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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life. 5 Upcoming Social Networks to Watch.

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Platform Integration.

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Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

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How We Used Employee Advocacy to Increase Conversions by 266% in 90 Days

Oktopost

Here’s how we used employee advocacy to grow our own social conversions by 266% in just 90 days. Clicks and Conversions from Employee Advocacy. While that looks great in terms of advocacy engagement, it doesn’t achieve what we really wanted, which was meaningful engagement, real conversations, and traffic generation.

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Why social media teams will be at the center of conversational commerce

Sprout Social

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

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How Each Social Network Counts Video Views

Ignite Social Media

The Importance of Understanding How Video Views are Counted There are five reasons why understanding how each social network counts video views is important: 1. Need help with your brand’s social media marketing? Fill out the form below and let’s start the conversation.

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A Digital Lens on the U.S. Election

Dave Fleet

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Sentiment and conversation trends matter.

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