Facebook Contest: Doritos Crowdsources Super Bowl Ads
The Realtime Report
JANUARY 8, 2013
Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Then vote – and if you really want one to win, you can vote once per day via desktop, and also once per day via mobile/tablet. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.