The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Examples: Clickthrough rate (CTR), cost per click (CPC), cost per interaction (CPI), cost per acquisition (CPA), conversion rate, engagement rate, active audience percentage, engagement per post, reach per post, retention rate, and growth rate.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. Guest post by Pierre-Loic Assayag.

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Trending Sources

Should My Business Bother To Have Social Media KPIs?

agora pulse

Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. Most marketers know what KPIs are. For foggy brains, Google “Key Performance Indicators.”).

5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views.

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What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

Finally, remember that the proven methods for how to promote your app have evolved past simply running cost per install (CPI) campaigns. “Good things come to those who wait.” ” It’s a phrase that seems dated when weighed against the techno-rich era in which we live.

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