Jon Loomer

DECEMBER 4, 2023

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. Have you heard of this brand?

Brands 146

Brands Survey Campaign Groups 146

Convince & Convert

MAY 9, 2024

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans. If “podcasts about brands” were a category, it would be one of the three most popular podcast genres in the country. Brand credibility.

Brands 138

Brands Apple Cost Advertising 138

The Social Media Hat

JANUARY 16, 2024

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

Social Media 180

Social Media Tips Brands 180

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 122

Brands How To Sentiment Metrics 122

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 117

Influencer Instagram Brands Fashion 117

Audiense

JULY 3, 2024

Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.

Brands 151

Brands Campaign Analysis 151

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 123

Collaboration Brands Fashion Sports 123

Social Media Today

JULY 9, 2024

Big brands are reassessing their TikTok ads approach.

Brands 170

Brands 170

Social Media Today

JULY 9, 2024

Big brands are reassessing their TikTok ads approach.

Brands 169

Brands 169

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 115

Influencer Brands Collaboration Authentication 115

The Social Media Hat

DECEMBER 26, 2022

Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.

Brands 198

Brands Social Media Influencer Marketing 198

Social Media Today

MAY 14, 2024

New insights for beauty brands on TikTok.

Publishing 165

Publishing Brands 165

Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

Trends 170

Trends Social Media Brands Meme 170

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Influencer 114

Influencer Brands Fashion Review 114

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 146

Trends Brands Airlines Energy 146

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 202

Products Brands Process 202

Social Media Today

MARCH 26, 2024

LinkedIn’s making messaging available to all brands in the app.

Company 200

Company Brands LinkedIn 200

Social Media Today

MARCH 26, 2024

LinkedIn’s making messaging available to all brands in the app.

Company 196

Company Brands LinkedIn 196

Social Media Today

MAY 14, 2024

New insights for beauty brands on TikTok.

Publishing 165

Publishing Brands 165

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. So, should your brand join the platform? Why Brands Should BEware. Ways Brands CAN BeReal.

Review 180

Review Brands Authentication Notification 180

The Social Media Hat

FEBRUARY 4, 2023

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?

Influencer 213

Influencer Brands Social Media Marketing 213

Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later. Everything is bright and colorful, which is eye-catching and very on-brand for them. It was spot-on. We love this recent example from Target.

Social Media 164

Social Media Brands Content UGC 164

Quintly

JUNE 26, 2023

It's the ultimate destination for B2B brands and individual contributors to engage with their target audience, deliver impactful content, and create a stellar brand that attracts leads. You can't sleep on LinkedIn if you've made ambitious plans to market your business.

LinkedIn 101

LinkedIn Brands B2B Engagement 101

Social Media Today

JUNE 6, 2024

Snapchat’s AR tools can help to enhance brand messaging.

Brands 175

Brands Tools 175

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

The Social Media Hat

MARCH 9, 2024

Combine psychological anchoring with strategic branding for incredible results. The post Strategic Branding: The Power of Anchoring in a Competitive Marketplace appeared first on The Social Media Hat.

Brands 102

Brands Social Media Newsletter Strategy 102

Social Media Today

APRIL 15, 2024

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands 178

Brands Report Issues 178

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

Influencer 117

Influencer Brands Marketing Embedding 117

Social Media Today

APRIL 15, 2024

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands 162

Brands Report Issues 162

Social Media Today

JUNE 6, 2024

Snapchat’s AR tools can help to enhance brand messaging.

Brands 167

Brands Tools 167

Sprout Social

MAY 30, 2024

Learn how brands are thriving on the platform and more. Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy.

Instagram 110

Instagram Strategy Brands How To 110

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 130

B2B Influencer Brands Marketing 130

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 167

Instagram Brands Collaboration Facebook 167

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 137

Brands ROI UGC Authentication 137

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Tools 117

Tools Strategy Brands Sentiment 117

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Report 123

Report Brands Library Sentiment 123

Ignite Social Media

MARCH 4, 2024

And do brands using influencers need to worry? And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely. Brands who avoid falling into fast fashion traps have little to worry over. Why the fatigue from followers?

Trends 100

Trends Brands Fashion Influencer 100