Social Media Strategies Summit
NOVEMBER 4, 2024
Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies.
Webbiquity SMM
JULY 23, 2024
Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.
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Convince & Convert
SEPTEMBER 28, 2024
Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.
Jon Loomer
NOVEMBER 11, 2024
Complaints about Meta’s algorithmic targeting are mostly misguided. Meta’s ability to find the people who are most willing to perform your desired action is extremely effective. But there is a fatal flaw that impacts optimization for any event that isn’t a purchase event. Before you come at me about the issues with algorithmic targeting, I get it.
Advertiser: Paycor
AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!
The Realtime Report
NOVEMBER 27, 2024
Vikki Gerrard La Crosse Explains The Role of Augmented Reality in Revolutionizing E-Commerce Experiences As you navigate the ever-evolving e-commerce landscape, you may have noticed a transformative technology reshaping the online shopping experience: augmented reality (AR). This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments.
Sprout Social
SEPTEMBER 12, 2024
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buffer Social
DECEMBER 3, 2024
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.
Ignite Social Media
DECEMBER 20, 2024
UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/o
Hootsuite
JULY 10, 2024
A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox.
WebInKnow
AUGUST 20, 2024
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Strategies Summit
NOVEMBER 26, 2024
Crisis management is a fact of life for social media marketing teams. But that doesn’t make it any easier to handle. To help you out, we hosted a panel session on handling crises, navigating customer dissatisfaction, and responding to negative sentiment on social platforms, featuring insights from: Rachel Karten , Social Media Consultant Katie Yun , Director of Social Media Enablement at Nationwide Whitney Duenas Richardson , Digital Marketing Manager at Encompass Pet Group Lauren Harbury , Head
Webbiquity SMM
AUGUST 26, 2024
Contributed post. Artificial Intelligence (AI) has rapidly become woven into the fabric of our daily lives, subtly shaping how we interact, work, and even think. From the moment we unlock our phones to the tailored ads that follow us across the web, the effects of AI are everywhere. Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world.
Convince & Convert
OCTOBER 9, 2024
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.
Jon Loomer
NOVEMBER 25, 2024
It is highly likely that you are using ad creative that fall outside of Meta’s recommended aspect ratios. You would be forgiven if this is the case since Meta’s own process for uploading images and videos all but assures that this will happen. Of course, it will take some additional work to accomplish the goal of providing optimally sized images and videos for your ads.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
DECEMBER 11, 2024
Imagine having an AI assistant that doesn't just understand your marketing needs, but can actually take action to help you achieve them - that's exactly what Google is promising with their latest AI model update, Gemini 2.0. The post Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts appeared first on The Social Media Hat.
Sprout Social
SEPTEMBER 17, 2024
Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?
Oktopost
AUGUST 6, 2024
In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve stil
Buffer Social
DECEMBER 9, 2024
Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr
Advertiser: Paycor
Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!
Amy Porterfield
OCTOBER 24, 2024
Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert.
Hootsuite
OCTOBER 9, 2024
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
Ignite Social Media
OCTOBER 21, 2024
In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content. Here’s a comprehensive guide to navigating the world of UGC.
Social Media Strategies Summit
NOVEMBER 14, 2024
From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring insights from: Laurie Roberts , Director of Digital Communications at Johnson & Wales University Katie Mills-Erickson , Assistant Director of M
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Webbiquity SMM
NOVEMBER 23, 2024
Contributed post. Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes. Image credit: Tofros.com on Pexels Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience.
Convince & Convert
AUGUST 23, 2024
“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?
Jon Loomer
DECEMBER 2, 2024
No matter how much experience you have as a Meta advertiser, expect to learn something new that surprises you to the point of questioning many of the things you once believed about them. Put Meta click attribution into this category. I started this website in 2011. I’ve written and educated others on the topic of Facebook — and then Meta — advertising since 2012.
The Social Media Hat
OCTOBER 14, 2024
An AI consultant acts as a seasoned explorer, guiding your SMB team through the uncharted territory of artificial intelligence, transforming potential risks into competitive advantages. The post Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams appeared first on The Social Media Hat.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
Oktopost
DECEMBER 3, 2024
In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?
Buffer Social
NOVEMBER 19, 2024
With so many different post options, it’s hard to know which Instagram image size to use and when. If you’re looking for guidance that’s a little more detailed than “a width of at least 1,080 pixels with an aspect ratio between 1.91:1 and 4:5 ,” we can help. Because Instagram is a platform centered around visually appealing content, using this Instagram image size guide is crucial if you want to give your posts the best chance of getting that all-important enga
Bill Hartzer
NOVEMBER 22, 2024
Designed for those inspired by sport, a personalized locker room becomes the home base for users to navigate to various features in the app, available to download on Apple devices in December 2024. Kevin Brilliant left behind a coveted role as a behavioral scientist with the Chicago Bulls to tackle something even bigger: the mental health crisis. Inspired by his personal struggles and a career spent studying behavior, Brilliant is set to launch Take The Win , the world’s first Social Gratitude p
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
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