INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! MORE
Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot! MORE
For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. MORE
» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK. MORE
Formula 1 is a truly global sport with races taking place on every continent and their top sponsor DHL is a global brand operating in more than 220 countries and territories. Brands have long understood the impact that images from sporting events can have on global audiences. MORE
in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” MORE
In sports, there is typically only one winner. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. social media sports Brand affinity Brandon Jacobs NFL MORE
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active? MORE
So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. By Wednesday morning the president of Bytown Sports, Gus Takkale, was on CTV Ottawa announcing the name would be changed and apologizing for any offence. MORE
When I think of blogging, I think of a sports stadium with a game being played on the field. All my life I have played all sports with an adapted rule book. An example of such an adaptation in sport is sledge hockey. MORE
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Since 2007 I have called Honolulu, Hawaii my home. MORE
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. MORE
Google has released listings of some of the most searched terms for 2018, including the most popular musicians, TV shows and sports teams MORE
I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. MORE
Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Business & Marketing buy sports cards sports cards MORE
I was lucky enough to be invited along to an event held by games developer Rare , to play Kinect Sports (aff link), which has been developed for the new Kinect peripheral for the Xbox. And part of that is down to the fact Kinect Sports is really nicely done. MORE
Politics: #DemTownHall & Trump. It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors. MORE
Cartoon of the Day Joe Flacco Ravens Sports Friends YahooI really dig this series from Yahoo! and dig this one with Ravens quarterback Joe Flacco in it. MORE
Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media on trust and are the most likely group to be rejected (29 percent) for a press pass vs. traditional media (8 percent). MORE
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand? MORE
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. MORE
October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple? MORE
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. Tweet. MORE
I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. MORE
When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). He had originally dreamed of being a radio broadcast personality in sports. MORE
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports fans love their facts and statistics. MORE
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. MORE
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. MORE
sports grew 417%. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. MORE
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). MORE
Two of the most marketable athletes in American sports are featured in the NBA Finals: Stephen Curry of the Warriors and LeBron James of the Cavaliers. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. MORE
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports? MORE
Development Social Media Sports Can Learn a Few Things From Gov 2.0 There are real opportunities for the sports industry to leverage some of these same concepts and tactics that are now driving Government 2.0. Sports Can Learn a Few Things From Gov 2.0 and sports 2.0. [.] MORE
Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. What to Do When Your Return to The Sports. MORE
I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year. MORE
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. MORE
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. MORE
There are few things more exciting than covering a live sporting event on your brand’s social channels. There also are few things more complicated than covering a live sporting event on your brand’s social channels. I know, I know… my first and last sports pun of this blog post.). MORE
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. MORE
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand? MORE
Many aspiring businesspeople have a serious goal to one day work in the sports world. After all, the sports world is exciting, glamorous and not to mention lucrative: there is a lot of money to be made in both college and professional sports. MORE
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. MORE
Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M MORE
Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Social Media Examples Social Media Sports World Series Social Media MORE
Sports Related Topics Waxing UnLyrical
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”
The Realtime Report
AUGUST 22, 2018
Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. What to Do When Your Return to The Sports.
Idaconcpts
JUNE 27, 2014
Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Business & Marketing buy sports cards sports cards
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports fans love their facts and statistics.
Idaconcpts
MAY 10, 2013
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Since 2007 I have called Honolulu, Hawaii my home.
Mindjumpers
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. Tweet.
Idaconcpts
OCTOBER 28, 2015
For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand.
Direct Marketing Observations
MAY 5, 2016
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets.
Convince & Convert
SEPTEMBER 7, 2014
» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK.
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you.
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.
Sprout Social
OCTOBER 9, 2018
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports?
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt!
WebInKnow
OCTOBER 1, 2018
I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona.
Audiense
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram.
Ignite Social Media
JULY 14, 2017
There are few things more exciting than covering a live sporting event on your brand’s social channels. There also are few things more complicated than covering a live sporting event on your brand’s social channels. I know, I know… my first and last sports pun of this blog post.).
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.
Buzz Marketing for Technology
MARCH 14, 2012
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship.
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand?
WebInKnow
OCTOBER 1, 2018
I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona.
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Is it similar to your sport or brand?
Idaconcpts
APRIL 28, 2015
Many aspiring businesspeople have a serious goal to one day work in the sports world. After all, the sports world is exciting, glamorous and not to mention lucrative: there is a lot of money to be made in both college and professional sports.
Convince & Convert
AUGUST 2, 2013
When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). He had originally dreamed of being a radio broadcast personality in sports.
Direct Marketing Observations
SEPTEMBER 26, 2011
Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M
Proactive Report
AUGUST 24, 2010
Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media on trust and are the most likely group to be rejected (29 percent) for a press pass vs. traditional media (8 percent).
Social Media Strategery
OCTOBER 8, 2009
Development Social Media Sports Can Learn a Few Things From Gov 2.0 There are real opportunities for the sports industry to leverage some of these same concepts and tactics that are now driving Government 2.0. Sports Can Learn a Few Things From Gov 2.0 and sports 2.0. [.]
Adam Sherk
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention.
Buzz Marketing for Technology
JANUARY 12, 2009
Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot!
The Way of the Web
OCTOBER 17, 2010
I was lucky enough to be invited along to an event held by games developer Rare , to play Kinect Sports (aff link), which has been developed for the new Kinect peripheral for the Xbox. And part of that is down to the fact Kinect Sports is really nicely done.
Convince & Convert
FEBRUARY 1, 2016
Politics: #DemTownHall & Trump. It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors.
Jeff Esposito
DECEMBER 2, 2012
Cartoon of the Day Joe Flacco Ravens Sports Friends YahooI really dig this series from Yahoo! and dig this one with Ravens quarterback Joe Flacco in it.
Adam Sherk
DECEMBER 20, 2010
I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Despite the cliché I like reading them because it is a good way to discover things I may have missed during the year.
Jeff Esposito
JUNE 25, 2012
In sports, there is typically only one winner. Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. social media sports Brand affinity Brandon Jacobs NFL
Sherrilynne Starkie
MARCH 11, 2013
So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. By Wednesday morning the president of Bytown Sports, Gus Takkale, was on CTV Ottawa announcing the name would be changed and apologizing for any offence.
ProBlogger
SEPTEMBER 22, 2015
When I think of blogging, I think of a sports stadium with a game being played on the field. All my life I have played all sports with an adapted rule book. An example of such an adaptation in sport is sledge hockey.
Ignite Social Media
OCTOBER 29, 2018
Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Social Media Examples Social Media Sports World Series Social Media
Social Media Today
DECEMBER 13, 2018
Google has released listings of some of the most searched terms for 2018, including the most popular musicians, TV shows and sports teams
The Realtime Report
DECEMBER 27, 2012
sports grew 417%. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates.
Talkwalker SM
JUNE 8, 2016
Two of the most marketable athletes in American sports are featured in the NBA Finals: Stephen Curry of the Warriors and LeBron James of the Cavaliers. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty.
Talkwalker SM
MAY 12, 2016
Formula 1 is a truly global sport with races taking place on every continent and their top sponsor DHL is a global brand operating in more than 220 countries and territories. Brands have long understood the impact that images from sporting events can have on global audiences.
Waxing UnLyrical
OCTOBER 25, 2010
October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple?
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