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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.

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Flash Mobs of the Pandemic

Ari Herzog

I’m fascinated by people coming together in outdoor spaces, whether planned or spontaneous, and creating magical experiences. I was curious what sort of videos were recently uploaded that made me smile. Here’s a selection… Musicians in Germany. Neighbors in Italy. Neighbors in Canada. Neighbors in Florida. Neighbors in Utah.


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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

You are waiting, and quite ready, for a flash mob to break out at a moment’s notice; and 32. You remember having to explain what social media was ; 30. When someone says “ Vine ,” you think of a 6-second video before you think of a nice bottle of red; 31. You had forgotten about the Harlem Shake until we just brought it up.

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Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing? Give them anything and they will run with it.

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Capturing Attention: The First Step to Action

Waxing UnLyrical

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it.

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T Mobile Scores Again With a New Viral Hit


T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. Tweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week.

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