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Features Related Topics 
Jon Loomer
APRIL 21, 2025
I’ve documented 11 updates and new features for the Lead Ads product alone. If youre currently using Lead Ads, see how many of these features you have. I reviewed multiple ad accounts to identify which features are widely available and which are more limited. Which features do you have?
170 
Ignite Social Media
JANUARY 7, 2025
This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments. Remember, Instagrams landscape is always shifting, but staying informed about these features can help you adapt your strategy and maintain meaningful connections with your audience. Trial Reels let you do exactly that.
112 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buffer Social
DECEMBER 17, 2024
What’s been your favorite feature this year? Thank you for being part of the journey — we couldn’t do this without you. What do you think? Let’s keep the conversation going! What’s still on your wishlist?
101 
Social Media Today
APRIL 17, 2025
A new way to encourage engagement around Reels content.
200 
Social Media Today
APRIL 20, 2025
“Storylines” would enable users to add to a collective event Story.
180 
Social Media Today
MARCH 27, 2025
Themed additions to celebrate college basketball in the app.
176 
Social Media Today
APRIL 23, 2025
A range of updates and tweaks to mark the video app's 20th year.
177 
Jon Loomer
MARCH 10, 2025
Otherwise, use the Test Events feature in Events Manager and go through what would be a normal customer journey from landing page to purchase completion. Use the Breakdown feature to breakdown your results by age group. Use the Breakdown feature to breakdown your results by country. Are any of these URLs wrong?
182 
Webbiquity SMM
JULY 30, 2024
Instagram rewards you with more engagement with reels, because they are using this feature to convince people to use their platform instead of TikTok. Instagram also offers a checkout feature where people can make purchases directly on the platform. Few people take advantage of this feature. This is a BOFU ad about his course.
180 
Social Media Today
FEBRUARY 19, 2025
DMs are now the primary way that people connect in the app.
193 
The Realtime Report
NOVEMBER 27, 2024
For instance, customers can: See how a piece of furniture fits in their room Try on clothing or accessories without visiting a physical store Test makeup products on their face using AR filters This feature significantly reduces uncertainty and boosts customer confidence in their purchasing decisions.
203 
Jon Loomer
DECEMBER 30, 2024
This list also avoids requests for features that clearly conflict with the current direction of the product. In most cases, these are very specific feature requests. But, there’s one problem: This feature should be available for all campaign objectives, not just sales. That’s how valuable this feature is.
159 
Jon Loomer
OCTOBER 24, 2024
Meta’s made several announcements about new features during Advertising Week 2024. It’s a feature that’s been requested repeatedly over the years. Turn off comments on ads? This is one of them. Where to Find It At the bottom of your ad set, under Placements, click See More Options. New: Control comments on your ads.
169 
Webbiquity SMM
JULY 23, 2024
For instance, companies using AI features for personalization report up to a 15% increase in sales. Users can navigate through features and see how the product works in seconds. Customer Segmentation: With AI, marketers can segment audiences more precisely, which improves targeting and effectiveness.
234 
Hootsuite
OCTOBER 16, 2024
There are four cream of the crop features to look for: 1. See how it compares in terms of features and integrations. Source: Buffer And while it features a user-friendly dashboard, when it comes to analytics, Buffer is still in its early stages. Think: no social listening features or competitive benchmarking. Deep breath.
116 
Jon Loomer
FEBRUARY 6, 2025
The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. So… What should you do if this is a feature you used? You define existing customers using audience segments. You can still do the same thing manually.
160 
Sprout Social
SEPTEMBER 12, 2024
Experiment with each network’s unique features Each social media network offers unique features that can enhance your content’s appeal. And even brands on Threads are testing the platform’s various features to shape a unique brand experience.
136 
Hootsuite
OCTOBER 7, 2024
This is why Hootsuite’s Best Time to Publish tool is one of the most popular features of Hootsuite Analytics. Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns.
118 
Jon Loomer
JANUARY 28, 2025
When clicked, it redirects to a new feature at the bottom of the Ending screen: Connect with leads in Messenger. Don’t confuse this for an old feature. When creating an instant form, you may see a “See What’s New” message at the bottom. This could be useful. This isnt using Messenger to collect leads.
158 
Social Media Strategies Summit
NOVEMBER 26, 2024
Featured image by Freepik. But that doesn’t make it any easier to handle. It sounds so simple to be like, just remind yourself that it’s not about you , but it’s really not.” Want to learn proven social media strategies from industry leaders? Book your place at our next Social Media Strategies Summit Virtual Conference !
255 
Jon Loomer
FEBRUARY 17, 2025
Turning Advantage Campaign Budget Off And now let’s discuss the feature of many names. Whatever you call it, this feature allows you to set a campaign budget that is distributed optimally between the ad sets contained within it. I still remember how controversial this feature was when it was introduced in 2018.
174 
Convince & Convert
AUGUST 29, 2024
YouTube’s massive influence is further amplified by its unique features. These and many other high-level accessibility and discoverability features come baked into the core YouTube platform, and used wisely and consistently, can have a marked effect on your overall video marketing strategy.
140 
Sprout Social
SEPTEMBER 17, 2024
You’ll learn the benefits of scheduling and step-by-step instructions for using Sprout Social and Facebook Business Suite’s scheduling features. Start scheduling your Instagram Stories Since its launch in 2016, Instagram Stories has been a popular feature for social media marketers. Why should you schedule Instagram Stories?
133 
Jon Loomer
OCTOBER 13, 2024
Meta announced a bunch of new features at Advertising Week 2024. One of them is Image Animation. You can read about all of the announcements here.
166 
Sprout Social
SEPTEMBER 26, 2024
However, it takes time to respond to comments that ask questions or bring up an important feature. Make use of interactive features Instagram is constantly improving to introduce new features that enhance user engagement. These short videos feature relatable humor and household hacks from its community.
121 
Buffer Social
APRIL 23, 2025
Step 3: Edit with the timeline Nifty new features aside, the basics are where things are vastly improved from Instagram’s built-in editing tools — no more fiddly dragging and fumbling fingers. ⚡️ Pro tip: Get into the habit of saving any reels that feature audio you’d like to use on Instagram.
97 
Buffer Social
DECEMBER 2, 2024
Social media logos and icons set This set by myriammira features simple social media logos in black and white as well as their original colors. Social media fluency pack This pack of 85 social media icons features logos in each platform’s brand colors. Download the set here. Download it here. Download the set here.
109 
Buffer Social
JANUARY 15, 2025
Thanks to templates, transcript editing, AI , and a host of other nifty features, editing your videos can now be — dare I say it? I've curated separate lists of paid and free video editors, though, in many cases, the tools offer both limited free versions and more feature-rich paid versions. — fun!
118 
Jon Loomer
MARCH 27, 2025
It’s not clear whether this is a new feature rollout or simply a test. Im seeing a new option for instant forms that could be kind of a big deal. Let’s take a look… A New Checkbox When creating an instant form, take a look at the fields for requesting an email address or phone number.
164 
Jon Loomer
JANUARY 6, 2025
If you define the attribution setting as 1-day click, Meta will not report on conversions that happen beyond one day or via view-through (these other conversions can still be uncovered using the Compare Attribution Settings feature). This context is found by using the Compare Attribution Settings feature. How ad delivery is optimized.
174 
Buffer Social
JANUARY 13, 2025
For example, The Washington Post has created its own “cinematic universe” on TikTok, featuring newsroom characters and serialized content that build its brand personality. Features like Instagram Broadcast Channels and Substack's chat channels reflect this shift toward private, curated interactions.
127 
Buffer Social
DECEMBER 16, 2024
What about extra features like personalization? Apart from this standout feature, Short.io That's a lot of features for a free plan! The paid plans offer more advanced features worth a shout-out: location-based redirects, link expirations, and deep links for mobile apps. How critical is comprehensive data?
109 
Oktopost
JANUARY 30, 2025
How to embed social media accessibility in every single post Thankfully, social media platforms equip businesses with all the accessibility features they need to ensure their content is created with everyone in mind and for everyone to engage with. If they cant consume your content on their terms, chances are they wont consume it at all.
130 
Buffer Social
DECEMBER 5, 2024
— Anna C Mallon 3 cool Buffer analytics features brands + creators love All your social media metrics in one dashboard Forget hopping between social channels and copy-pasting all those numbers into a spreadsheet — Buffer pulls all your data from Instagram, Facebook, Twitter, and LinkedIn into a single dashboard.
104 
Hootsuite
NOVEMBER 28, 2024
Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. So, if you’re a small business specializing in fashion, put together some styling guides featuring your products. What is Pinterest marketing? It’s seriously easy.
120 
Hootsuite
NOVEMBER 4, 2024
How to action these insights Listen to your audience: If they’re asking for new features, products, or services, pass that information on to your product development team. How to get these insights Look for a social media analytics tool that includes competitor benchmarking features. Is there an issue you need to fix? Pricing: Free 5.
110 
Sprout Social
SEPTEMBER 26, 2024
Choose the right Facebook monitoring tool Whether you use Facebook’s native monitoring features or a third-party tool like Sprout Social, a Facebook monitoring platform will help streamline your efforts and boost efficiency. Consider choosing a platform with robust collaboration and approval features. Want to increase productivity?
100 
Social Media Strategies Summit
NOVEMBER 14, 2024
Featured image by Freepik. However, there are risks attached if you leverage the wrong trends incorrectly. Interested to learn more about best practices for creating engaging content that resonates with current and future students? Register for our next Social Media for Higher Ed Virtual Conference.
264 
Social Media Strategies Summit
JANUARY 15, 2025
Featured image by Pexels. For starters, he (literally) wrote the book on effective emoji use for public agencies: Plus, he shares a ton of insights from the presentations and sessions he leads at various events: Are you seeking social media marketing tips, insights, and best practices for government social media?
264 
Oktopost
OCTOBER 20, 2024
It monitors likes, comments, mentions, hashtags, and other engagements to evaluate your brand’s online presence and detect issues (like product problems) or opportunities (like increased demand for a specific feature) as they arise. Oktopost’s platform excels in both areas.
139 
Buffer Social
APRIL 16, 2025
Now that we've covered the ‘why’ of Facebook scheduling, let’s dive into the ‘how:’ How to schedule a post on Facebook using Buffer Let's start with the most feature-rich scheduling route, a social media management tool like Buffer. Select your Facebook Page or group.
113 
Social Media Strategies Summit
MARCH 12, 2025
Directly address product standout product features and benefits. So, if you want to differentiate your brand or products, it might be a good idea to invest in social media content that features a human touch. Featured image by Freepik. Keep things simple. Register for our next social media conference !
140 
Social Media Strategies Summit
MARCH 20, 2025
Case Study: Hilton When it came to promoting its sub-brand Graduate Hotels, Hilton could simply have run an ad hyping up the amenities, locations, and other features. Featured image by Freepik. All that data-crunching would take years for a human team to perform but AI can handle it near-instantly.
158
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