Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort.
Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.
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Ari Herzog
AUGUST 2, 2011
The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. Ari Herzog provides communications services to the nonprofit and public sectors, and encourages you to join his Facebook community.
Direct Marketing Observations
APRIL 27, 2010
Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. Tags: Social Networking communities Social Networks social media marc meyer jay baer TNGG
Waxing UnLyrical
NOVEMBER 7, 2011
I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. Events Philanthropy Public Relations Shonali Burke Social Media #give2max community building FOLMC Give to the Max online fundraising Razoo reading
Mindjumpers
JULY 8, 2010
Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. I also think that Radiotjänst does a nice work creating a community of people who share the thought of being a hero and contribute to democracy just by paying for your TV license.
Laurel Papworth
OCTOBER 1, 2011
A summary of social media responses including Citizen Journalism is Process Journalism, Why Governments Fear Social Media and online communities – the Demise of Representational Democracy, Why Traditional Media Ignores or Reviles Social Media, Move over Government, There’s a new Governing Body in Town (Social Network Hosts such as Twitter and Facebook) and The Crowd Feels It’s Power. Twitter-as-Governing-Body-of-A-Community may find themselves in the same pile of poo.
Direct Marketing Observations
JANUARY 6, 2010
Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. Look no further than her latest book, The New Community Rules-Marketing on the Social Web. 2010 is going to be an interesting year for all of us. With that being said, what year isn’t right? Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing.
Justin Levy
JANUARY 20, 2010
Coca-Cola has been garnering a lot of applause from the social media community as of late, first, with the release of their 3 page social media policy and now with this. It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. Actually, some of the most expensive projects are the ones that are ridiculed by the community.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).
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