Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach
Social Media Today
JUNE 8, 2025
It could be a valuable tool in your IG strategy, and as Instagram notes, many creators are finding this a valuable tool for audience sampling. As you can see in this example sequence, trial Reels are s hown to a selection of users who don’t follow your profile , which can give you early insight into the likely performance of your Reel.
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