Social Media Today

APRIL 29, 2025

Meta's new standalone app is designed to be a conversational partner in everyday life.

Conversation 171

Conversation 171

Jon Loomer

MARCH 10, 2025

There are two primary factors that drive the inflation of sales results: Conversion event setup issues Improper interpretation of results Conversion Event Setup Issues One of the most important pieces of attribution ( how Meta gives credit to ads for conversions ) is the proper setup of conversion events.

How To 182

How To Report URL Eventful 182

Social Media Today

MAY 1, 2025

Google's giving more people access to its new "AI Mode" in Search.

Google 175

Google Conversation 175

Jon Loomer

FEBRUARY 17, 2025

Particularly when the goal is a purchase or some other conversion, it’s often best to stick with Meta’s defaults. Let the algorithm find a favorite to drive the most conversions. The attribution setting impacts both how your ads are delivered and how conversions are reported. But there are exceptions.

Advertising 174

Advertising Cost Groups Groups 174

Jon Loomer

FEBRUARY 24, 2025

Conversion Locations Does this client tend to send people to their website? Do they go straight for the conversion, or do they focus on top-of-funnel actions? Since the algorithm is literal , this can lead to lots of cheap, low-quality results when optimizing for anything other than a conversion — and even for leads.

Eventful 159

Eventful Conversation Advertising Cost 159

Jon Loomer

NOVEMBER 11, 2024

But, most don’t realize that their audience is usually expanded , especially when optimizing for conversions. Maximize Conversions (Purchase Event). This requires that you’ve set up conversion event tracking and have defined purchase events. Maximize Conversion Leads. Maximize Value (Purchase Event).

Eventful 179

Eventful Issues Conversation Advertising 179

Buffer Social

MAY 14, 2025

The questions turned into posts, the posts sparked new conversations, and suddenly, my content strategy was rooted in real-time dialogue with the people I’m trying to reach. Others became frameworks or jumping-off points for conversations I’d been meaning to have anyway. But it also went beyond that. The best part?

Communities 54

Communities Conversation Content Remix 54

Jon Loomer

APRIL 21, 2025

Website and Instant Forms Conversion Location When running Lead Ads, you’ll need to use the Leads campaign objective. Typically, you would then select the Instant Forms conversion location in the ad set. But Meta has experimented with a few combination conversion locations that provide flexibility as well.

Cost 170

Cost Features SMS Template 170

Jon Loomer

APRIL 28, 2025

If used when optimizing for conversions, any Lookalike Audience is expanded. It’s Meta learning from your pixel activity, conversion data, and prior engagement with your ads to determine who should see your ads. Attribution: How Meta Gives Ads Credit for Conversions 11. Attribution counts more than immediate conversions.

Advertising 167

Advertising Conversation Campaign Eventful 167

Jon Loomer

DECEMBER 30, 2024

Advantage Detailed Targeting is now on by default and can’t be turned off when the performance goal is to maximize conversions, link clicks, or landing page views. Advantage Lookalike will expand your lookalike audience when maximizing conversions. Incremental conversions. Meta could surface the conversions, too.

Advertising 158

Advertising Eventful Issues Conversation 158

Webbiquity SMM

AUGUST 26, 2024

AI algorithms are working behind the scenes, analyzing your behavior, preferences, and even your conversations to deliver content that feels tailor-made just for you. Social Listening And Sentiment Analysis Imagine having the ability to listen in on millions of conversations happening online in real-time. That’s no coincidence.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Jon Loomer

MAY 5, 2025

Let’s assume you used the Website conversion location and selected a performance goal to “maximize the number (or value) of conversions.” Recall that this was only the case for conversions when using lookalike audiences. If you switch setup, the performance goal will once again matter.

Campaign 175

Campaign Advertising Conversation Types 175

Jon Loomer

APRIL 7, 2025

Next, Meta will automatically choose conversion events that you can map with GA4 events. If you’re lucky, Meta will automatically find the GA4 event that maps to your Meta conversion event. This assumes that you’ve set up your GA4 events to report on the exact same conversions as your Meta events.

Eventful 177

Eventful Analytics Advertising Conversation 177

Jon Loomer

JANUARY 28, 2025

Let’s discuss… How it Works Here’s how Meta describes it : After your lead submits this form and agrees to receive messages from your business, a conversation will be started in Messenger that includes your lead’s contact information. If they miss that checkbox, they may see the Messenger conversation as intrusive.

Real Estate 157

Real Estate Conversation Features Examples 157

Jon Loomer

MARCH 3, 2025

It’s great when your performance goal is to Maximize Number (or Value) of Conversions and the conversion is a purchase. Attribution is how Meta gives credit to ads for a conversion. Meta looks for conversions based on how you’ve defined them. If not, it cannot report on every conversion that happens.

Advertising 174

Advertising Report Conversation Campaign 174

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. This increases organic traffic to their account, while other tactics, like seasonal campaigns, drive conversions.

Brands 132

Brands Travel Metadata Feedly 132

Oktopost

OCTOBER 20, 2024

How much would you pay to eavesdrop on your customers’ conversations? Source Keeping an Eye Out: Understanding Social Monitoring Social monitoring involves tracking and analyzing social media conversations that directly mention your brand, products, or relevant keywords. On Facebook alone, over 510,000 comments are posted every minute.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Webbiquity SMM

JULY 23, 2024

Make sure you also keep an eye on engagement, conversions, and ROI. This approach significantly boosts conversion rates, making your marketing efforts more successful. This ensures you choose influencers who align with your brand. Plus, you can track the posts of influencers on a single platform.

B2B 234

B2B Strategy Hubspot Marketing 234

Social Media Strategies Summit

FEBRUARY 20, 2025

When you encounter tough conversations, approach them with kindness and empathy. Conversely, if people see that youre staying silent, they may judge you for ignoring the problem. But she lists some examples of people and conversations you dont need to engage with: True trolls: People with no real connection to your account.

Communities 158

Communities Engagement Posterous Social Media 158

Jon Loomer

DECEMBER 3, 2024

Here’s how the conversions break down by attribution setting : 1 day view (4) 7 day click (3) Making Sense of the Results The huge ROAS is due partially to the high price tag on the product. The value of view-through conversions is hotly debated among advertisers. The ad promotes a $976 product , so each sale drives up that ROAS.

Price 162

Price Campaign Conversation Advertising 162

Webbiquity SMM

DECEMBER 10, 2024

Improving your website’s technical SEO should be among you top priorities for boosting traffic and conversions. Finally, share the content on social media to capture leads and conversions. Fun fact: The average conversion rate of PPC is 2.35% 6. Long-form blog posts attract around 77.2%

B2B 144

B2B Strategy Content Hubspot 144

Oktopost

AUGUST 6, 2024

Now, when you use Oktopost to listen to conversations online, you are not just able to collect conversations but also gather real insights, all in one place to transform your product or service into a beloved B2B brand. This powerful new addition allows you to build custom reports based on your social listening queries.

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Report Template Templates B2B 127

Jon Loomer

APRIL 10, 2025

When using the Sales or Leads objectives with the website conversion location, you have the option to use the “ Maximize Value of Conversions ” performance goal. Instead of focusing on the number of conversions, the algorithm will be more concerned about generating a high Return on Ad Spend (ROAS). Why Though?

Conversation 122

Conversation Course Eventful Advertising 122

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics.

Reddit 114

Reddit Trends Sentiment Analysis 114

Hootsuite

NOVEMBER 4, 2024

Plus, you can track relevant conversations, topics, and hashtags over time. Or should you be aiming to nudge your audience toward conversion behaviors? How to get these insights Find these social conversations using a social listening and competitor analysis tool. Look for gaps in the social conversation, and in the market.

Analysis 112

Analysis Social Media HootSuite Sentiment 112

Jon Loomer

FEBRUARY 4, 2025

Results are Almost Always Misleading and Inflated Remarketing is when youre likely to get the most view-through conversions. View-through conversions can have value, particularly when reaching a cold audience. The person saw your ad, thought about it, Googled you later or went directly to your website and made a conversion.

Conversation 128

Conversation Groups Groups Advertising 128

Sprout Social

SEPTEMBER 10, 2024

Additional Owned Mentions capabilities are also coming to Listening, giving social teams a more complete picture of the conversations happening around your brand. Leveraging this widget in competitive listening topics helps you keep a pulse on conversations happening in and around your industry.

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Widget Sentiment API Team 127

Convince & Convert

OCTOBER 9, 2024

AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast.

Marketing 163

Marketing Team Education Paid Search 163

Keyhole.co

FEBRUARY 5, 2025

The lack of attention may result in low engagement and conversion. Social listening is integral to your business because it lets you tune into audience conversation across platforms. Attention to your followers’ conversations can help you predict market shifts and adjust your marketing strategy accordingly.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Convince & Convert

SEPTEMBER 14, 2024

These tools can craft tailored emails that resonate with each recipient, improving open rates and conversions. Enhance Customer Experience with AI Chatbots and Virtual Assistants Use AI-powered chatbots or virtual assistants to engage customers in personalized conversations.

Trends 139

Trends Data Tips Marketing 139

Hootsuite

OCTOBER 30, 2024

Tools like Hootsuite Listening can help you monitor social media platforms to gather insights about your audience’s behavior, preferences, and conversations. Conversion. Start conversations by asking questions, creating polls, or encouraging feedback. This is crucial for campaigns aimed at conversion. Engagement.

Social Media Management 130

Social Media Management Social Media HootSuite Metrics 130

Jon Loomer

APRIL 22, 2025

Eligibility First, three campaign objectives are eligible: Sales Leads Engagement Its any case where you can select the website conversion location and use the Maximize Conversions performance goal. Incremental will optimize to focus on conversions that wouldnt have happened if people hadnt seen your ad.

Education 92

Education Conversation Campaign Report 92

Hootsuite

OCTOBER 9, 2024

With a social media listening strategy (and the right tools), brands can track and analyze these conversations. From the good to the bad to the to-be-improved, social listening lets you collect and treat these conversations as real-time customer feedback. Which other conversations are you showing up in? The result? Top themes.

Examples 117

Examples HootSuite Sentiment UGC 117

Sprout Social

SEPTEMBER 19, 2024

Establishing clear benchmarks and KPIs allows you to directly link social traffic from influencers to conversions. Conversions Influencer campaigns can directly lead to conversions and even sales with the right approach. To track conversions through your KPIs, you can focus on CPM and click through rate (CTR).

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Influencer Campaign CPM Sentiment 128

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. These engagements include wall posts, comments on posts or ads, page mentions, Messenger conversations and reviews.

Facebook 101

Facebook Sentiment Marketing Analysis 101

Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. You will also want to follow conversations about the industry in general and your niche in particular. Which other conversations are you showing up in? Or, maybe you’re focused on competitive intelligence.

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Examples Strategy HootSuite Sentiment 132