article thumbnail

Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

Flash Mob 218
article thumbnail

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How a Video Breathed Life into a Michigan City

Ari Herzog

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. Related articles you may enjoy: How Video Can Replace Student Textbooks.

Flash Mob 145
article thumbnail

What drives participation in a social network?

Direct Marketing Observations

Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself.

article thumbnail

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. You need to reach people to get them to do something?

Flash Mob 200
article thumbnail

Version 2 of Viral Success

Mindjumpers

Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183
article thumbnail

When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. Because that’s what will happen this afternoon, at various Metro stations from 5 pm or so onwards. I’m going to be one of what I suspect will be at least 100 people singing Christmas carols and holiday songs as folks wend their way home after work.

Flash Mob 222