window that allows smart phone users to scan it and visit your website or other online sales page, helping to build connections with your customers. If you’re worried that you can’t promote your business online because it’s a brick-and-mortar business, then quit worrying. The truth is, you can promote any kind of business online, if you have a strategy for how to be effective. MORE
Access to Math App The age of smart phone and gadgets could not stop children handing the Android smart phones. They use such phones for online games. The smart phone will also show you the percentage of installation completed. Mathematics is an important subject in schools and colleges. Some students are very good in calculations. They have either inherited it from their ancestors or had utilized their brain while solving arithmetic sums. MORE
You can view it on any internet device, from your smart-phone to a desktop. Nobody who has ever worked in the hospitality industry is oblivious to the stress and fatigue that comes with the territory. Long hours on our feet, demanding and challenging work situations can add up to sleepless nights and wondering why we do this! It’s common to turn to maladaptive behaviors like drugs, alcohol, overloading on late-night video games and simply not practicing self-care. MORE
A QR code can be scanned by a smart phone and make an action on the phone. Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. MORE
In short, it’s a barcode that you can scan (usually using an iPhone or Smart Phone) and when you scan it you are taken to a web site. You’ll need a QR code reader app installed on your iPhone or Blackberry or Android Smart Phone in order to actually scan the bar code. MORE
70% of American consumers want to receive offers on their smart phones. 74% of mobile users read email on smart phones or tablets. OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. MORE
I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open. MORE
Smart Phone Related Topics Forbes Social Media
MAY 6, 2019
The average American consumes more than 12 hours a day in smart phones, computers and televisions. But it was a surprise to learn that Baby Boomers are not much different, using phones the same amount and having the same effects Taking a toll on young adults and babies mental and physical health.
Idaconcpts
OCTOBER 1, 2010
However, after watching the launch of the Samsung Epic 4G from Sprint on August 2010, it made me rethink about the 3 key features that I would need to blog from a smart phone more often. When idaconcpts.com started back in 2008 (side note: we’re past the 2nd year mark!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ProBlogger
OCTOBER 4, 2015
From simple things like automatic doors at the grocery store to the elaborate functions on our phones, automation makes life as we know it possible. As it turns out, many tools exist that can help you automate your blogging life and transform your plain old blog into a smart blog. It’s time to move beyond smart phones, and even smart houses, and embrace smart blog technology. We Have Smart Homes and Smart Phones – What About Smart Blogs?
Webbiquity SMM
MAY 16, 2011
consumers own smart phones. cell phone users owned a smart phone. While execution is more urgent for consumer marketers, B2B marketers need to at least start thinking strategically about topics like apps, QR codes, and how their content appears on smart phones.
The Social Media Incubator
MAY 27, 2011
The next time that someone asks if you would like to pay with cash, credit or check, just pull out your smart phone. Google is developing a new feature called Google Wallet , which will allow users to charge virtually any transaction to a credit card by using a smart phone.
Social Media with Romona
AUGUST 14, 2019
Android Google Google Pixel Grow With Google android help android pixel empty google pixel trash google photos google pixel help google pixel photos google pixel trash is full how to empty google pixel trash my google pixel trash is full smart phone smartphone your trash is fullRead to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding.
Small Business Mavericks
SEPTEMBER 21, 2012
Mobile phones and other handheld devices have made social media more accessible to more people more often. Smart phones allow users to interact with Facebook, Twitter, Google+, and other social media sites – even YouTube – right from the palm of your hand. You can’t sit in front of your computer because you have work to do, but you can take your mobile phone around the store with you. Social Media mobile marketing mobile phones smart phones
Jeff Esposito
JULY 23, 2010
After three years, I finally succumbed to the pressure to get a smart phone. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.23 Written on July 23, 2010 by Espo in Five for Friday I must be getting old. My weeks are running into one another.
Firebelly
JANUARY 18, 2011
I know they said the party went viral, but we would have loved to have seen digital cameras, Flips, laptops and smart phones out on the table for easy updates and sharing! Beautiful example of what might happen if an ad agency planned a little girl’s birthday party.
Forbes Social Media
AUGUST 25, 2019
Thanks to our smart phones, we have the power to capture videos anytime, anywhere. But most of those are transitory, frequently disposable micro-moments in time. Earlier camcorder technology motivated us to take much longer and much more impactful videos and family home movies. Videos of our souls
Mindjumpers
DECEMBER 16, 2010
The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. Or that more people own a smart phone than use Facebook? More than your phone number may come up.
Mindjumpers
APRIL 13, 2012
Smart phones lets us share real time events and connect with other people anywhere, anytime. We have seen many signs that digital solutions improves our ability to interact online in real time, and technology that lets us walk around and catch the moments as they happen without hunting for our smart phone in our bag or pocket, may just be the next step in social media. Do you think we will see the next generation of smart technology taking form in something like this?
Bill Hartzer
AUGUST 18, 2015
Responsive web design is where a website uses the same web design, but literally “changes” in a way that it looks good in any sized web browser–even on a tablet or smart phone. For example, the mobile version on my iPhone on Safari (not the app) looks like this: Responsive web design is important, as visitors are using smaller and smaller screens than we used before, such as smart phones and tablets.
yMarketingMatters
JUNE 4, 2013
Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. With the astounding growth of mobile platforms and the incredible speed with which smart phones and tablet devices are being adopted, a responsive website is key to your online business success.
yMarketingMatters
APRIL 15, 2013
70% of American consumers want to receive offers on their smart phones. 74% of mobile users read email on smart phones or tablets. OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy.
Sherrilynne Starkie
NOVEMBER 26, 2017
Now Pinterest is introducing its own version to help users jump easily to boards by using their smart phone cameras. I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views.
Firebelly
JULY 25, 2013
Make your website smart phone compatible or you’ll be left in the dust. They are opinionated, digitally creative and read the news just like you (but they are doing so from a tablet or smart phone). This is a guest post from Chelsea Tuttle – a Ball State University public relations graduate, a Millennial and a MCON13 attendee.
Unmetric
NOVEMBER 1, 2018
Panasonic Smart Phones. Diwali is the festival of lights. If you want your Diwali campaign to really spark engagement, you need all the ideas you can get.
Josh S Peters
DECEMBER 27, 2011
For all you lovers of digital media, Twittfaced can now be read on almost any smart phone or ebook/digital book reading device. Now available on Amazon, Nook, and Apple iBooks. TwittFaced is now available on Kindle, Nook, and iBook! To get your digital copy of Twittfaced just click on one of the links below. Kindle. Nook . iBooks (search for it in the app / iTunes bookstore). For you old-school paper lovers, use one of these links to get a hardcopy. Amazon. Barnes and Noble.
Sherrilynne Starkie
JANUARY 14, 2012
That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones. Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.
Janet Fouts
SEPTEMBER 12, 2019
You can view it on any internet device, from your smart-phone to a desktop. Nobody who has ever worked in the hospitality industry is oblivious to the stress and fatigue that comes with the territory. Long hours on our feet, demanding and challenging work situations can add up to sleepless nights and wondering why we do this! It’s common to turn to maladaptive behaviors like drugs, alcohol, overloading on late-night video games and simply not practicing self-care.
Unmetric
DECEMBER 23, 2019
Panasonic Smart Phones. The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns.
The Realtime Report
APRIL 12, 2016
Over the years, card game players in India have raised their skills and they have switched from just playing simple solitaire on their personal computer and smart phones to multiplayer games online. The best thing today is that people who enjoy playing this game can easily play Indian Rummy on their personal computers, laptops and also on their smart phones. All one needs to do is to simply download the app on their phones to enjoy the game.
Bill Hartzer
JANUARY 31, 2012
I’d like to start by sharing a quick story about an experience I had a week ago with my smart phone. There are many smart phone options to find local restaurants, bars, theaters, and activities but my go-to app currently is Yelp. My advice to any business from restaurant to roller skate rink is do your own ‘smart phone web audit’. Guest Post by Matt Hamilton.
yMarketingMatters
JANUARY 23, 2013
In just the last two years, smart phone usage and tablet usage have skyrocketed. adults now have a mobile connection to the web through either a smart phone or tablet, significantly more than a year ago. adults now have a smart phone, which is up from 35% in May 2011. Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features.
Social Media Marketing
JULY 20, 2017
Access to Math App The age of smart phone and gadgets could not stop children handing the Android smart phones. They use such phones for online games. The smart phone will also show you the percentage of installation completed. Mathematics is an important subject in schools and colleges. Some students are very good in calculations. They have either inherited it from their ancestors or had utilized their brain while solving arithmetic sums.
Dave Fleet
JUNE 17, 2010
According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. If nothing else, it would seem to indicate that the ever-increasing prevalence of smart phones is having a very noticeable impact.
Small Business Mavericks
JANUARY 7, 2012
If you look back just 15 years, you would never have thought that you could do all the things you can do with smart phones. You certainly never thought you could access the Internet from your cell phone, right? Now, technology allows you to do all kinds of things from smart phones or iPhones. This in turn will make your site faster, which is what you need for it to be accessible to cell phones. More users are using their voice option on the phone.
Firebelly
OCTOBER 16, 2012
These are the five social media haters you will frequently encounter whenever you pull out your smart phone and start sending a tweet. They still think social media, the Internet, computers, and smart phones are a fad. Social media haters are familiar to those of us who do social media on a regular basis.
Bill Hartzer
APRIL 8, 2011
In short, it’s a barcode that you can scan (usually using an iPhone or Smart Phone) and when you scan it you are taken to a web site. You’ll need a QR code reader app installed on your iPhone or Blackberry or Android Smart Phone in order to actually scan the bar code.
The Realtime Report
FEBRUARY 26, 2020
As your customers become increasingly more expectant that you can solve their pain points electronically, instantly and via the smart phones, tablets and other connected devices that are increasingly populating the digital business ecosphere, you need to be ready for that demand. Why The Cloud is Business Critical in 2020.
Pam Moore
MARCH 25, 2020
Smart marketers have understood these behaviors are at the core of business and relationships for decades. Did you know that 90% of smart phone owners have their mobile device in arms reach 100% of the time? It's up to you what you do with that person on the other end of the smart phone, iPhone, Android device. You are the media. Yes you.
yMarketingMatters
JUNE 4, 2013
Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones. With the astounding growth of mobile platforms and the incredible speed with which smart phones and tablets are being adopted, a responsive website is key to your online business success.
yMarketingMatters
APRIL 15, 2013
70% of American consumers want to receive offers on their smart phones. 74% of mobile users read email on smart phones or tablets. OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy.
Idaconcpts
DECEMBER 21, 2012
Windows Phone 8 has the backing of Microsoft. As such, Windows 8 users and adopters may be assured that there will be Windows phone apps available for their consumption now and long into the future. Their Windows Phone 8 is unique. 4 th & Mayor brings the fun and convenience of the Foursquare app to the Windows Phone environment. Foursquare delivers content about your local area, like restaurants, coffee shops, bars and much more to your smart phone.
Mindjumpers
MAY 18, 2011
A QR code can be scanned by a smart phone and make an action on the phone. Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently.
The Social Media Incubator
AUGUST 19, 2013
QR Codes – You can put one of these funny looking images in your store window that allows smart phone users to scan it and visit your website or other online sales page, helping to build connections with your customers. If you’re worried that you can’t promote your business online because it’s a brick-and-mortar business, then quit worrying. The truth is, you can promote any kind of business online, if you have a strategy for how to be effective.
Idaconcpts
JUNE 14, 2012
Those interested in the outcome of the annual melee will want to have one or more of these apps loaded on their Android phone to assure that they can figure out what went wrong or what went right this year with their favorite team. What is great about this app is that you can store your info and White Sox gems right in your smart phone. Detroit Tigers on MLive.com has many thoughtful features like tailoring videos to match your specific smart phone model.
Direct Marketing Observations
SEPTEMBER 8, 2010
Smart phones -As we continue to move away from the desktop, and as the cost continues to drop and functionality rises, pretty soon, everyone will be armed with a device that will replace the television, the theater, the land line, the desk top computer and email.
Mindjumpers
AUGUST 30, 2010
billion mobile phones on the planet, it will be interesting to see where it will bring us in the future.
Small Business Mavericks
JANUARY 23, 2012
QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media. A smart phone can scan the code and either store it for later use – for example, to claim a discount or deal – or they can be used as a link to a particular web page on the Internet. QR (quick response) codes are everywhere now. You’ll see them on billboards, the sides of buses and trains, and even on television.
Let's personalize your content