Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. The tough part: getting the trust and keeping the loyalty.

Loyalty 205

Loyalty Social Media Technorati Discount 205

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Social customer support I would argue is the single best place to focus your social media efforts since it can reduce customer churn and increase your retention rates faster than any other program I have ever seen before thereby delivering a strong ROI.

Conversation 274

Conversation ROI Social Media Loyalty 274

Freelance Social Media

MAY 26, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Networking Online and Non-Profit Organizations by Meghan on May 26, 2009 As budgets and fundraising levels for non-profits get smaller, more organizations are turning to using social networking online as an essential part of their overall marketing strategy. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools.

Organization 225

Organization Social Networking Social Media Survey 225

Twist Image

APRIL 8, 2014

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

Loyalty 97

Loyalty Curation Eventful Conference 97

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

Loyalty 152

Loyalty Sample Samples Twitter 152

Audiense

JULY 3, 2018

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles. The reality is that social networks as a social platform (I’m not talking about advertising) are not a direct conversion channel such as Adwords.

Adwords 63

Adwords Social Networking Analysis Loyalty 63

Buzzlogix

AUGUST 7, 2017

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. Social media offers fantastic opportunities for you to begin connecting with customers. Article located on Buzzlogix Social Media Marketing Blog.

Loyalty 40

Loyalty Class Compete Discount 40

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Social media is an integral part of modern life and the role it plays in your business is no exception. Social media marketing isn't necessarily about content that goes viral.

Social Media 220

Social Media Meme Insurance Advertising 220

SocMed Sean

MAY 9, 2018

Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers! Building a following for your social media can be quite challenging. Interacting with your social media audience can also be quite tricky and you should always keep in mind that there are many different ways to approach it. Here are just some tips to help you out in order to keep your social media audience engaged and interested in your brand.

Social Media 210

Social Media Loyalty Instagram Engagement 210

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. 2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.

Social Media 211

Social Media Loyalty Retail B2B 211

Bare Feet Studios

APRIL 29, 2009

The discussion and conversation is all about context, and context shifts constantly and throughout multiple dimensions. It was also very small, and the quality of conversation was very mundane – such is the making of genius! Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited!

Loyalty 57

Loyalty Viddler Upcoming Tweetdeck 57

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. 23% are taken to another social platform (thus further increasing engagement and brand loyalty).

Instagram 157

Instagram Airlines Loyalty Travel 157

Webbiquity SMM

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Social Media Facts and Statistics. 93% of marketers use social media for business.

Statistics 214

Statistics Social Media WordPress B2B 214

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. More in Social Media is Not An Experiment. Export facilities to other social media sites.

Sites 81

Sites Strategy Social Media Virtual World 81

Convince & Convert

NOVEMBER 15, 2013

Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. From Janrain , a free guide to improve your conversion rates and your data quality. Holy Social!

Loyalty 114

Loyalty Nielsen Retail Case Study 114

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. To ensure that you always drive conversations around relevant topics and in the right context , build a strong conversational calendar. Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. Does your brand have a social mission?

Content 264

Content Patterns Brands Loyalty 264

Direct Marketing Observations

OCTOBER 25, 2010

Take for example a small conversation I had-actually it was an exchange of about 2-3 tweets between myself and Adam Cohen of Rosetta that occurred late Friday afternoon. My point to Adam being that Facebook friending, following, or liking a brand is all predicated not necessarily on brand devotion and loyalty, but more on what might that person “get.&# -In the form of an offer, a coupon, a special, some swag, some recognition, some money, a job etc.

Data 143

Data Marketing Loyalty Brands 143

Saying It Social

MAY 1, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get the Biggest Bang for Your Time Online: A Look at Efficient Ways to Effectively Social Network When You Have Limited Time I recently posed the following question to the members of the LinkedIn Group, Social Networking & Social Media Marketing for Franchisees , “If you are not currently implementing a social media marketing program for your business, why not?

Ping.fm 132

Ping.fm Questions Groups Groups 132

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. SMH big data social media. Social Media Trained the Matrix (Big Data). ” ( AFR big data social media fitbit ).

Strategy 74

Strategy Data Social Networking Insurance 74

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. When you deluge social media users with content, you run the risk of annoying them. The primary goal of social networks is to connect and communicate.

Reputation 49

Reputation Sentiment Privacy Social Networking 49

Convince & Convert

JUNE 24, 2011

Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. He’s been great, taught me and our entire agency a ton about how to develop and deploy social media for our clients and own efforts to grow business. Friends don’t just eavesdrop and watch – they converse and engage with passion and purpose.

Social Media 134

Social Media Badge Groups Groups 134

Myrland Marketing

SEPTEMBER 23, 2013

Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann , President and Founder of the web agency Domain7 , and a contributor to the HootSource Blog. It was called The Social Executive: Are You A Social CEO? Shawn writes that when he talks to other CEOs and executives, he finds fear and reluctance in the Social space. She recognizes social has a role, but she plays it supersafe and always toes the corporate line—or does nothing at all.”

ROI 68

ROI Privacy HootSuite Training 68

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Tweet.

Communities 410

Communities Marketing Loyalty Organization 410

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). At best, the effort creates some awareness to consideration conversion.

Marketing 226

Marketing Metrics Loyalty Conversation 226

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? – tonnes more info on my Social Media Monetization slides. Facebook Money for Social Games.

Strategy 105

Strategy Virtual World Foursquare Diagrams 105

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023.

Advertising 222

Advertising Strategy Social Media Authentication 222

Convince & Convert

DECEMBER 11, 2014

When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. In this new social paradigm, bloggers and others with loyal followers on social media are the new influencers. These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. It is also important to consider what other social platforms your customers visit.

Influencer 155

Influencer Brands Loyalty Blogger 155

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Here’s a recap of a few of the key sessions and conversations from the summit. Research, through social media, has to fill in much of this gap.

HootSuite 147

HootSuite Findability Klout B2B 147

Social Media Strategies Summit

AUGUST 26, 2022

MailerLite , on the other hand, employs a much more conversational and playful tone in its content. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty.

Strategy 200

Strategy Social Media Loyalty Software 200

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. If you’re looking to build loyalty and trust with your audience, then valuable content should be your number one focus. It capitalizes on the conversations happening in real time in your industry. Sprout Social.

Influencer 109

Influencer Social Media Loyalty Case Study 109

Dave Fleet

MARCH 30, 2012

Social media practitioners: want to get better at your job? I’ve just started reading Christopher Barger ‘s book The Social Media Strategist (side note: only a few pages in and I already like it), and one particular section stood out to me: “The individual connections and relationships made within social networks on behalf of organizations and brands don’t happen because the brands want to appear more approachable or more human.

Social Media 353

Social Media Consultant Loyalty Conversation 353

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. REPORT. Sherrilynne Starkie. Owner. items .

News 170

News Google Social Media HootSuite 170

The Way of the Web

APRIL 20, 2011

There are certain people I follow on social networks who tend to share things outside of the normal technology, social media, marketing echo chamber, and one of them is Stuart Witts , who’s as likely distribute bizarre Lego creations as digital insight. But he’s doing it in his own way, and that’s what makes him worthy of conversation and sharing.

Activities 41

Activities Industry Loyalty Brands 41

Socialized

JANUARY 23, 2021

This smooth service will add to the loyalty of your client and conversions. Facebook Messenger will help you build additional custom touchpoints and push improved conversions whether you are offering a service or to have a more extended sales period.

How To 130

How To Facebook Loyalty Issues 130

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies.

Communities 199

Communities Marketing Loyalty Organization 199

Hootsuite

MAY 20, 2021

Social messaging has surged in popularity in recent years. More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner.

HootSuite 142

HootSuite FAQ Loyalty Strategy 142

Keyhole.co

MARCH 18, 2023

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. As a beginner, maybe your leads will be few, and conversion percentages will be singular digits.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Socialized

FEBRUARY 5, 2021

Social listening is an excellent means of understanding. Social media is a breathing body. Thousands of people publish everything every minute, not even just their personal lives, on social media networks. Social listening comes into the scene here.

Social Media 130

Social Media Proposal Construction Comparison 130

Visually SM

JANUARY 10, 2021

However, customer loyalty is stronger when someone supports a brand without incentives. Social media can help. Promoting brand advocates became even easier since most of them are on social media. Content published on social media is essential for companies. Social Media

Company 130

Company UGC Brands Reputation 130

Rebekah Radice

OCTOBER 9, 2017

Have you ever wondered how to gain attention on social media and expand your brand? In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. If you’re looking to build loyalty and trust with your audience, then valuable content should be your number one focus. It capitalizes on the conversations happening in real time in your industry. Sprout Social.

Influencer 60

Influencer Social Media Loyalty Case Study 60

Waxing UnLyrical

APRIL 4, 2019

Bulletin Board Systems (BBSs), finally leading us to modern day social networks. Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”.

Community building 187

Community building Communities Hubspot Loyalty 187

Pam Moore

DECEMBER 7, 2017

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . Weekly conversation theme.

Template 167

Template Templates Trends Content 167

Sprout Social

DECEMBER 6, 2022

We’re excited to announce that Salesforce has partnered with Sprout Social on its social media management solution for their customers. Why Salesforce chose to partner with Sprout Social. Customers are turning to social as the first line of communication with brands.

Social Media Management 83

Social Media Management Platform Reddit Loyalty 83