TikTok Publishes New Report on Rising Sports Trends in the App
Social Media Today
MAY 10, 2023
Sports discussion is on the rise on TikTok - which could present new opportunities for marketers.
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How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy
The Realtime Report
NOVEMBER 25, 2022
How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. If people aren’t aware of your sports club, how can you show off how great your club is?
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TikTok Publishes New Report on Rising Sports Trends in the App
Social Media Today
MAY 10, 2023
Sports discussion is on the rise on TikTok - which could present new opportunities for marketers.
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports
Laurel Papworth
OCTOBER 17, 2022
What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]
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All to play for? How NFTs are changing the game for sport brands & athletes
Audiense
MAY 11, 2022
Sport and NFTs, a match made in heaven? If the number of sports brands and athletes getting into the game are anything to go by, it seems like NFTs are the hottest thing since the last New Balance sneaker drop.
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Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports
Social Media Today
SEPTEMBER 1, 2021
The option will provide more engagement potential for The Social Network, tapping into the rising popularity of fantasy sports.
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GOAL! 4 insights into all-star sport brands at the top of their game
Audiense
MAY 26, 2021
Whether you’re a religious football watcher or you’re out there pounding the streets in the latest gear, there’s no denying the communal power of sport. Fans worldwide come together to celebrate moments of glory, from cheering their favourite football teams to sharing their sporting triumphs on Strava.
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Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More
Social Media Today
DECEMBER 7, 2020
Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more.
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What Motivates Americans to Bet on Sports?
Socialmedia.biz
SEPTEMBER 9, 2020
Watching and commenting on sports is an integral part of American culture. Many Americans today are making that jump from being sports fans into becoming sports bettors. Millions of people enjoy betting on sports and some bet infrequently while others bet on a regular basis. goes from being unregulated to being regulated.
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Snapchat Shares New Data on Sports Engagement Among Users
Social Media Today
JULY 7, 2020
Snapchat has published new research into how users engage with sports content in the app.
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BBC Sport Takes Moderation of Offensive Social Media Comments into its Own Hands
Social Media Today
AUGUST 24, 2020
BBC Sport in the UK has taken its own steps to tackle trolls and those who make offensive comments on its social platforms.
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5 Tips for Bigger Success at Sports Betting
Socialmedia.biz
DECEMBER 1, 2020
The new millennium has seen an increase in sports betting to make money quick and, some might think, effortlessly. Even though sports betting has become more accessible and seems to be easy to do, there is quite a skill to it and it remains a high-risk game. Bet with a vetted sports betting business. Do not drink, think.
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Who dominates the sports business's playing field?
Audiense
MARCH 27, 2019
PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments".
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How to use social media in sports to keep fans engaged
Sprout Social
AUGUST 11, 2020
The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports. Not by a long shot.
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The Ultimate Startup: Owning Your Own Sporting Goods Business
The Realtime Report
FEBRUARY 8, 2020
The Ultimate Startup: Owning Your Own Sporting Goods Business. So, you have a passion for sports, and you’re interested in turning that into a career. You can have a highly successful career in the sports field even if you’ve never picked up a basketball. All you have to do is start a sporting goods business!
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Why Betting on Less Popular Sports Can Be a Good Idea
Socialmedia.biz
SEPTEMBER 28, 2020
Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. A major advantage of betting on a sport like NASCAR is that you may be able to find lines where it is clear the bookmakers are not as up to date as they should be.
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The Role of Social Media in Sports [Infographic]
Mindjumpers
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars.
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Facebook Releases New Report on Evolving Sports Engagement on Social Platforms
Social Media Today
JANUARY 30, 2019
In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content.
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Sporting Accidents: How to Recover
The Realtime Report
AUGUST 22, 2018
Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. Make sure that during this time you are taking a position on the sidelines of your sport.
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Sports Biz: 4 ways to drive innovation according to the industry leaders
Audiense
OCTOBER 28, 2019
One of the key aspects of the report Sports industry: time to refocus? PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure.
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Why Buy Sports Cards?
Idaconcpts
JUNE 27, 2014
Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. If you want to get sports cards , you can go to any sports memorabilia store or go online to buy cards from male or female players in almost any sport.
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The Inside Scoop On How Sports Have Been Affected By The Latest Social Media Trends
Forbes Social Media
SEPTEMBER 9, 2022
With the rise of mobiles phones, social media has revolutionized the way sports content is distributed and also how they reach new fans.
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Adidas Teams With Champs Sports To Create Instagram Mini Series
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Social Media Campaigns Adidas Champs Sports Instagram Instagram video MINI online video social video Starbucks'
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4 Great Gadgets for Ocean Sports
Idaconcpts
MAY 10, 2013
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Tech & Gadgets gadgets for ocean sports ocean sport gadgets ocean sports' Underwater Camera.
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164 Teamwork Is a Contact Sport
Waxing UnLyrical
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. I can have a good idea.
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March Madness And Sports Gambling In The Workplace
The Realtime Report
MARCH 16, 2019
March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. ’ They gave the states the ability (for now) to decide how to regulate sports betting.”
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Social media and the rise of fantasy sports
Sprout Social
OCTOBER 9, 2018
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?
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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing
Pixlee
JULY 7, 2021
The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. There’s more to sports merchandising than just jerseys. Use Content to Build Fan Loyalty .
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How Selling is a Team Sport and Why Marketing is the MVP
Oktopost
SEPTEMBER 13, 2020
Selling is a team sport and holding MVP status of that team is marketing. Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer the driver of everything in an organization. However, quite often there is a big disconnect between sales and marketing.
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3 Ways Sports Marketers Need To Be Using Instagram Data
Audiense
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests. Meanwhile….
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4 Questions Sports Marketers Need To Answer About New Markets
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
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4 Top Sports Brands on Social—And What We Can Learn From Them
Likeable
FEBRUARY 12, 2020
Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. So, what are the takeaways for sports brands? Philadelphia Flyers.
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NASCAR appeals to more than just Sports Fans!
Buzz Marketing for Technology
MARCH 14, 2012
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. As expected what we found in the social data was quite interesting.
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Branded Merchandise in Professional Sports [Infographic]
Idaconcpts
OCTOBER 28, 2015
For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. For example, the New York Knicks placed at the bottom of their division during the 2014-2015 NBA season.
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Creating Engaging Content For Sports Team's Social Media
Cortex
JUNE 15, 2020
One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.
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How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon.
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc.
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Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.
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