YouTube Launches Updated Sports Platform to Cater to Rising Demand for Sports Content

Social Media Today

YouTube has refreshed its YouTube Sports platform, with a bigger focus on connected TV viewers

Sports 152

Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

Social Media Today

The option will provide more engagement potential for The Social Network, tapping into the rising popularity of fantasy sports

Sports 163
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How sports marketers can put fans at the heart of their strategies

Audiense

With its 24/7 real-time global reach, social media has become the go-to platform for sports enthusiasts, old and new.

All to play for? How NFTs are changing the game for sport brands & athletes

Audiense

Sport and NFTs, a match made in heaven? If the number of sports brands and athletes getting into the game are anything to go by, it seems like NFTs are the hottest thing since the last New Balance sneaker drop. Audience Intelligence

Snapchat Shares New Data on Sports Engagement Among Users

Social Media Today

Snapchat has published new research into how users engage with sports content in the app

Sports 131

YouTube Launches 4K Plus and New Features for Sports Fans on YouTube TV

Social Media Today

YouTube Seeks To Elevate the Live Event Streaming Experience for Sports Fans With a New Add-On Plan

Sports 144

Facebook Looks to Expand Paid Events Tools to Host Pay-Per-View Local Sports

Social Media Today

Facebook is looking to expands its paid events tools into minor league and local sports, with a view to creating a new revenue stream

Sports 155

Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More

Social Media Today

Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more

Sports 157

What Motivates Americans to Bet on Sports?

Socialmedia.biz

Watching and commenting on sports is an integral part of American culture. Many Americans today are making that jump from being sports fans into becoming sports bettors. Millions of people enjoy betting on sports and some bet infrequently while others bet on a regular basis.

How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. According to Statista, in 2005 the global sports market made $46.5 But on YouTube, sports content creators can feel free to joke around.

Sports 107

4 Great Gadgets for Ocean Sports

Idaconcpts

With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports. Tech & Gadgets gadgets for ocean sports ocean sport gadgets ocean sports Since 2007 I have called Honolulu, Hawaii my home.

Sports 133

Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

Sports 134

Who dominates the sports business's playing field?

Audiense

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level".

BBC Sport Takes Moderation of Offensive Social Media Comments into its Own Hands

Social Media Today

BBC Sport in the UK has taken its own steps to tackle trolls and those who make offensive comments on its social platforms

Sports 132

Facebook Looks to Expand Paid Events Tools to Host Pay-Per-View Sporting Events

Social Media Today

Facebook is looking to expands its paid events tools into minor league and local sports, with a view to creating a new revenue stream

Sports 107

Sporting Accidents: How to Recover

The Realtime Report

Sporting Accidents: How to Recover. When you are a keen sports person who just loves to get outdoors and stay healthy, a sports injury can be a real thorn in your side as it prevents you from doing what you love. The problem with sporting injuries is that they can be very severe depending on the sport you are doing and, if serious enough, could mean you need to take time off of work in order to fully recover. What to Do When Your Return to The Sports.

GOAL! 4 insights into all-star sport brands at the top of their game

Audiense

Whether you’re a religious football watcher or you’re out there pounding the streets in the latest gear, there’s no denying the communal power of sport.

Sports 102

5 Tips for Bigger Success at Sports Betting

Socialmedia.biz

The new millennium has seen an increase in sports betting to make money quick and, some might think, effortlessly. Even though sports betting has become more accessible and seems to be easy to do, there is quite a skill to it and it remains a high-risk game.

Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership

Social Media Today

Clubhouse has announced a new content agreement with the NFL, in the lead-up to the 2021 NFL Draft

Sports 158

Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek).

Sports 138

Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]

Social Media Today

Women's sport is on the rise, as exemplified by these tweet discussion stats

Sports 149

Snapchat Shares Insights into Sports Engagement Among Users [Infographic]

Social Media Today

Snapchat users are highly engaged with live sports, which could present new opportunities for marketers

Sports 165

The Ultimate Startup: Owning Your Own Sporting Goods Business

The Realtime Report

The Ultimate Startup: Owning Your Own Sporting Goods Business. So, you have a passion for sports, and you’re interested in turning that into a career. You can have a highly successful career in the sports field even if you’ve never picked up a basketball.

Snapchat Shares New Insights into Sports Engagement Among Snap Users [Infographic]

Social Media Today

With the Olympics coming up, and live crowds returning, interest in sports is on the rise

Sports 160

Twitter Shares New Insights into Rising Tweet Engagement Around Sports [Infographic]

Social Media Today

Twitter has provided some new insights into the rising engagement around sports in the app

Sports 159

Sports and Social Media-What have We Learned?

Direct Marketing Observations

athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.

Sports 100

Sports and Social Media-What have We Learned?

Direct Marketing Observations

athletics SEO/SEM amateur athletics social media sportsRecently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university.

Sports 100

Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]

Social Media Today

The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences

Sports 166

Why Betting on Less Popular Sports Can Be a Good Idea

Socialmedia.biz

Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. The post Why Betting on Less Popular Sports Can Be a Good Idea appeared first on SocialMedia.biz.

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Sports will never the be same and it’s quite exciting.

Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

Social Media Today

In the lead-up to the Superbowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content

Sports 103

Snapchat Outlines Sports Marketing Opportunities with March Madness Push

Social Media Today

Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament

March Madness And Sports Gambling In The Workplace

The Realtime Report

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. ’ They gave the states the ability (for now) to decide how to regulate sports betting.” Limiting employee lunch/break trips to betting establishments (“sports books”), newly opened since the Court’s decision.

How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.

Sports 111

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

Sports 137

Sports Biz: 4 ways to drive innovation according to the industry leaders

Audiense

One of the key aspects of the report Sports industry: time to refocus? PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure. According to the survey, nearly 94% of the sports leaders consider the ability of a sports organisation to innovate as either important (15%) or very important (79%).

Creating Engaging Content For Sports Team's Social Media

Cortex

One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.

How Selling is a Team Sport and Why Marketing is the MVP

Oktopost

Selling is a team sport and holding MVP status of that team is marketing. Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer the driver of everything in an organization.

Augmented Reality in Sports

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy! I really like what is discussed around the 1:50 mark of the above video.

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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement.