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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. percent of the SERPs—much less than Wikipedia. Read on.

How to Successfully Submit Your Article to Wikipedia

Convince & Convert

Lots of brands would love to have Wikipedia articles. In a nutshell, your brand is presumed to qualify for a Wikipedia article, if it has received significant coverage in multiple, independent, reliable sources. » Digital Marketing article brand digital marketing marketing reward board source wikipedia Requirements for Inclusion. Read the whole entry. »

Wikipedia rules the waves

Sherrilynne Starkie

Facing the realities and the stiff competition from Wikipedia , the Encyclopedia Britannica will now focus primarily on their online services. Wikipedia has grown to be the number one source for students. In fact, many students will stop research and change topics if it’s not on Wikipedia. Wikipedia provides a wealth of information with over 26 billion pages of content.

SOPA, PIPA, and the Wikipedia blackout: what it means for associations.


Oh–and don’t bother clicking on those Wikipedia links if today is Wednesday, January 18. Wikipedia is decidedly against SOPA, and is creating a huge buzz by blacking out today. No Wikipedia. I’m confused. I figured I’d start this post with that, just so you know that I don’t have any answers here. Only questions. Or use the comments to correct me!

PR Pros and Wikipedia: Can They Ever Get Along?

Social Media Strategery

All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. It's no wonder Wikipedia has advised against PR pros editing articles directly. That's a big reason why most PR professionals have avoided Wikipedia for so long, fearful of the wrath of the editing community. Photo courtesy of Flickr user bitjungle. DiStaso, Ph.D.,

Wikipedia Registers 11 New Domain Names

Bill Hartzer

Wikipedia , the free encyclopedia that anyone can edit, has just registered 11 new domain names in the past 24 hours. Usually moves like this indicate upcoming projects, especially because Wikipedia does not have a history of regularly registering new domain names. Here is a list of the new domain names registered by Wikipedia;

Ethical Public Relations in the New Age of Wikipedia

Convince & Convert

David King , Founder and Director at Ethical Wiki , joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can update their Wikipedia pages to more accurately reflect their corporation and their message. David King, @EthicalWiki. Please Support Our Sponsors.

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Ten Years Of Wikipedia

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Wikipedia is ten years old today. I love Wikipedia. As a professional businessperson, the spirit of Social Media and platforms like Wikipedia runs counterintuitive to the rules of business. One of the main reasons I've personally (and professionally) started thinking differently about the Marketing industry was because of what Wikipedia stands for. If you are at all curious about the wisdom Wikipedia or if you are still grappling with Social Media and mass collaboration, please stop everything and read this article: The Charms of Wikipedia. wikipedia.

YouTube Tuesday: The State of Wikipedia


This month marks the 10 year anniversary of Wikipedia. How often do you use Wikipedia? To celebrate, they’ve released this video and an infographic you can find at Do you find it to be a credible source? Video URL: [link] ].

PR and Wikipedia – let’s push for a better relationship

Danny WhatMough

As part of my work with the PRCA’s Digital Steering Committee, I’m part of a consultation process that is trying to create a set of guidelines for the PR industry to help it better understand and interact with Wikipedia. PR people shouldn’t touch Wikipedia. Essentially Wikipedia is a community and, as with any community, you have to abide by its rules.

Five Reasons You’ll Fail at Marketing to Millennials

Spin Sucks

how to market to digital natives how to market to millennials Marketing to Millennials Neil Howe newspaper readership is falling across the board Nielsen data on Millennials stop using the term ‘Millennial Taking an Age-Related Approach the atlantic use data to target Millennials what's your marketing strategy who are Millennials who coined the Millennial term wikipedia William Strauss

When Wikipedia Misses the Facts

Ari Herzog

Wikipedia prides itself on always providing a neutral point of view. Maybe that Wikipedia page should be edited? As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video? Spheniscinae can fly. Thanks for reading.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?

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Four Ways to Use Agile Communications in Your Marketing Mix

Spin Sucks

Communication PR agile communications agile software development methodologies Continuous Improvement early delivery marketing mix Pepsi Zero PR pros Public Relations RACE RACE formula strategic planning wikipediaMarketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications.

Social Media Definition by Peeing [infographic]


Mindjumpers Social Media Digg Facebook Infographic Pee quora social media definition Twitter wikipedia YoutubeTweet The other night I were browsing through my following feed on Tweetdeck, looking for interesting news – a fun tweet caught my eye…. I knew that I’ve seen something like it before – another tweet a couple of days ago. Similar Posts: Is Social Media Just A Buzzword?

Disclosure and Ethics In PR

Spin Sucks

Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. They were busted by blogger Tim Ireland for editing more than 100 Wikipedia entries , from an estimated 20 different fake accounts, spanning 1,000 edits. So they banned us.

Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

After leading the category for four consecutive years, Wikipedia is the only major site to experience a decrease in user satisfaction, falling 5% for a score of 74 (and now ranking below Pinterest). Though struggling to maintain active contributors, Wikipedia remains as the world’s sixth most-visited website, and continues to overpower most of the industry. Social Media.

20 Top Twitter Monitoring and Analytics Tools


pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach. Direct feedback.

Wonder Through Life. Don't Wander Through Life.

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Jelly runs his own creative business called, Studio Jelly in Portland, Oregon where he has helped brands like Starbucks , Nike , Wikipedia and DC Comics find their purpose and how it connects their business to consumers (a man after my own heart). wikipedia. Wonder Through Life. Don''t Wander Through Life. What is your purpose? Too many people wander through life. Nothing. No contact.

Bots And The Next Wave Of Marketing

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From Wikipedia : "An Internet bot. wikipedia. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click. Instead, what you're faced with is the familiar setting of your messaging app. Instead of being a reader, you're now a part of - what seem to be - a chat. The usual bubbles and back and forth. It learns. Quickly and over time. You're engaging with a bot.

Why Email Needs A Facelift

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Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email ), and while some of the email clients have advanced and helped us better sort the wheat from the chaff, the majority of us still feel that email is like one, big, never-ending game of Tetris. wikipedia. There has got to be something better than email. Game over. For almost as long as email has existed, people have complained about getting too many emails. We celebrate inbox zero as if we just gave birth to a new child. Email makes life easy. email.

10 Brand New Books That You Should Read

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A lot of it stems from comments like Google is making us all dumber or that Wikipedia isn''t always perfectly correct, and we''re loosing our ability to learn because all of this technology and inter-connectedness. wikipedia. Suddenly, I don''t know where to start. It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. Go get your credit card. Amazing stuff. Outside The Box?

The Most Exciting Thing Happening In Digital Right Now

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According to Wikipedia , the company has raised more than $230 million dollars for more than 23,000 projects since it got started. wikipedia. amandapalmer commerce creativeprojects creativity crowdfunding entrepreneur entrepreneurship facebook ideation kickstarter neweconomy onlinecommunity patronofthearts pebbleepaperwatch sethgodin startup theicarusdeception twitter wikipedia youtubeIt's not Twitter. It's not Facebook. It's not YouTube. It's Kickstarter. It seems like the world is starting embrace the idea of buying a product long before it is even manufactured. commerce.

The 6 Types Of Twitter Trolls

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Wikipedia defines a "troll" as "someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion." wikipedia. As great as Twitter is, there are many people who use and abuse it to the point of absurdity. You know, people who - to be blunt - very annoying. The 6 Types of Twitter Trolls: The "Calling You Out" Troll. The Freeloader Troll. brand.

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The Next Billion-Dollar Startup

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The company, which just celebrated its one-year anniversary, was founded by Ben Silbermann and, according to Wikipedia , the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. wikipedia. The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. I know that sounds extreme, but I'm honest enough to admit that I could not see straight for a couple of days post-deal announcement. Again. Will it be for more money? Pinterest.

Journalism and Wikipedia – Wanky Balls

Laurel Papworth

From TheBitterWallet : It won’t surprise you that Big Chill was never called Wanky Balls, Sweaty Nads, Greasy Schlong or anything else for that matter because you see, the bone idle newsrag decided to believe something that was written on a Wikipedia page about the event ( screengrab here ). From Wikipedia so may or may not be true. Ah well. Live and Learn. Click for full size. Web 3.0,

Anything You Want

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Friends then asked him if he could sell their music too, so while iTunes and some of the other big online music sellers were tussling with the major record labels, "CD Baby went on to become the largest seller of independent music on the Web, with over $100 million in sales for over 150,000 musicians," according to the Wikipedia entry for CD Baby. wikipedia. What If You Can Have It All? This past week, Montreal hosted the first-ever International Startup Festival (from July 13th - 15th, 2011). This is one of the reasons why so many people attend events like this. No grand scheme.

Six Links Worthy Of Your Attention #87

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The 'Undue Weight' of Truth on Wikipedia - The Chronicle. "Many years ago I had a discussion about Wikipedia with a friend of mine who's a bit of a political activist, and our conclusion was that Wikipedia is in many ways a very conservative source of information. wikipedia. "Economies of scale mean that a few big players can dominate an industry. Not true.

Do Brands Have Rights When Their Own Data Is Used Against Them?

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The best definition of it comes from Wikipedia : "The Streisand effect is the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet. wikipedia. This is an interesting one, isn''t it? Here''s the deal: A direct flight from New York to San Francisco is $1000 (as an example). However, if you want to fly from New York to San Diego during the same time, the flight is $750 with a stopover in San Francisco. Why would the airlines mind? Doubtful. airbnb.

Six Links Worthy Of Your Attention #313

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Time perception - Wikipedia. wikipedia. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . Is Your Startup Idea Already Taken? BuzzFeed. So many, that the always imaginative Michelle Rial made a handy chart. It's pretty remarkable." Good luck." gigot.

Don't Forget The Message

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Wikipedia goes with this: "the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived." wikipedia. "The medium is the message.". You know this infamous saying. It was introduced to the world in Marshall McLuhan 's book, Understanding Media , in 1964. A lot of people debate what, exactly, the phrase means. I'm not sure how much more clarity it provides. Are marketers focused on the medium or the message these days? . Stop right there, and let that headline sink in a for a few minutes. advertising.

Are You In The Business of Awesome?

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With over twelve million views on YouTube, the incident became not only a public relations nightmare for United Airlines, but according to Wikipedia , "The Times newspaper reported that within 4 days of the video being posted online, United Airline's stock price fell 10%, costing stockholders about $180 million in value.". Analysts have debated the stock value drop (according to Wikipedia: ".since wikipedia. It's hard to be great in business today. Who would have thought that 140 characters on Twitter could do so much damage to the character of a brand? Post incident.

Spamming Mechanisms

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I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately," but I would now willingly remove the words "bulk messages" and change it to just "messages." wikipedia. advertising blog communications facebook journalism journalist marketer marketing media messages messaging montrealgazette pitchingawriter podcast pr pressrelease productivity publicrelations sanfordwallace shoplifting shopping spam spamking spammingmechanism theeconomist thehuffingtonpost twitter usatoday vancouversun visualpollution wikipedia

The Wisdom Of One

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Would you say that the masses were responsible for the innovations that are Wikipedia or Linux ? wikipedia. apple chrismessina cirquedusoleil connectivity facebook feedback franciscodao groupthink guylaliberte hashtags innovation inspiration ipad linux markzuckerburg masscollaboration onlineexperience perspective socialmedia stevejobs thewashingtonpost thewisdomofcrowds thewisdomofone twitter visionary wikipediaDo you think that Social Media can fuel innovation? These visionaries need a sounding board of like-minded individuals who can grasp their ideas. I would not. linux.

Six Links Worthy Of Your Attention #198

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The Wikipedia For Numbers Just Made My Job Easier, But It Needs Your Help To Be Even Better - Business Insider. In fact, most people haven''t, so it ain''t as robust as Wikipedia. Yes, this is a Wikipedia for numbers. A Wikipedia for numbers. wikipedia. "This set of artifacts, designed by architect, Katerina Kamprani , will drive you bonkers. Paper. No way!

Crowd-Sourced Information Online: Helpful or Harmful?

The Social Media Incubator

There’s been quite a bit of discussion about the reliability of online information that is compiled by individual users (think Wikipedia ). How about if you’re a student writing a research paper – can you cite Wikipedia as a credible resource for your information? Others scrutinize sites that allow users to share/upload files, music and videos freely. So what happened?

Six Links Worthy Of Your Attention #230

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Is it just me, or is Quora suddenly becoming more useful than Wikipedia ? wikipedia. alistaircroll amazon bitcurrent bitnorth bookafuturistsmanifesto completewebmonitoring fastcompany gigaom hughmcguire human20 iambik jayrosen leananalytics librivox linkbait linkexchange linksharing managingbandwidth newscientist pressthink pressbooks quora slate socialmedia solveforinteresting venturebeat wikipedia yearonelabs Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? With plenty of links. Alistair for Hugh).

Six Links Worthy Of Your Attention #81

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"The great science fiction writer (and, I just found out courtesy of Wikipedia , professor of biochemistry at Boston University ) Isaac Asimov talks about the way of science, anti-inellectualism in American politics, and the decline of the US as a technological power. wikipedia. "On-demand car service Uber is all about the data. Know what's a good predictor of demand? story.

Price 20

How Inventive are you?

Engaging Brand

Interestingly Lincolns view spell ORE which is defined by Wikipedia as "type of rock that contains minerals with important elements including metals. Creativity Social Media abraham lincoln wikipedia ore social media inventions management guru"Discoveries, inventions and improvements.are the result of observation, reflection and experiment". The thing is we tend to. For

Kickstart Your Own Economy

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According to Wikipedia , the company has raised more than $75 million dollars for more than 10,000 projects since it got started. wikipedia. Can you test the market for a product without ever producing it? CW&T is a self-described, "teeny design studio in Brooklyn" that is basically a two-person operation - designers Che-Wei Wang and Taylor Levy. I have a certain kinship with these two because we all love the Pilot Hi-Tec C pen, which unfortunately aren't readily available in North America. ballpoint pen. Black Hi-Tec-C Cartridge. Some thing new. Something different.