How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source).

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. URL parameters provide an option.

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Who Is Reading Your URL?

Small Business Mavericks

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link. A URL like [link] is much less appealing to users.” Who looks at that URL?

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Check Those HTTPS URLs

Small Business Mavericks

Here’s something for y’all web wranglers: please tell search engines about your HTTPS URLs! A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them! If your site has HTTPS URL issues, it will be affected in the search rankings even though it looks fine to the human reader.

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LinkedIn's May Soon Provide the Option to Add URL Links into Your LinkedIn Stories

Social Media Today

LinkedIn is testing a new option that would enable users to add 'swipe up' URL links to their LinkedIn Stories

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LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles

Social Media Today

Some handy new updates from LinkedIn, which continues to see record levels of engagement

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. What is a URL shortener?

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Creating A Friendly URL For Your Google Plus Page

SocMed Sean

While Google+ is pretty easy to setup and use, one of the things I don’t like about Google+ pages is the fact that you can’t create a friendly URL. The URL for my Facebook page is simple to remember. So if another blogger links to a page on my site and I need to change the URL for some reason, I can always use Redirect to tell WordPress “if someone requests the old URL, automatically send them to the new URL.”

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Claim a Vanity URL for Your Social Media Profiles


A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. For example, when I set up my new Facebook business page, the randomly assigned number and URL was [link].

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Twitter Adds New Preview Cards When Sharing Twitter List URLs

Social Media Today

Twitter has added a new card format for sharing Twitter lists as it seeks to further highlight topics and profiles of interest

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Custom Short URLs for Google+ At Last!

Janet Fouts

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. If you don’t see the option to get a custom URL yet, don’t worry, they’re rolling them out. In the meantime you could use the Google URL shortener

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TikTok Tests New Options to Add External URLs to Clips, Comment Downvoting

Social Media Today

TikTok has expanded its test of adding external links to videos, with some users now able to add Wikipedia, TripAdvisor and Yelp links

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How Bit.Ly Pro Powers My Short URL

Ari Herzog

It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. Now, the bookmarklet still works but instead of auto-populating shortened links with [link] , it uses [link] and my short URL is merely powered by Pro Powers My Short URL at AriWriter.

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Make it Brief! Threely Makes Shortest URLs

Socialized, aka Threely , is a fairly new entrant in the URL shortening game, and so far, I really like it. The most obvious benefit is that Threely makes shorter URLs, 15 characters vs. 18 characters from , which I believe was the previous title holder for shortest URL shortener. It is one of the simplest URL shorteners and allows instant custom URL generation with one click. You can post a Threely URL to Twitter, Facebook, MySpace, StumbleUpon or

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. This additional code doesn’t change the destination of the URL, but it tags a URL so that you can learn more about the behavior of people who clicked that specific link. An easy way to do this is to use the Google URL builder.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener


But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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Create a custom url for your Facebook Page

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it. First, in order to create a custom url the page has to have 25 “fans&# or “likes&#.

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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# to create your custom username/URL for you fan/business page type [link] into your address bar again then proceed to step #5.

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Why I Use HZG.BZ as a Short URL

Ari Herzog

If you don’t grasp the significance of the URL, hzg is a shortened version of my last name and bz resembles business. Similar to the New York Times’ use of [link] Flickr’s [link] and YouTube’s [link] there is a practicality, if not memorability as well, to having a custom short URL. If you don’t tweet, you can copy the short URL and post it as a link on your Facebook wall or email it to a friend. as a Short URL at AriWriter.

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Get a Vanity URL for Google+

Koka Sexton

Until Google decides to allow for vanity URLs for Google+, there is a way that you can have a short version of your Google+ profile without having to send out something that looks like this. irzat Aytaç that lets you create a short URL of your choosing for your Google+ ID. Now you can have a nice looking vanity URL like this. Social Media Creation Google googleplus Gplus Profile Short Url url urls Vanity Url

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. While the amount of UTM parameters you can add to an URL is virtually endless, you want to keep things brief and descriptive so you can actually track them effectively. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL:” pops up. Feel free to request a different one but it will take a while… More information on Google Plus Custom URL’s. Custom URLs for Google Plus. Q: How do you use a Google Plus custom URL?

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Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, But you still end up with lots of inbound links to non-canonical URLs because users will naturally link to and share the URLs they see in their browsers.

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How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn. It was a rough life so I decided to do a bit of research and find a social marketing hack or method that would give me shortened URLs in bulk. Bulk URL Shortening Tool for Social Marketing. start adding URLs.

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Facebook Page – get your own Facebook URL name

Laurel Papworth

You can also add URL names for Applications, not just Pages. You must have at least 100 fans, I believe, to score your own URL. Facebook Page – get your own Facebook URL name is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Domain , Facebook , name , page , url , username. Tags: Facebook Online Communities howto social media social networks Domain name page url username

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LinkedIn Tip - “Hey, Baby. What's Your URL?”

Almost Savvy

What’s Your URL?&# Each LinkedIn profile is given a default URL, which is a combination of the LinkedIn domain and a bunch of numbers.? Click on “Edit&# to change the URL to include your name. Those with a common name may find that their desired LinkedIn URL is already taken by another member of the same name. Now that you are the proud owner of a customized LinkedIn URL, use it for personal branding purposes.

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one. Fortunately shortening a URL is a very easy process thanks to some helpful tools.

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Google Shows Bing Search Results URLs as Links in Google Webmaster Tools

Bill Hartzer

In Google Webmaster Tools, Google is reporting Bing’s search result URLs as actual backlinks to a website. But this is the first time that I have seen that Google is actually telling webmasters that there is a link to their website: and that link is a Bing search result URL. Google shows Bing search results URLs. But here is a sample of the Bing search result URL that Google says is linked:

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To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL

Social Media Network Marketing

To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More!

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How to Check the Quality of Facebook Ad Traffic

Jon Loomer

URL Parameters and Google Analytics. I’ve written before about how to use URL parameters and Google Analytics to check your results. Set up your URL parameters however you’d like, but I prefer the Dynamic URL Builder that Facebook provides within ad creation.

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Your URL Can Get Listed On Google, Bing, Yahoo And More! - Social Media

Social Media Network Marketing

Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! link] Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! This Is Free To Join.

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Search Engine Optimization Tip: Include Keywords in URLs

Bill Hartzer

They should also be found in your URLs. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. If you don’t think that keywords in your URLs are important, you need to find out some history about all of it. Google isn’t the only search engine out there that gives more weight to a website when they have keywords in their URL. Your keywords are a great tool to reach potential customers, so make them a priority.

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How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Option 2: Add the URL to your Facebook Page in your “Write something about yourself&# box. Now write a call to action and the URL of your Facebook Page. Note: You must include the “[link] at the beginning of your URL, otherwise it will not be a live link.

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Free Search Engine Submission Get Your URL Listed On Google, Bing, Yahoo And More! - Social Media

Social Media Network Marketing

Just put your URL and that is it - you are set in the queue. Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Do you have a URL that you want to submit to Search Engines so that you are much easily seen on Google, Bing, Yahoo and Much More? Here is Free Search Engine Submission For Your Business, Brand, Referral, Product, Personal URL.

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Koka Sexton

Makes A Better URL Shortener is a URL shortner for use with services like Twitter where every letter counts. There are many URL Shorteners available online like TinyUrl but Besides having just the URL Shortener, you can also sign in and get detailed stats of all the URLs you have linked to. I was also using some other url shortner services for my Logo Design Company but I think I should give Why shoud I use URL shorteners like

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LinkedIn: How To Claim Your Personal URL

Absolute PA

There are a few little-known ways to optimise your LinkedIn profile and claiming your customised url (also known as a vanity url) is one of them. This 3 minute video explains what a custom url is, why you need one and how to add one to your LinkedIn profile for some extra professional goodness! Sounds fancy! Why do I want one? It makes your LinkedIn profile page easier to find and remember, plus it looks more professional so you can use it for cross promotion and marketing.

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Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?

Jon Loomer

According to Google Analytics ( using URL parameters ), these ads sent about 4,200 people. I did use URL parameters for this Reach campaign targeting a warm audience, and those results were a bit more tempered.

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Use Google URL Removal Tool to Help with Google Penguin Recovery

Bill Hartzer

Google has launched an improved URL removal tool that will make it easier to request updates based on changes on other people’s websites. Document everything in a spreadsheet (urls, dates contacted, etc.). Identify the links that have been removed or URLs that used to link to you that have been removed. Using Google’s new improved removal tool, submit those URLs (the ones that are gone now but were linking to you).

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How To Spread Your Facebook Page URL And Twitter Handle - Social Media

Social Media Network Marketing

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What Is Your Blog’s URL Structure?


Earlier today I had conversations with two bloggers about URL structures on their WordPress blogs, and I thought it might make an interesting community discussion. What is your blog’s URL structure? For starters, I wanted words in the URLs because it was good for search engine optimization, and because word-heavy URLs tends to make more sense for readers when they’re looking at them—more sense, anyway, than the WordPress default, which is just numbers.

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