What Motivates Americans to Bet on Sports?

Socialmedia.biz

Watching and commenting on sports is an integral part of American culture. Many Americans today are making that jump from being sports fans into becoming sports bettors. Millions of people enjoy betting on sports and some bet infrequently while others bet on a regular basis.

Snapchat Shares New Data on Sports Engagement Among Users

Social Media Today

Snapchat has published new research into how users engage with sports content in the app

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BBC Sport Takes Moderation of Offensive Social Media Comments into its Own Hands

Social Media Today

BBC Sport in the UK has taken its own steps to tackle trolls and those who make offensive comments on its social platforms

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Who dominates the sports business's playing field?

Audiense

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level".

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How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. According to Statista, in 2005 the global sports market made $46.5 But on YouTube, sports content creators can feel free to joke around.

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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

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Why Betting on Less Popular Sports Can Be a Good Idea

Socialmedia.biz

Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. The post Why Betting on Less Popular Sports Can Be a Good Idea appeared first on SocialMedia.biz.

Why Buy Sports Cards?

Idaconcpts

Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. If you want to get sports cards , you can go to any sports memorabilia store or go online to buy cards from male or female players in almost any sport. Business & Marketing buy sports cards sports cards

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Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]

Social Media Today

The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences

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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).

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4 Great Gadgets for Ocean Sports

Idaconcpts

With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Tech & Gadgets gadgets for ocean sports ocean sport gadgets ocean sports Since 2007 I have called Honolulu, Hawaii my home.

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The Ultimate Startup: Owning Your Own Sporting Goods Business

The Realtime Report

The Ultimate Startup: Owning Your Own Sporting Goods Business. So, you have a passion for sports, and you’re interested in turning that into a career. You can have a highly successful career in the sports field even if you’ve never picked up a basketball. All you have to do is start a sporting goods business! What are the steps needed for building a thriving sporting goods store?

Sports Biz: 4 ways to drive innovation according to the industry leaders

Audiense

One of the key aspects of the report Sports industry: time to refocus? PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure. According to the survey, nearly 94% of the sports leaders consider the ability of a sports organisation to innovate as either important (15%) or very important (79%).

How Selling is a Team Sport and Why Marketing is the MVP

Oktopost

Selling is a team sport and holding MVP status of that team is marketing. Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer the driver of everything in an organization.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.

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Sports and Social Media-What have We Learned?

Direct Marketing Observations

athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.

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Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

Social Media Today

In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content

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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.

Snapchat Outlines Sports Marketing Opportunities with March Madness Push

Social Media Today

Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Sports will never the be same and it’s quite exciting.

March Madness And Sports Gambling In The Workplace

The Realtime Report

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. ’ They gave the states the ability (for now) to decide how to regulate sports betting.” Limiting employee lunch/break trips to betting establishments (“sports books”), newly opened since the Court’s decision.

Creating Engaging Content For Sports Team's Social Media

Cortex

One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. All sports, athletes, and clubs have their own unique interests.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

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Twitter Provides New Data on the Resurgent Conversation Around Sports [Infographic]

Social Media Today

Twitter has provides some new info on the resurgent sports conversation on the platform as several major leagues look to get back to play

4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Is it similar to your sport or brand?

Augmented Reality in Sports

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy! I really like what is discussed around the 1:50 mark of the above video.

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4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. So, we took a look at this area of the internet to find out how sports brands were connecting with their audiences and picked a few of our favorites. So, what are the takeaways for sports brands?

4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Is it similar to your sport or brand?

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports?

Sports Teams: Times Have Changed, Adapt!

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’&# when I think of how some sports teams are handling social media.

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

WebInKnow

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Buyer Persona Marketing YouTube Advertising Brand Journalism

Academics, Sports or Both? - A Personal Reflection From An Atmospheric Scientist

Forbes Social Media

An atmospheric scientist reflects on the tension and opportunity with sports and academics

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. How (and when) did you get to be the Community Manager for EA Sports Active?

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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. The audience beyond the NASCAR sports fans actually ranked well with one of our audiences that we call “Fashionistas” this audience has a great interest in fashion and they love finding ways to get fashionable brands for less.

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Immersive Technology Will Augment How We Watch Sports

Forbes Social Media

The days of staring at the screen for hours are being replaced by more interactive and personalized experiences

Fine Art And Sports Worlds Unite Virtually With Arcis Golf, TOROSIETE Museum

Forbes Social Media

A top operator of public and private golf clubs in the U.S., Arcis Golf runs 61 properties in 13 states. Meanwhile, the TOROSIETE Museum of Contemporary Art is an online, virtual museum celebrating emerging contemporary artists worldwide. Social Media /social-media Innovation /innovation Social Media /social-media

Which Social Network is Your Pro Sports League [infographic]

Convince & Convert

» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK. With eyes wide open to its warts and deficiencies, including my personal belief that the league is headed for a major decline in popularity (I rant about that in this Jay Today video), I can’t disguise my delight that I can again waste indefensible portions of my time following my woebegone Cardinals and the players on my sons’ three fantasy teams. (no

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Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. gov20 , industry , sports , teams This post was written by: sradick - who has written 82 posts on Social Media Strategery.

Reeling in: How A Social Network For Sports Fishing Won 7m Users

Forbes Social Media

The Swedish startup Fishbrain is already the biggest sports fishing app and social network in the world, but it wants more. Fishing is big business. SPOT:US

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

WebInKnow

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. YouTube Advertising Brand Journalism Marketing Buyer Persona

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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Baseball is different from other sports because of the frequency of games (almost every day during the season), so that means there is new information to push out to fans almost every day, as well: time and place of the game, the lineup, sponsored messages, photos or videos, ticket availability, and updates within the game. He had originally dreamed of being a radio broadcast personality in sports. Bryan Srabian, The SF Giants @srabe.