Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social?

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Trending Sources

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Is your brand using Instagram?

Build an Employee Brand Ambassador Program

Meltwater

Consumers no longer trust in the marketing content brands release into the world. Blog Brand MarketingIn fact,… Read More.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

5 Components to Online Branding

Small Business Mavericks

While traditional branding and online branding are similar and have much in common, there are some stark differences. The idea is to get people to recognize your brand and to create a top-of-mind awareness. Keeping that in mind, here are five essential components to branding any business through online marketing: Your website – It doesn’t make sense to think about branding or marketing today without mentioning your website.

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong.

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Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.

How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. Good for any brand or business with a blog, List.ly

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Guest post by Liz Greene.

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9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists.

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Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. Forbes Top 10 Most Valuable Brands 2016.

Take The Brand Spirit Test

Engaging Brand

Brands and humans have one thing in common; when young they want to be older and when older they wish they had the spirit of youth. Brands need spirit. Brands need spirit to connect with consumers. Young brands revel in being the outsider. Do you protect your brand spirit?

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Are you surprised that 87% of social media mentions about the brand came from overseas?

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The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

They trust their friends and family the most when looking for brand recommendations. Brands are eager to tap into the power of recommendations, and many companies measure an “NPS,” or Net Promoter Score , which illustrates how likely someone is to recommend a specific brand or company.

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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

How to Build a Magnetic Brand

Convince & Convert

Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? Well, what if I told you that there may well be a super-charged way to have people think of you and your brand when they see everyday words and objects ?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities.

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15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. It definitely adds some color to the brand. I'll be honest with you.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. This has made the brand iconic.

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketing

The 2017 Internet Trends that Brands Need to Know

Pixlee

At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know. Brands are finding new ways to collaborate with customers to strengthen their marketing.

4 Brand Opportunities for Instagram Stories

Ignite Social Media

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand.

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4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. You may already incorporate branded content into your marketing strategy.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

From a brand perspective you want to be relatable as well as recognizable to the receivers. At Mindjumpers we have been producing branded content on a daily basis since our early days.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

Content is the voice of your brand . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals.

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. Tweet.

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Video Branding, YouTube Style

Small Business Mavericks

Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. Would it be effective online branding ? You could have your very own Aflac duck voice or William Shatner-like voice of credibility promoting your brand online.

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

519 – Best Tips To Create Sticky Branding

Engaging Brand

So how do we make our brand stand out from our competition? Jeremy Miller joins me to talk about Sticky Branding , a new business book that cuts through all the theory and shows you how to create a brand that people love and want to deal with… just what most of us need!

Facebook Private Messaging for Brands

Mindjumpers

What does it mean for brands? I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook.

Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Make your brand like Zander Zon. . brand. branded content.

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by.

Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

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