Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
Jon Loomer
OCTOBER 12, 2021
The primary bid strategies are as follows: Lowest Cost. Lowest Cost. Lowest Cost is the default bid strategy, and it doesn’t involve any effort at all. Within the Optimization & Delivery section of the ad set, you’ll see an optional Cost Control field. You don’t care about the Cost Per Action.
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