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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. Establish a Social Media Voice That Aligns with Your Brand Values For brands new to social media, finding your voice is like discovering your superpower. But getting started can feel quite overwhelming. Create a voice chart.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

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Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity

Convince & Convert

But switching up your whole brand? That’s because brand awareness, brand recognition, and brand equity are hard-won and incrementally built. Your customers might even have a strong emotional attachment to your brand (if you’re doing it right, they will). That’s hard. Why Would a Business Want to Rebrand?

Brands 133
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Recruit and Retain New Blue-Collar Talent

Blue-collar jobs have a branding problem. One company, GEON, partnered with Paycor to find the solution. Learn how to attract, engage, and retain blue-collar employees, helping them build meaningful careers – and support your company’s goals.

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Building a Consistent Brand Voice: Social Media Tips for SMBs

The Social Media Hat

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

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Brand Lift Tests in Experiments

Jon Loomer

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. Have you heard of this brand?

Brands 149