Flash Mobs Go Social in India
Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. Flash Mobs Go Social in India.
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