Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them

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Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Once someone has converted, the next ideal step is for that customer to turn others on to the brand or product. Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy.

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty?

10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. What is Brand Loyalty? And the best way to do that is with UGC.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . We don’t just want our customers to pick our product off the shelf or click on an ad and convert once, or even twice; we want to be our customers to be excited about our brand– dedicated to our brand. What is Brand Loyalty? And the best way to do that is with UGC.

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

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5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews

Pixlee

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy.

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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. While larger brands are sometimes able to create content in-house, it’s often time-consuming and expensive. Which Option is Better for Your Brand?

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. It allows their customers to express themselves, shape the brand story and create more meaningful memories within their community.

5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers.

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How to Promote Non-Visual Brands on Instagram

Pixlee

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. Encourage UGC.

Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app.

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app.

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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Shoppable content: The new way of buying online (and 3 brands doing it right)

Sprout Social

This is big for brands vying for the attention of younger consumers. There are instances where the customer has to complete their checkout process on the brand’s website, but some shoppable content enables transactions all in one place. Increased brand loyalty.

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9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways. Brand Marketing

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. Brand Marketing

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? Marketing pros are always striving to build bigger and better brands. A possible explanation is that strong (and prestigious) brands are often followed for self-presentation reasons, rather than for real interest in the brand.”. Avoid earning followers for brand vanity purposes. So, more fans or more UGC?

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How to Build Stronger Bonds With Your Community

Convince & Convert

Businesses commonly mistake “customer satisfaction” for customer loyalty. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Businesses commonly mistake “customer satisfaction” for customer loyalty. — Ben Shwartz, @Spot_IM ( Tweet This ). Language is a unique aspect of your community culture that brands your community and brings everyone together at the same time.

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms. The brand owes 90% of its revenue to Instagram fans, according to the CEO.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

6 Ways to Boost Your Content Engagement in 2021

Pixlee

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. .

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The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Generally, adding influencer content improves brand credibility via social proof. .

How to Make Video Testimonials That Boost Sales

Pixlee

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers.

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How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We were curious how brands that were already winning the social game and still receiving organic traction in the heart of a pay-to-play market were using this format to further extend their reach. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around. Brand Marketin

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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

When attempting to elevate your sports brand, it’s easy when the team is winning, but in challenging times, how can you go beyond brand recognition to ensure fans are still engaged? Use Content to Build Fan Loyalty . Brand Marketing Influencer Marketing Social Media Marketing