2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

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Seven Ways To Use Facebook To Stay Connected During Times Of Crisis

SocMed Sean

SocMedSean - Social.Media.Sean. Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

Data 200

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse.

Issues 200

Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise

Social Media Today

Get ready for the next level of the Instagram Stories takeover

More Trending

Are you happy? How do you know?

Janet Fouts

I’ve mentioned before that there was a time in my life I saw no way to find joy in my life. I was stuck in a loop of negativity and just couldn’t dig myself out of it. Over the years since then I look back on those days a lot, in part as a reminder of how far I’ve come.

Apps to Control Energy Use in the Home

SocialFish

It is tough for anyone to control their own personal energy use, and it is even more difficult if you have a family household or roommates. Luckily there are a lot of ways to help you control the energy you are using in your home.

Energy 164

What Marketers Need to Know About TikTok

Ignite Social Media

Key Takeaways.

How to Write More Effective Press Releases with 6 Examples

Meltwater

Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

Skills 202

[Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic

SocMed Sean

SocMedSean - Social.Media.Sean. Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like.

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 195

6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

Social Media Today

Facebook ads can be a powerful outreach and promotion option - but there are some key mistakes that you need to avoid

How To 164

How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform.

Corporate America steps up to deal with #COVID-19

Janet Fouts

You might be wondering how companies are taking care of their people during the COVID-19 crisis. Here are a few of the many companies who have stepped up to care for and protect their teams, customers and vendors.

Retail 163

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How I Use Facebook Live, Webinars, and Virtual Conferencing Software

Jon Loomer

Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start.

How Instagram’s Removal of Like Counts Impacts Brands

Ignite Social Media

As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year.

How the Coronavirus is Affecting eCommerce

Socialmedia.biz

If you thought the coronavirus pandemic would have little or no impact on how you conduct your eCommerce business, you will by now have realized that this is not the case. Very few, if any, industries have remained untouched by the spread of the virus and the shutdowns that aim to curb it.

Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

[SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

SocMed Sean

SocMedSean - Social.Media.Sean. SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006.

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020

The Realtime Report

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. The internet has improved our lives in countless ways.

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Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original Quality News Content

Social Media Today

Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network

Feed 170

Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? To make an educated decision, take time to get the details on the top tools out there.

Working through a pandemic #mindfulsocial with @nextpivotpoint

Janet Fouts

On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward.

The Limitations of the Boost Button

Jon Loomer

I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button.

Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak.

How to Better Connect with Your Audience Online

Socialmedia.biz

The internet is a fascinating element since you can virtually reach people across the globe. Once you identify your target audience, you can communicate with them with sheer simplicity. There are strategies that you can use to make the process seamless.

Sports 144