How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 166

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

Brands 171

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. It didn't take a rocket brand scientist to create.

Brands 127

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

Brands 171

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

Brands 171

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

Brands 129

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

Brands 167

Weekly Roundup: Personal Branding

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!

Brands 277

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

Brands 292

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.

Brands 162

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours.

Brands 154

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

Brands 279

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

Brands 124

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Storytelling in a Nutshell.

How Brands Use Vine

Mindjumpers

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.

Brands 269

Why brands need to rethink Facebook

Sherrilynne Starkie

The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5

Brands 195

Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

Brands 166

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

Brands 164

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Is Snapchat for brands?

Mindjumpers

So the question is – does this popular app hold any possibilities for brands to explore? So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind.

Brands 272

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

Brands 245

How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>. Social Media

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. He made it crystal clear that we all will see less brand content in our news feed.

Feed 167

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand?

How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 169

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.

Brands 124

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action.

B2B 260

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

Brands 291

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by.

Brands 278

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell.

Data 171

4 Lessons Big Brands Can Learn from Successful Challenger Brands

Social Media Today

Today, direct-to-consumer websites, affordable shipping, and data are arming challenger brands to move into previously monopolized markets

Brands 124

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. 1…writing about brands the blogger believes in.

Graduates- Think about Your Brand

Janet Fouts

Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but it’s time to take a considered and mindful approach to what your brand represents in the world.

Brands 114

When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

Brands 171

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social?

Brands 251

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Snapchat as a platform for branded content?

Brands 262

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong.

Brands 281

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. This has made the brand iconic.

Why Brands Need to Take More Risks on Social Media

Likeable

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. With the rise of social media and many more people telling stories, why don’t brands have the same capability?”

Build an Employee Brand Ambassador Program

Meltwater

Consumers no longer trust in the marketing content brands release into the world. Blog Brand MarketingIn fact,… Read More.

Brands 153

Facebook Announces 'Brand Collabs Manager' Platform to Connect Influencers with Brands

Social Media Today

Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.