Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience.

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.

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Capturing Attention: The First Step to Action

Waxing UnLyrical

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right?

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

Apparently the owners decided to respond to the trolls that were commenting about how bad they came off on the show. This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks.

How a Video Breathed Life into a Michigan City

Ari Herzog

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. Recent comments Recent comments.

What drives participation in a social network?

Direct Marketing Observations

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. A high number of blog comments= validates the topic. Snarky comment on Twitter=need for validation.

Version 2 of Viral Success


Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment!

Read This When You Want to Scream

Ari Herzog

Comments Love this blog! by Sherry Herzog Related Stories Flash Mobs of the Pandemic Thinking of Re-Entering a Store The 4 Social Networks I Use Most. Poll after poll after poll after poll indicate that a majority of Americans believe public health officials.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. By the way quick question: have you ever had a politician respond on your blog with a comment? I agree with every comment he made.

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The Future of Link Building


Think of the flash mob dance hosted by T-Mobile and The Noob Guide to Online Marketing by Unbounce. This replaces blog commenting as your primary method of getting links placed at sites. This is a guest post by Christopher Jan Benitez.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations).

We live in strange times…

The Way of the Web

I’ve bemoaned the amount of commentary from middle-aged white commentators on what is happening with young multicultural teenagers in areas of economic deprivation, and the number of politicians who don’t seem to know what the heck is going on, but want it to stop unless they can score some political points from it. It’s been a strange couple of weeks, both personally and given the events occurring across the country.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. It’s really mostly about chance, and like I mentioned earlier in the comments, luck and timing.

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Curb Your Blogging Frustration in 8 Steps


Instead, it received the usual handful of tweets, smattering of likes and a gaggle of comments. Barely enough traffic needed for a respectable flash mob. How many other blogs you are reading and commenting on. Maybe a comment below on this post. This guest post is by Marc Ensign of MarcEnsign.com and NotAnotherSEOBlog.com. That last blog post was really good. It was supposed to be the one. The post that launched you into blogging stardom.