Convince & Convert

AUGUST 7, 2012

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up). Crowdsourcing gets your target audience invested.

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Crowdsourcing Content Forums Marketing 119

The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Launching on Friday, July 20th, “Do Us A Flavor” will be the largest promotion in Lay’s 75-year history, according to Ram Krishnan, vice president of marketing at Frito-Lay ( USA Today ).

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Crowdsourcing Report Facebook Industry 186

Mindjumpers

JUNE 17, 2011

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This was again a very interesting use crowdsourcing through social media since the people of Iceland, got a chance to give their opinions and have a say in the constitution. Now a look at MJ’s Crowdsourced video: Similar Posts: 5 Great Social Media Initiatives in 2010.

Crowdsourcing 196

Crowdsourcing Video Film Forums 196

Small Business Mavericks

AUGUST 10, 2011

Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# Market Research crowdsourcing small business

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Crowdsourcing Process System Resources 87

Waxing UnLyrical

JUNE 21, 2011

Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. How crowdsourcing works is pretty simple, but the opinions on it are extremely different. From a business owner’s standpoint, crowdsourcing is a great way to get a project done at a lower price point.

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Crowdsourcing Price Sample Samples 172

Waxing UnLyrical

JUNE 24, 2011

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Crowdsourcing forces them to do both and they resent it. That attitude just doesn’t cut it in a crowdsourcing world. Yours truly, a professional graphic designer, decided to crowdsource the logo.

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Crowdsourcing Industry Compete Banking 165

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. It can provide you with valuable insights on how to optimize various aspects of your business – from marketing and sales to customer service. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 89

Crowdsourcing Social Media Team Campaign 89

Mindjumpers

SEPTEMBER 11, 2012

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from.

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Crowdsourcing Brands Tourism Campaign 190

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

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Crowdsourcing Marketing OpenSocial Software 245

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. Perhaps BP might want to understand that by simply posting the need for a solution on a crowdsourced website , putting up a reward, and using a small part of their PR budget to promote discussions online about possible solutions, they can start to recover from at least the public relations disaster even if they can’t from the environmental one. So I got to thinking: what if we crowdsourced a solution?

Crowdsourcing 94

Crowdsourcing Strategy Social Media Automotive 94

Idaconcpts

JANUARY 12, 2012

Business & Marketing Social Media logo design logo design contestThe other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay.

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Crowdsourcing Diagrams FAQ Reputation 137

Direct Marketing Observations

AUGUST 24, 2010

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

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Crowdsourcing Organization Social Media Hosting 209

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement.

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Crowdsourcing Exercises Forums Focus Group 60

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. There are three main reasons why this model works: Crowdsourcing builds competition – In an environment where one person is the one having the power to build something, mediocrity is usually the final result.

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Crowdsourcing Tools scribd Ustream 192

Convince & Convert

SEPTEMBER 19, 2013

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Crowdsourcing Film Travel Communities 115

Convince & Convert

JUNE 13, 2013

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Crowdsourcing 112

Crowdsourcing Video Guidelines Campaign 112

Ignite Social Media

MARCH 16, 2020

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19. If you don’t have all the answers, perhaps crowdsource some of them and share?

Social Media 197

Social Media Marketing Crowdsourcing Survey 197

Buzz Marketing for Technology

JULY 6, 2011

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. Much like you are able to optimize your media spending based on social media data, or optimize your keywords selection based on what’s trending in social media here is an example of serving up what your audience really wants to hear (in real time) and having it affecting market share and revenue.

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ROI Crowdsourcing Social Media Meeting 208

Atom Thought

MAY 24, 2009

Crowdsourcing 113

Crowdsourcing Social Media Brands Marketing 113

The Realtime Report

AUGUST 27, 2012

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA. NPR reports on Bill Graff , who uses Twitter to find out how his fellow farmers are doing and make decisions about when to take his grain to market.

API 178

API Education Open Source Research 178

Mindjumpers

APRIL 25, 2012

During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Understanding Viral Content Marketing [Infographic]. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet.

Mobile 259

Mobile Social Media Marketing Crowdsourcing 259

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Using Visual Recognition to Tap into the Consumer Mindset Marketers have been trying to capture that magic moment when. Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition Red Bull Smartsy Wake Open

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Brands Crowdsourcing Posterous Hashtag 197

WebInKnow

AUGUST 15, 2018

Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me.

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Creative Commons Organization Crowdsourcing Case Study 71

Waxing UnLyrical

JUNE 17, 2011

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Carnage; not a great way word to describe industry if you are a senior ad or marketing exec. Thousands of small companies are using custom graphic design crowdsourcing sites like MycroBurst. Crowdsourcing for war.

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Crowdsourcing Travel Industry Flickr 207

Social Email Marketing

MAY 5, 2010

Crowdsourcing 69

Crowdsourcing Marketing Social Media 69

Twist Image

AUGUST 10, 2012

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic (solid copywriting) to illicit a stream of actions that have made this link incredibly popular (thus debunking his own thesis), once again we're in a world where definitions and explanations get confused. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm.

Marketing 110

Marketing Social Capital Crowdsourcing Review 110

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tags: Blogging Communities Crowdsourcing Enterprise 2.0 Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

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Lurker Wiki Crowdsourcing B2B 207

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Will Facebook replace your B2B Marketing email system?

Content 278

Content Crowdsourcing Applications Facebook 278

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike. 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased.

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Crowdsourcing Applications Hashtag Data 185

WebInKnow

SEPTEMBER 10, 2019

This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trademarked. Would millions of people be talking about inbound marketing if HubSpot had claimed this phrase as their own with a trademark and not let others freely use the term? Viral Marketing Case Studies Crowdsource Newsjacking Best Practices

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Hubspot Conference Google Crowdsourcing 45

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges.

Marketing 219

Marketing Crowdsourcing Collaboration Team 219

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director. Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads.

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Social Enterprise Jive Yammer Crowdsourcing 209

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media

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Reddit Cause marketing Crowdsourcing Meme 199

Buzz Marketing for Technology

FEBRUARY 15, 2012

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, Kim Kardashian Wedding – Social Intelligence Report With the recent divorce of reality TV star Kim Kardashian, Related posts brought to you by Yet Another Related Posts Plugin.

Process 205

Process Marketing Crowdsourcing Analysis 205

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use for instance Facebook to crowdsource your next product idea. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool.

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Facebook Marketing How To Crowdsourcing 274

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Market research is as important to most companies as the payroll department. This is where crowdsourcing comes in.

Social Media 103

Social Media Strategy Crowdsourcing Construction 103

The Realtime Report

NOVEMBER 27, 2012

Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retailWe recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants.

Organization 192

Organization Brands Report Crowdsourcing 192

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Crowdsourcing 107

Crowdsourcing Brands B2B Retail 107

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is.

Advertising 205

Advertising Crowdsourcing Facebook StumbleUpon 205

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Blogging Communications Crowdsourcing Customer Support Enterprise 2.0

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Campaign Web 2.0 Marketing Social Media 213

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

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Types Microblogging Overview Social Media 145

Social Email Marketing

SEPTEMBER 17, 2010

Tags: Research Social & PR crowdsourcing group blogs Holger Schmidt influencers journalism 2.0

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Journal Marketing Radian6 Crowdsourcing 78

Buzz Marketing for Technology

MAY 13, 2010

And marketing need to get used to thinking location + business can equal big money. Tags: Crowdsourcing Customer Support Listening Location Based Services Reputation Management Social Media Twitter Location Based Services (LBS) are becoming all the rage now.

Marketing 213

Marketing Mashup Crowdsourcing Foursquare 213