Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience.

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.

The Ethics of Flash Mobs

Geoff Livingston

Last October, when ace photography blogger Scott Bourne posted on Twitter’s digital copyrights , angry photographers flash mobbed his site, causing Bourne to close comments. What are the ethics of the flash mob as a means of dissent? Flash Mobs as Bullies.

Tabernacle Tuesday: The Entire Mormon Tabernacle Choir Flash Mobs Williamsburg

Stay N' Alive

Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs. Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs.

By: Marriage Equality – DANCE with Flash Mob at SF Pride - Lez Get.

Ari Herzog

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Flash Mob thattababy

Give to the Max

Geoff Livingston

It’s been a real fun and meaningful experience, from flash mobs to training hundreds of nonprofits on how to be more successful online. Cause capacity DCWEEK exercise flash mob Give to the Max Day nonprofit rally training

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing?

How a Video Breathed Life into a Michigan City

Ari Herzog

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs.

The Internet Is Not Evil

Twist Image

Flash mobs , text messaging and Twitter doesn't create a platform for crime. flash mobs. It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." " I actually don't believe that. I'd prefer a world without weapons. That being said, the Internet is neither good nor evil. It's what people do with it that will make it good or evil.

The Beast About Strike

Twist Image

The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. flash mob. It's not about me. Many people know me as the public face of Twist Image.

What drives participation in a social network?

Direct Marketing Observations

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself.

Version 2 of Viral Success


Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. I love how, when used well, social media can build powerful communities to effect real change and real results.

Mera Bharat Mahaan, or, Thoughts on India’s Independence Day

Waxing UnLyrical

And though no one may cop to it, I’m convinced the whole flash mob thing was dreamed up by someone inspired by the epic song-and-dance sequence in typical Hindi films. Today is India’s 65th Independence Day.

The Age of Authenticity Washing

Geoff Livingston

Many people claim to be nice in the social media blogosphere while they curse out their peers in emails or police contrarian opinions through flash mobs. Two x Two Faces by J.D. Hancock.

When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert.

Super Bowl Anti-Marketing

Geoff Livingston

Examples include clubs with no names, flash mob purchasing of suddenly available classic Nikes, and stripped-down menus that just offer one type of fare.

The Age of the Sycophant

Geoff Livingston

Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob.

Social Media From A to Z: A Glossary


Flash Mob : A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse.

10 social sites to start your year off with

Direct Marketing Observations

Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 2010 is going to be an interesting year for all of us. With that being said, what year isn’t right?

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The Bulgarian Principle

Geoff Livingston

In the past year, I defended Guy Kawasaki and Cathryn Sloane from flash mob pile-on attacks on this blog, and I received a few interesting remarks about civility from those who felt justified in forceful criticism.

Haters Hate and I Choose to Listen

Geoff Livingston

Inspiring people to change behavior requires a different approach than fingerwagging or worse, troll-like attacks and flash mobs. Image by pixel8. Haters gonna hate. It’s what top bloggers and community managers say when they interpret criticism to be nasty and inappropriate.

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. Image via BigStockPhoto.com. I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy.

The Future of Link Building


Think of the flash mob dance hosted by T-Mobile and The Noob Guide to Online Marketing by Unbounce. This is a guest post by Christopher Jan Benitez.

All Polls and Surveys Are Not Equal

Geoff Livingston

Keep in mind on line polls — particularly those on social media — often suffer from fan based flash mobbing towards a favored outcome. Image by renaissancechambara. In Washington, polls and surveys drive policy decisions, particularly around campaign season.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

We live in strange times…

The Way of the Web

I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio. It’s been a strange couple of weeks, both personally and given the events occurring across the country.

Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums.

The Murky Nature of Internet Vigilantes

Geoff Livingston

The severity of mob justice can cause one to forget the original provocation, creating permanent tar and feathering moments that scar recipients forever in mind AND Google. Watching flash mob justice is frightening. Image by Frank Tellez. Freedom allows many things, good and bad.

Journalism Skills for Everyone

Geoff Livingston

In some cases, this has given rise to questionable leadership enforced with punitive measures and in the worst cases, flash mobs. Otherwise, society will deteriorate into some quality networks and in the worst cases, ignorant mobs.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob.

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Down with the Teflon Revolutionaries

Geoff Livingston

With pitchforks and torches, the mob brought down an unresponsive and paternalistic media, that had used decades (broadcast) and centuries (print) of scarcity and monopoly to own the agenda. Like Andrew Keen predicted, the mob is ugly. The following is a joint manifesto.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations).

Curb Your Blogging Frustration in 8 Steps


Barely enough traffic needed for a respectable flash mob. This guest post is by Marc Ensign of MarcEnsign.com and NotAnotherSEOBlog.com. That last blog post was really good. It was supposed to be the one. The post that launched you into blogging stardom. Right into the spotlight. Making you an overnight success. That post was supposed to change everything. But it didn’t. Instead, it received the usual handful of tweets, smattering of likes and a gaggle of comments.