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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. How much Klout you have is one way to measure it. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital.

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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? Is influence based on number of connections? A combination of all of the above? The short answer is all and none of the above.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. That is the difference between social capital and influence, because they’re very different. Jay: Absolutely. A lot of people wringing their hands and things like that.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Finding value in Klout like sites. 5 Questions Social Media Marketing Analytics Can Answer. Tracking the KPIs of Social Media. Measuring online influence. PLEASE LIKE MY FACEBOOK PAGE.

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Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.”

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