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How to Uncover the Truth Behind Conversion Results

Jon Loomer

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. When advertisers share their results, it’s typically very basic: Number of Conversions Cost Per Conversion Return On Ad Spend But this doesn’t tell the entire story. Some are worthless.

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Conversions for Meta Advertising Checklist

Jon Loomer

Conversions are the centerpiece of any effective Meta advertising strategy. If your focus isn’t on conversions, you’re likely swimming in misleading, low-quality results. It’s easy to say, “Focus on conversions.” Once that happens, any conversion events can be associated with the pixel.

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Meta Ads Conversion Results: A Guide

Jon Loomer

Meta ads conversion results are central to the job of an advertiser. But conversion results can be misleading, if not outright lie. Let’s get to it… Conversion Events Conversion data is pointless if you don’t have the infrastructure in place that allows Meta to attribute conversions.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

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How HR Can Create a Culture of Feedback

Use this Quick Start Guide to get the conversation started. Employees want meaningful feedback. Without it, 98% disengage from their work (Zippia). But do your managers know how to support them? Your workers don’t just want jobs; they want careers. Invest in your team by giving them meaningful feedback.

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Facebook Conversion Location for Traffic Campaigns

Jon Loomer

Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This is certainly more of a top-of-funnel action, and you should o ptimize for conversions when possible.

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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. Why isn’t Ads Manager reporting your conversions? When someone completes a conversion, does the expected event fire?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.