Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Social Media Campaigns crowdsourcing Facebook contest Lays potato chips snack industr

Trending Sources

This is Crowdsourcing in Action and it’s Awesome.

SocialFish

where we took the audience through an exercise in crowdsourcing. Read a refresher on what crowdsourcing is here.). Have you tried using crowdsourcing at your association?

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up).

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Guest post by Adam Weitz. [Ed:

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. “Today consumers want to have their voices heard.

What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# Market Research crowdsourcing small business

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption!

7 Crowdsourcing Sites for Brands

Engaging Brand

Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. Here is a list of seven crowdsourcing sites that can help you build a better brand, improve customer service, strenthen you reputation, all while keeping your costs to a bare minimum. s probably not what regular website owner is going to deal with, but if you work with media a lot, this crowdsourcing resource sure comes in handy.

Crowdsourcing Logo Design on a Budget

Idaconcpts

The other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay.

To The Crowd #crushIQ

Unspoken

There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Your crowdsourcing campaign needs to be as natural as Pinterest, as social as Spotify and as shareable as Flipboard. Crowdsourcing is that shortcut.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Social Media’s Crowdsourced Week 11 NFL Picks

Jeff Esposito

So in this case crowdsourcing might not be the best bet, good thing I am not laying money down. 2011 NFL Picks Crowdsourcing NFL Picks NFL Picks NFL Week 11 Week 11 NFL Picks

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference.

[YOUR IDEAS NEEDED] Crowdsourcing for Problem Solving – Live!

SocialFish

I will be assisting Rick Johnston with his ASAE13 session in Atlanta on Monday on “Crowdsourcing for Problem Solving”, along with IdeaScale’s Josh Folk. Crowdsourcing for Problem Solving – Monday 8/5, 3:15 pm, Room B214. We need your help!

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail

What’s in a crowdsourcing….

The Way of the Web

I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it. Crowdsourcing social networks bad crowdsourcing google tweetdeck twitter

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Business Intelligence Crowdsourcing Data Mining Innovation Listening Social Media Social Networking Strategy Manufacturing minimum effective investment new product development (NPD) product development methodology product development process Stage-Gate voice of the customer (VOC

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Team 83

The Customer Is Not Your CMO

Geoff Livingston

Marketing Rants CMO crowdsource crowdsourcing customer customer serviceImage by Walmart Stores Wouldn’t it be great if customers ran marketing? No, I don’t think it would be great. In fact, it would suck. It flies in the face of the way business occurs. People within a company determine how to build products for, market to, and serve customers. A customer centric business model [.].

Six Links Worthy Of Your Attention #341

Twist Image

Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. crowdsource. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson'sCan social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can.

Crowdsourcing the NFL’s Thanksgiving Weekend Winners

Jeff Esposito

Starting tomorrow, the NFL kicks off the 12 th week of the 2011 season. The bye weeks are gone and the stretch run is n full swing. While the NFC has a two-horse race for the top two seeds, the AFC is wide open with four teams owning a 7-3 mark. So it is still anyone’s game.

Show 379 - What is crowdsoucing and crowdfunding?

Engaging Brand

A fabulous website to subscibe to for the latest thinking on how people are using the crowdsourcing format. What will ensure crowdsourcing will be here to stay as a business tool? Is crowdsourcing at more risk of fraud or less risk of fraud? What will ensure crowdsourcing.

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more.

Crowdsourcing Curation: The Social Graph as Gatekeeper

blog.ericreasons.com

Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. Reputation systems and the social graph allow us to crowdsource curation.

How Einstein Would Use the Social Web

Engaging Brand

Social media such as You Tube , podcasting, crowdsourcing are all stimilus for imagination. Social Media einstein crowdsourcing podcast tim berners lee imagination social media"Imagination is more important than knowledge". The view of Einstein , someone who knew a thing or two about ideas. For me, social media has over the last few years done two things. Brought the ability as Tim Berners Lee hoped that "any person could share information with anyone else, anywhere".

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

And then there’s Real Time Farms , a a platform designed to help consumers learn where their food comes from, in realtime, which features crowdsourced data about 4,900 farms, 2,600 food artisans and 7, 200 farmers markets, with data from an additional 22,000 farms coming online soon.

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Cameron & Zuckerberg's crowdsourcing chat | Sherrilynne Starkie

Sherrilynne Starkie

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Advertising Applications Content Marketing Crowdsourcing Visual Recognition google glasses Mobile smartphones Smartsy VR

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition.

Marketing Is Dead

Twist Image

You're going to engage customers and have them crowdsource the next update to your 300-year-old product? crowdsource. It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. SXSW is a sizzling hub for the rising stars of social media.

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This was again a very interesting use crowdsourcing through social media since the people of Iceland, got a chance to give their opinions and have a say in the constitution.