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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.

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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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Capturing Attention: The First Step to Action

Waxing UnLyrical

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it.

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Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing? Give them anything and they will run with it.

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T Mobile Scores Again With a New Viral Hit

Mindjumpers

T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. Tweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week.

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Tabernacle Tuesday: The Entire Mormon Tabernacle Choir Flash Mobs Williamsburg

Stay N' Alive

Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs. Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs. I've been in the audience singing with the choir before, and it's quite an amazing experience.

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How a Video Breathed Life into a Michigan City

Ari Herzog

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs.

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