article thumbnail

How to Uncover the Truth Behind Conversion Results

Jon Loomer

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. When advertisers share their results, it’s typically very basic: Number of Conversions Cost Per Conversion Return On Ad Spend But this doesn’t tell the entire story. Some are worthless.

article thumbnail

Meta Ads Conversion Results: A Guide

Jon Loomer

Meta ads conversion results are central to the job of an advertiser. But conversion results can be misleading, if not outright lie. Let’s get to it… Conversion Events Conversion data is pointless if you don’t have the infrastructure in place that allows Meta to attribute conversions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Conversion Location for Traffic Campaigns

Jon Loomer

Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This is certainly more of a top-of-funnel action, and you should o ptimize for conversions when possible.

article thumbnail

Meta Announces 2025 ‘Conversations’ Messaging Conference

Social Media Today

Meta will share its latest messaging innovations, including new business elements.

article thumbnail

How HR Can Create a Culture of Feedback

Use this Quick Start Guide to get the conversation started. Employees want meaningful feedback. Without it, 98% disengage from their work (Zippia). But do your managers know how to support them? Your workers don’t just want jobs; they want careers. Invest in your team by giving them meaningful feedback.

article thumbnail

Conversion Leads Data Sources

Jon Loomer

Is this an update to conversion leads or is it just a test? Let’s take a look… What I See When using the Leads objective with the Instant Forms conversion location, select “Maximize number of Conversion Leads” as your performance goal. Do you see what I see? Requires Chat with leads enabled on your ad.”

article thumbnail

#726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack

Amy Porterfield

So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert. As the year comes to a close, I want you to hit those end-of-year goals!

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.