5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Crowdsourcing, when done properly, can play a pivotal role with your content marketing.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. “Today consumers want to have their voices heard.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Social Media Campaigns crowdsourcing Facebook contest Lays potato chips snack industr

Interesting Crowdsourcing Cases:MJ’s New Video, Iceland’s Constitution

Mindjumpers

Tweet A lot of videos and forums where opinions are crowdsourced have recently come to my attention. This was again a very interesting use crowdsourcing through social media since the people of Iceland, got a chance to give their opinions and have a say in the constitution.

Crowdsourcing & Spec Work: Not a Great Rule of Thumb

Waxing UnLyrical

Since I respect her opinion, I invited her to guest post on WUL as to why she doesn't think crowdsourcing is the way to go. So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work.

Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Guest post by Adam Weitz. [Ed:

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

Crowdsourcing Logo Design on a Budget

Idaconcpts

Business & Marketing Social Media logo design logo design contestThe other day I encountered an interesting Venn diagram about graphic design: This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget. You Get What You Pay.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. Social Image of the Week airbnb jessica gioglio social image of the week social media image of the week video marketing vine

Film 131

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Understanding Viral Content Marketing [Infographic].

Mobile 268

crowdsourcing- The New Social Media Mantra to Sell Better!

Atom Thought

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back.

ROI 224

How Creative Commons Helped Spread My Ideas To Millions Of People!

WebInKnow

Viral Marketing Case Studies Crowdsource Newsjacking Brand Journalism Best Practices Master Newsjacking courseI'm a huge fan of Creative Commons , a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Using Visual Recognition to Tap into the Consumer Mindset Marketers have been trying to capture that magic moment when.

Brands 214

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

API 185

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

Wiki 222

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war.

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand.

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Will Facebook replace your B2B Marketing email system? Like it or hate it – the Like button is here to stay.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Let’s go to marketing team. The marketing team tells us two things.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Check out this campaign from Greenpeace for the answer.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Chatter knows what you care about based on your activities, making it’s value immeasurable, ” said Dave King, Chatter Product Marketing Director.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data is becoming increasingly important in the new product development processes of many companies.

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore.

Marketing Is Dead

Twist Image

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic (solid copywriting) to illicit a stream of actions that have made this link incredibly popular (thus debunking his own thesis), once again we're in a world where definitions and explanations get confused. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm.

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The birth of Happy B h Wines is a story of heartbreak, a choice to be happy, and a crowdsourced decision.

Brands 123

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is.

How To Use Facebook For Marketing

Mindjumpers

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence.

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail

Navigate In Social Media With The Social Marketing Compass [infographic]

Mindjumpers

The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.&#. How to Use Twitter As a Marketing Channel.

Location is important for your Contact Center too!

Buzz Marketing for Technology

And marketing need to get used to thinking location + business can equal big money. Tags: Crowdsourcing Customer Support Listening Location Based Services Reputation Management Social Media Twitter Location Based Services (LBS) are becoming all the rage now.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Market research is as important to most companies as the payroll department. This is where crowdsourcing comes in.

Social Media for Sales

Webbiquity SMM

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical.

Content Marketing Isn’t Always About Content Creation

SocialFish

——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. This post is by Rich Becker and originally appeared on Words.

Close Looping Your Social Media Marketing Campaign!

Atom Thought

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. CrowdSourcing- The New Social Media Mantra to Sell Better!

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year. Albert Costill presents more than four dozen points to “convince you of the power of Pinterest” for marketing. Crowdsource.”)