Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Brands 125

Brands Content How To Authentication 125

Social Media Strategies Summit

APRIL 3, 2025

If youre ready to start leveraging these benefits, youre in the right place, because weve collated eight inspiring examples of real-world brands using employee-generated content. Inspiring Employee-Generated Content Examples Some of the worlds biggest brands are using employee-generated content as part of their social media strategies.

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Examples Brands Content Airlines 140

Pam Moore

MARCH 26, 2025

Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Im talking about deep brand identity. Who your brand really is today. Your Brand Is Transforming Too Lets be honest: youve changed.

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Brands Loyalty Team Energy 146

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

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Products Social Media Brands How To 140

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Why does LinkedIn stand out for brand communication?

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LinkedIn Brands Reputation Metrics 127

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one?

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Collaboration Influencer Brands Metrics 101

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

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Influencer Brands Strategy Marketing 125

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

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Brands Influencer YouTube Hosting 127

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

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Brands Hosting Eventful Retail 123

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

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Communities Brands Reddit Travel 110

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

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Social Media Brands Reddit B2B 124

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

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Loyalty Brands HootSuite How To 124

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

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Reddit Statistics Brands Authentication 86

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

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Influencer Brands Affiliate marketing Marketing 100

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

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Social Media Brands Survey Trends 98

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. Establish a Social Media Voice That Aligns with Your Brand Values For brands new to social media, finding your voice is like discovering your superpower. But getting started can feel quite overwhelming. Create a voice chart.

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Social Media Tips Brands Marketing 276

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

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Social Media Brands Transportation Meme 92

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

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Activities Eventful Influencer Brands 112

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

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Report Brands Hotels Campaign 96

Sprout Social

APRIL 24, 2025

This time, were breaking down what brands get wrong about influencer sourcing. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way. So what should brands do instead? What does this look like?

Influencer 78

Influencer Brands Collaboration Survey 78

Jon Loomer

APRIL 29, 2025

Theres been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a look… Where to Find It When creating an ad, you may see an option for “Branding” within the Identity section (under your selected Facebook page and Instagram profile).

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Brands Advertising System Conversation 83

Social Media Strategies Summit

NOVEMBER 4, 2024

Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past. Let’s get into it… What Is Nostalgia Marketing?

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Social Media Marketing Fashion Campaign 246

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Report 84

Report Brands Content Fashion 84

Ignite Social Media

APRIL 16, 2025

These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. And more importantly, should brands use them? AI Avatars of Real People These are AI-generated versions of actual influencers, created to extend their brand presence or provide additional content opportunities.

Influencer 88

Influencer Brands FeedBurner Avatar 88

Buffer Social

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

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LinkedIn Brands Proposal Authentication 74

Ignite Social Media

MAY 7, 2025

Maybe your brand is building a social media presence for the first time. Maybe youve switched agency partners, shifted your brand direction, or experienced internal restructuring. Straying from strategy can really hurt brand results. There are countless catalysts that can lead to a social media strategy refresh.

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Social Media Strategy Brands FeedBurner 78

Ignite Social Media

APRIL 2, 2025

April Fools Day is a golden opportunity for brands to showcase their creativity, humor, andwhen done rightengage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Ensure it aligns with your brand identity to enhance credibility.

Campaign 78

Campaign Brands Vimeo FeedBurner 78

Bill Hartzer

MARCH 27, 2025

Brands Are Putting Their Money Where the Creators Are Marketing teams are shifting budgets. Around 40% of brand dollars now go to influencer partnerships. Brands need to understand what creators actually care about, he said. Why This Report Matters for Marketing Teams For brands, timing matters.

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Brands Sports Travel Patterns 78

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

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Hotels Brands Travel Authentication 69

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Thats a big deal given that 82% of consumers prefer a brands values to align with their own.

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Trends Social Media Case Study Marketing 158

Webbiquity SMM

AUGUST 26, 2024

It has transformed how brands communicate with consumers, allowing for unprecedented levels of personalization and precision. If you could gain insights into what people truly think and feel about your brand, wouldn’t that be life-changing? In social media marketing, AI is not just a buzzword; it’s a game-changer.

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Social Media Sentiment Marketing Analysis 207

Social Media Strategies Summit

FEBRUARY 12, 2025

Use it wisely and you can inspire audiences to view your brand more positively and take action. Researchers writing in the Expert Journal of Marketing stated that colors attract the attention of customers who seek to make a choice between several different brands, and have a profound impact on brand development.

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Journal Social Media Instagram Campaign 158

Convince & Convert

AUGUST 29, 2024

Keep on reading for 7 ways that YouTube can help transform your brand’s online presence. Multiply Your Brand’s Reach As a Google-owned platform, YouTube offers a unique advantage: seamless integration with the wider Google ecosystem. This long shelf-life makes it a valuable asset for your brand’s long-term growth.

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YouTube B2B Reputation Video 140

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

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Social Media Content How To Sentiment 137

Convince & Convert

NOVEMBER 12, 2024

As we move into 2025, staying ahead of emerging trends is essential for B2B brands. As co-host of the Social Pros podcast , I was thrilled to sit down with strategists from Convince & Convert to discuss what brands need to have in their social media marketing playbook for the year ahead.

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B2B Trends Social Media Case Study 161

Webbiquity SMM

JULY 23, 2024

AI can even simplify event planning with influencers, making it easier to boost your brand’s visibility. Another valuable tactic is collaborating with influencers to increase brand exposure. This ensures you choose influencers who align with your brand. When you know what your audience feels, you can engage them better.

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B2B Strategy Hubspot Marketing 234