Social Media Strategies Summit

JULY 22, 2022

Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. It’s no surprise that Influencer Marketing Hub research revealed more than three-quarters of brands planned to spend their budget on influencer marketing in 2022, with two-thirds of marketers intending to increase spending on influencers.

Influencer 224

Influencer Brands Hashtag How To 224

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Advertising Reddit 91

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 117

Brands Social Media UGC ROI 117

The Social Media Hat

DECEMBER 22, 2022

The post Why Is Brand Fit So Important For Influencer Marketing? Learn about the first criteria for successful influencer marketing. appeared first on The Social Media Hat.

Influencer 213

Influencer Brands Marketing Social Media 213

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. So, should your brand join the platform? Why Brands Should BEware. Ways Brands CAN BeReal.

Brands 182

Brands Review Social Media Authentication 182

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. And how can we relate and translate our brand into that TikTok trend?”

Conversation 130

Conversation Brands Social Media Authentication 130

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Brands 93

Brands Sentiment Strategy Examples 93

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 115

Reputation Brands Tools Social Media 115

The Social Media Hat

JANUARY 22, 2023

The post Fintech CEOs Demonstrate Leadership Through Personal Brand appeared first on The Social Media Hat. Hint: it's all about creating content in one way or another.

Brands 118

Brands Social Media Content LinkedIn 118

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 161

B2B Influencer Brands Marketing 161

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Brands 95

Brands Tools Tweetdeck Hashtag 95

Social Media Today

JANUARY 3, 2023

Defining your brand mission is a key first step in building a social media marketing strategy.

Brands 215

Brands Content Social Media Strategy 215

The Social Media Hat

APRIL 24, 2022

There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives. The post 6 Powerful Virtual Event Ideas for SaaS Brands appeared first on The Social Media Hat.

Eventful 190

Eventful Brands Social Media Conference 190

Social Media Today

MARCH 30, 2023

Meta will offer three tiers of brand safety control to help avoid unwanted ad placement.

Brands 179

Brands 179

The Social Media Hat

MAY 27, 2023

Employee Advocacy: Some Of Your Best Influencer Options The post Your Employee, Your Biggest Influencer: How to Market Your Brand Through Your Employees appeared first on The Social Media Hat.

Influencer 94

Influencer Brands Marketing Social Media 94

Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brands 52

Brands Social Media Loyalty Authentication 52

Social Media Today

APRIL 6, 2023

Twitter’s tweaked its visual branding options, which could help to spark more interest.

Twitter 211

Twitter Brands 211

Social Media Today

APRIL 10, 2023

By creating content aligned with different communities, you can expand your brand reach.

Communities 200

Communities Brands Tips How To 200

Audiense

NOVEMBER 22, 2022

These larger brands are recognizing the power of selling directly to consumers with no middleman. With the rise of online marketplaces like Instagram's shop tab, it’s become easier than ever for customers to discover products, enabling DTC brands to scale and find success quickly.

Brands 158

Brands Instagram Trends Products 158

Social Media Today

JUNE 30, 2021

Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online.

Brands 218

Brands Advertising Activities Groups 218

Amy Porterfield

MARCH 30, 2023

Listen on… If you want to develop your brand voice, here’s where you should start When people think of a brand, they often think of what they look like visually – from their logo to their color palette.

Brands 115

Brands Marketing Content 115

Social Media Today

FEBRUARY 28, 2023

The new option will provide additional audio considerations for brands.

Brands 199

Brands 199

Social Media Today

APRIL 30, 2023

Facilitating creator/brand deals is a key element in keep top stars posting to each app.

Brands 158

Brands 158

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. What Brands are on Clubhouse? As one may expect, the brand’s mascot was limited to shouting “Oh yeah!”

Brands 186

Brands Social Media Hosting Conversation 186

Social Media Today

DECEMBER 12, 2022

Brands are also monitoring the situation due to brand safety concerns.

Brands 197

Brands Twitter Survey 197

Audiense

MARCH 16, 2023

Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.

Social Media 130

Social Media Brands Feed Feedly 130

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

Social Media 210

Social Media Brands Comments Loyalty 210

Social Media Today

MARCH 27, 2023

The new program will enable brands to team up with AR creators on campaigns.

Campaign 158

Campaign Brands Team 158

Social Media Today

SEPTEMBER 15, 2022

Adobe's latest emoji usage survey provides some interesting considerations for brand use.

Brands 217

Brands Report Survey 217

Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.

Instagram 195

Instagram Brands How To Template 195

The Social Media Hat

MAY 8, 2023

Partnership Unpacked, Episode 20, with Rachel Stephan The post How To Partner With Your Audience To Amplify Your Brand w/ Rachel Stephan appeared first on The Social Media Hat.

Brands 102

Brands Social Media How To Influencer 102

Buffer Social

DECEMBER 8, 2022

Personal branding has become an increasingly important aspect of successful career growth. We interview amazing individuals with different goals who grew their brands on social media to further their career and business prospects. So Fadeke Adegubyi emphasizes that “Anyone building a personal brand should lean into authenticity.

Brands 119

Brands Social Media Newsletter YouTube 119

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).

Instagram 183

Instagram Brands Social Media Feed 183

Social Media Today

DECEMBER 19, 2022

Time to update you Twitter avatars on your brand profiles.

Avatar 214

Avatar Twitter Brands 214

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Learn how your brand can be successful on TikTok.

Brands 124

Brands UGC Authentication Social Media 124

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 118

Brands How To Social Media Authentication 118

Ignite Social Media

JUNE 15, 2020

When footwear brand Crocs launched on TikTok, it gained more than 100,000 followers within a single week and saw 45,000 videos featuring its #ThousandDollarCrocs hashtag created within 36 hours. This could worry some brands immediately and could become more important for others if additional allegations surface. That’s impressive.

Brands 170

Brands Social Media Instagram Social Networking 170