How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. This additional code doesn’t change the destination of the URL, but it tags a URL so that you can learn more about the behavior of people who clicked that specific link. An easy way to do this is to use the Google URL builder.

URL 90

Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. These 7 sample goals will help you better define your personal branding goals and also develop your personal brand strategy. Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. I’m a big fan of QR codes and similar technology.

Sample 110

Google Shows Bing Search Results URLs as Links in Google Webmaster Tools

Bill Hartzer

In Google Webmaster Tools, Google is reporting Bing’s search result URLs as actual backlinks to a website. But this is the first time that I have seen that Google is actually telling webmasters that there is a link to their website: and that link is a Bing search result URL. Google shows Bing search results URLs. But here is a sample of the Bing search result URL that Google says is linked:

URL 93

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind. Track shares, likes, tweets, and more for any URL.

Tools 207

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. Sample review: “Find the latest content on any topic.

Tools 211

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Tools 199

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The breakdown of topics includes: Sample Public Posts- pulls in actual public posts with the topic in the text; however, any user information is removed to keep anonymity. Top URLs- URLs that are used most frequently with your topic. Sample public posts and photo concepts can inspire new content ideas. Using the Top URL information can give context to what other sites the target audience is visiting and the content that is resonating from those sites.

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

Direct Traffic: Someone going directly to your site (literally typing your site’s URL in their browser). Users who come directly to your website (either entering the URL in their browser or opening your site from a bookmark) without using another channel are counted as Direct traffic. Here you will see a solid sampling of the impressions and clicks your site has had for specific keywords. Guest Post by Brandon Andersen.

The 17 Best Photo Editing Tools

Webbiquity SMM

Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library.

Tools 162

The 21 Best Content Curation Tools

Webbiquity SMM

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Sample review: “What…sets Tint apart?…Social

Post Case Study: Triberr Visits vs. Google Analytics


Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. shortened URLs from each Triberr member’s tweets. Triberr Stats – Visits counted by Triberr for each member’s unique URL. The Triberr URL shortened links were not tracked in Google Analytics.

Apple Registers 682 More Nonsense Domain Names

Bill Hartzer

Here’s a sample of one of the domains’ whois: Domain Name: Registrar URL: Again, on January 9th, Apple register another 682 (six hundred and eighty two!) nonsense domain names. I’ve been following these nonsense domain name purchases since they started purchasing them a while back. Here are a few of the domains on the latest purchase:

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

This is the case with the increasingly popular use of QR codes in place of Web URLs. It hasn’t been all that long since URLs began to appear on advertisements and other communication components. Now, however, all but the most brand-driven and obtuse ads include a URL, in the way that the prior generation of marketers included a phone number, and before them, a street address. I’m not so sure people are ready to abandon written URLs.

How To Select An Academic Writing Service

The Realtime Report

If you do happen to find the URL you’re thinking about engaging on this site, read whether the disputes have been clarified or whether they’re still unresolved. Next, you’ll want to check out a few samples and see whether the standards of the writers are up to par. It’s strongly recommended you check out a few samples and if there is the possibility, see an example of the specific writer you’ll be employing. How To Select An Academic Writing Service.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic?

Tools 185

What Happened When We Tested Four Facebook Ad Comment Tools

agora pulse

However, this data has a rather small sample size. Imagine if you have hundreds of ads with unique URLs – that means hundreds of unpublished posts which you have to scroll through to check for comments. We also recognize that the small sample size of 25 comments makes the comparison less meaningful. Do prospects and customers comment on your Facebook ads? I bet they do. But should you reply and moderate them? Of course!

Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information

Bill Hartzer

URL:[link] Home_Insulation. Please request the Keyword List spreadsheet for a larger sample of keywords to use for your preferred text. Below is a sample of preferred text to use for flooring: Carpet flooring Carpet install Carpet installation Below is an example of the HTML Code necessary in order for the link to appear properly on your web page: ">carpet installation. Provide us with the URL of the page where the link will be once it is live on your site.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

It also included a few sample tweets (particularly useful for those Champions who wanted to schedule tweets but might not be able to make the event in person). Even though we gave our Champions a few sample tweets and the general outline of the day, we never insisted that they tweet a certain way. So, for example, we had three sets of tracking URLs for Twitter, three for Facebook, three for email, and so on.

Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

This is meant to be a random sampling, not a complete list of every “Featured” article that appeared. The complete list with date, section, news organization, article URL and whether the standout tag was used is available in this Google doc , which is also embedded here: Featured Articles by Section. Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out.

Study 139

The Fastest and Slowest News Sites in 2012

Adam Sherk

Note that for The Daily Mail, The Guardian and The Financial Times the PageSpeed tool was redirected to the URL for the US version of their home page. So the US URLs were used in the comparison. Among the smaller sampling of news sites here are the home pages that have seen the greatest YoY improvement: Home Page Page Speed Score.

Sites 158

5 Examples of Account Based Marketing Done Right


If they’re going to send you a sheet of return address labels or a sample packet of hair conditioner, it’s the least you can do, right? In plain white text on a bright red background, the billboard simply said “Ogle this, Ogilvy” with Intridea’s logo and a URL below. What is the defining challenge of marketing in the current era of digital commerce?

Best Free SEO Tip for 2016


As our example I’ll use ): . The reason I’m using this tool is because it can analyze and compare URLs like they were domains. We’ll use URL analyzing abilities of this tool later, now it’s time for the next step. Preface. Sometimes the abundance of work to be done make me wanna weep silently surrounded by trees.

SEO 77

How to Create Pinterest Video Pins That Drive Web Traffic


Your videos should tease and entice the viewer into clicking the pin to go to the desired URL.? You can test it out for free here with our sample video or upload one of your own. Want more eyeballs on your content? Change the ways you drive traffic! Getting engagement these days is one hell of a challenge. With two-thirds of our population on the internet and a third on social media, the competition is only rising.

How to Bulk Schedule Social Media Posts (Up to 350!) and Save Time


This downloads a sample CVS file showing you exactly how to set up your file to bulk schedule. If you want to keep your URL, click on the box labeled Do not shorten links. Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel.

Apple and Afilias Special Projects Register 1800 Nonsense Domain Names

Bill Hartzer

Here’s a sample list of some of these nonsense domain names registered in the past 24 hours: WHOIS Server: Referral URL: Domain Status: serverTransferProhibited. Ever since I originally noticed that Apple was registering nonsense domain names, I have been intrigued about why they would be registering and then not renewing nonsense domain names. And it’s not just one or two domain names, or a dozen of them.

Facebook Campaign Goals: What You Need to Know

Jon Loomer

There are many reasons why you may try this, one being a lack of sample size for effective optimization. If you select the Custom Conversions Campaign Goal, you must then select the exact Custom Conversion… You create a Custom Conversion by telling Facebook the exact URL or Event triggered that results in your conversion. You might have noticed an update while creating your ads recently: Facebook Campaign Goals.

Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Jon Loomer

Below is a sampling of the powerful audiences that you can create. You can include an entire URL, partial URL, or multiple URLs or keywords. Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, bidding, placement, and countless other factors all matter. But nothing matters more than targeting.

Facebook Instant Articles: How to Get Started for Business

Rebekah Radice

Step 2: Claim your URL. You will need to copy/paste the code located under Configuration > Tools > Claim Your URL into the <head> section of your site. Then enter your email and on Category select “App for Pages” On “Tell us about your website” section just enter your site’s URL. Paste that RSS feed URL into Instant Articles > Configurations >Tools > Production RSS Feed.

API 100

Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

has become the standard for URL shortening; Klout has become the standard for influence measuring; and Creative Commons has become the standard for digital copyrights, CMP.LY creates a customized disclosure Web page, a shortened URL that leads to it, and a customized campaign ID code. URL in any coverage of the research via blog, Twitter, Facebook or otherwise. with their campaign ID code to get their special URL for the program to use in disclosure.

Badge 89

Best Free SEO Tip for 2016


As our example I’ll use ): . The reason I’m using this tool is because it can analyze and compare URLs like they were domains. We’ll use URL analyzing abilities of this tool later, now it’s time for the next step. Preface. Sometimes the abundance of work to be done make me wanna weep silently surrounded by trees.

SEO 60

8 Important Admin Tasks to Do When Launching a New Blog


2: Delete the Default “Sample” Page. WordPress comes with a default “Sample Page” that looks something like this: You don’t want to leave that sample page in place. Just make sure you change the permalink to something other than sample-page. ). #3: These days most readers t subscribe by email instead, and readers who do want to use RSS can just enter your blog’s name/URL in their feed reader. (I

The Ultimate Guide to Pinterest Analytics


Claiming your website on Pinterest will add a verified symbol to the site URL on your profile. The Monthly Total Audience is a key forecasting metric as it takes into account a larger date range sample. Want to reach a bigger audience on Pinterest ? Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more.

Search Engine Optimization: Recovering Lost Traffic and Links on your Website

Bill Hartzer

When I did an SEO Audit of the website , though, I analyzed the website’s log files in order to see if there was any traffic or URLs that were giving errors. And I noticed that in the past month there had been over 15,000 requests for the URL that used to contained the sample legal-type of letter. And, there were hundreds of links going to that URL.

Want better results? Start with social testing

Sprout Social

Developing a test with statistical significance requires a large enough sample size (for example, testing a variable using 100 messages rather than 10) and a clear control. Sample 5-step social media test. My hypothesis is that posting an image with the URL in the caption will drive more clicks than using the URL’s default metadata, thereby contributing to our overall business goals of increasing awareness through traffic.

How to Grow Your Newsletter Subscribers with Instagram


They explain what they do and offer, and then include a clear call-to-action for their newsletter: While The GIST uses a custom URL, this won’t work for every business.

Instagram bio ideas and tips for maximizing your account

Sprout Social

Most brands use a custom, branded URL rather than a generic homepage link. Not only do you have the opportunity to shorten your URL, but also track the behavior of your Instagram traffic once they click through. Here’s a sample Instagram bio template using a list format. Beyond using a URL shortener, there aren’t too many tricks to cut down on your character count. Racking your brain trying to write the perfect Instagram bio? The struggle is real.

How to use GetResponse Autofunnel to Build Your Sales Funnel

Razor Social

For the purpose of illustrating what Autofunnel can do, I created a sample funnel for a ‘Photography Course’ and I’ll use it as an example to walk you through each funnel step. As the last step, when you’re done creating your signup page, you’ll optimize it for search engines by adding Page Title, Description, and the URL that will show up in SERPs.

Google Hosts Low Quality Article Directory with Links They Want Us to Remove

Bill Hartzer

Here’s a sample article directory that would fall into this category: [link]. Take a look at who owns where this article directory is hosted: Domain Name: Registry Domain ID: Registrar WHOIS Server: Registrar URL: [link] Updated Date: 2013-10-29T11:31:53-0700 Creation Date: 2008-03-20T00:00:00-0700 Registrar Registration Expiration Date: 2014-03-09T18:27:55-0700 Registrar: MarkMonitor, Inc. Oh, the irony.

2020 Content Calendar Template for Social Media & Digital Marketers [free download]

Pam Moore

Other supporting media (image, video, podcast) and location of the asset (url etc.). Download a sample editorial calendar we use with our agency clients and provide to the students of our social media and digital training academy. Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind.