INDUSTRY INSIGHTS YOUR PEERS ARE READING
Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. MORE
I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it. Crowdsourcing social networks bad crowdsourcing google tweetdeck twitter MORE
So in this case crowdsourcing might not be the best bet, good thing I am not laying money down. 2011 NFL Picks Crowdsourcing NFL Picks NFL Picks NFL Week 11 Week 11 NFL Picks MORE
With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. MORE
Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Advertising Applications Content Marketing Crowdsourcing Visual Recognition google glasses Mobile smartphones Smartsy VR MORE
Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. MORE
Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. MORE
Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. MORE
Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat. MORE
Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement. MORE
The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media Ok so what does a humpback whale have to do with marketing? MORE
Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. MORE
Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Guest post by Adam Weitz. [Ed: MORE
Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. MORE
The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. MORE
I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference. MORE
That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. “Today consumers want to have their voices heard. MORE
Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# Market Research crowdsourcing small business MORE
Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking MORE
Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up). MORE
and crowdsourcing technology solutions, not just the money that helped. Online Communities revenue social media social networks crowdsource elevation dock how to build community kickstarterCasey Hopkins asked people to fund his new project to make a better dock for the iPhone. MORE
The other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay. MORE
Starting tomorrow, the NFL kicks off the 12 th week of the 2011 season. The bye weeks are gone and the stretch run is n full swing. While the NFC has a two-horse race for the top two seeds, the AFC is wide open with four teams owning a 7-3 mark. So it is still anyone’s game. MORE
In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. MORE
Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing. MORE
Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. MORE
Posted in Crowdsourcing Gaming Innovation. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. MORE
Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. SXSW is a sizzling hub for the rising stars of social media. MORE
And then there’s Real Time Farms , a a platform designed to help consumers learn where their food comes from, in realtime, which features crowdsourced data about 4,900 farms, 2,600 food artisans and 7, 200 farmers markets, with data from an additional 22,000 farms coming online soon. MORE
In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. MORE
Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. MORE
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. MORE
And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. MORE
Business Intelligence Crowdsourcing Data Mining Innovation Listening Social Media Social Networking Strategy Manufacturing minimum effective investment new product development (NPD) product development methodology product development process Stage-Gate voice of the customer (VOC MORE
Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This was again a very interesting use crowdsourcing through social media since the people of Iceland, got a chance to give their opinions and have a say in the constitution. MORE
I will be assisting Rick Johnston with his ASAE13 session in Atlanta on Monday on “Crowdsourcing for Problem Solving”, along with IdeaScale’s Josh Folk. Crowdsourcing for Problem Solving – Monday 8/5, 3:15 pm, Room B214. We need your help! MORE
Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Social Media Campaigns crowdsourcing Facebook contest Lays potato chips snack industr MORE
or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war. MORE
Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family. MORE
With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! MORE
where we took the audience through an exercise in crowdsourcing. Read a refresher on what crowdsourcing is here.). Have you tried using crowdsourcing at your association? MORE
Crowdsourcing Related Topics The Realtime Report
JANUARY 8, 2013
Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.
SocialFish
AUGUST 14, 2013
where we took the audience through an exercise in crowdsourcing. Read a refresher on what crowdsourcing is here.). Have you tried using crowdsourcing at your association?
Convince & Convert
FEBRUARY 11, 2015
In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.
Mindjumpers
SEPTEMBER 11, 2012
That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. “Today consumers want to have their voices heard.
Waxing UnLyrical
JUNE 21, 2011
Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work.
The Realtime Report
JULY 19, 2012
Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Social Media Campaigns crowdsourcing Facebook contest Lays potato chips snack industr
Convince & Convert
AUGUST 7, 2012
Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up).
Mindjumpers
JUNE 17, 2011
Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This was again a very interesting use crowdsourcing through social media since the people of Iceland, got a chance to give their opinions and have a say in the constitution.
Small Business Mavericks
AUGUST 10, 2011
Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# Market Research crowdsourcing small business
SocialFish
JULY 31, 2013
I will be assisting Rick Johnston with his ASAE13 session in Atlanta on Monday on “Crowdsourcing for Problem Solving”, along with IdeaScale’s Josh Folk. Crowdsourcing for Problem Solving – Monday 8/5, 3:15 pm, Room B214. We need your help!
Laurel Papworth
MAY 29, 2010
Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family.
The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.
Convince & Convert
JUNE 26, 2014
With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more.
Buzz Marketing for Technology
JUNE 27, 2008
Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.
Idaconcpts
JANUARY 12, 2012
The other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay.
Techipedia: Tamar Weinberg
DECEMBER 31, 2009
Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.
Laurel Papworth
MAY 14, 2010
And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.
Laurel Papworth
FEBRUARY 12, 2012
and crowdsourcing technology solutions, not just the money that helped. Online Communities revenue social media social networks crowdsource elevation dock how to build community kickstarterCasey Hopkins asked people to fund his new project to make a better dock for the iPhone.
Convince & Convert
SEPTEMBER 19, 2013
The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
Convince & Convert
AUGUST 14, 2014
With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption!
Direct Marketing Observations
AUGUST 24, 2010
Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.
Convince & Convert
JUNE 13, 2013
In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.
The Way of the Web
JULY 5, 2011
I was going to write an eloquent and heartfelt post regarding everything that’s wrong about the attempt by Golley Slater to rebrand by a hamfisted attempt at ‘crowdsourcing’ – another example why really we should be stricter about how the term is used, and why co-collaboration should probably replace it. Crowdsourcing social networks bad crowdsourcing google tweetdeck twitter
Buzz Marketing for Technology
JULY 6, 2011
Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back.
Jeff Esposito
NOVEMBER 16, 2011
So in this case crowdsourcing might not be the best bet, good thing I am not laying money down. 2011 NFL Picks Crowdsourcing NFL Picks NFL Picks NFL Week 11 Week 11 NFL Picks
Jeff Esposito
MARCH 9, 2011
I also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference.
Social Media Strategery
MARCH 22, 2009
Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care.
WebInKnow
AUGUST 15, 2018
Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others.
Waxing UnLyrical
JUNE 17, 2011
or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war.
Buzz Marketing for Technology
SEPTEMBER 4, 2013
Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition.
Convince & Convert
MAY 15, 2014
Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.
Jeff Esposito
NOVEMBER 23, 2011
Starting tomorrow, the NFL kicks off the 12 th week of the 2011 season. The bye weeks are gone and the stretch run is n full swing. While the NFC has a two-horse race for the top two seeds, the AFC is wide open with four teams owning a 7-3 mark. So it is still anyone’s game.
Mindjumpers
APRIL 25, 2012
Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. SXSW is a sizzling hub for the rising stars of social media.
Buzz Marketing for Technology
APRIL 4, 2013
Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Advertising Applications Content Marketing Crowdsourcing Visual Recognition google glasses Mobile smartphones Smartsy VR
Buzz Marketing for Technology
OCTOBER 5, 2013
Posted in Crowdsourcing Gaming Innovation. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.
Mindjumpers
AUGUST 3, 2012
Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads.
Buzz Marketing for Technology
OCTOBER 20, 2010
Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking
Buzz Marketing for Technology
FEBRUARY 15, 2012
Business Intelligence Crowdsourcing Data Mining Innovation Listening Social Media Social Networking Strategy Manufacturing minimum effective investment new product development (NPD) product development methodology product development process Stage-Gate voice of the customer (VOC
The Realtime Report
AUGUST 27, 2012
And then there’s Real Time Farms , a a platform designed to help consumers learn where their food comes from, in realtime, which features crowdsourced data about 4,900 farms, 2,600 food artisans and 7, 200 farmers markets, with data from an additional 22,000 farms coming online soon.
Buzz Marketing for Technology
JANUARY 12, 2010
The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media Ok so what does a humpback whale have to do with marketing?
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