Flash Mobs of the Pandemic

Ari Herzog

I’m fascinated by people coming together in outdoor spaces, whether planned or spontaneous, and creating magical experiences. I was curious what sort of videos were recently uploaded that made me smile. Here’s a selection… Musicians in Germany. Neighbors in Italy.

Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. Flash Mobs Go Social in India.


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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.

By: Marriage Equality – DANCE with Flash Mob at SF Pride - Lez Get.

Ari Herzog

From flash mobs to toast mobs?

The Way of the Web

It seems as if one of the industries creating more unusual advertising and marketing material has to be mobile handset makers. e.g. Share hosted by Wikio. Which is linked to the new HTC Wildfire , as well as setting a new Guinness World Record for toast mosaics.

T Mobile Scores Again With a New Viral Hit


T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. Best Practise Cases Fake Royal wedding Flash mob T mobile The Parking Ticket Stunt Video Virals Welcome Back YoutubeTweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week.

Tabernacle Tuesday: The Entire Mormon Tabernacle Choir Flash Mobs Williamsburg

Stay N' Alive

Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs. Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs. The Mormon Tabernacle Choir is doing some cool things with Social Media on their tour out East. I shared the Infographic earlier.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Flash Mob thattababy

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing?

Be Amazed By These Innovations

Ari Herzog

Related Stories Why I Deleted It and Wrote This Instead Read This When You Want to Scream Flash Mobs of the Pandemic.

Why I Deleted It and Wrote This Instead

Ari Herzog

Related Stories Why I Deleted It and Wrote This Instead Read This When You Want to Scream Flash Mobs of the Pandemic. I intended to write a blog post about the reopening plan for Massachusetts. I planned to include critique with suggested improvements.

Why I Deleted It and Wrote This Instead

Ari Herzog

Related Stories Read This When You Want to Scream Flash Mobs of the Pandemic Thinking of Re-Entering a Store. I intended to write a blog post about the reopening plan for Massachusetts. I planned to include critique with suggested improvements.

How a Video Breathed Life into a Michigan City

Ari Herzog

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music.

The Beast About Strike

Twist Image

The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. I had too much travel to make the commitment, on the day of the flash mob I was in two big client presentations and ultimately, this event involves two things I'm really not good at: dressing up and dancing. flash mob. It's not about me. Many people know me as the public face of Twist Image.

What drives participation in a social network?

Direct Marketing Observations

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished.

Version 2 of Viral Success


Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

Mera Bharat Mahaan, or, Thoughts on India’s Independence Day

Waxing UnLyrical

And though no one may cop to it, I’m convinced the whole flash mob thing was dreamed up by someone inspired by the epic song-and-dance sequence in typical Hindi films. Today is India’s 65th Independence Day. It’s a national holiday in that country (as it should be), and despite the official parades, etc., people have probably been partying like it’s 1985 for a few days, definitely since yesterday.

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. I love how, when used well, social media can build powerful communities to effect real change and real results. To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations , right?) than, say, focusing on reaching traditional media first, and social second.

When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention New post: When The Media Plays Scrooge (re: todays #metrocarols flash mob h/t #socialmedia -- Topsy.com) says: December 13, 2010 at 10:32 am [.]

10 social sites to start your year off with

Direct Marketing Observations

Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 2010 is going to be an interesting year for all of us. With that being said, what year isn’t right? Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing. These are sites, posts and links that will make you smarter at what you do and better at it too.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment!

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. Image via BigStockPhoto.com. I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. “Fun” and “funny” are two different things.

The Future of Link Building


Think of the flash mob dance hosted by T-Mobile and The Noob Guide to Online Marketing by Unbounce. This is a guest post by Christopher Jan Benitez. Google, arguably the most relevant search engine in the world to date, has been aggressively rolling out updates on algorithm changes since last year. The updates aim to eliminate spam on their search results and provide users with the best possible sites based on the searched keyword moving forward.

Read This When You Want to Scream

Ari Herzog

by Sherry Herzog Related Stories Flash Mobs of the Pandemic Thinking of Re-Entering a Store The 4 Social Networks I Use Most. Poll after poll after poll after poll indicate that a majority of Americans believe public health officials.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

The Internet Is Not Evil

Twist Image

Flash mobs , text messaging and Twitter doesn't create a platform for crime. flash mobs. It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." " I actually don't believe that. I'd prefer a world without weapons. That being said, the Internet is neither good nor evil. It's what people do with it that will make it good or evil.

We live in strange times…

The Way of the Web

I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio. It’s been a strange couple of weeks, both personally and given the events occurring across the country.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. As someone who once didn’t like online video, it’s now part of my daily life.

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Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations). Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people.

Curb Your Blogging Frustration in 8 Steps


Barely enough traffic needed for a respectable flash mob. This guest post is by Marc Ensign of MarcEnsign.com and NotAnotherSEOBlog.com. That last blog post was really good. It was supposed to be the one. The post that launched you into blogging stardom. Right into the spotlight. Making you an overnight success. That post was supposed to change everything. But it didn’t. Instead, it received the usual handful of tweets, smattering of likes and a gaggle of comments.