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12 Best URL Shorteners to Shrink Your Links in 2025

Buffer Social

Long, messy URLs can make your content look cluttered and unprofessional. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. But which URL shortener is right for you? Zapier's URL Shortener 10. How critical is comprehensive data? Rebrandly 4.

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters add information to the end of a URL. Background.

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Event Breakdown by URL Bug

Jon Loomer

If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. When I select to filter by URLs I only get my domain. Even if you go to the Sampled Activities section, the URLs provided are only domains. Do you use this feature?

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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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Share insights in real-time: Introducing Dashboard Sharing via URL

Oktopost

That’s why at Oktopost, we’ve leveled up how you share social performance data with Dashboard Sharing via URL. How do I use Dashboard Sharing via URL? 4 Must-knows for Link Sharing Link sharing is effortless Instantly share Oktopost data dashboards through a unique URL—no logins or Oktopost user accounts required.

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LinkedIn's May Soon Provide the Option to Add URL Links into Your LinkedIn Stories

Social Media Today

LinkedIn is testing a new option that would enable users to add 'swipe up' URL links to their LinkedIn Stories.

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