When #measurePR met Klout

Waxing UnLyrical

Last week, the special guest on #measurePR was Megan Berry of Klout. Given how vocal I’ve been about how problematic I find many elements of Klout , it was pretty decent of her to be willing to participate. Why should we take Klout seriously? I think Megan handled the questions with grace, but I still think Klout leaves a lot to be desired. Events Measurement MeasurePR Resources Shonali Burke Social Media #measurepr influence klout megan berry twitterchat

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The Klout Drama Kontinues

Waxing UnLyrical

I cannot believe how much drama there is around Klout’s most recent changes. Last week, I clicked through to an email Klout sent me telling me I had new notifications (yes, now I’ve realized that they’re doing that every day, and I’m not going to fall for it any more; suffice it to say I wasn’t having a particularly smart day) on my profile. You see, Klout had decided I was (am) influential on bacon. The Klout Drama Kontinues.

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Klout is Shutting Down

Bill Hartzer

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers. These were called Klout Perks, and you could get anything from dog food to free movie passes to books and access to concerts. Klout Perks was shut down in 2015.

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#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Our guest last week was Klout’s Megan Berry , who returned for an encore performance to #measurepr since, you know, everyone’s krazy about Klout. And given how kontroversial Klout is, what better guest to address their questions? Ken Mueller asked how Klout determines one’s Klout “style,&# e.g. “pundit,&# “dabbler,&# etc. How do you decide who gets Klout perks? Last week’s #measurePR chat was interesting.

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Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

I’ll admit that it’s fun to bash Klout. Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on the plusses and minuses of Klout’s service , but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use). That’s my Klout score over the past several weeks. Why Klout Doesn’t Measure True Influence.

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Do You Pout About Klout? What’s The Point?

SocMed Sean

Do you know he has a Klout influence score of 86? He has a Klout influence score of 88. According to their Klout scores, Robert Scoble would be considered more influential than President Obama because Scoble has a higher Klout score than President Obama. Yet, even after seeing real-life examples of how poor Klout actually is at influence comparisons, people still look to Klout as their indicator of social media success. So let me ask you a question.

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Klout Adds Moments

Small Business Mavericks

Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Moments is something like the Facebook Timeline, but it takes “your most important content” from all of the networks Klout measures and adds it to your profile. Klout is careful to point out that not everyone has Moments yet. I like the addition of Wikipedia and +K to the mix, but Klout currently only monitors 11 networks.

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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. Mark Schaefer addressed some of Klout’s changes at his {Grow} blog. 21, ’12: How Much #kred Does #klout Have?

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Is Klout An Accurate Measure Of Your Social Influence?

The Social Media Incubator

Klout is a service that claims to measure social media influence , but is it accurate? Klout tries to measure both, but it doesn’t end there. Klout tries to measure several social services including Facebook, Twitter, Google+, LinkedIn, YouTube, and that’s just for starters. Klout is by no means a perfect service. A better question is, should you rely on it for accurately measuring your influence and make business decisions based on your Klout score?

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Klout Partners With Bing On Snapshots

Small Business Mavericks

But you need to claim your Klout profile. And then you need to link your Klout profile to your LinkedIn profile. Your Bing Snapshot will include your Klout-connected social profiles. Searchers will also see your Klout Score and influential topics. Of course, you can control how your Bing Snapshot appears by editing your LinkedIn profile and your Klout profile. Social Media bing Google Authorship Klout LinkedIn social networking

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Klouchebag Let’s You REALLY Know What Your Klout Score Means

SocMed Sean

I can’t stand Klout. Anyone who discusses social media with me usually has to sit through one (or more) of my diatribes about how ridiculous Klout is, why it doesn’t measure social media influence, and why relying on the score is one of the most annoying noob habits of social media. That was until I found a hilarious Klout parody site that I just had to share. So…I’ll feed my Klout angst one more time just so I can share this hilarious resource.

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Klout is Shutting Down

Bill Hartzer

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers. These were called Klout Perks, and you could get anything from dog food to free movie passes to books and access to concerts. Klout Perks was shut down in 2015.

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Klout – What’s it all About?

Akamai Marketing

Influencers Social Media Club small business social media advice Hawaii influencers Klout TrendsOver the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.

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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

Klout just keeps getting better. Among the services that Klout now tracks are: Tumblr – A blogging platform somewhat like a cross between Twitter and Blogger. In all, Klout is now measuring your influence across ten different social networks. I’d say that Klout has realized that social media influence goes well beyond Facebook and Twitter, which means it is serious about being the premier metric platform for social media.

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Klout and Kred – Social Influence Comparison

Akamai Marketing

In particular, I’ve aimed my arrows at Klout. But within the last year, there is a new player, Kred, which hasn’t quite caught on the way Klout did. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. Recently, several high profile social media people have removed themselves from Klout all together.

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What’s Your Score? How Klout and PeerIndex Affect Social Engagement


Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement. Klout. Klout measures people’s social media influence by analyzing how the content they create drives online trends and user action. Klout tracks activity across numerous social networks, including Twitter, Facebook, LinkedIn, Google+, Foursquare and YouTube.

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Why You Should Care About Klout

Ari Herzog

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? As more and more marketing professionals look for ways to measure and manipulate influence online, Klout is emerging as a force too big to be ignored. What is Klout? Klout’s algorithm strives to measure a user’s online influence.

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Klout’s Effect On The Classroom, Your Career & More


A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. In my Social Media for Reporters class at UNC, 20 percent of each student’s grade will be based on the number of points that his or her Klout score goes up over the course of the semester. Do Klout Perks carry any real-world weight?

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Social Influence Platform Klout Will Shut Down at the End of the Month

Social Media Today

The online world is about to lose one its most prominent influence measures, with Klout to shut down later this month

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Matt begins the podcast by addressing Klout’s so-called “Warren Buffett problem.” via Klout.

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Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. But to not include and factor self hosted blogs is a serious miss on Klout’s part. Apparently not based on this support thread on Klout’s own site. How 1 Blog Post Increased My Klout Score.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. In fairness, Klout sees that challenge too, and has in my estimation always been very open to discussing it. Instead, they object to the very notion and existence of Klout. So yeah, Klout isn’t perfect.

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Why I Can’t Trust Klout Anymore

Bill Hartzer

Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. The score goes from 1 to 100, and I would say that it’s pretty easy to get a Klout score of 30 or higher. Currently, my Klout score is 66 , which is really not that bad if you ask me. After, all, Duane Forrester’s Klout score is 74: It’s all good, right?

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Finding value in Klout-like sites | Sherrilynne Starkie

Sherrilynne Starkie

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How Bing And Klout Teamed Up For Your Benefit

Small Business Mavericks

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. That’s where you’ll find the Klout score if it’s available. But do you really care about their Klout scores? From what I’m reading, most people don’t care too much about Klout scores. For marketers, this new Bing Klout combo could be a new way to find influencers. Social Media bing Klout social influence

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How 1 Blog Post Increased My Klout Score

Jason Yormark

So I went on a blog hiatus for a few weeks, and it certainly made a significant impact on my Klout score. I certainly don’t lose any sleep over my Klout score. Many businesses are using Klout as a measuring stick for influence and not just for their perks program. In addition my own promotional efforts, combined I am seeing that simply posting to my blog increases my Klout score fairly significantly. I know what you’re thinking; big deal right? I know.

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Bing and Instagram – How will they affect Klout scores?

Janet Fouts

Klout recently announced the addition of Instagram interaction and Bing searches to their algorithm. While I don’t take Klout scores as the be-all end-all of social value, it’s still a useful metrics tool when evaluating how much an individual or a brand engages with the rest of the world. I see that my Klout score did jump a bit when they made this change, though Bing is not showing up yet in my score. It’s about Klout’s new additions.

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

"The performance review of the future will include services like Salesforce.com's Chatter and its Influencers feature, which measures how much weight you carry among your peers" This is a quote from a recent Fast Company article discussing how enterprise social networks behind corporate firewalls are using Klout -like tools to measure how "influential" you are within your company and it terrifies me. Bringing Klout to the Enterprise?

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Klout is giving away free stuff

Josh S Peters

Klout has been giving away free stuff for a while now, but it seems to have really amped up lately. TNT wants people who are very active online (which is how you get Klout), live, work, and network online to get excited and involved with an offline product. p.s. Klout, If I were given something like this for something I really enjoyed you couldn’t get me to shut up about it. Social Media Franklin And Bash Influence Klout Television TNT

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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Podcast: SL's PR top 5 on Klout | Sherrilynne Starkie

Sherrilynne Starkie

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Social Influence and the Impact of Klout API

Laurel Papworth

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. As Klout takes over the world, it’s interesting to see their API (the button that updates all over the internet) showing up. E.g. Klout updates an influencers score but you see it on Salesforce or in a Reuters newspaper article. Klout integrated into the Browser.

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How to Increase Your Retweets, Twitter Followers & Klout


How do these things affect your Twitter follower count and Klout? If all of those tweets do not include your username, not only are you losing the potential for new followers, but you are going to miss out on those precious mentions that weight highly in building your Klout, ie. The following are my favorite retweet buttons to use, and how to configure them to get the best results in terms of getting retweets, building followers, and boosting Klout.

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2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score

Adam Sherk

Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version of the new Klout to see how the fare against each other. Last year I simply ranked the NBA playoff teams by Facebook engagement , so this year I thought I’d try a different approach for Twitter and apply Klout scores to the actual bracket and declare a winner for each matchup, round by round.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm

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Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. click to see more on Klout [link]. Klout began with a very simple idea: Everyone has influence—the ability to drive action. Klout was founded in 2008 to empower everyone to unlock their influence.

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The Return On Influence In A World Of Klout

Twist Image

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. At the same time, many marketers see Klout and the power to social score individuals as a great way to not only nurture our evangelists but uncover new ones. klout.

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Plus end of the road for Klout. End of the road for Klout. Klout, once known as the arbiter of social media influence is shutting down. Klout is shutting down on May 25, which also is the day new privacy regulations, known as General Data Protection Regulations, take effect in Europe. The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. REPORT.

Why targeting matters… a @Klout fail

Jeff Esposito

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters. On one hand OneHopeWine.com could have said to their rep at Klout, exclude users from these states because we cannot ship to them. I like getting free stuff.

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Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched

Bill Hartzer

The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. AuthorLinks is a marketplace for buying and selling links based on a web site owner’s Google Authorship and overall Klout score. Pricing is based on the author’s current Authorship status, their current Klout influence, and the topic they write about.

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