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Why Conversion Results are Inflated

Jon Loomer

I added a column for the custom conversion representing this specific opt-in, and wouldn’t you know it — 38. When I hovered over the results column in Ads Manager, I saw a complete log of conversions — including Custom Conversions representing four stray registrations. And that’s what happened.

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Advantage+ Shopping Conversion Events

Jon Loomer

Originally, you could only optimize to maximize the number of conversions. The conversion event was originally locked in as Purchase. The post Advantage+ Shopping Conversion Events appeared first on Jon Loomer Digital. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization.

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When to Use Offline Conversions API

Jon Loomer

When should you use the offline Conversions API ? The Conversions API allows businesses to send first-party conversion events to Meta. Two Methods There are two primary ways to leverage the Conversions API. This allows you to send a second set of conversion events to fill in the blanks when the pixel fails.

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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day. What are your thoughts on view-through conversions?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Conversion Leads CRM Ingegration

Jon Loomer

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. Let me know!

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

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