Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement. Social Media Campaigns crowdsourcing Doritos Facebook app Facebook contest Michael Bay Super Bowl

How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really? The “crowd” in crowdsourcing typically refers to third-party entities that are unrelated to the business that’s conducting it.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# Market Research crowdsourcing small business

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. Formstack’s PageCritiq is one tool designed specifically to crowdsource landing page feedback online.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Other brands to use crowdsourcing via social media include: Harley Davidson (fans submit creative marketing/ads) , Samuel Adams (create a new, crowdsourced beer), Arizona Iced Tea (create a new flavor) and McDonald’s (submit new burger recipes, outside the U.S.

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up). Keep in mind, however, that crowdsourcing projects do take a lot of moderation & feedback. Crowdsourcing gets your customers & potential customers involved. Crowdsourcing gets your target audience invested.

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This was again a very interesting use crowdsourcing through social media since the people of Iceland, got a chance to give their opinions and have a say in the constitution. Now a look at MJ’s Crowdsourced video: Similar Posts: 5 Great Social Media Initiatives in 2010.

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Crowdsourcing forces them to do both and they resent it. That attitude just doesn’t cut it in a crowdsourcing world. Yours truly, a professional graphic designer, decided to crowdsource the logo.

Crowdsourced Laundry – Innocentive NASA

Laurel Papworth

Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family. Technorati Tags: crowdsourced , innocentive , nasa , online community , patent , Wiki. Tags: Online Communities social networks crowdsourced innocentive nasa online community patent Wiki

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Crowdsourcing enables you with the quicker and lower cost way to decide on your next product, inspired by consumers’ needs and wishes. Best Practise Cases Facebook Social Media Tips "Do Us a Flavor" attention campaign Crowdsourcing Engagement lay's

Cameron & Zuckerberg's crowdsourcing chat | Sherrilynne Starkie

Sherrilynne Starkie

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. Perhaps BP might want to understand that by simply posting the need for a solution on a crowdsourced website , putting up a reward, and using a small part of their PR budget to promote discussions online about possible solutions, they can start to recover from at least the public relations disaster even if they can’t from the environmental one. So I got to thinking: what if we crowdsourced a solution?

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

and crowdsourcing technology solutions, not just the money that helped. Online Communities revenue social media social networks crowdsource elevation dock how to build community kickstarterCasey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? How does one build a community that will give money to a project?

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform.

Film 97

Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers.

Crowdsourcing Logo Design on a Budget

Idaconcpts

The other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. There are three main reasons why this model works: Crowdsourcing builds competition – In an environment where one person is the one having the power to build something, mediocrity is usually the final result.

What’s in a crowdsourcing….

The Way of the Web

I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it. Crowdsourcing social networks bad crowdsourcing google tweetdeck twitter

Can A ‘Crowdsourcing’ Approach Make The American Weather Model Best In The World?

Forbes Green Tech

What is EPIC and why do some people think it is a game-changer for weather forecasting

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

What Is The Best Way To Diagnose An STD? Not Crowdsourcing On Reddit

Forbes Social Media

A study showed how people are using Reddit to try to diagnose sexually transmitted diseases. This includes showing strangers their genitals

This is Crowdsourcing in Action and it’s Awesome.

SocialFish

where we took the audience through an exercise in crowdsourcing. Read a refresher on what crowdsourcing is here.). With the help of Josh Folk from Ideascale , a crowdsourcing platform ( see resources from Ideascale here ), we asked for ideas related to this challenge: We have all left conferences feeling that there were attendees we should have met and did not… people with common interests, experiences, challenges. Have you tried using crowdsourcing at your association?

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference.

Public Crowdsourcing Vs Researchers In Libraries: Image Searching Lessons From World War II

Forbes Social Media

Will the nascent world of deep learning image recognition help codify the vast knowledge of our professional image researchers and begin, after three quarters of a century, to realize that World War II dream of looking across the world’s information

crowdsourcing- The New Social Media Mantra to Sell Better!

Atom Thought

[YOUR IDEAS NEEDED] Crowdsourcing for Problem Solving – Live!

SocialFish

I will be assisting Rick Johnston with his ASAE13 session in Atlanta on Monday on “Crowdsourcing for Problem Solving”, along with IdeaScale’s Josh Folk. Then we’ll engage the audience in the session to do the same, vote ideas up or down, and participate in some live crowdsourcing awesomeness. Crowdsourcing for Problem Solving – Monday 8/5, 3:15 pm, Room B214. We need your help!

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof.

Social Media’s Crowdsourced Week 11 NFL Picks

Jeff Esposito

So in this case crowdsourcing might not be the best bet, good thing I am not laying money down. 2011 NFL Picks Crowdsourcing NFL Picks NFL Picks NFL Week 11 Week 11 NFL PicksWelcome to Week 11 of the NFL season, the last week where teams have a bye and seven weeks until the start of the NFL Playoffs. How has your team fared? Perhaps a better question is how are you doing in selecting the winners for each weekend’s games?

The Value of Twitter for Real-time Crowdsourcing

Debbie Weil

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts to help crowdsource its 2014 draft picks? You can’t help but watch the video and wonder if the crowdsourced approach will work and what direction it will push the team in.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. Buzz Marketing Content Marketing Crowdsourcing Data Mining Innovation Social Media Crowdsourced Radio Jateen Parekh Jelli Pandora Radio WPSTI had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back.

ROI 172

How Creative Commons Helped Spread My Ideas To Millions Of People!

WebInKnow

Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.

When a Trademark Is a Bad Idea

WebInKnow

Viral Marketing Case Studies Crowdsource Newsjacking Best PracticesI’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trademarked.

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Thousands of small companies are using custom graphic design crowdsourcing sites like MycroBurst. Crowdsourcing also eliminates the middle man, the ad agency. But crowdsourcing isn’t just about design and video.

Crowdsourcing the NFL’s Thanksgiving Weekend Winners

Jeff Esposito

Starting tomorrow, the NFL kicks off the 12 th week of the 2011 season. The bye weeks are gone and the stretch run is n full swing. While the NFC has a two-horse race for the top two seeds, the AFC is wide open with four teams owning a 7-3 mark. So it is still anyone’s game. With that said, my weekly picks using social media buzz metrics via Lithium’s Social media monitoring tool have not fared as well. Through 11 weeks, I am sitting at 83-76 on the season following an 11-3 showing last weekend.

How Air New Zealand uses crowdsourcing and social media for a new.

Social Email Marketing

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. Community Management Guest Post HR Social Media Social Network Chatter Crowdsourcing group discussions guest blog post Jive Social Enterprise Social Enterprise Networks YammerTweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition Red Bull Smartsy Wake Open The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year.

Brands 164

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

And then there’s Real Time Farms , a a platform designed to help consumers learn where their food comes from, in realtime, which features crowdsourced data about 4,900 farms, 2,600 food artisans and 7, 200 farmers markets, with data from an additional 22,000 farms coming online soon. Social Media Case Studies #AgChat #drought12 agriculture API crisis management crowdsource education farm farmers food open food open source

API 142

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Interactiv RT @jaybaer: Crowdsourcing: Beyond the Basics [link] [link] I.M.