Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding. MORE
Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand? MORE
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans. MORE
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” MORE
Here's an overview of some of the latest video trends, including platform-by-platform stats on video usage MORE
Are you using social media marketing to extend your brand’s reach? When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. Your brand defines you and communicates your brand’s promise. MORE
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think. MORE
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. MORE
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good. MORE
” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. In short, by relating social media to both areas you can build a more influential brand with authentic advocacy. MORE
So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using Snapchat fantastically and some are flopping. Let’s see what some of the brands using Snapchat successfully are doing. MORE
Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. MORE
Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but it’s time to take a considered and mindful approach to what your brand represents in the world. MORE
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. He made it crystal clear that we all will see less brand content in our news feed. MORE
Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level? MORE
Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More. MORE
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. MORE
Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell. MORE
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. MORE
Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. MORE
But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. MORE
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts. MORE
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Storytelling in a Nutshell. MORE
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. MORE
In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action. MORE
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? MORE
What are the things brand do that spur people to press 'unfollow'? Here's a list of the key things to avoid MORE
More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. These numbers can be used as a guide to see how your brand’s Facebook performance compares to industry. MORE
While traditional branding and online branding are similar and have much in common, there are some stark differences. The idea is to get people to recognize your brand and to create a top-of-mind awareness. Keeping that in mind, here are five essential components to branding any business through online marketing: Your website – It doesn’t make sense to think about branding or marketing today without mentioning your website. MORE
Today, direct-to-consumer websites, affordable shipping, and data are arming challenger brands to move into previously monopolized markets MORE
Here are some examples of brands using them to great effect Have you considered the potential of chatbots for your business? MORE
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours. MORE
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science. MORE
Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities MORE
This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning! MORE
Below are five ways advocacy builds brand reach. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform. Beyond brand promotion, social networks are a great way to increase customer engagement. MORE
Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 Advertisers: What are your thoughts on Twitter’s branded emojis? MORE
So the question is – does this popular app hold any possibilities for brands to explore? So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind. MORE
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing. MORE
Brands Related Topics 
Pam Moore
MARCH 8, 2018
A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.
Pam Moore
JUNE 30, 2017
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.
Janet Fouts
JUNE 6, 2017
Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. It’s not too late, but it’s time to take a considered and mindful approach to what your brand represents in the world.
Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action.
Pam Moore
SEPTEMBER 27, 2017
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”
Small Business Mavericks
JANUARY 4, 2016
While traditional branding and online branding are similar and have much in common, there are some stark differences. The idea is to get people to recognize your brand and to create a top-of-mind awareness. Keeping that in mind, here are five essential components to branding any business through online marketing: Your website – It doesn’t make sense to think about branding or marketing today without mentioning your website.
Social Media Today
MAY 3, 2018
Today, direct-to-consumer websites, affordable shipping, and data are arming challenger brands to move into previously monopolized markets
Social Media Today
JUNE 20, 2018
Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities
SocialTimes Twitter
SEPTEMBER 12, 2016
Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 Advertisers: What are your thoughts on Twitter’s branded emojis?
Pam Moore
OCTOBER 18, 2017
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?
Waxing UnLyrical
NOVEMBER 30, 2016
Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.
Waxing UnLyrical
MAY 10, 2018
Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster.
Social Media Today
JUNE 21, 2018
Looking to boost your brand reputation and recall? Check out these helpful tips
Pam Moore
OCTOBER 9, 2017
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.
Pam Moore
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.
Pam Moore
MAY 30, 2018
Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Do you have a personal brand?
Waxing UnLyrical
JUNE 20, 2014
This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Good morning!
Meltwater
SEPTEMBER 17, 2017
2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.
Pam Moore
JUNE 8, 2017
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Storytelling in a Nutshell.
Social Media Today
MAY 8, 2018
Take notes from these storytelling brands Storytelling is a key way to connect with your audience in a more meaningful, resonant manner.
Meltwater
JANUARY 14, 2018
Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.
Pam Moore
MARCH 16, 2018
Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?
Social Media Today
JUNE 6, 2018
What are the things brand do that spur people to press 'unfollow'? Here's a list of the key things to avoid
Pam Moore
SEPTEMBER 26, 2017
Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.
Mindjumpers
SEPTEMBER 6, 2013
But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.
Pam Moore
AUGUST 7, 2017
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours.
Pam Moore
MAY 14, 2017
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.
Socialmedia.biz
JUNE 8, 2018
Below are five ways advocacy builds brand reach. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform. Beyond brand promotion, social networks are a great way to increase customer engagement.
Pam Moore
MAY 9, 2016
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Emotional branding helps connect you in the most human ways to your audience, customers and fans.
Mindjumpers
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.
Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. He made it crystal clear that we all will see less brand content in our news feed.
Mindjumpers
MAY 16, 2013
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.
Meltwater
MAY 20, 2017
Consumers no longer trust in the marketing content brands release into the world. Blog Brand MarketingIn fact,… Read More.
Waxing UnLyrical
JUNE 21, 2018
” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. In short, by relating social media to both areas you can build a more influential brand with authentic advocacy.
Pam Moore
SEPTEMBER 23, 2016
Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? Brand Humanization in a Nutshell.
Pamorama
JUNE 7, 2015
Are you using social media marketing to extend your brand’s reach? When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. Your brand defines you and communicates your brand’s promise.
Social Media Today
MAY 23, 2018
Here are some examples of brands using them to great effect Have you considered the potential of chatbots for your business?
Mindjumpers
AUGUST 7, 2013
So the question is – does this popular app hold any possibilities for brands to explore? So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind.
Ignite Social Media
FEBRUARY 9, 2017
More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. These numbers can be used as a guide to see how your brand’s Facebook performance compares to industry.
Ignite Social Media
SEPTEMBER 16, 2016
So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using Snapchat fantastically and some are flopping. Let’s see what some of the brands using Snapchat successfully are doing.
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