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Buzz Marketing for Technology

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Sysomos Acquired By Marketwire

Dave Fleet

As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. Attensity. April 2010. DNA13. CNW Group.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Best Social Media Monitoring Tools

Bill Hartzer

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. By scanning and interpreting the thousands upon thousands of voices within the social media venues, TNS Cymfony helps its customers understand where traditional media, and social media intersect.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

CymfonyCymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6.

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars.

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.