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Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events

Social Media Today

Sports discussion can be a great way to boost your brand awareness and messaging.

Sports 215
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Snapchat Shares Insights into Sports Engagement Among Users [Infographic]

Social Media Today

Snapchat users are highly engaged with live sports, which could present new opportunities for marketers.

Sports 218
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TikTok Publishes Sports Marketing Guide

Social Media Today

New insights for your 2025 planning.

Sports 182
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How social media changed the sports marketing game

Sprout Social

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 90
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TikTok Publishes New Report on Rising Sports Trends in the App

Social Media Today

Sports discussion is on the rise on TikTok - which could present new opportunities for marketers.

Sports 167
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 327