4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience.

Facebook's Testing a New Option Which Would Connect Brand Loyalty Programs to In-App Activity

Social Media Today

Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement

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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

5 Ways To Reward Customer Loyalty

The Realtime Report

5 Ways To Reward Customer Loyalty. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article. Send Branded Gifts. An idea to consider when it comes to rewarding customer loyalty is giving out branded gifts. This is a means of both improving your brand awareness and rewarding loyal customers. Try a Loyalty Program Another suggestion would be to launch a loyalty program which is a common move amongst businesses.

Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Social Media Today

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations

Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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Recommendations have nothing to do with loyalty!

Direct Marketing Observations

If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? What does that have to do with loyalty and recommendations ?

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Lady Gaga image via BigStockPhoto.com.

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Loyalty & Advocacy Content for the Customer Journey. Use call to actions that encourage the customer to post with your branded hashtag or develop contests that reward people for their images. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. If your brand can’t measure up to expectations, it risks abandonment from customers, who can—and will—find another nearby business that meets their needs. Image via Unsplash.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. Tweet.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

The post AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening appeared first on Digimind Blog. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. A second question is of course “what is a brand”?

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Here are the three ways apps are getting more creative about offering ways to build loyalty for your brand: 1.

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. However, understanding Millennials’ interests, habits, and what they value will allow your brand to reach out and resonate with Millennials in an effective and authentic way. What is brand loyalty and why is it important? Brand Loyalty Definition. How can your brand build loyalty with its Millennial customer base?

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media.

Earning Loyalty Points

Twist Image

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.

Building Loyalty Beyond Reason

Twist Image

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. brand. loyalty. loyalty marketing.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked.

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AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. Trends

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position. From Brand Awareness to Brand Loyalty, One Tweet at a Time. Tweet Templates for Successful Corporate Branding.

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s been talking about a lot of the things that the smart brands are finally doing. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don''t mistaken this for another book about how brands need to turn customers into fans. brand. customer loyalty. monster loyalty.

Loyalty Is Not Just About The Data

Twist Image

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?

The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever

Meltwater

In the old days, consumers would find a brand that did what it promised: perhaps… Read More.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Darlene Quinn knows what it’s like to be loyal to a brand name. Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. We’ve ended the era of the brand-loyal consumer, and entered the age of low prices.”. Branding

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. What is Brand Loyalty? We’ll show you each, and a few brand loyalty building examples.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. What is Brand Loyalty? We’ll show you each, and a few brand loyalty building examples.

Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. As a result, people willingly advocate for your brand by sharing their experiences with it along with your content.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. They may also refer your brand to friends and family; an extremely efficient way to add new customers into the funnel. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly.

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. Sometimes we forget that social platforms are just another way to communicate with customers, potential customers, partners, vendors and brand advocates. Your brand has an identity.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

With over ten percent of American Express cards co-branded with Costco, it has not been an easy breakup for the financial institution. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board. Such brands/companies are well worth my continued support.”.

Engagement Drives Loyalty

Proactive Report

A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful?

53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands

Convince & Convert

Meanwhile, I’ll give you some appetizers, Click to read more » Social Media Research The Social Habit brand loyalty loyalty social media results social media ROIEvery time I look through the results of The Social Habit , I find some new, fascinating tidbit that makes me think (or rethink) assumptions about social, consumers, and media consumption. I want to show you the full Monty (data-wise) but the The Social Habit research is subscribers-only.

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9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? What should be commented on in this regard, though, is that no users would actually be in your community if some promotion for your brand or product wasn’t succesful. Increase fan loyalty.

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. Brand Marketing

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Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process.

How CPG brands are Building Community

Pixlee

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

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How to Showcase Your Brand’s Unexpected Side

Convince & Convert

It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores. By pulling back the curtain and sharing the attempts of some customers to steal from their stores, Harvey Nichols is showcasing a different, more human side of their brand. Imagery for the social and digital channels supports the video theme, albeit in a more polished, sophisticated way that is more in line with a luxury brand.