Social Media Today

APRIL 4, 2024

Some data-backed pointers for your LinkedIn marketing approach.

LinkedIn 209

LinkedIn Types Study Data 209

Social Media Today

APRIL 4, 2024

Some data-backed pointers for your LinkedIn marketing approach.

LinkedIn 194

LinkedIn Types Study Data 194

Social Media Today

NOVEMBER 29, 2023

Direct links have been helping to drive better results for Pin marketers.

Types 187

Types Campaign Marketing 187

Social Media Today

NOVEMBER 7, 2024

Expanded boosting options on IG.

Types 169

Types Instagram 169

Social Media Today

SEPTEMBER 17, 2023

Some pointers to help you create more engaging, effective content.

Types 218

Types Content Social Media Engagement 218

Social Media Today

SEPTEMBER 17, 2023

Some pointers to help you create more engaging, effective content.

Types 215

Types Content Social Media Engagement 215

Buffer Social

NOVEMBER 22, 2024

  One particular sticking point for new Instagrammers — or those creating a new Instagram account from scratch — is which account type to choose.    Instagram offers three distinct types of accounts: you can choose between a personal, creator, or business account. Ranked requests for prioritizing messages.

Types 71

Types Instagram Library Privacy 71

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created. There is much, much more here, including breakouts by gender, region, employer type, and team size.

Research 280

Research Report Social Media CPM 280

Webbiquity SMM

JUNE 21, 2022

They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. These types of content pieces are integral components to becoming an influencer as they position the brand as a leader in its space.

Influencer 312

Influencer Brands Policies Privacy 312

Jon Loomer

FEBRUARY 28, 2024

There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. How you get there via objective, conversion location, and ad type doesn’t matter much. But in each case, it’s the same. Don’t get cute.

Eventful 193

Eventful Conversation Campaign Types 193

Social Media Strategies Summit

NOVEMBER 4, 2024

The types of things that make them feel warm, fuzzy, and safe. Similarly, 50% of Gen Z and 47% of Millennials feel nostalgia toward certain types of media. Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past.

Social Media 215

Social Media Marketing Fashion Campaign 215

Social Media Strategies Summit

FEBRUARY 1, 2024

Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What types of media do they post? What’s the percentage split of each post type? What types of media do they post? What’s the percentage split of each post type?

Analysis 194

Analysis Social Media How To Hashtag 194

Webbiquity SMM

FEBRUARY 16, 2021

Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. With a short lifespan of 24 hours, this ephemeral content type is extremely popular among users as it creates a sense of urgency. But an increasing number of B2B buyers use Instagram daily.

B2B 279

B2B Examples Company Instagram 279

The Realtime Report

MARCH 8, 2021

AI is a type of technology automation. Perhaps as a result, people fear AI more than other types of automation because they envision humanlike robots replacing people in many kinds of jobs. They analyzed the eighteen types of cognitive, sensory, and motor skills needed for over 2000 job descriptions and 800 occupations [5].

System 254

System Software Patterns Skills 254

Jon Loomer

NOVEMBER 20, 2023

By Demographics Breakdown Options: Age Gender Age and Gender Audience Type Description Generate extra rows to isolate performance by age and gender (or a combination of age and gender). Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ). Post Reaction Type generates rows for each type of reaction.

CPM 168

CPM Types Campaign Examples 168

Jon Loomer

DECEMBER 6, 2022

When you create a lead form, you will know that you have this update if you have the “Custom” form type. Once you select the Custom form type, the big changes will be found within the Intro section. I include a video near the bottom that walks through what this looks like when you’re done. Get in line, I guess.

Facebook 209

Facebook Overview eBook Course 209

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. What types of tools will be leveraged for execution and analysis? Guest post by Ahana Basu. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 290

Social Media Tips Marketing HootSuite 290

Social Media Strategies Summit

SEPTEMBER 28, 2023

Cart Abandonment Cart Campaigns First things first, a confession: Abandoned cart campaigns are another type of email campaign. This approach combines well with an introductory discount (or some other type of promotion). And, of course, if your customers are happy to answer these types of questions, you don’t have to do it yourself.

UGC 235

UGC Content Bazaarvoice Hashtag 235

Jon Loomer

APRIL 3, 2023

Do Not Use ‘More Volume’ Form Type When you create a lead form, the first step is to choose a form type. Use ‘Custom’ Form Type A rather recent addition is the Custom form type. You can read more about this form type in my tutorial here. The form will be simpler with fewer steps.

Facebook 182

Facebook How To Reputation Types 182

Social Media Strategies Summit

FEBRUARY 9, 2023

Defining audience: “We’re looking at Gen Z and Millennial types, aged 30 – 45 or even younger. Next, it’s time to get a little more granular by considering the types of content you’ll be able to create, the assets you already have available, the tone of voice you’ll adopt, and what your competitors are doing.

Social Media 213

Social Media Energy How To Tweetdeck 213

Webbiquity SMM

OCTOBER 22, 2021

It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them. This document should outline how often you plan to publish on each social media platform and the types of content to post. Create a social media marketing strategy.

Social Media 222

Social Media Tips Metrics B2B 222

Jon Loomer

NOVEMBER 13, 2024

Auction Buying Type. Target Frequency If you’ve ever used the Reach and Frequency or Reservation buying type , you’e seen this before. It’s been around for more than a year (I wrote about it last October), but now it’s coming to Awareness campaigns using the Auction buying type. Awareness Campaign Objective.

Campaign 131

Campaign Buy Types Engagement 131

Social Media Strategies Summit

MAY 19, 2022

Buzzsumo allows you to find the most popular social media content , and you can search for it by categories like date, keywords, and even the type of content. If you’ve ever visited Reddit , you know it’s a massive website with millions of users submitting photos, discussions, links, videos, text, and other digital content types.

Social Media 264

Social Media Content Curation UGC 264

The Realtime Report

JULY 26, 2023

Definition of Long-Term Care Insurance Long-term care insurance is a type of insurance that offers financial support to individuals who require extended care due to a chronic illness, disability, or other cognitive or physical conditions that impair their ability to carry out day-to-day activities.

Insurance 172

Insurance Policies Discount Cost 172

Social Media Strategies Summit

MARCH 16, 2023

Add a memorable shortcut (like “shipping” or “returns”) and type your answer. We’re looking for the one called “Green Screen by Instagram,” so type that into the search box and select it. Here’s how to write your own saved replies: Open your profile and tap the hamburger menu (three lines) in the top-right corner. Click Saved Replies.

Instagram 231

Instagram Hashtag Research FAQ 231

Jon Loomer

JANUARY 28, 2024

By “non-purchase,” I’m talking about leads, registrations, custom events for website engagement , and any other type of light-touch action. By default, reporting includes 7-day click 1-day view attribution, and that’s simply not relevant to this type of conversion. First, make sure to compare attribution.

Conversation 146

Conversation Report Types Course 146

Webbiquity SMM

JULY 30, 2024

All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses. If you’re unsure about how to use Instagram for your B2B businesses , here are several post-type ideas to get you going.

B2B 171

B2B Instagram BuzzStream Hubspot 171

Social Media Strategies Summit

AUGUST 21, 2024

Mix it up with different types of posts, such as high-quality product photos, demo videos or reels, customer testimonials with product shots, or behind-the-scenes peeks at your production process. They understand the platform’s algorithm, they know what types of posts get the most engagement, and they’ve built a loyal following.

Social Media 231

Social Media Tips Brands Marketing 231

Jon Loomer

FEBRUARY 5, 2024

Inability to Understand Meaning of Conversion Results One of the most fundamental failures is misunderstanding your results, how they are calculated, and the context behind different types of attribution. But it may not for any other type of conversion. Context matters. This is important. Someone saw your ad. They were interested.

Advertising 174

Advertising API Eventful Conversation 174

Oktopost

AUGUST 6, 2024

Tune in to hear Kieran’s tips on working with the LinkedIn algorithm, the types of content that are performing well right now, and how he’s organized his marketing team to bring new content ideas to him instead of constantly chasing them down.

Tips 144

Tips Content LinkedIn B2B 144

Social Media Strategies Summit

OCTOBER 7, 2022

But if you want to add other stuff — like links to graphics or details of the type of content you’re sharing — just create a new column or two. Answer questions about your objectives, channels and content types to create a customized calendar spanning 12 months of content. Download it here. Content Cal’s Customized Content Calendar.

Template 233

Template Templates Content Small Business 233

Ignite Social Media

DECEMBER 8, 2022

Additionally, in their own right, Pinterest allows you to use visual assets like photos or infographics as a type of social currency — garnering likes and “repins,” the equivalent of shares or retweets. With over 433 million monthly active users , Pinterest can be a powerful tool for brands to market services and products. Try Out Story Pins.

Engagement 182

Engagement Brands Content Hashtag 182

Jon Loomer

DECEMBER 24, 2023

You need the business, so you take on all types. You’re more likely to be known for a niche if you specialize rather than generalizing with all types of clients. Don’t ignore the industry when taking on new ad clients. I understand that it’s easy to become a generalist. Meta ads are ideal for e-comm. Read it here.

Industry 146

Industry Types Products 146

Social Media Strategies Summit

MARCH 22, 2023

Pick the Best Ad Format for Your Campaign Depending on the campaign objective you chose, you’ll be able to leverage a variety of ad types: Image source Those types fall under one of four top-level groups: Message ads. Reach your audience via their LinkedIn Messaging inbox. Sponsored content.

LinkedIn 238

LinkedIn Campaign Groups Groups 238

Jon Loomer

JANUARY 23, 2024

Now, you’re here because you already know about how I’m using short-form videos with custom post types. Eventually, I’d create a custom post type for video posts and I publish each one on my website (like this). Then I created this custom post type that lived separately from my blog posts.

Video 133

Video Publishing Newsletter Types 133

Jon Loomer

JULY 4, 2023

After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future. You’d think that this type of approach could be helpful elsewhere. ” You custom audiences. Why Stop There?

Campaign 184

Campaign Tourism Advertising Travel 184