The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Examples: Clickthrough rate (CTR), cost per click (CPC), cost per interaction (CPI), cost per acquisition (CPA), conversion rate, engagement rate, active audience percentage, engagement per post, reach per post, retention rate, and growth rate. Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. Business Metrics. Performance Metrics.
5 Reasons Your Facebook Ads Aren’t Performing
JUNE 14, 2016
When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? You’re Targeting Non-Fans. Probably very few. What are you offering?
Why a Social Credit Score is an Empty and Dangerous Notion
NOVEMBER 21, 2011
The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”.
What You’re Still Getting Wrong About App Store Optimization
Convince & Convert
OCTOBER 21, 2015
Finally, remember that the proven methods for how to promote your app have evolved past simply running cost per install (CPI) campaigns. “Good things come to those who wait.” ” It’s a phrase that seems dated when weighed against the techno-rich era in which we live. highlight to tweet). Trusting “Hacks” and Shortcuts. No hacks needed. Keyword Stuffing the App Title.
Brumby’s Bakeries and Negative Criticism in Social Media COI
JULY 11, 2012
We are doing a [recommended retail price] review at present which is projected to be in line with CPI, but take an opportunity to make some moves in June and July, let the carbon tax take the blame, after all your costs will be going up due to it ,” he wrote. How a Facebook page might save a company in Brand disgrace! Brumbys told franchisees to blame carbon tax and hike up fees. AFR ).