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How social media changed the sports marketing game

Sprout Social

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds.

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YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content

Social Media Today

YouTube has refreshed its YouTube Sports platform, with a bigger focus on connected TV viewers.

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Threads Adds Live MLB Scores to Encourage Sports Engagement

Social Media Today

Live sports scores will help to encourage more Threads engagement.

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Snapchat Shares Insights into Sports Engagement Among Users [Infographic]

Social Media Today

Snapchat users are highly engaged with live sports, which could present new opportunities for marketers.

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Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]

Social Media Today

The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences.

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Reddit Launches Sports Partnership Program to Enhance Engagement

Social Media Today

The program will bring exclusive sports content into the app.

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Twitter Shares New Insights into Rising Tweet Engagement Around Sports [Infographic]

Social Media Today

Twitter has provided some new insights into the rising engagement around sports in the app.

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