For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. MORE
» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK. MORE
in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” MORE
In sports, there is typically only one winner. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. social media sports Brand affinity Brandon Jacobs NFL MORE
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active? MORE
Sky News reported that Twitter reached an agreement with Sky Sports to live-stream soccer highlights and goals from the Premier League. Sky News reported, and Theo Luke , head of Twitter Amplify for Europe, the Middle East and Africa told Sky News: We can’t think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips. With more than 30 million users across a variety of platforms, Sky Sports is already the No. MORE
When I think of blogging, I think of a sports stadium with a game being played on the field. All my life I have played all sports with an adapted rule book. An example of such an adaptation in sport is sledge hockey. MORE
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Since 2007 I have called Honolulu, Hawaii my home. MORE
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. MORE
Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Business & Marketing buy sports cards sports cards MORE
Politics: #DemTownHall & Trump. It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors. MORE
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand? MORE
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. MORE
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. Tweet. MORE
When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). He had originally dreamed of being a radio broadcast personality in sports. MORE
There are also more than 50 other Olympics and sports emojis, which can be triggered by hashtags in English, French, Portuguese and Spanish, and Moreira added that the #Rio2016 and #Olympics hashtags also work in Japanese, Korean and Arabic. MORE
Twiitter’s live-streaming splurge continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League and 120 Sports. MORE
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports fans love their facts and statistics. MORE
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. MORE
The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify program between the two partners, with more video content coming for Twitter, Vine and Periscope. Twitter’s live-video-streaming pond added a big fish: the National Basketball Association. MORE
Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association ’s original fare for the social network. MORE
SEPTEMBER 27, 2016
Verified accounts debuted on the social network in 2009 , and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business. MORE
The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. FacebookLiveSportsTVAd from SocialTimes on Vimeo. MORE
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. MORE
Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history since both clubs have always competed head-to-head. MORE
sports grew 417%. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. MORE
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). MORE
Influencers from the sports, technology, advertising and music industries will share their CES experiences with Twitter, including National Football League Hall of Famer Joe Montana and Upworthy CEO Eli Pariser. MORE
Facebook Instagram Twitter Carolina Panthers Comments Cross-Channel Reports Dallas Cowboys Engagement football Green Bay Packers Kansas City Chiefs Likes Miami Dolphins National Football League New England Patriots NFL Oakland Raiders Pittsburgh Steelers Sports Unmetric MORE
The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating. Infographics Twitter 2016 Summer Olympic Games advertising Brazil Jay Bavishi Marketing Olympic Games Olympics Research Now Rio de Janeiro Sports Summer Olympics Videos MORE
I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year. MORE
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. MORE
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. MORE
Fox Sports and Sports Illustrated are co-producing some original content for Facebook Live. So that seems like, in some ways, it’s an entree into sports perhaps for Facebook. MORE
Meanwhile, the three most-discussed sports were swimming, football/soccer and track and field (athletics). Twitter released new data Monday, which analyzed millions of tweets posted about the 2016 Summer Olympic Games. From Aug. MORE
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. MORE
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand? MORE
Peter Kafka of Recode reported that the social network is negotiating with television studios and other video providers to license content including scripted shows, game shows and sports. Our goal is to kick-start an ecosystem of partner content for the tab, so we’re exploring funding some seed video content–including original and licensed scripted, unscripted and sports content–that takes advantage of mobile and the social interaction unique to Facebook. MORE
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. MORE
Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M MORE
Google Twitter CNET Emoji emojis football Local Search Results Location National Football League NFL Search Sports Tweets Twitter repliesTwitter users can now tweet emoji to Google’s official Twitter account to receive local search results in replies. For instance, a user can tweet a flower emoji to @Google, and the account will reply with a link to view nearby flower shops in Google’s search results. MORE
Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. In the fragmented world of video consumption, sports viewership seems to be the only steady programming for the cable industry, as most entertainment and news content is available elsewhere. MORE
The Fifth Estate had arisen in sports holding journalists accountable. ” Granted, what we are seeing is very authentic, and really provides a glimpse into the trash-talking world of professional sports. MORE
Sports Related Topics Waxing UnLyrical
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”
Idaconcpts
MAY 10, 2013
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Since 2007 I have called Honolulu, Hawaii my home.
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports fans love their facts and statistics.
Adam Sherk
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention.
Direct Marketing Observations
MAY 5, 2016
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets.
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).
Direct Marketing Observations
MAY 5, 2016
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets.
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?
Buzz Marketing for Technology
MARCH 14, 2012
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship.
Mindjumpers
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. Tweet.
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you.
SocialTimes Twitter
JULY 25, 2016
Twiitter’s live-streaming splurge continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League and 120 Sports.
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.
Audiense
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram.
Simply Measured
SEPTEMBER 9, 2016
Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history since both clubs have always competed head-to-head.
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.
Geoff Livingston
SEPTEMBER 28, 2011
The Fifth Estate had arisen in sports holding journalists accountable. ” Granted, what we are seeing is very authentic, and really provides a glimpse into the trash-talking world of professional sports.
Convince & Convert
AUGUST 2, 2013
When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). He had originally dreamed of being a radio broadcast personality in sports.
SocialTimes Twitter
NOVEMBER 15, 2016
Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association ’s original fare for the social network.
Idaconcpts
JUNE 27, 2014
Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Business & Marketing buy sports cards sports cards
Jeff Esposito
JUNE 25, 2012
In sports, there is typically only one winner. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. social media sports Brand affinity Brandon Jacobs NFL
SocialTimes Facebook
NOVEMBER 3, 2016
Fox Sports and Sports Illustrated are co-producing some original content for Facebook Live. So that seems like, in some ways, it’s an entree into sports perhaps for Facebook.
ProBlogger
SEPTEMBER 22, 2015
When I think of blogging, I think of a sports stadium with a game being played on the field. All my life I have played all sports with an adapted rule book. An example of such an adaptation in sport is sledge hockey.
SocialTimes Twitter
SEPTEMBER 27, 2016
Verified accounts debuted on the social network in 2009 , and Twitter’s July announcement paved the way for potential verified accounts in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business.
Direct Marketing Observations
SEPTEMBER 26, 2011
Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M
The Realtime Report
DECEMBER 27, 2012
sports grew 417%. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates.
Adam Sherk
DECEMBER 20, 2010
I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year.
Convince & Convert
FEBRUARY 1, 2016
Politics: #DemTownHall & Trump. It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors.
SocialTimes Twitter
AUGUST 22, 2016
Meanwhile, the three most-discussed sports were swimming, football/soccer and track and field (athletics). Twitter released new data Monday, which analyzed millions of tweets posted about the 2016 Summer Olympic Games. From Aug.
SocialTimes Facebook
JANUARY 10, 2017
Facebook Instagram Twitter Carolina Panthers Comments Cross-Channel Reports Dallas Cowboys Engagement football Green Bay Packers Kansas City Chiefs Likes Miami Dolphins National Football League New England Patriots NFL Oakland Raiders Pittsburgh Steelers Sports Unmetric
SocialTimes Facebook
JANUARY 3, 2017
Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. In the fragmented world of video consumption, sports viewership seems to be the only steady programming for the cable industry, as most entertainment and news content is available elsewhere.
SocialTimes Twitter
JULY 19, 2016
The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify program between the two partners, with more video content coming for Twitter, Vine and Periscope. Twitter’s live-video-streaming pond added a big fish: the National Basketball Association.
SocialTimes Twitter
AUGUST 2, 2016
There are also more than 50 other Olympics and sports emojis, which can be triggered by hashtags in English, French, Portuguese and Spanish, and Moreira added that the #Rio2016 and #Olympics hashtags also work in Japanese, Korean and Arabic.
SocialTimes Twitter
DECEMBER 7, 2016
Google Twitter CNET Emoji emojis football Local Search Results Location National Football League NFL Search Sports Tweets Twitter repliesTwitter users can now tweet emoji to Google’s official Twitter account to receive local search results in replies. For instance, a user can tweet a flower emoji to @Google, and the account will reply with a link to view nearby flower shops in Google’s search results.
Idaconcpts
OCTOBER 28, 2015
For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand.
SocialTimes Twitter
JULY 1, 2016
The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating. Infographics Twitter 2016 Summer Olympic Games advertising Brazil Jay Bavishi Marketing Olympic Games Olympics Research Now Rio de Janeiro Sports Summer Olympics Videos
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand?
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand?
SocialTimes Facebook
DECEMBER 14, 2016
Peter Kafka of Recode reported that the social network is negotiating with television studios and other video providers to license content including scripted shows, game shows and sports. Our goal is to kick-start an ecosystem of partner content for the tab, so we’re exploring funding some seed video content–including original and licensed scripted, unscripted and sports content–that takes advantage of mobile and the social interaction unique to Facebook.
SocialTimes Twitter
JANUARY 3, 2017
Influencers from the sports, technology, advertising and music industries will share their CES experiences with Twitter, including National Football League Hall of Famer Joe Montana and Upworthy CEO Eli Pariser.
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