December, 2024

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Uncovering the Reality of Meta Click Attribution

Jon Loomer

No matter how much experience you have as a Meta advertiser, expect to learn something new that surprises you to the point of questioning many of the things you once believed about them. Put Meta click attribution into this category. I started this website in 2011. I’ve written and educated others on the topic of Facebook — and then Meta — advertising since 2012.

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10 Top B2B Content Distribution Strategies That Work

Webbiquity SMM

Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.

B2B 144
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How to launch an employee advocacy pilot in 10 days

Oktopost

In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?

B2B 143
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Tweeting on Martin Luther King Jr. Day: The Good, the Bad and the Why?!

Ignite Social Media

UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/o

RFP 114
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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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How to Make the Most of Hashtags on Instagram

Buffer Social

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.

Hashtag 117
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Brands 127

More Trending

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Five Steps to Developing Your Content Marketing Calendar

Webbiquity SMM

Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.

Content 175
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What is employee-generated content? (with examples)

Oktopost

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. Employee-generated content (EGC) taps into these preferences by providing a unique method of showcasing your brand through the voices of its employees. The question is, does it really work?

Examples 116
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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.

Class 107
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How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Buffer Social

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Influencer outreach: The 5-step strategy guide

Sprout Social

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.

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Facebook Conversion Location for Traffic Campaigns

Jon Loomer

There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile, Facebook Page or both.

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Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts

The Social Media Hat

Imagine having an AI assistant that doesn't just understand your marketing needs, but can actually take action to help you achieve them - that's exactly what Google is promising with their latest AI model update, Gemini 2.0. The post Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts appeared first on The Social Media Hat.

Marketing 125
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Connect social media to business impact with Oktopost’s Business Intelligence Integrations

Oktopost

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. However, when it comes to understanding the types of insights we can gain from social media to demonstrate our impact on the business, we are only at the beginning. Thats why were excited to announce our powerful Business Intelligence (BI) integration with Looker Studio.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social media measurement: 15 key insights and how to get them

Hootsuite

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

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22 Pop Culture Moments That Blew Up on Social Media in 2024

Buffer Social

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.  From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).  As has become an annual year-end tradition, this year the folks at Forekast and Something Great Marketing explored the pop culture events that captivated our hearts, minds, and feeds.

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What makes a great influencer brand pitch: How brands can better collaborate with influencers

Sprout Social

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

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The Most Important Meta Advertising Lesson of 2024

Jon Loomer

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial update that changed everything… Audience Segments Changed Everything Once Meta allowed us to breakdown all sales campaigns by audience segments , we were given new insight. But only if we wanted it.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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The Google + Reddit Partnership: What Does This Mean for Your Content Strategy

Convince & Convert

In February 2024, Google and Reddit announced a partnership that involved Googles access to Reddits content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys.

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Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz

Oktopost

B2B content needs to start conversations, not just fill space. When you focus on what your audience truly cares about, thats when you see growth. – Shelby Blitz, Director of Content Marketing, HiBob Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

B2B 127
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Meta’s Plan to Unleash AI Bot Profiles in its Apps Could Actually Work

Social Media Today

Meta's planning to deploy AI profiles to engage with real users in its apps.

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Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

Buffer Social

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform ’s Chief Operating Officer, Rose Wang , who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

Curation 115
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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Meta Threads analytics: A complete guide to measuring success

Sprout Social

Reaching 100 million users in just five days of launch, Metas Threads app is attracting users with its simple integration with Meta apps and profile setup. As with any social media network , you must take a strategic approach when building your presence. Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app.

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Restrictions on Customer List Custom Audiences

Jon Loomer

Meta will impose new restrictions on customer list custom audiences in 2025. Does this apply to you? What should you do? Let’s get to it… Whom Does This Apply To? These restrictions apply to advertisers using customer list custom audiences to promote the following categories: Housing Employment Financial Products and Services (including Credit) In other words, all of the Special Ad Categories other than Politics, Elections, and Social Issues.

List 174
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Nano-Influencers Are Changing the Game: How Canadians Shape the Creator Economy

Bill Hartzer

Canadians might not see themselves as influencers, but their social circles tell a different story. According to a new Lger study commissioned by Heylist, while 92% of Canadians deny being influencers, 74% admit to purchasing products based on recommendations from friends, family, or acquaintances on social media. This quiet phenomenon, where casual conversations spark consumer decisions, challenges the notion that only big-name influencers drive trends.

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The most important B2B social media holidays in 2025

Oktopost

Every year, we can plan to prepare our social media posts for the different channels we manage based on the most important and fun social media holidays being mentioned worldwide. While not every holiday on this list may align with your brands personality, finding the right ones for your niche will keep your audience engaged and help expand your reach.

B2B 71
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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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Social Media Ad Spend by Platform [Infographic]

Social Media Today

An overview of the top earning social platforms, and how they compare.

Platform 211
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Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Buffer Social

If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year's key dates and holidays. That’s where this hefty list comes in.

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PPR special edition: The best brands on social media in 2024

Sprout Social

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

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Return on Ad Spend from Remarketing

Jon Loomer

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach as many people as possible within a small and relevant audience.

Price 163
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!