2018

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results.

Tools 349

8 Social Media Marketing Hacks to Ensure Success in 2018

SocialFish

Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. This is especially true for business organizations that want to open social media accounts today in an already crowded marketplace.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

Tools 267

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

B2B 269

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Unite B2B PR and Content Marketing for Powerful Results

Meltwater

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” ” When you boil it down, there’s a lot to be said… Read More >>>.

B2B 168

In Search of Hiring Excellence: Choosing the Best from the Best

Dave Fleet

Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team.

Skills 160

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

Buffer Social

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018

Devumi

Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos.

Vimeo 156

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

5 Ideas for Your 2018 Social Media Editorial Calendar

SocialFish

Have your social media accounts been driving massive exposure to your brand? I imagine most of us would agree that we’d like to see our social media channels perform better than they are now. Let’s up our social media game this year! Here are a few ideas: 1.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years.

A World Gone Social

Learn how companies must adapt to survive.

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

Skills 239

What Services Do You Need to Start a Retail Website?

The Realtime Report

What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. But when they actually start putting their website together, they realize that there is more to creating a website than meets the eye.

Retail 158

Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. Deep breath…serenity now…patience is a profound gesture of kindness. We started small.

Do You Read Blogs in 2018?

Ari Herzog

This is my first blog post of 2018. Are you still reading blogs? If so, who writes them and what are they about? I started blogging in 2004; and I launched this blog in 2007. Here’s a look back at why I did it. During the years, I strived to publish articles several times a week.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[Answered] How Do I Download My Facebook Data After The Cambridge Analytica Hack?

SocMed Sean

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. Some folks are threatening to quit Facebook completely, while other (myself included) are just working to remind people that on Facebook, we are the product.

Data 141

Zuckerberg: A Marketers Take

PWB Marketing Blog

It seemed the nation was glued to coverage of Mark Zuckerberg’s trip to Capitol Hill this week to testify on Facebook’s alleged privacy violations.

Everything You Need to Know About the New Instagram Algorithm

Jenn's Trend

There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram.

Buh bye Facebook “Explore Feed”

Janet Fouts

Feed 197

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Ways to Use Social Media to Grow Membership

SocialFish

This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

Improve Your Facebook Sales With These 10 Tips

Webbiquity SMM

Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network.

Tips 194

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Why your social media isn’t working

Sherrilynne Starkie

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Key to Writing Must Read Blog Posts for Your Business

The Realtime Report

The Key to Writing Must Read Blog Posts for Your Business. Nearly every business maintains a blog to some extent these days. At this point in time, it’s simply good practice to create content for your website in order to boost web traffic and increase your domain authority.

Meme 153

Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

Trends 134

[Answered] Moving Facebook Photos In A Group Into Different Albums

SocMed Sean

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums.

Groups 130

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.