2021

Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1:

Processo de produção de conteúdo: a chave para o desempenho real

Visually SM

O marketing de conteúdo é uma das melhores estratégias que uma empresa pode usar para alcançar novos leads e criar um relacionamento duradouro com os clientes. É por isso que os profissionais de marketing de todo o mundo escolhem essa técnica para aumentar a geração de leads e o engajamento.

SEO 179
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Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Social Media Today

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

What Is Off-Page SEO?

The Realtime Report

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO.

SEO 172

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Determines Social Media Success in a Company?

Direct Marketing Observations

9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing.

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12 best social media listening tools for tracking brand mentions

Awario

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

Tools 139

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager.

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers.

B2B 197

7 Questions to Ask Before Connecting With Your Audience on Social Media

Socialized

Social Media is a jungle of millions of people who are ready to connect to you. But as a business organization, you must be aware of the audience you are connecting to have a well-maintained relationship.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Improving SEO performance using audience intelligence

Audiense

With constant algorithm updates, SEO has undergone a massive evolution over the years. Now you can no longer resort to black hat and gray hat approaches that involve getting tons of links from low-quality sites to boost your page ranking. Audience Intelligence

SEO 122

Hello world!

Dave Fleet

Welcome to WordPress. This is your first post. Edit or delete it, then start writing

Como construir resiliência de marketing com a tecnologia?

Visually SM

Quando os tempos estão bons, empresas podem surgir, crescer e prosperar. Há bastante para todos, e é só uma questão de buscar o seu pedaço do bolo. Porém, quando os tempos são difíceis, começamos a ver do que esses negócios são realmente feitos.

Twitter Looks to Get in on the eCommerce Boom with New Shopping Experiments

Social Media Today

Twitter's working on a new Twitter card option for eCommerce that would link users through to a product purchase page

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Everything You Need to Know About Pet Franchising

The Realtime Report

Everything You Need to Know About Pet Franchising. Modern Brits as well as people across USA are more besotted with their pets than ever.

Microdosed Mindfulness?

Janet Fouts

“I don’t have time for that mindfulness stuff” said a friend not too long ago. I sighed. I get this a lot, so I thought I’d share my answer here. “OK, but how do you have time to NOT be mindful? Remember the last time you tripped on the sidewalk as you were walking along.

Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events.

10 New Ways to Use Social Media to Gain New Consumers

Awario

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Clubhouse: What Is It and Why Should You Care About It?

agora pulse

Bonus Material: FREE “Best Practices for Clubhouse” Checklist. Clubhouse, Clubhouse, Clubhouse. Everyone’s mentioning the new social platform. Here’s the scoop on what it is, why it matters, and best practices for the Clubhouse app. It’s undeniable.

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

Guest post by Willi Mays. While every business has access to marketing data, the capability to use that information varies widely.

6 Tips for Managing Negative Chatter on Social Media

Socialized

Negative chatter in social media leads to severe impact or damage on a brand or a person. It is crucial to understand how to manage one’s social media account and not get affected by it. We live in a world where people post their reckless opinions without giving it a thought.

Tips 130

The power of audience affinities and its actionability to drive brands forward

Audiense

A marketer’s key responsibility is to understand what people are feeling, and to create campaigns that will cater to that feeling or need. Successful campaigns can result in brand loyalty, where a consumer will choose that brand over others, creating a long-lasting relationship.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

17 Instagram Bio Ideas + How to Create Your Own (Templates)

Hootsuite

Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own.

Previsões para 2021: menos foco em tráfego e seguidores, mais foco em engajamento

Visually SM

Durante muito tempo, as estratégias de marketing de mídia social têm se centrado no crescimento e na atração de mais audiência para os mais diversos canais. Afinal de contas, de nada adianta produzir o melhor conteúdo do mundo, se ninguém tiver acesso a ele.

Feed 173

TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights

Social Media Today

TikTok has launched a new TikTok for Business profile which will share tips and insights to help marketers on the platform

How to Hack the New Reels Algorithm – According to Instagram!

Later

Instagram has announced a new version of the Instagram Reels algorithm, and it will drastically change how brands and creators use the viral video platform. The algorithm will now deprioritize Reels made in TikTok with a TikTok watermark, and favor original Reels content instead.

Delivering on The Promise of Artificial Intelligence

The Realtime Report

Delivering on The Promise of. Artificial Intelligence. “We We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each employee and customer exactly what they need, at the moment they need it.

Facebook Pages Redesign; What Brands Should Expect

Ignite Social Media

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike.

Brands 135

Examples of Valentine’s Day campaigns any brand can learn from

Awario

For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing.

How to Use Instagram to Make Your Podcast Super-Popular

agora pulse

Bonus: FREE “How to Get More Instagram Followers” Checklist. Want to get more listeners for your podcast? Check out these tips on how to promote your podcast on Instagram and grab more viewers and engagement.