Jon Loomer

FEBRUARY 17, 2025

This would also allow you to change copy and creative for those different types of customers. If you type anything into that text box, you’ll be setting a Cost Per Result Goal. Especially if you’re optimizing for any type of conversion, you should use Advantage+ Placements. Any type of engagement optimization.

Advertising 174

Advertising Cost Groups Groups 174

Buffer Social

NOVEMBER 19, 2024

Instagram image dimensions for each post type This cheat sheet showcases the various recommended sizes for all types of Instagram posts. When you search for the best photo size for the Meta-owned social media platform, you’ll find references to pixels as well as the ideal aspect ratio for each post type.

Instagram 115

Instagram Video Feedly Feed 115

Webbiquity SMM

JULY 30, 2024

All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses. If you’re unsure about how to use Instagram for your B2B businesses , here are several post-type ideas to get you going.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Oktopost

AUGUST 6, 2024

Tune in to hear Kieran’s tips on working with the LinkedIn algorithm, the types of content that are performing well right now, and how he’s organized his marketing team to bring new content ideas to him instead of constantly chasing them down.

Tips 147

Tips Content LinkedIn B2B 147

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. What works on Instagram might not resonate on LinkedIn, as each caters to different expectations and hosts different content types. You can also adapt the same piece of content for two different networks.

Social Media 135

Social Media Content How To Sentiment 135

Jon Loomer

JANUARY 27, 2025

You will also be equipped to call out this type of behavior when it happens. I see this with leads and other types of conversions, too. While you might not care if one person performs multiple purchases because it’s all revenue, that perception changes when you look at other conversion types. That’s crazy to me.

Conversation 173

Conversation How To Advertising Eventful 173

Sprout Social

SEPTEMBER 17, 2024

More opportunities for strategic content planning Publishing different types of Stories (e.g., Scheduling your content helps you appear consistently at set times throughout the day or week. It also allows you to take advantage of the best times to post on Instagram to maximize visibility.

Instagram 132

Instagram How To Publishing Templates 132

Hootsuite

JULY 26, 2024

A social media competitor analysis tool is a type of software that allows you to benchmark your social performance against that of your competitors. This type of competitive tool also helps you analyze your competitors’ social strategy , so you can get a sense of what’s working and what’s not within your niche.

Analysis 108

Analysis Social Media Tools HootSuite 108

Webbiquity SMM

NOVEMBER 23, 2024

Furthermore, the type of content you produce is crucial since it will drive the effectiveness of your marketing plan. Great visuals usually grab people’s attention. If you can establish a profile that consistently captures this, more Instagram users will want to be connected with your material.

Instagram 198

Instagram B2B Buy Analytics 198

Buffer Social

MARCH 26, 2025

Which content types and topics would resonate most with my audience? Content type matters — but not why you may think During my experiment, I posted: 19 video posts 3 text-only posts 2 image posts 1 document post The performance breakdown revealed some surprising patterns: Content Type Avg. Impressions Avg. Reactions Avg.

LinkedIn 100

LinkedIn Authentication Patterns Metrics 100

Social Media Strategies Summit

MARCH 12, 2025

But it’s also worth noting that your audience will actively seek out this type of content during the evaluation and purchase stages of the buyer’s journey to check whether your solutions fit their needs. Consider giving your customers a voice via social media. For example, you might opt to do something similar to SopranoVillas.

Products 140

Products Social Media Brands How To 140

Webbiquity SMM

DECEMBER 10, 2024

Statistics show that 47% of buyers check three to five types of content before purchasing. Along with knowing where to market your products, you need to understand what type(s) of content will work best. Check which type of content is performing best. For example, if your reels perform well, create more of them.

B2B 144

B2B Strategy Content Hubspot 144

Oktopost

JULY 21, 2024

With many duplicate messages coming in, typing out the same responses can become repetitive and time-consuming. Plus, if one type of post performs well, you can recreate it using a different content type. Reaching out via social media is convenient, familiar, and quick for your audience.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Hootsuite

JULY 10, 2024

In this case, you’ll want to watch all the same types of relevant keywords, but related to your top competitors. The first type of reaction to social listening is day-to-day engagement. Your social team should be empowered to manage these types of reactions on their own. Finally, there’s the longer-term type of reaction.

Examples 123

Examples Strategy HootSuite Sentiment 123

Oktopost

AUGUST 21, 2024

Employee advocacy can be a particularly effective type of UGC, spotlighting the people who work on your business daily and truly understand your product. Individual users can develop and share these types of content, and the brand can leverage them to improve demand generation. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Sprout Social

DECEMBER 31, 2024

Metrics show their audience size, how engaged their following is, the types of results they get from their posts and more. A bio is the first thing a user sees before following an influencer, so it should give you a concise summary of the type of creator they are and the values they promote.

Collaboration 100

Collaboration Influencer Brands Metrics 100

Buffer Social

FEBRUARY 19, 2025

There are broadly four types of social media content : Text posts are simply written content on social media. You can type your social media content and hit publish. Here’s an example: View this post on Instagram A post shared by Buffer (@buffer) Most social media channels contain multiple types of content formats.

Social Media 123

Social Media Content How To Collaboration 123

Jon Loomer

DECEMBER 30, 2024

But this becomes a problem when optimizing for any other type of action. That’s why I’ve always lumped this type of conversion in with view-through attribution. But Meta could conceivably break this type of conversion off into it’s own group: “In-App Click.” Create a separate attribution.

Advertising 158

Advertising Eventful Issues Conversation 158

Oktopost

FEBRUARY 6, 2025

These are the overall key findings by content type. Posts with texts only 4,682 average impressions 3,670 average reach 171 average engagements Peak performance in July (5,659 impressions) Posts with image galleries Highest engagement rate at 23.2% engagement rate Highest click-through rate at 1.2%

B2B 99

B2B Research Engagement Metrics 99

Jon Loomer

JANUARY 12, 2025

As always, these types of restrictions will limit where your ads can be shown, which can increase your costs. If youre worried about the videos your ads appear in, especially with the new moderation rules, you may want to consider these. At least Politics feels like a topic you might exclude.

How To 165

How To Cost Video News 165

Social Media Strategies Summit

FEBRUARY 4, 2025

Thats where you need evergreen content campaigns recurring post types that you can lean on whenever youre short of ideas. St Jude Children’s Research Hospital Filling your social media content calendar is a whole lot easier when you have a ton of news to report like project milestones and new fundraising campaigns.

Campaign 227

Campaign Social Media Instagram Organization 227

Oktopost

AUGUST 1, 2024

But not any type of content works, and certainly not in 2024. This type of one-to-one human interaction allows salespeople to connect better with leads, share relevant content, and nurture relationships in a more personalized manner. The video type you want to create depends on the channels you are using.

B2B 118

B2B Team Social Media Management Analysis 118

Jon Loomer

MARCH 18, 2025

If youre optimizing for any type of conversion, dont overthink this. If youre optimizing for any type of conversion, your detailed targeting and lookalike audiences are expanded. Should you use detailed targeting or lookalike audiences? Or should you go completely broad ? It shouldn’t be that complicated.

Energy 109

Energy Conversation Types Eventful 109

Sprout Social

NOVEMBER 20, 2024

In this article, we’ll explore how to create your own edutainment content and the best social media networks for those types of posts, using data from the report. This content type typically uses eye-catching images, stories‌ and interactive or immersive elements like audio or virtual reality (VR). What is edutainment content?

Social Media 109

Social Media Atlassian Strategy Content 109

Hootsuite

OCTOBER 7, 2024

Try for free Then, type the name of a competitor into the search bar and select the correct profile from the dropdown list. Performance by post type , where you can find out what types of posts — photos, link posts, videos, text-only posts, and so on — are most popular with each brand’s audience.

Analytics 115

Analytics Social Media Tools HootSuite 115

Buffer Social

JANUARY 9, 2025

Ad specs for image ads File type : JPG, JPEG, PNG Image resolution : 720*1280 File size : Within 100MB 👉🏾 Learn more specifications for image ads. 6 types of TikTok ads The best thing about TikTok ads is there’s a ton of variety. This type of ad is only available in the Reach & Frequency campaigns.

Advertising 106

Advertising CPA How To Campaign 106

Sprout Social

APRIL 10, 2025

This history has found its way to UK TikTok, where comedy sketches are one of the main trending content types. The example below is a popular version of this second type of UK sketch comedy post. Pulling this type of content off does however demand an understanding of how UK comedy works.

Trends 75

Trends Engagement Content Influencer 75

Sprout Social

SEPTEMBER 26, 2024

The average engagement rate for Instagram varies depending on factors such as post type and industry. Additionally, the latest Instagram stats show that Reels are the most engaging post type with an average engagement of 1.23%. In this case, the action would involve some type of engagement. Source: GoPro on Instagram 2.

Engagement 122

Engagement Instagram How To Influencer 122

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created. There is much, much more here, including breakouts by gender, region, employer type, and team size.

Research 302

Research Report Social Media CPM 302

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. It will be the top social commerce shopping destination for Gen Z (54%) and Millennials (47%) in 2025.

Influencer 122

Influencer Social Media Survey Social Networking 122

Buffer Social

JANUARY 20, 2025

Get started for free → Different parts of Instagram are ranked by different algorithms You’ll find a lot of opinions about how certain types of content are ranked higher on the platform than others. It’s important to note that this does not mean that the Instagram algorithms automatically favor any specific post type.

Instagram 127

Instagram Hashtag Guidelines Feedly 127

Buffer Social

DECEMBER 3, 2024

Instagram divides its hashtags into nine types: Product or service related hashtags: These are hashtags like #smallbusinessowner that talk about your core offering. He also has a great mix of various types of hashtags. Use them as placeholders in as many posts as possible to establish your niche.

Hashtag 116

Hashtag Instagram How To Trends 116

Social Media Strategies Summit

FEBRUARY 1, 2024

Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What types of media do they post? What’s the percentage split of each post type? What types of media do they post? What’s the percentage split of each post type?

Analysis 253

Analysis Social Media How To Hashtag 253

Hootsuite

OCTOBER 30, 2024

Metrics like likes, comments, shares, and time spent on your content reveal what types of social media posts resonate most with your audience. Platform selection Deciding which social media platforms to be active on ultimately depends on where your audience spends their time and the type of content you plan to share.

Social Media Management 117

Social Media Management Social Media HootSuite Metrics 117

Social Media Strategies Summit

NOVEMBER 26, 2024

For most situations, we have it clearly defined — if it’s this type of situation or customer complaint, our team can handle it. How do you decide when to handle an issue yourself and when to escalate? For Katie, it’s simply a case of sticking to your decision tree.

Platform 255

Platform Strategy Team Issues 255

Sprout Social

OCTOBER 10, 2024

The three types of social media networks (and their benefits) The social media network landscape has grown exponentially in recent years. Before we can help you decide where to focus your efforts, let’s get on the same page with how consumers are using different types of social media networks today.

Social Media 124

Social Media Brands Reddit B2B 124