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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

In my session I will elaborate on over a dozen proven social media strategies from brands like Dell, Jive, Avaya, SAP and the NCAA to establish targeted social media programs that delivered real results. Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event.

Jive 210
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5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Among my faves: “Social media managers are ‘the mic,’ while community managers are ‘the DJ’ One is a master at pumping up the volume, while the other activates voices and mixes them together in rhythm.”

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On Influence and Bad Blog Posts

Direct Marketing Observations

That’s kind of jive isn’t it? What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. Yet it’s effective. That’s not really fair to the reader is it? But it works.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Most people wrongly assume social enterprise networks are simply Facebook for business. If that were the case, Microsoft wouldn’t have dropped $1.2

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. Lower costs and increased revenue – a perfect combination!

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on.

Jive 189
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The Music Of Communications

Waxing UnLyrical

A brand that has a sense of humor, runs, jumps & jives. They’ve reached new audiences, introduced new ways of looking at their products and created an identity that is hard to forget. All because they realized that it’s not a product that they’re selling – it’s a brand. A brand that represents companies full of humans – not products.

Ensembli 210