Jon Loomer

MARCH 10, 2025

Of course, there’s plenty of reason to mess with it. Of course, that doesn’t mean they are quality leads. The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.

How To 168

How To Report URL Eventful 168

Jon Loomer

MARCH 17, 2025

If performance is not what you want, introduce new ads and turn off those that have run the course. This isn’t universal, of course, but it’s generally the case. The type of brand and expectations matter, of course. Of course, you can’t just blindly accept them either. This will reset learning.

Advertising 115

Advertising UGC Course Activities 115

Social Media Strategies Summit

MARCH 12, 2025

Source: instagram.com But, of course, you can get much more proactive, which will give you greater returns. Take a look at the example below: Source: facebook.com Of course, there are other ways to give your customers a voice. Of course, how you incorporate video into your strategy will hugely depend on your budget.

Products 130

Products Social Media Brands How To 130

Jon Loomer

NOVEMBER 24, 2024

Of course, this highlights how much of a mess the current process is for uploading different aspect ratios for different placement groups. Meta recommends 4:5 for the following placements: Facebook Feed Instagram Feed Facebook Video Feeds Instagram Explore Home Facebook In-Stream Videos In most cases, this is for both images and videos.

Real Estate 147

Real Estate Feedly Feed Groups 147

Buffer Social

JANUARY 21, 2025

The timing is no coincidence, of course. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. Meta has a history of making strategic moves to fill market gaps.

Instagram 115

Instagram Video Mobile Film 115

Convince & Convert

JULY 31, 2024

Of course, it didn’t. In announcing this, I gave an impassioned speech about AI, technology, and the opportunity in front of us as an agency and the opportunity in front of each of them to significantly advance their careers by becoming an early adopter of AI in their work. Did that work?

Exercises 147

Exercises Training Team Examples 147

Jon Loomer

JANUARY 30, 2025

Of course, that would only be speculation. While I’ve been skeptical of an imminent full rollout of ads on Threads, the fact that Meta made this announcement official makes me wonder if it’s coming sooner than expected. Metas public Threads monetization goal of being on “a clear path to 1 billion users” is a fuzzy one.

Feedly 141

Feedly Feed Advertising Cost 141

Social Media Strategies Summit

FEBRUARY 12, 2025

High-Profile Brands That Use Red Coca-Cola H&M McDonalds Examples of Red in Social Media Marketing Coca-Cola used the color red in this campaign for World Kindness Day: View this post on Instagram A post shared by Coca-Cola (@cocacola) Of course, it helps that Coke is already strongly associated with the color.

Journal 149

Journal Social Media Instagram Campaign 149

Jon Loomer

JANUARY 26, 2025

That doesnt mean that you should feel safe to lie in Meta ads without consequence, of course. X applies it to both organic and paid content. That, as the Wall Street Journal reports, created some issues for advertisers. Although that is certainly a concern now for bad actors.

Communities 126

Communities Journal Report Issues 126

Social Media Strategies Summit

JULY 12, 2023

The Problem: Ineffective Suicide Prevention Training After some research, the team discovered a suicide prevention training course that anyone in Utah could sign up for. Utahns had to attend an eight-hour training course offered only at state health departments or sponsored locations.

Campaign 228

Campaign Social Media Case Study Training 228

Social Media Today

OCTOBER 31, 2024

Improved courses to help you up your TikTok marketing approach.

Education 199

Education Platform Marketing Course 199

Sprout Social

AUGUST 30, 2024

Of course, doing so effectively is a balancing act that requires the right tools and prioritizing the proper channels. Of course, not every little concern demands a live response. More support channels mean more flexibility for customers to choose their preferred method of support, all on their own terms.

Knowledge Base 126

Knowledge Base Forums Loyalty Issues 126

Hootsuite

JANUARY 10, 2025

Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. just start re-sharing with credit, of course. Of course, that doesnt mean you need to get up in the middle of the night to post on Facebook. Clear data.

Engagement 112

Engagement Facebook HootSuite UGC 112

Social Media Strategies Summit

FEBRUARY 4, 2025

Red Cross The website of the American Red Cross is packed with training courses on first aid. But keeping your followers in-platform can boost your engagement rate which, in turn, can help you get more eyes on your content. But this sort of in-depth content doesnt necessarily translate well to the social media realm.

Campaign 174

Campaign Social Media Instagram Organization 174

Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Obviously, there are a lot of other platforms out there. public broadcast models.

B2B 331

B2B Influencer Platform SMS 331

Social Media Strategies Summit

NOVEMBER 14, 2024

Learning From Posts That Don’t Perform Of course, even when you identify a hot trend before it’s played out, do your research, and discuss it thoroughly with your team, there’s still no guarantee that it’ll do numbers. You have to be able to air your grievances but also feel safe to admit ‘I don’t know about this.’”

Trends 255

Trends Brands Education Instagram 255

Social Media Strategies Summit

NOVEMBER 26, 2024

So of course you’re going into crisis mode, thinking ‘Oh my gosh, what am I going to do?’” Given that Whitney works at pet products company Encompass, supplements are often a cause of panicked communications from pet parents. Someone would receive a supplement and their dog would be throwing up immediately after eating it.

Platform 207

Platform Strategy Team Issues 207

Buffer Social

JANUARY 29, 2025

Of course, there’s some nuance here. Of course, this doesn’t necessarily mean you should map out your content calendar for the next six months (26 weeks) and be sure to skip at least five of them. Let’s break that down even further.

Comments 114

Comments Study Posterous Analysis 114

Social Media Today

JUNE 26, 2024

Refreshed education courses from the platform formerly known as Twitter.

Education 184

Education Platform Marketing Course 184

Jon Loomer

OCTOBER 23, 2024

Of course, we’re not dealing with enormous sample sizes here ($2,250 total spent on this test). Of course, Advantage+ Audience isn’t perfect. What I Learned This test was different than the others because the focus was on results and quality of those results, rather than on how my ads were distributed.

Advertising 173

Advertising Campaign Conversation Groups 173

Social Media Strategies Summit

FEBRUARY 28, 2025

Like this stunning winter sunset, which had clocked up 4,500+ likes and almost 200 reposts at the time of writing: Of course, LinkedIn isnt Instagram, so you dont want to overdo it with this sort of content. This means that pretty much any content showcasing the schools surrounding areas will do numbers.

Examples 163

Examples LinkedIn Newsletter UGC 163

Webbiquity SMM

MARCH 11, 2025

He was offered lots of advice to help reverse course: Three Things Twitter Needs to Thrive (August 2017) Three Things Twitter’s Marketing Team Needs to Do (November 2018) Despite Missteps, Twitter Reports Strong 2Q Performance What’s Next? The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe.

B2B 148

B2B How To HootSuite Statistics 148

Social Media Strategies Summit

FEBRUARY 20, 2025

Rule #2: Build a Positive, Engaging Brand Voice Of course, its not just about taking the time to comment. You can earn trust and goodwill through this because people see that you’re responsive, Jessie explains. They see your personality, they see that you’re trying to connect with them, and that encourages more engagement.

Engagement 149

Engagement Communities Posterous Social Media 149

Jon Loomer

NOVEMBER 16, 2022

Of course, you can now use this audience for targeting in your ad set… You’ll need a reasonably sized audience, of course, to target this group. That’s been fixed! What to Do With It. Or simply set budget and expectations accordingly. You can also use it as your source for a Lookalike Audience.

Features 212

Features Instagram Course Groups 212

Jon Loomer

AUGUST 3, 2022

Of course, the most valuable of these click metrics for advertisers would be the Landing Page View. But, of course, this may not be an option if you are sending someone to a website where your pixel doesn’t exist (like Amazon). Of course, it would be nice to add even further granularity. Optimization Solution.

CPC 203

CPC Metrics Advertising URL 203

Waxing UnLyrical

SEPTEMBER 24, 2021

While we had access to world-class professors (I mean… there’s a reason they’re at Harvard), some of the more technical courses could have been better structured, IMHO. It is set up so that you graduate immediately after your second immersion (your final course in the program). It was tough; very tough.

Analytics 246

Analytics Questions Class Data 246

Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile).

Upcoming 255

Upcoming News Consultant Social Media 255

Pam Moore

DECEMBER 13, 2024

Create blog posts, videos, courses, or even short tips on social media that solve their problems and guide them toward success. Whether its through digital courses, coaching programs, memberships, or consulting, the key is to make it easy for your audience to say, Yes, this is exactly what I need.

How To 148

How To Knowledge Base Authentication Consultant 148

Jon Loomer

MAY 3, 2022

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). ” Of course, if you weren’t previously publishing your show to many different destinations, that’s something you should do. Ummmm… Be disappointed?

Facebook 208

Facebook RSS Aggregator Mobile 208

Jon Loomer

DECEMBER 6, 2022

Next, you can highlight your products… Or it could be your services, courses, and other things… Regardless, you can provide a 1200×803 image, title, description, and up to three benefits for each item, and it’ll be displayed as a carousel. You could still find ways to make that work, of course. Watch Video.

Facebook 210

Facebook Overview eBook Course 210

Social Media Strategies Summit

MARCH 20, 2025

If youve got a spare half-hour, check out The Last Observers , winner of Best Documentary Short at the 2024 Swedish International Film Festival: Of course, Patagonia doesnt just support long-form video to pick up a bunch of awards. Their YouTube channel is full of high-quality long-form videos.

Trends 130

Trends Social Media Case Study Marketing 130

Jon Loomer

JANUARY 22, 2024

That assumes, of course, that your client has been sharing their ad account with prior agencies. Of course, there’s an ad account creation limit that could impede your ability to do this. Your clients could share their ad accounts with you. This would be ideal since you might get advertising history.

Advertising 174

Advertising Course 174

Jon Loomer

APRIL 3, 2023

Of course not. But, of course, that’s not necessarily a bad thing. Find the Right Mix Of course, this doesn’t mean that you should do all of these things. Less friction will lead to greater volume. And again, that will almost always lead to less quality (a trade that can be worthwhile).

Facebook 203

Facebook How To Reputation Types 203

Jon Loomer

NOVEMBER 13, 2022

Of course, that comes from old documentation prior to objectives changing , but know that it’s not always available. But, of course, we’re here to focus on Audience Saturation. If you aren’t yet using the Inspect Tool , it’s about time you start. Auction Competition. Audience Saturation. Auction Overlap.

Facebook 200

Facebook Cost Course Tools 200

Hootsuite

JULY 26, 2024

You never want to copy your competitors’ content, of course, but you absolutely do want to learn from and experiment with the strategies that have proven to work for them. Hashtags are the easiest to identify, of course. But take a deeper look at your competitors’ content with the widest reach.

Analysis 103

Analysis Social Media Tools HootSuite 103

Jon Loomer

SEPTEMBER 6, 2023

Of course, those who sign up for a paid subscription are also some of the most valuable people in the targeting pool. This is all speculation, of course. According to Meta’s 2Q earnings for 2023, the Average Revenue Per User (ARPU) for Facebook users in Europe was $17.88. That sets a minimum value for a Facebook user at $6 per month.

Course 164

Course Advertising Instagram Report 164

Bill Hartzer

MARCH 5, 2025

Now if they would just bring back my old Digg account, which was, of course, “bhartzer’ For anyone who remembers the early days of social mediaor just wants an alternative to the platforms running todays internetDiggs comeback might be something worth watching.

Digg 78

Digg Reddit Startup Hosting 78