Trending Sources

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. To maintain brand consistency, you must make sure each and every employee is on the same page about what to say and how to say it.

Customer Loyalty in a Changing World

Spin Sucks

Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Consumers are becoming less and less committed to particular brands, and make choices more frequently based on price, convenience, and endless other social or emotional motivators.

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. They are loyal to brands that make them feel appreciated.

How to Develop Brand Loyalty

Shift Digital

Every marketer desires brand loyalty. Although there is nothing wrong with that at all, it won’t foster brand loyalty. The details of life are what capture my attention, memory, loyalty, and passion. You build loyalty one person at a time.

Earning Loyalty Points

Twist Image

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them.

How an Effective PR Strategy Can Boost Your Brand Visibility

Spin Sucks

Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. The post How an Effective PR Strategy Can Boost Your Brand Visibility appeared first on Spin Sucks.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. Sometimes we forget that social platforms are just another way to communicate with customers, potential customers, partners, vendors and brand advocates. Your brand has an identity.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. Tweet.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

Recommendations have nothing to do with loyalty!

Direct Marketing Observations

If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? What does that have to do with loyalty and recommendations ?

Loyalty Is Not Just About The Data

Twist Image

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?

How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” ” Blaise Lucey, Senior Content Strategist at Bitly, and our very own Brooke Andersen, Account Manager, talked about: The changing loyalty landscape.

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s been talking about a lot of the things that the smart brands are finally doing. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don''t mistaken this for another book about how brands need to turn customers into fans. brand. customer loyalty. monster loyalty.

How Social Marketing Creates Customer Loyalty

Engaging Brand

Now, imagine a brand as a suitor.imagine if they used this kind of marketing mindset rather than how can we ''bribe'' the customer to stay with us? If there is one marketing tactic I hate it is ''like'' this page for your chance to win x - is that creating loyalty or buying like?

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Gamify Your Loyalty Program.

Retaining Customers in the Age of Dying Brand Loyalty

Meltwater

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process.

How to Create Unconditional Customer Loyalty

Engaging Brand

Not a parent who give their child some loose change and say "nip and get some sweets as I am too busy to feed you" but a brand parent which will show their love by making that time, by giving content with unconditional love , by doing it not because they have to.but because they want to.

The Failed State Of Branding

Twist Image

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Twilight Of The Brands. brand. branding.

Five Ways Brands Can Make IRL Connections Count

Spin Sucks

I have spent my career creating events to connect brands with consumers. I love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in.

The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever

Meltwater

In the old days, consumers would find a brand that did what it promised: perhaps… Read More.

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

With over ten percent of American Express cards co-branded with Costco, it has not been an easy breakup for the financial institution. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own.

Apple 18

Beyond SEO: The Power of Brand Building

Spin Sucks

You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. I''m a brand loyal shopper.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Guest post by Liz Greene.

Brands 112

Super Bowl Ads: $6 Million Your Brand Will Never Get Back

Spin Sucks

The post Super Bowl Ads: $6 Million Your Brand Will Never Get Back appeared first on Spin Sucks. Marketing Online Marketing Ads ROI Budweiser buzz generator Clydesdale commercials emotional connection fanatical brand loyalty Pete Carroll popular ads ROI super bowl Super Bowl ads

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. Here are five things to look for when identifying online influencers for your brand.

Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Increase fan loyalty.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Brands 115

Win Customer Loyalty with This Little Trick

Engaging Brand

The reason we eat chocolate after the gym, is the same reason that some brands breed customer loyalty. And understanding this reason can help us create customer loyalty and therefore increase our sales growth. People love treats, especially when we feel we deserve them.

Why and How You Should Analyze Email Marketing Auto-Replies

Spin Sucks

Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. A second question is of course “what is a brand”?

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Here are three secrets to help brands have a two-way conversation with their customers online.

7 Brands Winning Social Media During the Olympics

Simply Measured

Despite the restrictions, many brands are still diving in on social and the best ones are focusing on what the Olympics are truly about: stories of sacrifice, unity, empowerment, hope, training, support, competition, determination, and success.

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