Trending Sources

Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. Play ball!!

4 Great Gadgets for Ocean Sports

Idaconcpts

With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Tech & Gadgets gadgets for ocean sports ocean sport gadgets ocean sports Since 2007 I have called Honolulu, Hawaii my home. Underwater Camera.

How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. Sports fans love their facts and statistics.

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless. Social Media

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Sports and Social Media-What have We Learned?

Direct Marketing Observations

athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.

Which Social Network is Your Pro Sports League [infographic]

Convince & Convert

» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK. no fantasy for me any more – too much travel was killing my ability to work the waiver wire. Read the whole entry. »

Sports and Social Media-What have We Learned?

Direct Marketing Observations

athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. Here’s what I’ve learned from her.

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

The Role of Social Media in Sports [Infographic]

Mindjumpers

During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars. Tweet. Real time interaction between fans and stars.

Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show

SocialTimes Twitter

Twiitter’s live-streaming splurge continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League and 120 Sports. Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twitter said a schedule will come “at a later date.”.

Augmented Reality in Sports

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy! Media.

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Facebook is the new hub for fans.

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. Meanwhile….

Which Instagram Tactics Do the Most Followed Sports Teams Use?

Simply Measured

Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history since both clubs have always competed head-to-head. That means one in three users on Instagram is a sports fan – and avid fans, at this. followers. engagements and Real Madrid received over 1.2 HalaMadrid.

The Ridiculous State of Sports Social Media

Geoff Livingston

The Fifth Estate had arisen in sports holding journalists accountable. ” Granted, what we are seeing is very authentic, and really provides a glimpse into the trash-talking world of professional sports. But we are seeing a big failure on the part of professional sports leagues and teams. However, his legacy has not carried over to his professional brethren.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

Twitter Monetizes Exclusive NBA Livestreamed Shows

SocialTimes Twitter

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association ’s original fare for the social network. The Starters Twitter Show is livestreamed on Twitter Tuesdays at 11 a.m. ET, hosted by J.E. hosted by Ben Lyons and Ro Parrish.

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

Baseball is different from other sports because of the frequency of games (almost every day during the season), so that means there is new information to push out to fans almost every day, as well: time and place of the game, the lineup, sponsored messages, photos or videos, ticket availability, and updates within the game. Bryan Srabian, The SF Giants @srabe. Please Support Our Sponsors.

If Blogging Were a Sport, Here are Three Things I Learned While Playing the Game

ProBlogger

When I think of blogging, I think of a sports stadium with a game being played on the field. It truly doesn’t matter the sport in question for this analogy to work, what matters is this: What matters is that the sport has many moving pieces and each one has an important role to play in the completion of the match. All my life I have played all sports with an adapted rule book.

Looking Back at Weird 90s Marketing

Spin Sucks

Branding Marketing 90s campaigns 90s marketing action sports marketing cross promotion marketing lessons marketing research Slim Jim Guy taco bell Taco Bell ads Taco Bell Chihuahua ad virtual realityWith the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s.

Why Buy Sports Cards?

Idaconcpts

Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. If you want to get sports cards , you can go to any sports memorabilia store or go online to buy cards from male or female players in almost any sport. Takeaway.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Fox Sports and Sports Illustrated are co-producing some original content for Facebook Live. So that seems like, in some ways, it’s an entree into sports perhaps for Facebook. Could you give us an update on whether or not you see any advantage or any benefit in licensing sports content over time versus having one of the publishers do it on the Facebook platform?

Cost 32

Only sports can give this kind of happy ending

Jeff Esposito

In sports, there is typically only one winner. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. social media sports Brand affinity Brandon Jacobs NFLUnless you count the BCS, there is always a champion and countless teams who fell just short. But I am glad to say I was wrong….

Twitter’s Verified Accounts Application Process (Infographic)

SocialTimes Twitter

Verified accounts debuted on the social network in 2009 , and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business. Readers: Have any of you submitted applications to have your Twitter accounts verified?

NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18

SocialTimes Facebook

Facebook Instagram Twitter Carolina Panthers Comments Cross-Channel Reports Dallas Cowboys Engagement football Green Bay Packers Kansas City Chiefs Likes Miami Dolphins National Football League New England Patriots NFL Oakland Raiders Pittsburgh Steelers Sports UnmetricSocial marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. 19 through Jan.

Team 33

A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

SocialTimes Facebook

Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. In the fragmented world of video consumption, sports viewership seems to be the only steady programming for the cable industry, as most entertainment and news content is available elsewhere. Facebook has done it again–at least, it’s about to. It’s never been the platform that rests on its laurels. The race for eyes and inventory.

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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M breaking up , but to be honest, I can’t remember the last time I got excited about a new release from them, Is there a second act to social media? If so what does it consist of? Who would have thunk it?

Twitter: 187 Million Tweets on 2016 Summer Olympic Games

SocialTimes Twitter

Meanwhile, the three most-discussed sports were swimming, football/soccer and track and field (athletics). Twitter 2016 Summer Olympic Games Brazil Data football Gymnastics impressions Michael Phelps Neymar Olympic Games Olympics retweets Rio 2016 Rio de Janeiro Simone Biles soccer Sports Summer Olympics Swimming Track and Field Tweets Usain BoltFrom Aug.

GoPro’s Partners with Periscope to Allow Realtime Brodcasting of Action Sports

Convince & Convert

Politics: #DemTownHall & Trump. It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors. Did that stop the businessman from making noise? Of course, no: In fact, Trump received 2.5 a share.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

sports grew 417%. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. education went up 421%.

My Top Posts of 2010 on SEO, PR and Social Media for News and Sports

Adam Sherk

I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year. And on my own blog I’m certainly curious to know which posts brought in the most traffic this year. So yes I’m joining the club. The Most Popular MLB Teams on Twitter and Facebook. Publishing

Twitter to Live-Stream Two New NBA Shows

SocialTimes Twitter

The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify program between the two partners, with more video content coming for Twitter, Vine and Periscope. Twitter Web Video #NBAmixtape #NBARapidReplay #NBAVine #PhantomCam Adam Silver Amplify Animated GIFs basketball Day In The Life GIFs highlights Jack Dorsey Live Streaming Live Videos National Basketball Association nba NBA All-Star Weekend NBA Digital nba draft NBA Finals NBA Playoffs Periscope Sports Turner Sports VineAnimated GIFs.

Users Can Now Tweet Emoji to Google to Receive Local Search Results in Replies

SocialTimes Twitter

Google Twitter CNET Emoji emojis football Local Search Results Location National Football League NFL Search Sports Tweets Twitter repliesTwitter users can now tweet emoji to Google’s official Twitter account to receive local search results in replies. For instance, a user can tweet a flower emoji to @Google, and the account will reply with a link to view nearby flower shops in Google’s search results. Users will need to have location services enabled for Twitter in order for the service to work. We speak emoji. Let’s talk. KnowNearby pic.twitter.com/HjIMs3KPKe.

Twitter, Vine, Periscope Debut Rio 2016 Features

SocialTimes Twitter

There are also more than 50 other Olympics and sports emojis, which can be triggered by hashtags in English, French, Portuguese and Spanish, and Moreira added that the #Rio2016 and #Olympics hashtags also work in Japanese, Korean and Arabic. Finally, Twitter provided data on the countries, sports and athletes that drew the most pre-Olympics buzz. and the U.S., Brazil and Japan.

Facebook in Talks for Exclusive Video Content (Report)

SocialTimes Facebook

Peter Kafka of Recode reported that the social network is negotiating with television studios and other video providers to license content including scripted shows, game shows and sports. Our goal is to kick-start an ecosystem of partner content for the tab, so we’re exploring funding some seed video content–including original and licensed scripted, unscripted and sports content–that takes advantage of mobile and the social interaction unique to Facebook. Readers: What are your thoughts on Facebook’s move toward original content? Image courtesy of Shutterstock.

Twitter Preps Brands for 2016 Summer Olympics (Infographic)

SocialTimes Twitter

The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating. Infographics Twitter 2016 Summer Olympic Games advertising Brazil Jay Bavishi Marketing Olympic Games Olympics Research Now Rio de Janeiro Sports Summer Olympics VideosThe 2016 Summer Olympic Games begin Aug. Find ways to give fans behind-the-scenes access.

Branded Merchandise in Professional Sports [Infographic]

Idaconcpts

For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. However, the Knicks was the only team from its division to make it to the list of Most Valuable Sports Teams of Forbes in both 2014 and 2015.

4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly. Is it similar to your sport or brand?