YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content
Social Media Today
FEBRUARY 4, 2021
YouTube has refreshed its YouTube Sports platform, with a bigger focus on connected TV viewers
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Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports
Social Media Today
SEPTEMBER 1, 2021
The option will provide more engagement potential for The Social Network, tapping into the rising popularity of fantasy sports
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How sports marketers can put fans at the heart of their strategies
Audiense
MAY 23, 2022
With its 24/7 real-time global reach, social media has become the go-to platform for sports enthusiasts, old and new.
All to play for? How NFTs are changing the game for sport brands & athletes
Audiense
MAY 11, 2022
Sport and NFTs, a match made in heaven? If the number of sports brands and athletes getting into the game are anything to go by, it seems like NFTs are the hottest thing since the last New Balance sneaker drop. Audience Intelligence
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Snapchat Shares New Data on Sports Engagement Among Users
Social Media Today
JULY 7, 2020
Snapchat has published new research into how users engage with sports content in the app
YouTube Launches 4K Plus and New Features for Sports Fans on YouTube TV
Social Media Today
JUNE 29, 2021
YouTube Seeks To Elevate the Live Event Streaming Experience for Sports Fans With a New Add-On Plan
Facebook Looks to Expand Paid Events Tools to Host Pay-Per-View Local Sports
Social Media Today
MAY 19, 2021
Facebook is looking to expands its paid events tools into minor league and local sports, with a view to creating a new revenue stream
Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More
Social Media Today
DECEMBER 7, 2020
Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more
What Motivates Americans to Bet on Sports?
Socialmedia.biz
SEPTEMBER 9, 2020
Watching and commenting on sports is an integral part of American culture. Many Americans today are making that jump from being sports fans into becoming sports bettors. Millions of people enjoy betting on sports and some bet infrequently while others bet on a regular basis.
How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. According to Statista, in 2005 the global sports market made $46.5 But on YouTube, sports content creators can feel free to joke around.
4 Great Gadgets for Ocean Sports
Idaconcpts
MAY 10, 2013
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Tech & Gadgets gadgets for ocean sports ocean sport gadgets ocean sports Since 2007 I have called Honolulu, Hawaii my home.
Teamwork Is a Contact Sport
Waxing UnLyrical
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”
Who dominates the sports business's playing field?
Audiense
MARCH 27, 2019
PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level".
BBC Sport Takes Moderation of Offensive Social Media Comments into its Own Hands
Social Media Today
AUGUST 24, 2020
BBC Sport in the UK has taken its own steps to tackle trolls and those who make offensive comments on its social platforms
Facebook Looks to Expand Paid Events Tools to Host Pay-Per-View Sporting Events
Social Media Today
MAY 19, 2021
Facebook is looking to expands its paid events tools into minor league and local sports, with a view to creating a new revenue stream
Sporting Accidents: How to Recover
The Realtime Report
AUGUST 22, 2018
Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. The problem with sporting injuries is that they can be very severe depending on the sport you are doing and, if serious enough, could mean you need to take time off of work in order to fully recover. What to Do When Your Return to The Sports.
GOAL! 4 insights into all-star sport brands at the top of their game
Audiense
MAY 26, 2021
Whether you’re a religious football watcher or you’re out there pounding the streets in the latest gear, there’s no denying the communal power of sport.
5 Tips for Bigger Success at Sports Betting
Socialmedia.biz
DECEMBER 1, 2020
The new millennium has seen an increase in sports betting to make money quick and, some might think, effortlessly. Even though sports betting has become more accessible and seems to be easy to do, there is quite a skill to it and it remains a high-risk game.
Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership
Social Media Today
APRIL 25, 2021
Clubhouse has announced a new content agreement with the NFL, in the lead-up to the 2021 NFL Draft
Adidas Teams With Champs Sports To Create Instagram Mini Series
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).
Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]
Social Media Today
OCTOBER 9, 2021
Women's sport is on the rise, as exemplified by these tweet discussion stats
Snapchat Shares Insights into Sports Engagement Among Users [Infographic]
Social Media Today
JANUARY 19, 2021
Snapchat users are highly engaged with live sports, which could present new opportunities for marketers
The Ultimate Startup: Owning Your Own Sporting Goods Business
The Realtime Report
FEBRUARY 8, 2020
The Ultimate Startup: Owning Your Own Sporting Goods Business. So, you have a passion for sports, and you’re interested in turning that into a career. You can have a highly successful career in the sports field even if you’ve never picked up a basketball.
Snapchat Shares New Insights into Sports Engagement Among Snap Users [Infographic]
Social Media Today
JULY 13, 2021
With the Olympics coming up, and live crowds returning, interest in sports is on the rise
Twitter Shares New Insights into Rising Tweet Engagement Around Sports [Infographic]
Social Media Today
JUNE 15, 2021
Twitter has provided some new insights into the rising engagement around sports in the app
Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.
Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.
Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]
Social Media Today
SEPTEMBER 18, 2020
The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences
Why Betting on Less Popular Sports Can Be a Good Idea
Socialmedia.biz
SEPTEMBER 28, 2020
Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. The post Why Betting on Less Popular Sports Can Be a Good Idea appeared first on SocialMedia.biz.
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Sports will never the be same and it’s quite exciting.
Facebook Releases New Report on Evolving Sports Engagement on Social Platforms
Social Media Today
JANUARY 30, 2019
In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content
Snapchat Outlines Sports Marketing Opportunities with March Madness Push
Social Media Today
JANUARY 31, 2020
Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament
March Madness And Sports Gambling In The Workplace
The Realtime Report
MARCH 16, 2019
March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. ’ They gave the states the ability (for now) to decide how to regulate sports betting.” Limiting employee lunch/break trips to betting establishments (“sports books”), newly opened since the Court’s decision.
How to use social media in sports to keep fans engaged
Sprout Social
AUGUST 11, 2020
The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.
Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.
Sports Biz: 4 ways to drive innovation according to the industry leaders
Audiense
OCTOBER 28, 2019
One of the key aspects of the report Sports industry: time to refocus? PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure. According to the survey, nearly 94% of the sports leaders consider the ability of a sports organisation to innovate as either important (15%) or very important (79%).
Creating Engaging Content For Sports Team's Social Media
Cortex
JUNE 15, 2020
One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.
How Selling is a Team Sport and Why Marketing is the MVP
Oktopost
SEPTEMBER 13, 2020
Selling is a team sport and holding MVP status of that team is marketing. Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer the driver of everything in an organization.
Augmented Reality in Sports
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy! I really like what is discussed around the 1:50 mark of the above video.
How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing
Pixlee
JULY 7, 2021
The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement.
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