Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Then vote – and if you really want one to win, you can vote once per day via desktop, and also once per day via mobile/tablet. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand


That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Crowdsourcing enables you with the quicker and lower cost way to decide on your next product, inspired by consumers’ needs and wishes. Statistics: Facebook on Mobile [INFOGRAPHIC]. “Today consumers want to have their voices heard.


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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. crowdsourcing.

Gushcloud: Mobilizing Social Media Marketing


Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet. SXSW is a sizzling hub for the rising stars of social media.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. Perhaps BP might want to understand that by simply posting the need for a solution on a crowdsourced website , putting up a reward, and using a small part of their PR budget to promote discussions online about possible solutions, they can start to recover from at least the public relations disaster even if they can’t from the environmental one. So I got to thinking: what if we crowdsourced a solution?

Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. – 80% of adults in the US have mobile phones, and some countries are already piloting government-provided phones for health reasons. Home About Me Speaking Legal-ese My Team Gov 2.0

Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. All of these allow increasingly relevant interactions to follow a consumer across apps and the mobile web, all while waiting for the right moment. or the “internet of things,” this is what mobile is all about and I believe visual recognition technology will play a key role in making it happen.

4 Reasons to Use Social Enterprise Networks for Business


Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. They cited issues with file sharing, inefficient search, lack of customization, and bugs with mobile functionality. Community Management Guest Post HR Social Media Social Network Chatter Crowdsourcing group discussions guest blog post Jive Social Enterprise Social Enterprise Networks Yammer

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Social Media Case Studies #AgChat #drought12 agriculture API crisis management crowdsource education farm farmers food open food open source

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in. Interactiv RT @jaybaer: Crowdsourcing: Beyond the Basics [link] [link] I.M.

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction.

Consumers Control The Brand (And Other New Media Myths)

Twist Image

I'd even argue that they're getting increasingly smarter when it comes to Social Media and are doing a fairly good job of connecting and engaging in many of the online and mobile channels to give their brands a more human voice and offer consumers an opportunity to have some kind of real interaction between real human beings. crowdsource. mobile marketing. Marketers don't control their brand. the consumer does.

Turning Branded Contests Into Branded Content

Twist Image

This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen. Doritos is now super-active in multiple branded contests throughout the year, and has created its own Social Media platform for deploying branded contests through digital and mobile channels. Layering mobility on top of this ability to share makes branded contests even more accessible to the masses.

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! Mobile Marketing! Tags: Digital Discover Digital Feature foursquare iphone mobile mobile application mobile social network Social Media I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Related Stories Facebook Contest: Doritos Crowdsources Super Bowl Ads Mobile Video: 92% of Viewers Share Content Interactive Social Media: Add Your Favorite Tune of 2012. Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today.

Use Instagram to Create Visual Engagement


Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram.

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Crowdsourcing. iot) + (streaming) x (mobile) figure out delivery. Where does social fit in a brands mobile strategy? Digital transformation, yea, yea, yea… Disruption in mobile. Has the mobile imperative disrupted the design imperative? Mobile UI. Mobile analytics is so crucial. Today I was thinking about a website that I go to, from time to time called Quotes on Design.

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What the Facebook Page Redesign Means for Businesses

Ignite Social Media

Facebook will enable Pages to include a new set of featured action buttons that will appear on their mobile Facebook pages. These crowdsourced recommendations will substitute traditional reviews. The new Recommendations section will take up a good portion of a Page on mobile, displaying before actual Page posts. Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users.

Media and Mining vs Social Media and GetUp

Laurel Papworth

And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. Crowd sourcing is where individuals using mobile phones to track the movements of high-profile individuals and upload video of their activities to social media sites. ( I tweeted this last sentence when it went up, because it was amusing, given the millions of things that crowdsourcing could be, and how it can change the world.

Zoho CRM: A Strong Alternative to Salesforce


I was crowdsourcing for an alternative to Salesforce for a client relationship management (CRM) platform and I stumbled into these tweets: We just migrated our CRM system from salesforce.com to zoho CRM. The Zoho CRM is a great solution for small businesses that are looking for a cloud-based client relationship management system with both great support and easy mobile access.

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What Bill Gates Predicted About Content Marketing

Convince & Convert

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Together, CrowdSource and Urbanspoon created an online dining dictionary , where food definitions included fun facts, taste attributes, and associated flavors. With the solution in place, HD Vest was able to partner Trapit’s discovery engine with the dashboard at Hearsay Social, a platform that manages the social, mobile, and web presence of financial services.

8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

But the following apps are real, legitimate ways to make some extra money right from your mobile phone. The Field Agent app uses crowdsourcing to get various types of data from its business clients. He is obsessed with mobile technology and mobile engagement, and does inbound marketing and start-up consulting. In less than five years, smartphones have completely changed the way we communicate with each other and access our information.

The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” So have mobile phone companies, which is why your obsessed with checking your email on your phone. ” It’s truly an outstanding and exciting result of the democracy of the internet.

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ISeeChange and NASA Launch Citizen Science App

The Realtime Report

New Orleans Flood Watch: ISeeChange is gearing up to crowdsource flooding and subsidence in New Orleans working with NASA JPL scientists and local partners in targeted locations. A combination of photographs, crowdsourced stories, rain gauges, and gauge boards will be used to create a record of standing water, infrastructure impacts, and storm events in the city that can help ground truth remotely sensed subsidence data. ISeeChange and NASA Launch Citizen Science App.

How is Facebook Going to Make it’s 1st Billion Dollars?

Atom Thought

Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! Mobile Marketing! How can facebook make it. Do you know that there may be a social networking site which is bigger or almost equal to Facebook? And do you know it earns 2-3 times more than Facebook already? That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly?

7 Ways to Take the Media World by Storm

Convince & Convert

Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning. And heck, right now, 32 percent of “Wall Street Journal” website traffic comes from a mobile device (60% from a smartphone and 40% from a tablet device). This means thinking mobile first as part of your channel strategy.

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. ———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events.

Marketers, Here are the Keys to Your IT Department – Good Luck

Convince & Convert

Have a quick look at his 4 predictions: Multi-Media Soars – Jay is speaking about video and photo apps that enhance social media, draw more users off of the likes of Facebook and into new channels driven by mobile app technologies. The Year of Mobile – Seriously – self explanatory and nice nod to the emerging NFC (Near Field Communication) chips headed to a mobile phone near you – NFC as a platform will be tremendous.

Risk for Reward: Why Calculated Risk is Crucial for Designing Your Career in Marketing – Clair Byrd [SSM036]

Buffer Social

Invision – Free Web & Mobile Prototyping. Mentorship in the beginning of my career was very challenging to find and so I crowdsourced my education online. How does someone with little-to-no marketing or social media experience go from a line cook to Director of Marketing for some of Silicon Valley’s most successful companies? By taking calculated risks.

The Complete Guide to YouTube Marketing in 2020


predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). This way your title is less likely to be cut off in suggested videos, search, and mobile results. Device reports (mobile, desktop, smart TVs, etc.).

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo. Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. GetCommandPost.com Green Nurture – Crowdsourced Sustainability My second-oldest active investment, Green Nurture has a turn-key platform that allows companies and government organizations to solicit sustainable, green ideas from their workforce in an easy, gamified format.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

This can only be done by downloading the desktop app; it can’t be done on mobile or on the web app. These crowdsourced lists make for a great content in a tweet or Instagram post. Consider these stats they have on how Millennials use Spotify : 68% of streams happen on mobile. You may even be able to tell what they’re doing … for instance, if they’re listening to a workout playlist on mobile, chances are that they’re at the gym.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com , social web sites and mobile. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Writer’s Block, Content Teams and Other Content Marketing News

Writtent Blog

Reliable tips on inspirational content creation, content curation, crowdsourcing ideas and resolving other writer’s block problems are provided. Lead nurturing, mobile leads and creating the right messages for the right people are all keys to success – find out more on how to do it! Content curation is a lot about being useful and serving as an inspiration to you all!

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Reading Roundup: What’s New in Blogging Lately?


Crowdsourced content can work really well – from fostering a sense of community to giving readers more ownership over the content of yours they’ve come to love. Speaking of crowd-sourced content, Hootsuite asked their followers what their favourite mobile editing apps are – the usuals are represented (Snapseed, VSCO Cam etc) but also a couple of surprises. Think Reddit is a Productivity Killer? Here are 9 Subreddits That Will Help Your Career // Hootsuite.

How to Utilize Social to Manage Customer Expectations

Convince & Convert

Tony Clark , Digital Communications Manager for Cedar Point Amusement Park , joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Scottish brewery BrewDog is has created a crowdsourced microbrew called #Mashtag (mashing is the first step in the beer brewing process).

Bean bags don’t make a Google!

Atom Thought

Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! Mobile Marketing! I am not an entrepreneur (so far!)

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Another social media tool I like is the Posterous.com blog platform, which allows one to not only blog from a mobile device or via the desktop web interface, but also “auto post&# blog, video and photo content to a wide variety of other social sites to quickly syndicate content in a very efficient manner. I’m always using my social networks to crowdsource.

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The 21 Best Content Curation Tools

Webbiquity SMM

Access your account anytime and share anything from your computer, mobile and tablet. Crowdsource content curation across your team, then post files, links, videos and original content with your own unique commentary. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges.