Audiense
JUNE 11, 2024
Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.
Jon Loomer
FEBRUARY 28, 2024
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.
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Social Media Today
JUNE 13, 2024
Users can only access analytics if they pay, slipping another element behind a paywall and adding another incentive to X’s subscription drive.
Oktopost
JUNE 4, 2024
Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
MAY 15, 2024
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.
Social Media Today
JUNE 10, 2024
The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 30, 2024
If it can accurately detect and recommend original posts, that could be a major win for both creators and users.
Social Media Today
MAY 12, 2024
Reels longer than 90 seconds often don't have the same reach as shorter content, according to IG.
Social Media Today
MAY 15, 2024
With generative AI summaries coming to Google Search, will people even need to click through to websites?
Social Media Today
JUNE 17, 2024
Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
FEBRUARY 1, 2024
A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.
Social Media Today
JUNE 5, 2024
Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.
Social Media Today
JANUARY 6, 2024
The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.
Social Media Today
MARCH 14, 2024
For brands, the move could facilitate providing additional context on product announcements and listings.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JANUARY 30, 2024
Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Oktopost
JUNE 23, 2024
A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the pow
Social Media Today
MAY 15, 2024
With generative AI summaries coming to Google Search, will people even need to click through to websites?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JULY 16, 2024
Meta's got another way to get you using its AI features, whether you like them or not.
Social Media Today
JULY 2, 2024
Here's how you can align with Instagram's new algorithmic focus.
Social Media Today
JANUARY 19, 2024
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
Social Media Today
JULY 3, 2024
Threads growth has slowed, but it's still rising as a potential rival for X.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
JUNE 26, 2024
BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary In this episode of Radically Transparent, host Jennifer Gutmann sits down with Lizzi Goldmeier, Director of Marketing at BriefCam, to explore the vital components that power a m
Social Media Today
MAY 21, 2024
X believes that this will help users feel more free to engage with whatever they want.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Social Media Today
JUNE 17, 2024
Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
MAY 19, 2024
Prompting more shares is key to reaching a broader audience with your IG content.
Social Media Today
JANUARY 10, 2024
Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.
Social Media Today
JULY 11, 2024
Soon, you'll be able to tag collaborators after publishing an IG post.
Oktopost
JULY 9, 2024
Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.
Social Media Today
JUNE 27, 2024
Meta's launching the first stage of its AI Studio bot creation platform.
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