4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs.

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Loyalty & Advocacy Content for the Customer Journey.

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Gamify Your Loyalty Program.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. Let’s get the conversation started.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Building Loyalty Beyond Reason

Twist Image

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. What I saw in the marketplace was that all of the concepts we bring forward in the loyalty game. loyalty. loyalty marketing. loyalty program.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Real Life Example: Tweet Type: Conversation.

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Enjoy the conversation. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It feels like I have known Jackie Huba forever.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

Luckily, there is a lot you can do to make users spend more time on your website to increase your chances of conversion. A clean webpage design can help increase conversions and establish credibility. Conversion Rates and Personalization.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

Since news of end date broke, “Costco” and “boots” have been two of the most-used words in the Amex-related conversation. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer.

Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. When you satisfy your customers with exceptional service they develop a high level of trust that naturally translates to loyalty.

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. It’s the customer loyalty that will be at stake. Posted in eCommerce Personalization.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

Story And Conversation: Pin It To Build A Brand

Firebelly

As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” For Chris as an individual brand, sharing photos that inspire him help followers engage in his creative process, creating brand loyalty and involvement.

Relationship Advice That Will Help Increase Brand Loyalty

Sprout Social

Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. Constantly sharing great advice is great but sometimes your consumers want to lead the conversation. This post Relationship Advice That Will Help Increase Brand Loyalty originally appeared on Sprout Social. New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions.

Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. While most areas are being cut, and online efforts are not immune, retailers see the online experience as an investment which can increase sales through better conversion rates and decrease costly customer service calls. In general, retailers understand that a good user experience will enhance loyalty.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. You may not want to have these conversations.

How to Master the Art of the Upsell

Convince & Convert

Conversely, upselling is a delicate balancing act. One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. Bloggers who don’t post as frequently tend to have a higher rate of turnover, fewer return visitors, and less loyalty. Image via BigStockPhoto.com.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Clearly, bacon lovers need to prove their loyalty and knowledge of the proper type of bacon to eat. From personalized content to epic surprise and delight campaigns , it’s clear that these bespoke experiences drive customer loyalty and will continue to add value.

Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

The discussion and conversation is all about context, and context shifts constantly and throughout multiple dimensions. It was also very small, and the quality of conversation was very mundane – such is the making of genius!

3 Foolproof Ways to Ruin Your Conversion Rate

ProBlogger

Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. Businesses are well aware of the tremendous value of conversion rate optimization.

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

Loyalty” Programs. Marketers who put too much focus on micro-conversions, or temporary sales boosts, fool themselves into believing that scarcity is more powerful than it actually is.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers.

It pays to provide Support with Social Media

Buzz Marketing for Technology

Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Conversion rates. Conversion values by product or category interests. Or More Conversions?

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. Is Nissan building brand loyalty ? Erich Marx, Nissan @emarxe.

What Does a Facebook Sales Funnel Look Like?

agora pulse

The idea is to use relevant messages that appeal to users at different stages in consideration for purchasing to slowly prod them closer to conversion. A Facebook sales funnel will help you stand out from the other white noise and actually get the conversions you’re hoping to see.

Finding Readers Week: Mrs Woog’s Tips to Create Conversations on Your Blog

ProBlogger

I start the conversations and then watch them develop. It is the facilitation of these conversations that will give you a really great insight into who your readers actually are. Finding Readers Week: Mrs Woog’s Tips to Create Conversations on Your Blog.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. 33% of consumers say the email is the most effective tool for building loyalty, vs. 26% of marketers.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

It’s personalization that gives customers what they want and shows them that you value them—a must for creating relationships and loyalty online. This type of model learns and adjusts dynamically over time to optimize visitor experiences with content that yields the highest conversion rate.

The Art Of Marketing

Twist Image

Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation. If I show a video on a landing page or YouTube, and then have a call to action at the end, which one performs better, and what do I want the conversion to be? conversion. loyalty.

Never Lose A Customer Again With Joey Coleman - This Week's Six Pixels Of Separation Podcast

Twist Image

His latest book, Never Lose A Customer Again - Turn Any Sale Into Lifelong Loyalty in 100 Days is rocketing up the charts of every bestseller list. Enjoy the conversation. business conversation. customer loyalty. loyalty. Episode #614 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There are so many books on how to generate leads, close the sale, negotiate the sale, market the products and services and on and on.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Social can help businesses quickly establish and maintain brand awareness and loyalty. Conversion Rate Optimization. Conversions grew 65%.