Direct Marketing Observations

JANUARY 18, 2011

That’s kind of jive isn’t it? What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. Yet it’s effective. That’s not really fair to the reader is it? But it works.

Influencer 221

Influencer Jive Social Media Wikipedia 221

Buzz Marketing for Technology

OCTOBER 19, 2011

When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. Lower costs and increased revenue – a perfect combination!

Social Media 230

Social Media Marketing Jive Conversation 230

Waxing UnLyrical

JANUARY 28, 2013

” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Among my faves: “Social media managers are ‘the mic,’ while community managers are ‘the DJ’ One is a master at pumping up the volume, while the other activates voices and mixes them together in rhythm.”

Communities 240

Communities Tips Social Media Management Jive 240

Waxing UnLyrical

MARCH 9, 2011

A brand that has a sense of humor, runs, jumps & jives. They’ve reached new audiences, introduced new ways of looking at their products and created an identity that is hard to forget. All because they realized that it’s not a product that they’re selling – it’s a brand. A brand that represents companies full of humans – not products.

Jive 186

Jive Ensembli Insurance Brands 186

Small Business Mavericks

SEPTEMBER 24, 2014

Keywords need to be relevant and the content has to jive. Diversity in search terms is decreasing because the algorithms are being updated to look at a page like a person would look at that page. So the Hummingbird algo, for instance, zips all over the page like its namesake and assesses it in context.

SEO 107

SEO Jive Content Study 107

Idaconcpts

OCTOBER 17, 2012

Year in and year out the birds don’t take any jive from egg napping pigs. With this tie to the Rio film the Angry Birds have officially gone Hollywood. Angry Birds Seasons. Angry Birds Seasons unlocks the deep seated fury of avian revenge.

iPhone 135

iPhone Jive Film Mobile 135

Janet Fouts

FEBRUARY 11, 2013

Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Big brands have a tendency to think community management is a rank and file position. Fer god’s sake, really?

Communities 141

Communities Content Jive Meme 141

Proactive Report

JUNE 24, 2010

Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. BuzzLogic Insights. Buzzmetrics. Visible Technologies. Techrigy ( review from TechCrunch ). Sysomos Read the review by Dave Fleet. Getting Value from Listening Tools.

Tools 68

Tools Filtrbox Jive Sysomos 68

Absolute PA

AUGUST 29, 2014

They don’t want to declare them to the world because they think that doesn’t jive with their big hearts and service-centered businesses. Because, I’m hearing from a lot of people who have AMAZing business ideas worth shouting about that are keeping quiet. Hoping that those people who need them will find them anyway.

Jive 90

Jive Social Networking Social Media Directory 90

Webbiquity SMM

MAY 22, 2012

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on.

Social Media 100

Social Media Social Networking Jive Yammer 100

Convince & Convert

AUGUST 6, 2013

Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. There must be positive business outcomes.

Social Media 129

Social Media Jive Brands Strategy 129

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. Is social media important to the future success of your business? These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs – friends, fans and followers.

Social Media 89

Social Media Strategy Jive Social Graph 89

Social Media Marketing

APRIL 13, 2011

Others are leveraging platforms like Jive to create their own, password protected social networks, as SAP has so famously done already. On the B2B social media side, Salesforce.com made its Chatter service free in February, giving up to five users the chance to establish their own, little private Facebook.

Social Media 148

Social Media B2B Social Networking Jive 148

Convince & Convert

JULY 12, 2011

Organizations need to be smart and think long term before investing in technology applications that facilitate internal collaboration (Jive, Lithium, Yammer), social listening (Radian6, Meltwater), measurement (Rowfeeder, Argyle), social relationship management (Sprinklr, Syncapse Platform) and social CRM (Nimble, JitterJam, Pivotal).

Social Media 139

Social Media Social CRM Radian6 Jive 139

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Here is how you can reach out to Mom Blogs: Make a Target List. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger.

Social Media 161

Social Media Blogger StumbleUpon Strategy 161

Convince & Convert

MARCH 3, 2016

Jive Collaboration Solutions. .’ I just think that’s a really scary way given all the effort we’re trying to put in as a marketing team.” ” —@randyfrisch. Resources: Oracle’s The Future of Modern Marketing: 2016. Box Collaboration Tool. Uberflip’s Email Embedding Tool: Shout.

Team 60

Team Marketing How To Jive 60

Bill Hartzer

MAY 26, 2010

Jive Market Engagement – Jive’s Market Engagement Solution is the first to combine social media monitoring software with the power of collaborative Social Business Software (SBS), enabling enterprises to strengthen their brands and implement a unified social media marketing strategy.

Social Media 121

Social Media Cymfony Tools SM2 121

Jason Yormark

APRIL 27, 2015

You’ve got to embrace the fact that whoever you end up with will possess mannerisms, traits, or habits that don’t jive with you, and that’s ok. I don’t care who you are with, they do some things that drive you nuts. And that’s never going to change. Because let’s be honest, so do you.

Jive 100

Jive Sports List News 100

Net-Savvy Executive

MARCH 30, 2011

Social business software companies Jive and Lithium have picked up their own listening platforms. Enterprise software has noticed social media analysis. Salesforce joins SAS in making a serious move to tie social media analysis to nuts-and-bolts business operations.

Radian6 85

Radian6 Social Media Cymfony Alterian 85

Bill Hartzer

JULY 13, 2009

Marketing Jive has a bunch of great tips here that are still relevant today, including: - Make sure that your video clips are relevant and informative. When submitting your video to these online video sites, did you know that you can optimize those videos so that they are bound to get more views? Give your video a Catchy Title. -

Video 92

Video Jive YouTube Social Media 92

Jeff Esposito

APRIL 1, 2013

Aside from the cost of a Jive or Lithium, creating your own community comes with the task of recruiting users to the platform and keeping them coming back. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), the barrier of entry is also far lower than that of a company-hosted community.

Communities 42

Communities Jive Real Estate Lithium 42

Absolute PA

NOVEMBER 28, 2014

You need to find another group, on another platform that jives with you and is buzzing with newly engaged brides-to-be! There’s no point being in a Facebook group created for wedding and events planners if you are also a wedding planner, and you hate Facebook. That sounds as much fun as rolling a boulder uphill.

Social Media 82

Social Media How To Twitter LinkedIn 82

Writtent Blog

NOVEMBER 20, 2013

Traditional management concepts of command, control, and neatly defined roles don’t really jive with agile content marketing. Here are some practical ways to implement it at your organization: 1. Rethink Your Structure.

Content 77

Content Marketing Jive Metrics 77

Sprout Social

OCTOBER 24, 2022

A good answer should address the audience’s needs, include language that jives with the brand’s larger external communications strategy and feels appropriate for the type of customer service you want to be known for. Social media works when it’s about relationships & community.

Social Media Management 83

Social Media Management Social Media Questions Analytics 83

ProBlogger

OCTOBER 14, 2010

You play up the characteristics that “jive&# with your audience, and play down the others. They will like you and trust you. They will be fans. Now, the way you portray your online brand is very important to attracting congruent personalities. Essentially, you are creating a brand avatar for yourself.

Avatar 41

Avatar Blogger Jive Brands 41

Buffer Social

JANUARY 8, 2017

How does this jive with your experience on Facebook Ads? . When we view this in terms of how much $5 per day will buy you, these are the numbers: Page Likes – 9 likes per day. Clicks to the Buffer homepage – 1 per day. Boosted post – 787 new people reached.

Facebook 40

Facebook Instagram Social Media Campaign 40

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Second, there is the bury brigade on Digg; you never see any story that doesn’t jive with their politics. First of all, Digg is slow. I don’t like the 12 second latency for every page view. Then, the comments seem more insightful on Reddit. Also, Reddit allows you to link to pages on its own site.

Digg 100

Digg Reddit Social Media StumbleUpon 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

I don’t really do it — it doesn’t jive with me and the messages don’t really resonate with my community — but the options are out there. Keep up the top blogging:) Reply Tamar Weinberg September 6, 2010 at 11:51 pm You mean to get paid to blog?

Social Media 272

Social Media Engagement Blogger Influencer 272

Jeff Esposito

JULY 21, 2010

The other one doesn't seem to jive for me. [link] Another group has formed “The Official Miami Boycott Bargain&# – a way to suppor the Cavs, support local businesses while at the same time pay no attention to LBJ when he returns. The Cavs already have a fan forum and word of these two efforts spread via the forum.

Forums 30

Forums Jive Disqus Comments 30

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

Social Media 193

Social Media Tools Sysomos Vocus 193

Social Media Strategery

AUGUST 26, 2010

Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. The team responsible for increasing awareness of your Enterprise 2.0 platform haven’t even created profiles of themselves. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Social Media Wiki 117

ProBlogger

APRIL 18, 2011

I always include a little snippet that simply says “If I’ve written something that doesn’t quite jive, just let me know and I’ll research it and get it fixed”. And while I try to avoid making mistakes, it’s certainly possible that in my 60-80 page reviews, they occur. We’re all human, and reminding readers of that puts everyone at ease.

Review 44

Review Products How To Forums 44

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Not many people WANT to buy banner ads because they would rather the pitch feel natural — they want the coverage to jive with the blogger. Furthermore, ever hear of banner blindness? The blogger, of course, needs to agree to this, though.

Blogger 177

Blogger Press Release Social Media Advertising 177

Viper Chill

APRIL 26, 2010

The best performing content is content that jives with the Digg audience, so you really need to study out what has performed well on the front page for weeks, if not months. Pretend you are actually in a room with the people on Digg and you will go very far. Digg, however, is really hard to “game.&#

Social Media 80

Social Media Digg Strategy StumbleUpon 80

Techipedia: Tamar Weinberg

MARCH 24, 2010

Submit content that jives with the recipient. Summary It’s pretty obvious, then, that there are some underlying themes behind the responses I’ve received. If you’re reaching out, keep it short and sweet. Get to know the influencer’s influencers. Be a purple cow.

Influencer 278

Influencer How To Social Media Blogger 278

Webbiquity SMM

NOVEMBER 12, 2013

Hmm, that doesn’t jive with other research on B2B social media. To maximize click-throughs from your tweets, keep them to 100 characters or less and tweet in the afternoon (between 1:00 and 4:00 EST). leaderswest Digital Marketing Journal ). MyCustomer.com ). 18% of U.S. MediaPost ). Using Twitter for social media?

Social Media 223

Social Media Statistics Marketing B2B 223

Convince & Convert

SEPTEMBER 21, 2010

Thanks Jay, many good points [link] SodaPop Media, LLC The best SXSW events weren't part of SXSW – [link] [link] digitaljoy RT @davefleet: Check out @jaybaer's SXSW recap post [link] (i didnt go, but this jives with what ppl were tweeting) [link] digitaljoy RT @davefleet: Check out @jaybaer's SXSW recap post [link] (i didnt go, but (..)

Social Media 122

Social Media Strategy Conference Twitter 122