Should My Business Bother To Have Social Media KPIs?
OCTOBER 19, 2017
The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Reach is a bit like the CPI (cost per impression) metric. You need to know how much each new follower cost you and weigh up the overall worth of that fan.