Social Media Strategies Summit

MARCH 20, 2025

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go remember when Clubhouse was the next big thing ? And if you dont keep up to date, youll fall behind fast. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

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Trends Social Media Case Study Marketing 158

Jon Loomer

MARCH 17, 2025

When it’s time to audit a new client’s ad account, the history to consider consists of everything from the account setup to the results. In between, one key element is what they’ve done on the ad side. This is part of a series of posts I’ve written about account audits. If you want to take this seriously, there’s much more to consider than the performance alone.

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Advertising UGC Course Activities 140

Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?

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Engagement Instagram HootSuite Patterns 125

Buffer Social

MARCH 20, 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

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How To Trends Examples Hashtag 100

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Ignite Social Media

MARCH 19, 2025

We recently launched the Ignite Social Media TikTok Live Creator Network , and were excited to offer creators in the United States and Canada the chance to join. The network provides access to expert coaching and supportat no cost. Whether you’re a seasoned creator or just starting out, this network is designed to help you grow and succeed on one of the most dynamic platforms out there: TikTok.

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FeedBurner MySpace Trends Social Media 97

Jon Loomer

MARCH 20, 2025

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote a blog post in 2012 (note a typo!) called “How New Facebook Ads Could Be Letting in Spam” with eerily similar themes. Back then, I spotted a problem that was associated with what was Facebooks new “optimized ads.” When optimizing for page likes, which is what we did then, I was getting a ton of low

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Patterns Issues Facebook Engagement 141

Buffer Social

MARCH 17, 2025

A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.

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Social Media Today

MARCH 16, 2025

More AI innovation from Meta.

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Comments Instagram 216

Jon Loomer

MARCH 18, 2025

Should you use detailed targeting or lookalike audiences? Or should you go completely broad ? If youre optimizing for any type of conversion, dont overthink this. It shouldn’t be that complicated. Let’s discuss… Your Options If Advantage+ Audience is on, these targeting options are suggestions. Based on my tests , Meta may completely ignore them to get results.

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Energy Conversation Types Eventful 108

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24

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Trends Social Media Authentication Skills 71

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Social Media

Buffer Social

MARCH 19, 2025

I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care.

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LinkedIn Brands Proposal Authentication 73

Social Media Today

MARCH 19, 2025

AI generated art cannot be attributed to a human author.

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Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. Engagement, clicks, and conversions happen quicklysometimes instantly. However, the game is entirely different for the B2B social media manager. Buyers make complex, high-stakes decisions that take weeks, months, or even years to finalize.

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Social Media Management B2B Social Media ROI 62

Sprout Social

MARCH 18, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.

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Influencer Report Social Media Sports 61

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

WebInKnow

MARCH 20, 2025

Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.

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Facebook Review 100

Social Media Today

MARCH 20, 2025

An easy way for profile visitors to book in meetings direct.

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LinkedIn Meeting 204

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. Every day, brands fight for attention in the inbox, on LinkedIn feeds, in search rankings, and across industry events. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

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B2B Marketing Sentiment Trends 62

Audiense

MARCH 18, 2025

Audiense is acquired by Buxton, ushering in a new era of consumer intelligence with enhanced analytics, deeper insights, and stronger customer connections.

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Analytics News 100

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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The Realtime Report

MARCH 18, 2025

Understanding the Role of a Dispute Solicitor in Business Conflicts What happens when things go wrong with a business deal? A handshake cannot rectify broken contracts, unpaid invoices, or disputes over partners. When issues arise, businesses need to seek dispute solicitors who can help the corporation resolve disputes judicially through either mediation or negotiation.

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Real Estate Reputation Skills Construction 91

Social Media Today

MARCH 19, 2025

New insights into the top skills that are getting more attention from employers.

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Skills List LinkedIn 190

Waxing UnLyrical

MARCH 19, 2025

My next adventure is almost here! I am THRILLED to be able to officially tell you that, effective June 1, I start as Managing Director for People’s Light , a remarkable professional nonprofit theatre in beautiful Malvern, Pa! While I didn’t know it when I started exploring my next adventure, People’s Light was exactly where I needed to land.

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News Reputation Eventful Meeting 130

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.

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Strategy Marketing Curation Newsletter 122

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Jon Loomer

MARCH 16, 2025

If you run lead ads , either using Instant Forms or sending people to your website , you may be experiencing low-quality leads. Why? There’s one potential explanation. Do this… Breakdown by Age Click the Breakdown dropdown menu and select Age. This will generate separate rows for each age group. Where was most of your budget spent? In this example, 44 percent of my budget went to people over 65.

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Issues Groups Groups Examples 101

Social Media Today

MARCH 20, 2025

Now, all of your Reddit chats and messages will be listed on one tab.

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Reddit List 189

Oktopost

MARCH 19, 2025

Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, stops by the Radically Transparent podcast to chat about all things analytics, operations and impacting the business by turning analytics gaps into genuine growth opportunities. Listen to the podcast Subscribe now on Spotify, Apple Podcasts or YouTube Watch the live recording Episode Summary Data is everywhere, but not all of it is useful.

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Analytics B2B Team Apple 90

For Real Social Workers

MARCH 18, 2025

Welcome to For Real Social Workers Online Magazine, where we explore practical strategies for women to cultivate and maintain inner peace in today’s demanding workplace. In a world where professional pressures seem to multiply daily, finding your center isn’t just a luxury. It is essential for both your wellbeing and your success. In today’s episode, we’ll dive into three powerful approaches that can transform your work experience.

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Comparison Meeting Strategy Tools 52

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Social Media Today

MARCH 20, 2025

Facebook and IG users in Europe will now be able to try out Meta's AI chatbot.

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Facebook 187

Social Media Today

MARCH 16, 2025

New data on the adoption of AI tools among B2B marketers.

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B2B LinkedIn Marketing Data 189

Social Media Today

MARCH 17, 2025

After months of speculation, the U.S. government says that TikTok will be sold to an American partner.

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Social Media Today

MARCH 17, 2025

X users will soon be able to generate AI videos in-stream.

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Project Video 184

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting