Oktopost
JULY 18, 2024
In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically.
Social Media Today
JULY 18, 2024
Another way to help dispel misinformation and false reports in the app.
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The Social Media Hat
JULY 18, 2024
20 ways you need to *stop* using AI for marketing today. The post How NOT to Use AI appeared first on The Social Media Hat.
Jon Loomer
JULY 15, 2024
I’m starting to wonder if targeting even matters anymore. Don’t confuse what I’m saying. This isn’t an infomercial for Meta’s amazing hands-off algorithmic targeting. It has its flaws. What I’m saying is that we have very little control over how our ads are delivered. Example Here’s an example… I tested four different targeting strategies : Advantage+ Audience without suggestions Advantage+ Audience with suggestions Original audiences using custom audiences and Advantage Custom Audience tu
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Audiense
JULY 18, 2024
Audience analysis involves gathering, interpreting, and comprehending information about your target audience. Think of it as a detective mission, but instead of solving crimes, you're solving the mystery of who your audience is, their needs, preferences, and behaviours, and how they interact with a brand or an industry.
Social Media Today
JULY 17, 2024
Auto advance would enable you to watch X videos in a more lean back manner.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
JULY 18, 2024
I love this analogy… In our strategy session recently, one of our members had this analogy when talking about ad targeting now. The Analogy You know how tree houses often have a steering wheel at the top, and kids will turn that wheel like they’re really doing something? They’re driving that ship and helping it go a certain direction. That’s what ad targeting is now.
Amy Porterfield
JULY 16, 2024
Listen on… Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through! Looking back, I wish I had […] The post #697: Roadblocks and Rewards: How Setbacks Can Actually Grow Your Business appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
JULY 14, 2024
Pinterest is looking to help brands create better visuals in the app.
The Social Media Hat
JULY 14, 2024
Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.
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Ignite Social Media
JULY 15, 2024
It’s that time of year when not only is the temperature heating up, but also marketing planning for next year. While summer is a respite for some, it’s just the quiet before the storm for those gearing up for an agency review, especially those wanting to change things up heading into a new year. If that’s your brand, things might feel slightly different this time since our friend AI has entered the scene.
The Realtime Report
JULY 15, 2024
Overcoming Cultural Latency: How Video Technologies Support Today’s Hybrid Workplace Video technologies are emerging as critical tools for overcoming cultural latency in the digital workplace in today’s fast-paced business landscape. The robustness and reliability of video technology, particularly internet protocol television (IPTV), creates unique opportunities to deliver consistent messages and shared experiences across global facilities, bridging the gap between remote and in-office employees
Social Media Today
JULY 13, 2024
Elon Musk is aiming pursue groups that recommend against advertising on X.
Bill Hartzer
JULY 17, 2024
Advertising Attributes Consumers Like Most A recent survey conducted by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has uncovered a significant trend in consumer behavior: nearly half of Americans (48%) have purchased products they saw in creator-generated content on entertainment apps or social media platforms.
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A beginner's guide to social media automation tools and getting automation right.
Amy Porterfield
JULY 18, 2024
Listen on… Why the best move for you and your business might be to sell it and how you can tackle this pivot. Have you ever thought about […] The post #698: How to Pivot & Rebrand as an Entrepreneur after Building a Business with Jessica Zweig appeared first on Amy Porterfield | Online Marketing Expert.
WebInKnow
JULY 17, 2024
The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.
Social Media Today
JULY 18, 2024
Meta's latest policy changes relating to AI have raised questions in some regions.
Keyhole.co
JULY 18, 2024
Short-form video is the most engaging type of social media content. It ranks ahead of images, live videos, as well as *pause* GIFs, and memes. If you want to attract users to your social media profiles and keep them there, short videos should be a major focus. If only there were an enormous social network built around short-form video. Enter TikTok.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Tweaklibrary
JULY 18, 2024
There is more to your Apple Watch than a fitness tracker and a communication device. It’s a little powerhouse with amazing capabilities, such as a useful flashlight. You read correctly! Though it lacks the iPhone’s powerful LED, the Apple Watch has a surprisingly useful flashlight. It might be a partial-sized torch substitute, but it’s quite helpful when your phone is out of reach.
Social Media Today
JULY 13, 2024
Elon and Co. are gearing up for a significant legal battle in Europe.
Social Media Today
JULY 17, 2024
Meta's providing more ways to tap into Reels for your promotions.
Social Media Today
JULY 18, 2024
More Notes in more places for IG.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Social Media Today
JULY 16, 2024
Meta's got another way to get you using its AI features, whether you like them or not.
Social Media Today
JULY 18, 2024
Some handy tips to assist in your holiday marketing plans.
Social Media Today
JULY 16, 2024
A new way to show extra interest in Stories content?
Social Media Today
JULY 15, 2024
YouTube's trying out another way to integrate AI.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Social Media Today
JULY 15, 2024
YouTube's looking to expand its social elements once again.
Social Media Today
JULY 14, 2024
Pinterest is looking to help brands create better visuals in the app.
Social Media Today
JULY 18, 2024
Instagram is exploring another way to lean into messaging.
Social Media Today
JULY 18, 2024
Another way to help dispel misinformation and false reports in the app.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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