2023

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How To Think Differently About Influencer Marketing w/ Jason Falls

The Social Media Hat

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

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LinkedIn Adds New Visual Display Elements on User Profiles, Scheduling Tools for Newsletters

Social Media Today

LinkedIn 212
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How the femtech industry can break into the broader consumer market

Audiense

Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing. From smart watches that can count your steps to a simple ring that can measure body temperature and gauge readiness for the day, consumer-facing healthcare technology has entered the mainstream over the last decade.

Industry 189
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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The future iterations are likely to be groundbreaking.

Facebook 204
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.

LinkedIn 145
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Elon Musk Made The Twitter Checkmark A Digital Dunce Cap

Forbes Social Media

Elon Musk is handing out Twitter checkmarks for nothing, but that doesn’t mean the celebrities actually want them. Perhaps surprisingly, the checkmark has become a mark of shame for many on the social media platform.

Twitter 143

More Trending

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7 Social Media Predictions for 2023 (according to experts)

Buffer Social

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future.

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Role of artificial intelligence in marketing

Sprout Social

The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 124
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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer

The Social Media Hat

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started? The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat.

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B2B Influencer Marketing From The Influencers POV with Timothy Hughes

The Social Media Hat

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Planning for 2023: What Social Media Marketers Need to Win in 2023

Social Media Today

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Dispelling The Myth That B2B Influencers Need Large Audiences

The Social Media Hat

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.

B2B 208
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B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan

The Social Media Hat

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

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Rules And Regulations Every B2B Influencer Needs To Know

The Social Media Hat

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.

B2B 204
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Science Behind The Effectiveness Of Word Of Mouth

The Social Media Hat

Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.

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Google Removes Another 6,000 YouTube Channels Linked to Chinese Influence Operations

Social Media Today

Google 197
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Is Artificial Intelligence poised to do your job for you?

The Social Media Hat

Not if you're leveraging relationships to grow an audience and develop influence. The post Is Artificial Intelligence poised to do your job for you? appeared first on The Social Media Hat.

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The Challenges Facing B2B Influencer Marketing Today

The Social Media Hat

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 204
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Much Should Brands Pay A B2B Influencer?

The Social Media Hat

Influencer payment rates can vary wildly, but there are key factors to consider. The post How Much Should Brands Pay A B2B Influencer? appeared first on The Social Media Hat.

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How To Approach Strategic Partnerships and New Opportunities

The Social Media Hat

Partnership Unpacked, Episode 1, with Dr. Mark Brigman. The post How To Approach Strategic Partnerships and New Opportunities appeared first on The Social Media Hat.

How To 204
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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

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How To Manage Your Executive Profile on LinkedIn

The Social Media Hat

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

LinkedIn 211
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Influencer Program: Introducing the B2B Influencer Incubator!

The Social Media Hat

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

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How To Develop Successful Influencer Marketing Campaigns

The Social Media Hat

Partnership Unpacked, Episode 3, with Nicole Ponce. The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat.

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How To Be An Amazon Influencer

The Social Media Hat

Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.

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How brands can use Pinterest to get closer to their audiences

Audiense

If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?

Brands 193
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How To Build Strong Client Relationships

The Social Media Hat

Partnership Unpacked, Episode 4, with Rob Walch. The post How To Build Strong Client Relationships appeared first on The Social Media Hat.

How To 210
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Twitter Will Offer Cheaper Business Verification Packages for SMBs

Social Media Today

Twitter’s gold checkmarks - or a variation of them - will be made available to SMBs at less than $1k per month.

Twitter 207
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Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling

Social Media Today

In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.

Instagram 196
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LinkedIn Experiments with Generative AI Prompts for Posts

Social Media Today

LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.

LinkedIn 208
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Facebook Ad Systems Error Causes Significant Overspend on Many Accounts

Social Media Today

A glitch in Meta's ad systems could have caused your ad sets to exceed their daily budgets.

System 215
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Twitter Implements its 50% Ad Reduction Incentive for Twitter Blue Subscribers

Social Media Today

Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.

Twitter 212