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Advantage+ Shopping Conversion Events

Jon Loomer

Originally, you could only optimize to maximize the number of conversions. The conversion event was originally locked in as Purchase. The post Advantage+ Shopping Conversion Events appeared first on Jon Loomer Digital. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization.

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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day. What are your thoughts on view-through conversions?

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

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Conversion Leads CRM Ingegration

Jon Loomer

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. Let me know!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

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Do This for Non-Purchase Conversions

Jon Loomer

These are conversions that happen quickly, freely, and in many cases, multiple times over the course of a day or several days. By default, reporting includes 7-day click 1-day view attribution, and that’s simply not relevant to this type of conversion. Almost all non-purchase conversions will happen within a day of clicking.