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Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. So, we took a look at this area of the internet to find out how sports brands were connecting with their audiences and picked a few of our favorites. So, what are the takeaways for sports brands? MORE
BBC Sport in the UK has taken its own steps to tackle trolls and those who make offensive comments on its social platforms MORE
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’&# when I think of how some sports teams are handling social media. MORE
The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. MORE
» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK. With eyes wide open to its warts and deficiencies, including my personal belief that the league is headed for a major decline in popularity (I rant about that in this Jay Today video), I can’t disguise my delight that I can again waste indefensible portions of my time following my woebegone Cardinals and the players on my sons’ three fantasy teams. (no MORE
in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” MORE
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. How (and when) did you get to be the Community Manager for EA Sports Active? MORE
Twitter has provides some new info on the resurgent sports conversation on the platform as several major leagues look to get back to play MORE
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Tech & Gadgets gadgets for ocean sports ocean sport gadgets ocean sports Since 2007 I have called Honolulu, Hawaii my home. MORE
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Sports will never the be same and it’s quite exciting. MORE
Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. If you want to get sports cards , you can go to any sports memorabilia store or go online to buy cards from male or female players in almost any sport. Business & Marketing buy sports cards sports cards MORE
One of the key aspects of the report Sports industry: time to refocus? PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure. According to the survey, nearly 94% of the sports leaders consider the ability of a sports organisation to innovate as either important (15%) or very important (79%). MORE
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Is it similar to your sport or brand? MORE
In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content MORE
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. MORE
I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Buyer Persona Marketing YouTube Advertising Brand Journalism MORE
March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. ’ They gave the states the ability (for now) to decide how to regulate sports betting.” Limiting employee lunch/break trips to betting establishments (“sports books”), newly opened since the Court’s decision. MORE
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. According to Statista, in 2005 the global sports market made $46.5 But on YouTube, sports content creators can feel free to joke around. MORE
Selling is a team sport and holding MVP status of that team is marketing. Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer the driver of everything in an organization. MORE
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. All sports, athletes, and clubs have their own unique interests. MORE
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). MORE
Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament MORE
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports? MORE
Development Social Media Sports Can Learn a Few Things From Gov 2.0 Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. gov20 , industry , sports , teams This post was written by: sradick - who has written 82 posts on Social Media Strategery. MORE
Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. The problem with sporting injuries is that they can be very severe depending on the sport you are doing and, if serious enough, could mean you need to take time off of work in order to fully recover. What to Do When Your Return to The Sports. MORE
Snapchat has published new research into how users engage with sports content in the app MORE
The Ultimate Startup: Owning Your Own Sporting Goods Business. So, you have a passion for sports, and you’re interested in turning that into a career. You can have a highly successful career in the sports field even if you’ve never picked up a basketball. All you have to do is start a sporting goods business! What are the steps needed for building a thriving sporting goods store? MORE
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. The audience beyond the NASCAR sports fans actually ranked well with one of our audiences that we call “Fashionistas” this audience has a great interest in fashion and they love finding ways to get fashionable brands for less. MORE
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. MORE
One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy. MORE
Watching and commenting on sports is an integral part of American culture. Many Americans today are making that jump from being sports fans into becoming sports bettors. Millions of people enjoy betting on sports and some bet infrequently while others bet on a regular basis. MORE
The new millennium has seen an increase in sports betting to make money quick and, some might think, effortlessly. Even though sports betting has become more accessible and seems to be easy to do, there is quite a skill to it and it remains a high-risk game. MORE
The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences MORE
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. MORE
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Is it similar to your sport or brand? MORE
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy! I really like what is discussed around the 1:50 mark of the above video. MORE
Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M MORE
PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level". MORE
Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. The post Why Betting on Less Popular Sports Can Be a Good Idea appeared first on SocialMedia.biz. MORE
Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more MORE
Sports Related Topics Social Media Today
DECEMBER 7, 2020
Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more
Socialmedia.biz
SEPTEMBER 9, 2020
Watching and commenting on sports is an integral part of American culture. Many Americans today are making that jump from being sports fans into becoming sports bettors. Millions of people enjoy betting on sports and some bet infrequently while others bet on a regular basis.
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Social Media Today
JULY 7, 2020
Snapchat has published new research into how users engage with sports content in the app
Socialmedia.biz
DECEMBER 1, 2020
The new millennium has seen an increase in sports betting to make money quick and, some might think, effortlessly. Even though sports betting has become more accessible and seems to be easy to do, there is quite a skill to it and it remains a high-risk game.
Audiense
MARCH 27, 2019
PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level".
Social Media Today
AUGUST 24, 2020
BBC Sport in the UK has taken its own steps to tackle trolls and those who make offensive comments on its social platforms
Waxing UnLyrical
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”
The Realtime Report
AUGUST 22, 2018
Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. The problem with sporting injuries is that they can be very severe depending on the sport you are doing and, if serious enough, could mean you need to take time off of work in order to fully recover. What to Do When Your Return to The Sports.
Idaconcpts
JUNE 27, 2014
Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. If you want to get sports cards , you can go to any sports memorabilia store or go online to buy cards from male or female players in almost any sport. Business & Marketing buy sports cards sports cards
The Realtime Report
JULY 24, 2014
Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).
Socialmedia.biz
SEPTEMBER 28, 2020
Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. The post Why Betting on Less Popular Sports Can Be a Good Idea appeared first on SocialMedia.biz.
Social Media Today
SEPTEMBER 18, 2020
The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences
Idaconcpts
MAY 10, 2013
With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Tech & Gadgets gadgets for ocean sports ocean sport gadgets ocean sports Since 2007 I have called Honolulu, Hawaii my home.
Social Media Today
JANUARY 30, 2019
In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content
Direct Marketing Observations
MAY 5, 2016
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.
Direct Marketing Observations
MAY 5, 2016
athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.
The Realtime Report
FEBRUARY 8, 2020
The Ultimate Startup: Owning Your Own Sporting Goods Business. So, you have a passion for sports, and you’re interested in turning that into a career. You can have a highly successful career in the sports field even if you’ve never picked up a basketball. All you have to do is start a sporting goods business! What are the steps needed for building a thriving sporting goods store?
Audiense
OCTOBER 28, 2019
One of the key aspects of the report Sports industry: time to refocus? PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure. According to the survey, nearly 94% of the sports leaders consider the ability of a sports organisation to innovate as either important (15%) or very important (79%).
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Sports will never the be same and it’s quite exciting.
Oktopost
SEPTEMBER 13, 2020
Selling is a team sport and holding MVP status of that team is marketing. Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer the driver of everything in an organization.
Social Media Today
JANUARY 31, 2020
Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament
The Realtime Report
MARCH 16, 2019
March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. ’ They gave the states the ability (for now) to decide how to regulate sports betting.” Limiting employee lunch/break trips to betting establishments (“sports books”), newly opened since the Court’s decision.
Sprout Social
AUGUST 11, 2020
The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.
Audiense
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. All sports, athletes, and clubs have their own unique interests.
Social Media Today
JULY 9, 2020
Twitter has provides some new info on the resurgent sports conversation on the platform as several major leagues look to get back to play
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy! I really like what is discussed around the 1:50 mark of the above video.
Cortex
JUNE 15, 2020
One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Is it similar to your sport or brand?
Likeable
FEBRUARY 12, 2020
Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. So, we took a look at this area of the internet to find out how sports brands were connecting with their audiences and picked a few of our favorites. So, what are the takeaways for sports brands?
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’&# when I think of how some sports teams are handling social media.
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Is it similar to your sport or brand?
Sprout Social
OCTOBER 9, 2018
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports?
WebInKnow
OCTOBER 1, 2018
I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Buyer Persona Marketing YouTube Advertising Brand Journalism
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc. How (and when) did you get to be the Community Manager for EA Sports Active?
Direct Marketing Observations
SEPTEMBER 26, 2011
Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M
Buzz Marketing for Technology
MARCH 14, 2012
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. The audience beyond the NASCAR sports fans actually ranked well with one of our audiences that we call “Fashionistas” this audience has a great interest in fashion and they love finding ways to get fashionable brands for less.
Forbes Social Media
JULY 23, 2019
An atmospheric scientist reflects on the tension and opportunity with sports and academics
Convince & Convert
SEPTEMBER 7, 2014
» Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK. With eyes wide open to its warts and deficiencies, including my personal belief that the league is headed for a major decline in popularity (I rant about that in this Jay Today video), I can’t disguise my delight that I can again waste indefensible portions of my time following my woebegone Cardinals and the players on my sons’ three fantasy teams. (no
Social Media Strategery
OCTOBER 8, 2009
Development Social Media Sports Can Learn a Few Things From Gov 2.0 Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. gov20 , industry , sports , teams This post was written by: sradick - who has written 82 posts on Social Media Strategery.
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