November, 2023

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Meta Inks New Deal with Amazon to Facilitate Amazon Shopping on Facebook and IG

Social Media Today

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

Facebook 199
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Derek Chew, CEO of Fullmoon Digital, explains how multicultural and inclusive marketing go hand-in-hand with DEIB to create winning commerce strategies. 2020 marked the official year that the generation of Americans aged 17 and under was a multicul

Retail 178
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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. For whatever reason, that ability has never existed. Instead, advertisers found workarounds to accomplish the same thing. That is changing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

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Two-way street: 4 imaginative B2B campaigns going to, and from, SMEs

Audiense

What do you think of when you hear the words B2B marketing? Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Trust us, we do it every day.

B2B 173
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Yaccarino On Hot Seat As Ad Execs Urge Twitter CEO To Resign

Forbes Social Media

In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.

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Unlocking Value in the Creator Economy with Web3

The Realtime Report

Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027. With the explosive growth of platforms like Twitch, TikTok, and YouTube, and partnership contracts reaching the $100 million dollar mark for top creators , it’s hard to argue that

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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.

Eventful 176
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Top social listening platforms for audience intelligence

Audiense

Marketing departments across all industries have caught on to a crucial insight — social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily — your target audience included. That’s a ton of data your brand can access with social media listening platforms.

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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Elon Musk’s X Has Started Selling Off Old Twitter Handles For Upwards Of $50,000

Forbes Social Media

Rumored to be in the works for the past year, the initiative appears to have begun rolling out recently, with email solicitations being sent to potential buyers.

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Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Social Media Today

More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.

Feed 202
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#626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino

Amy Porterfield

Listen on… Every reason why finding a virtual assistant is one of the best hires you’ll make Want to know a secret? It's NEVER too early to hire […] The post #626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino appeared first on Amy Porterfield | Online Marketing Expert.

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How to Create Reminders Ads for Instagram

Jon Loomer

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Reminders posts and Reminders Ads have one very simple purpose: Remind people.

Instagram 176
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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3 analog skills every social media manager needs, from one who’s been in the field 12+ years

Sprout Social

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

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42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

Buffer Social

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.  Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.

LinkedIn 101
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TikTok Videos Praising 9/11 Have Exploded, But The Company Denies They’re Trending

Forbes Social Media

The videos, which praise a terrorist manifesto written by Osama Bin Laden justifying the 9/11 attacks on the U.S., amassed millions of views in just 12 hours.

Video 132
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Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

Social Media Today

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#624: 8 Ways to Address Money Objections From Your Audience

Amy Porterfield

Listen on… A potential customer just told you your course isn’t in their budget…now what? Price objections are by far the most common roadblocks in sales, regardless of […] The post #624: 8 Ways to Address Money Objections From Your Audience appeared first on Amy Porterfield | Online Marketing Expert.

Price 111
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you’ve used it, you understand it’s something you can’t do without. The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here.

CPM 166
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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

Instagram 111
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I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

Buffer Social

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.

Twitter 101
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Conspiracy Theorists Go Viral With False Claim About Explosion At U.S.-Canada Border

Forbes Social Media

Social media was flooded with conspiracy theories after an explosion at the U.S.-Canada border involving a car with two passengers.

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Meta Faces New Scrutiny Over Claims That Youngsters Are Being Exposed to Harmful Content in its Apps

Social Media Today

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

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#628: The $100k Milestone: My Proven Strategies to Scale Up

Amy Porterfield

Listen on… How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can […] The post #628: The $100k Milestone: My Proven Strategies to Scale Up appeared first on Amy Porterfield | Online Marketing Expert.

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What is Behavioral Advertising?

Jon Loomer

You’ve likely seen that behavioral targeting related to Facebook and Instagram may get banned in the EU. But, what does that actually mean? I have not seen a definition of “behavioral advertising” from regulators. I did find one in relation to this case from the AP : Behavioral advertising, used by Meta’s Facebook and Instagram among many other tech companies, involves observing individual behavior such as browsing habits, mouse clicks and app usage, then using that data to bui

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Financial Advice and AI – FAAA Congress Adelaide Nov 2023 #faaacongress23

Laurel Papworth

I’m going to be on two panels at the FAAA Congress in November. The morning plenary is AI focussed, and I will address Artificial Intelligence strategy and the elephant in the room: system cards and datasheets for financial AI. In the afternoon (I’m the moderator) is on digital and emergent technology in fintech. If you are a financial advisor interested in AI and ChatGPT and other tools, why not join us?

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Cutting Streaming Royalties Could Impact Broadway Cast Recordings

Forbes Social Media

Starting in January, the music streaming platform Spotify will no longer pay royalties on any songs played less than 1,000 times in a year.

Platform 135
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X Expands Third-Party ID Verification Program to UK X Premium Subscribers

Social Media Today

Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.

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#623: I Procrastinate Too… This Is How I Avoid It

Amy Porterfield

Listen on… Supercharge your focus, say goodbye to procrastination, and crush your to-do list. Let's face it – procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels […] The post #623: I Procrastinate Too… This Is How I Avoid It appeared first on Amy Porterfield | Online Marketing Expert.

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