Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. We are doing a [recommended retail price] review at present which is projected to be in line with CPI, but take an opportunity to make some moves in June and July, let the carbon tax take the blame, after all your costs will be going up due to it ,” he wrote.

CPI 76