The Big Question: What Constitutes a Brand Apology?
APRIL 14, 2017
On this week's Spin Sucks Big Question, we asked, "What are your tips for an authentic and effective brand apology?" The post The Big Question: What Constitutes a Brand Apology?
The Big Question: What Are the Most Important PR Skills for the Future?
APRIL 7, 2017
On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" The post The Big Question: What Are the Most Important PR Skills for the Future?
The Big Question: Executive Media Training
MARCH 17, 2017
The post The Big Question: Executive Media Training appeared first on Spin Sucks. As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. Here’s what they said.
The Big Question: Which PR Buzzwords Must Die?
MARCH 24, 2017
The post The Big Question: Which PR Buzzwords Must Die? by paulakiger Related Stories The Big Question: Artificial Intelligence and the PR Industry The Big Question: Is Thought Leadership Dead? The Big Question: One Thing You Wish You Knew When Starting Out in PR.
The Big Question: Artificial Intelligence and the PR Industry
MARCH 10, 2017
The post The Big Question: Artificial Intelligence and the PR Industry appeared first on Spin Sucks. Related Stories The Big Question: Is Thought Leadership Dead? The Big Question: What is the Worst PR Advice You’ve Ever Received?
Facebook Launches Questions
MARCH 25, 2011
Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. And now Facebook has launched Questions after Quora has been buzzing for a while. Questions have been beta-tested over almost a year.
The Buyer’s Journey: Ask Yourself These 11 Questions
MAY 20, 2015
Through education, support, and proactively addressing customer needs, there are several questions you must ask yourself along the way to best target and convert your prospect. Does it answer questions and provide the experience the prospect is looking for? By Laura Petrolino.
Facebook Questions Are Here
MARCH 28, 2011
Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too.
15 Common Social Media Questions & Answers
FEBRUARY 8, 2017
Asking the right questions can improve your chances of success and help you avoid costly mistakes. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask.
The Big Question: What is the Worst PR Advice You’ve Ever Received?
FEBRUARY 10, 2017
The post The Big Question: What is the Worst PR Advice You’ve Ever Received? Related Stories The Big Question: Amplify Your PR Success The Big Question: Measure Your 2017 PR Goals What You Need to Know About Instagram Takeovers. Free advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
Nearly two years ago, Google changed their algorithm (and called it Hummingbird ) to accommodate the way people search the web—by featuring content that answers questions. When you do a Google search, how often are you asking a question? Feature Content that Answers Questions.
The Big Question: One Thing You Wish You Knew When Starting Out in PR
FEBRUARY 17, 2017
The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks. Related Stories The Big Question: Measure Your 2017 PR Goals The Big Question: What is the Worst PR Advice You’ve Ever Received?
Social Media: Answering Questions from Your Clients
JANUARY 17, 2014
The problem with this question is that it is the wrong one to ask. You need to make them interested in your good/service, answer their questions, and provide them great customer service. The right question to ask is: “Are our customers trying to contact through social media?
Six Questions to Define Your Crisis Communications Plan
MARCH 30, 2017
In it, Gini Dietrich gives you a downloadable example risk matrix and six questions to ask during your planning meetings. The post Six Questions to Define Your Crisis Communications Plan appeared first on Spin Sucks.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. It can take a while to get to the bottom of those questions, but it’s really important not to give up.
Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask
The Realtime Report
SEPTEMBER 22, 2016
Troubleshooting Your Video Conference Tools: 4 Basic Questions To Ask. Next time you experience technical problems with your conferencing software, ask yourself these four questions and you’ll be on your way to fixing them: 1.
The Big Question: How PR Pros Can Fight Fake News
APRIL 21, 2017
On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" The post The Big Question: How PR Pros Can Fight Fake News appeared first on Spin Sucks. The Big Question: Which PR Buzzwords Must Die?
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Laura Petrolino explains why and how you can make sure your plan is on track.
Ask These 15 Questions to Improve Your Buyer’s Journey
FEBRUARY 9, 2017
Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. The post Ask These 15 Questions to Improve Your Buyer’s Journey appeared first on Spin Sucks. Related Stories What Star Wars Teaches Us About Content Marketing and PR Turning Passive Audiences into Brand Evangelists Who is Best to Execute Millennial Marketing? The Answer is Obvious.
Seven Great Questions on Blogging
JULY 25, 2011
It is a long one; to address all the unanswered questions from last week’s webinar. We designed it so you can skim through any questions that are helpful to you. Seven Questions on Blogging. A2: Great question. Today’s guest post is by Nate Riggs.
The Big Question: Amplify Your PR Success
FEBRUARY 3, 2017
The post The Big Question: Amplify Your PR Success appeared first on Spin Sucks. Related Stories The Big Question: Measure Your 2017 PR Goals The Big Question: Your 2017 Professional Development Goals Introducing The Big Question and Monthly Fireside Chats.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Here are eight social media questions that publishers should be asking themselves: 1.
Some Questions About Your Questionable Content
APRIL 9, 2014
The question is asked often, and in various ways: How long should a tweet be? The answer to all of the questions above surrounding length is rather simple: content should be as long as it needs to be to create value. It''s true, we often ask the wrong questions about the content that we''re creating and, in doing so, we wind up creating content that doesn''t get traction. Marketers, we have a problem. Do you know how long an effective Facebook post should be?
The Big Question: Measure Your 2017 PR Goals
JANUARY 20, 2017
On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks.
Relationship-based Client Service: 11 Questions to Ask
NOVEMBER 7, 2016
Can you answer these eleven questions about your clients? The post Relationship-based Client Service: 11 Questions to Ask appeared first on Spin Sucks. If not you might not be getting the most out of your client service relationships. Laura Petrolino explains why they are so important.
The Hard Questions of Social Media
NOVEMBER 10, 2011
” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” And much of this questioning is driving the conversation for ROI. QUESTION: What questions would you add to this list?
5 Killer Questions to Woo Prospective Customers
Convince & Convert
FEBRUARY 3, 2015
Create intrigue, then ask killer questions. The most persuasive way to listen is to ask killer questions! The purpose of opening a first meeting, therefore, is to earn the right to ask questions. The benefit of SCOPE Questions is that they get the conversation going.
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
Perhaps the more elegant question about the future of retail, is a more elegant question that all brands need to ask. 2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Here are a couple of questions you should ask yourself which will help determine your plans of action. Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years.
Snapchat and the $3 Billion Question
The Realtime Report
DECEMBER 10, 2013
The seemingly simple picture-sharing app is making headlines and has raised a number of questions amongst businesses and marketers alike, including but not limited to: How viable is Snapchat as a marketing tool for businesses? Let’s not forget the billion dollar question.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. I hope these 10 questions are helpful!
Two Great Questions
DECEMBER 27, 2011
Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep and fascinating conversation. Two great business questions: What is the coolest thing that you have seen in the past little while? This question really demonstrates both how closely someone pays attention to what's going on around them, but it can also frame what their true passions are. What are some of the best business questions you love to ask.
Lawyers: Do These Questions About Social Media Sound Familiar?
FEBRUARY 3, 2016
I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Many of you have shared those questions with me, such as: Where do I start? Who do I follow? Which sites should I use? How do I find the time? What should I say once I’m there?
4 Questions to Help You Generate Epic Content Ideas
Convince & Convert
JULY 28, 2015
Ask questions! Here are four questions you can ask to gather great new content ideas that will thrill your target market. Asking great questions can help you create great content.
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
In this post are five questions every team should ask as they think about opportunities with location-based marketing. The post Five questions your marketing team should be asking about location-based technology appeared first on Visually Blog.
Should You Answer Survey Questions On Facebook?
Small Business Mavericks
AUGUST 19, 2011
Usually, the questions are asked by people who already know you, but they may not be customers. Business people like to criticize social media websites like Facebook and Twitter for being time killers. You get sucked into some game like Farmville or Cityville and the next thing you know you’ve spent an entire afternoon killing time. Who’s fault is that? It cerainly isn’t the game maker’s fault nor is it the fault of the game.
5 Questions To Answer On Your About Page
Small Business Mavericks
SEPTEMBER 29, 2011
With that in mind, here are 5 essential questions to answer on your About page so you can keep it customer-focused. When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all.
A More Elegant Question About Twitter
APRIL 29, 2016
Still, instead of trying to figure out what Twitter needs to do next, we need to ask another question. A more elegant question about Twitter: can we expect a platform that mastered the art of 140 characters of text to also master the realm of live and streaming video? What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another.
The Billion Dollar Questions
APRIL 12, 2012
The bigger business questions. just more questions. We're all experts. We're all experts. until Facebook buys Instagram for one billion dollars. At that point, we all have opinions. Nothing more. Nothing less. I'm still shell-shocked about this deal. There, I admit it.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
Here are 8 philosophical questions to get your gears turning: 1. There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. The majority of blogs aren’t a success.