Jon Loomer

MARCH 3, 2025

My approach to Meta advertising and the philosophies that guide me aim to provide clarity for something that is far too often confused. If you read my blog posts, watch my videos , or listen to my podcast , there are common themes of simplicity and responsibility. Practice a simplified approach in favor of overcomplicating everything. Understand how the algorithm works and leverage it, rather than hoping for it to work a different way.

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Advertising Report Conversation Campaign 174

Social Media Strategies Summit

MARCH 6, 2025

Every brand dreams of going viral on social media ( provided it happens for positive reasons ). But, with competition increasing and attention spans dwindling, only a small proportion will turn that dream into a reality. So what does it take to go viral in 2025 (and beyond)? To help you figure it out, weve rounded up eight of our favorite viral social media campaigns from the past 12 months or so, including the likes of Airbnb, Duolingo, and Visit Oslo.

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Campaign Insurance Sports Instagram 149

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 115

Social Media Today

MARCH 6, 2025

Instagram’s coming video editing platform will have a range of handy features.

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Features Instagram Platform Video 215

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Jon Loomer

MARCH 6, 2025

Is this off for you, too? When you go to Advertising Settings , take a look at the Advantage+ Creative section. This is where you can test new optimizations that arent found in the base Advantage+ Creative enhancements. I leave this on because Im adventurous. But now its off and I can’t turn it back on. What is Missing? When I click for details, the checkbox for Test New Enhancements is grayed out.

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Advertising Video 120

Bill Hartzer

MARCH 3, 2025

Women are logging off. A recent study found that nearly half of women have abandoned at least one social media platform in the past year. Safety, privacy, and the exhausting flood of negativity have driven many to hit the delete button. But where do they go next? Enter UP , a new social platform created by Uplevyl, a female-led tech company. The platform promises an online space built specifically for womenwhere their voices are valued, their data is protected, and community standards are actual

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Platform Social Media Privacy Energy 78

Social Media Today

MARCH 6, 2025

A new way to encourage more users to follow profiles.

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Ignite Social Media

MARCH 5, 2025

Building a social media content calendar isnt just about filling up a schedule with postsits about creating content that engages your audience, keeps your brand top of mind, and drives results. You want your content to resonate, stand out, and perform well. Staring at an empty calendar template can be daunting. Here are some key tips to help you build a social media content calendar that works: Start with a Solid Editorial Plan You cant just throw posts on a calendar and hope for the best.

Social Media 78

Social Media Content FeedBurner How To 78

Bill Hartzer

MARCH 5, 2025

Kevin Rose and Alexis Ohanian, two of the biggest names in early social media, are making headlines again. The former competitorsRose, who founded Digg, and Ohanian, who co-founded Reddithave bought back Digg and have a bold plan to reshape how people connect online. After years of watching social platforms drift further into chaos, the duo is stepping in to bring something different to the table.

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Digg Reddit Startup Hosting 78

Jon Loomer

MARCH 4, 2025

You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and season is different. Costs and competition are different from one day to the next. The pool of people you reach is never the same. Several factors go into how much it costs to simply reach people on a day to day basis.

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Sample Samples Cost Influencer 79

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Social Media

Social Media Today

MARCH 6, 2025

TikTok may or may not be banned in the U.S. officially next month.

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Oktopost

MARCH 4, 2025

The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek!

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B2B Organization Embedding Apple 90

Buffer Social

MARCH 4, 2025

Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming.  Instagram analytics can be a goldmine of insights for you as a creator or small business owner.

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Analytics Instagram Tools Metrics 68

The Realtime Report

MARCH 3, 2025

The Role of Video Content on Platforms Like TikTok and Instagram for Law Firms In an era where digital marketing is essential, law firms are increasingly turning to social media platforms to reach potential clients. Among these platforms, TikTok and Instagram have emerged as powerful tools for engaging audiences through video content. With their emphasis on visual storytelling and short-form video, these platforms offer unique opportunities for law firms to build brand awareness, establish autho

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Platform Instagram Video Content 91

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

MARCH 6, 2025

Some new updates to make it easier to participate in subreddit communities.

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Activities Reddit Communities 201

Oktopost

MARCH 6, 2025

Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn Creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how shes approaching executive thought leadership and how she turned her online presence into a growth enginenot just for herself but for her company.

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Brands B2B Authentication Startup 87

WebInKnow

MARCH 5, 2025

By measuring yourself against the competition, you risk becoming a slightly better version of what already exists.

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Marketing 62

Jon Loomer

MARCH 2, 2025

How should you approach scaling now? This has been a common question since the beginning of Facebook advertising. Things have changed over the years. My recommendations have changed, too. The Old Days Back in the day, increasing your budget was a scary thing to do. It would sometimes restart the learning phase , and your results might suddenly tank.

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How To Advertising Cost Campaign 111

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

MARCH 6, 2025

LinkedIn’s DSA report provides insight into the platform’s actual active users.

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LinkedIn Report Activities Platform 198

Oktopost

MARCH 4, 2025

Nobody in a B2B organization signed up to play email tag just to get a LinkedIn post approved. But when approval processes are a mess, thats exactly what happensendless email chains, last-minute edits, missed opportunities, and content bottlenecks that often contribute to slowing down your social media publishing. The good news? Theres a better way.

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Publishing Content B2B Collaboration 62

For Real Social Workers

MARCH 4, 2025

Mindful communication lowers stress Everyone is talking, but are we communicating effectively? Effective communication relays messages that are received and understood in a clear, non-threatening way. It is also a powerful tool that can grow meaningful relationships and facilitate accomplishment. How would you rate your current communication strategies?

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Skills Strategy Questions Tools 52

Social Media Today

MARCH 5, 2025

Some tips for your Reels, including why you should be posting longer content.

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Tips Eventful Instagram Content 199

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Social Media Today

MARCH 1, 2025

Some users say Pinterest is being "overrun" by AI slop.

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Social Media Today

MARCH 5, 2025

Google’s adding more AI elements to its shopping options.

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Google 196

Social Media Today

MARCH 4, 2025

The new overview provides key insights into how you can maximize AI adoption.

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Reddit Overview Brands 196

Social Media Today

MARCH 4, 2025

The latest feature update from YouTube.

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YouTube Content Features 193

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

MARCH 5, 2025

A new way to experience LinkedIn.

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LinkedIn 191

Social Media Today

MARCH 1, 2025

New options for your expanded Google campaigns.

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Campaign Google 198

Social Media Today

MARCH 5, 2025

The comparative numbers versus Twitter show that X is taking a lot of action.

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Content Twitter 191

Social Media Today

MARCH 5, 2025

Google’s looking to fend off rising competition in search.

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Google 188

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking