Jon Loomer
MARCH 31, 2025
A common complaint among Meta advertisers is that their ads reached people outside of their targeted location. Is this possible? Is it a legitimate problem? In almost all cases, there is a reasonable explanation. The confusion is largely based on a misunderstanding of how location targeting works. Let’s investigate and discuss what, if anything, you can do about it… 1.
Social Media Strategies Summit
APRIL 3, 2025
Want to know why employee-generated content is such a powerful marketing tool? Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies total engagement by an impressive 30%. If youre ready to start leveraging these benefits, youre in the right place, because weve collated eight inspiring examples of real-world brands using employee-generated content.
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Buffer Social
MARCH 31, 2025
If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed. Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.
Hootsuite
MARCH 31, 2025
TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns).
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Jon Loomer
APRIL 3, 2025
This is information Meta should happily share. But, they haven’t, for whatever reason. Why? “It Works!” Were reminded repeatedly about the effectiveness of various optimizations. Meta encourages to turn on all Advantage+ Creative enhancements because it has improved results for other advertisers. We should use Advantage+ Audience to lower Cost Per Result by 33% (based on Meta’s experiments).
Social Media Today
MARCH 31, 2025
New insights to help guide your social posting strategy.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Bill Hartzer
MARCH 31, 2025
HilltopAds has rolled out a new wave of updates, and anyone earning ad revenue online should take notice. The London-based ad network has made several feature changes in 2025 that target a persistent issue for publishers and advertisers alike: how to make better money from social media traffic with less friction. The most talked-about addition? A new shortened DirectLink option that promises to make social monetization easier, especially for bloggers and content creators who live on Facebook, In
Jon Loomer
MARCH 30, 2025
Is this an update to conversion leads or is it just a test? Let’s take a look… What I See When using the Leads objective with the Instant Forms conversion location, select “Maximize number of Conversion Leads” as your performance goal. Do you see what I see? Normally, Conversion Leads optimization requires that you define your funnel by connecting your CRM.
Social Media Today
APRIL 1, 2025
Some new prompts for your YouTube concepts.
Sprout Social
MARCH 31, 2025
Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.
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Ignite Social Media
APRIL 2, 2025
April Fools Day is a golden opportunity for brands to showcase their creativity, humor, andwhen done rightengage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused or even frustrated. Lets take a look at some of the best and worst April 1st brand pranksand what they reveal about what to do (and avoid) if your teams ever planning one down the road.
Hootsuite
APRIL 2, 2025
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.
Social Media Today
APRIL 2, 2025
Some pointers for your social media marketing strategy.
Bill Hartzer
APRIL 2, 2025
If your thumb moves faster than your brain can handle, youre not alone. The constant barrage of heated takes, breaking news, and doom-laced updates on your social feeds may be affecting your mental bandwidth more than you think. And now theres a name for that creeping tension: Feedxiety. The term was coined by Doug Fleener, a performance expert and author whos spent years helping people operate better under stress.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
MARCH 31, 2025
Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. But while it captures what the market is saying , it doesnt explain why competitors are saying what theyre saying or what strategies lie beneath their content and campaigns.
Blog2Social
APRIL 2, 2025
What are Social Media Management Tools? Social Media Management tools are essential aids to make your social media marketing more efficient and effective. These tools allow you to manage all your social media accounts in one place. You can create, schedule, and share posts for all connected accounts centrally. This not only saves time but […] Der Beitrag How Social Media Management Tools Benefit WordPress Users erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing,
Social Media Today
MARCH 31, 2025
YouTube now has a range of monetization pathways to consider.
Sprout Social
APRIL 3, 2025
According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Oktopost
MARCH 30, 2025
B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. While social media content fosters engagement and brand awareness, nurtures relationships, and creates leads, content marketing builds authority, gives educational value, and nurtures leads over
Webbiquity SMM
APRIL 1, 2025
Guest post by Lisa Sicard. Social media platforms thrive on human connections, and LinkedIn and X are certainly no exceptions. While they cater to distinct audiences, the ways people interact on these platforms share more similarities than you might think. Its not so much LinkedIn vs. X as how they are alike. Both rely on engagement-driven algorithms, where visibility grows as interactions deepen.
Social Media Today
APRIL 3, 2025
This could get very messy for international relations.
Jon Loomer
APRIL 1, 2025
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look… The Basics Below your list of instant forms , you may see a section for “Quality Filters.” There you may see a checkbox for Require SMS verification to submit form. When enabled, new leads will be required to provide a one-time password to submit the form.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Oktopost
APRIL 1, 2025
Imagine this: Youre a fly on the wall in your competitors marketing meeting. You hear their team planning what content theyll publish next, which trends theyre betting on, and how theyre positioning their next big product launch. Would you want that level of insight into your competitors B2B content marketing strategy? With Oktoposts Marketing Intelligence, we wont turn you into a fly, but we do offer the next best thing.
Buffer Social
APRIL 4, 2025
It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week.
Social Media Today
APRIL 1, 2025
Some tips on how to make the most of LinkedIn’s live events.
For Real Social Workers
APRIL 1, 2025
We are spending the next few weeks talking about a holistic model of success for women over 40. Last week we started by talking about the metrics society uses to define success. We uncovered and encouraged women to look at a broader definition that would include fulfillment, impact, and overall life satisfaction. Creating a sustainable holistic model of success does not stop there.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
BeingOptimist
MARCH 29, 2025
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Oktopost
APRIL 1, 2025
Imagine if you had a CMO Slack channel or WhatsApp group where every CMO shared the strategies theyre following, along with their reasoning behind each move. Youd immediately start picking up on their thoughts, whats driving their decisions, and why theyre choosing specific tactics. That kind of insight could be a game-changer, right? Its not just about knowing what your competitors are doing, but understanding the why behind it.
Social Media Today
APRIL 1, 2025
Instagram’s anticipated new video editing app will be launched ‘in the next couple of weeks’
Buffer Social
APRIL 1, 2025
When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to trim down this list of innovative, memorable social media campaigns down to a readable number — so I’m confident there are several on this list that w
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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