Social Media Today

DECEMBER 30, 2024

Meta's planning to deploy AI profiles to engage with real users in its apps.

Engagement 217

Engagement 217

Jon Loomer

DECEMBER 2, 2024

No matter how much experience you have as a Meta advertiser, expect to learn something new that surprises you to the point of questioning many of the things you once believed about them. Put Meta click attribution into this category. I started this website in 2011. I’ve written and educated others on the topic of Facebook — and then Meta — advertising since 2012.

Conversation 171

Conversation Report Advertising URL 171

Webbiquity SMM

DECEMBER 10, 2024

Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.

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B2B Strategy Content Hubspot 141

Oktopost

DECEMBER 3, 2024

In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?

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B2B How To Training Social Media Management 143

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

The Social Media Hat

DECEMBER 9, 2024

A structured approach to prompting AI content writing for great results. The post Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing appeared first on The Social Media Hat.

Engineering 159

Engineering Content Social Media Marketing 159

Audiense

DECEMBER 2, 2024

It’s that time again. We’re looking back at emerging trends in 2024 to shape future campaign ideas and marketing strategies, and to potentially uncover the next household name in popular culture.

Trends 160

Trends Campaign Strategy Marketing 160

Jon Loomer

DECEMBER 30, 2024

Meta made an insane number of changes to advertising in 2024 , but there is plenty that could be enhanced. This post focuses on specific ways that Meta could further improve the ads product in 2025. Missing from this list are some of advertisers’ biggest complaints regarding support, ad review, and scams. Those are structural problems without an easy fix.

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Advertising Eventful Issues Conversation 143

Ignite Social Media

DECEMBER 20, 2024

UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/o

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RFP Social Media Review Trends 114

Pam Moore

DECEMBER 13, 2024

Have you ever thought about the immense potential locked within your own expertise? Your knowledge, your experience, your unique perspectivethese are more than just assets; theyre your superpowers. The question is, are you using them to their fullest potential? The truth is, were living in an era where the knowledge economy is booming. People dont just want information; they want transformation.

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How To Knowledge Base Authentication Consultant 148

The Social Media Hat

DECEMBER 14, 2024

Episode 49 of the AI in Marketing: Unpacked podcast, with Ruheene Jaura The post Redefining Brand Strategy: AI Tools for Businesses of All Sizes appeared first on The Social Media Hat.

Tools 156

Tools Strategy Brands Social Media 156

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Social Media

Webbiquity SMM

DECEMBER 3, 2024

Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.

Content 168

Content Marketing Insurance Organization 168

Social Media Today

DECEMBER 2, 2024

Some tips for your LinkedIn approach.

LinkedIn 202

LinkedIn Tips 202

Jon Loomer

DECEMBER 1, 2024

There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile, Facebook Page or both.

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Conversation Campaign Facebook Instagram 169

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. Employee-generated content (EGC) taps into these preferences by providing a unique method of showcasing your brand through the voices of its employees. The question is, does it really work?

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Examples Content Authentication B2B 116

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Buffer Social

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.

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Hashtag Instagram How To Trends 108

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

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Brands Content How To Authentication 117

The Social Media Hat

DECEMBER 7, 2024

Episode 47 of the AI in Marketing: Unpacked podcast, with Cathy McPhillips The post The AI Growth Engine: Accelerating Your Marketing Results appeared first on The Social Media Hat.

Engineering 136

Engineering Marketing Social Media Content 136

Social Media Today

DECEMBER 27, 2024

X is looking to slug its top-paying users for extra cash.

Price 190

Price 190

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Jon Loomer

DECEMBER 16, 2024

Meta advertising changes so quickly. An advertiser’s biggest fear is an inability to stay on top of the relevant changes so that they can continue using the most effective features and strategies. You cannot fall behind. Think I’m exaggerating? Think about the landscape of Facebook (before Meta) advertising prior to 2021. The iOS 14 changes hadn’t hit yet.

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Advertising Trends Discount Publishing 137

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. However, when it comes to understanding the types of insights we can gain from social media to demonstrate our impact on the business, we are only at the beginning. Thats why were excited to announce our powerful Business Intelligence (BI) integration with Looker Studio.

Social Media 118

Social Media API B2B Metrics 118

Waxing UnLyrical

DECEMBER 12, 2024

When stormy waters bring you home The recent waves buffeting the Broadway run of Swept Away: A New Musical are a fascinating look into what I think is still one of the most important and overlooked factors of brand and organizational growth (and, therefore, revenue): community. (Link to official “Swept Away” art) A Funny Thing Happened on the way to the Longacre Here’s a quick timeline: January 2022: the show has its world premiere at Berkeley Repertory Theatre.

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Wikipedia Communities Groups Groups 130

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

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Collaboration Influencer Brands Metrics 88

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

The Social Media Hat

DECEMBER 17, 2024

Don't just use AI command it. Learn prompt engineering for business growth. The post Take Charge of AI: Mastering the Art of Prompt Engineering appeared first on The Social Media Hat.

Engineering 131

Engineering Social Media Content Marketing 131

Social Media Today

DECEMBER 19, 2024

More prominent affiliate links should encourage more sales.

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Comments 193

Jon Loomer

DECEMBER 27, 2024

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial update that changed everything… Audience Segments Changed Everything Once Meta allowed us to breakdown all sales campaigns by audience segments , we were given new insight. But only if we wanted it.

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Advertising Campaign 134

Buffer Social

DECEMBER 10, 2024

If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year's key dates and holidays. That’s where this hefty list comes in.

Social Media 102

Social Media Meme Small Business Eventful 102

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Convince & Convert

DECEMBER 13, 2024

Insights from Orbit Medias 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. If youre not consistently updating your content strategy especially the one fueling your blog you will start to see diminishing returns on your efforts.

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Strategy Survey Metrics Blogger 115

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.

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Influencer Strategy Templates Template 92

The Social Media Hat

DECEMBER 27, 2024

Streamline tasks, enhance collaboration, and boost customer experience. The post Gemini Extensions for Business: AI-Powered Productivity for SMBs appeared first on The Social Media Hat.

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Products Collaboration Social Media Tools 126

Social Media Today

DECEMBER 19, 2024

Soon, you'll be able to generate AI elements for your IG video uploads.

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Video Instagram 193

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template