2017

Working with Empathy

Janet Fouts

While it’s general policy to train your team in the technical elements of their job, you may be leaving out a crucial component; empathy. You probably already know empathy is not something that comes naturally to everyone, yet this skill is essential to a modern, conscious business.

Skills 116

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 114

Trending Sources

Nonprofit Technology Conference Session Hot Picks! #18NTC

SocialFish

Are you going to the 2018 Nonprofit Technology Conference (#18ntc)? You may have heard that session voting is open. Here’s a quick roundup of some great sessions – please vote for these if you love them as much as I do! How did I choose them, you ask?

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries.

4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight.

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

On Social Intelligence, Leadership, and the need to start young #EQ #EI

Janet Fouts

Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action. mindful social social business mindfulsocial social intelligence

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

How to Generate Association Revenue Through Grants – It’s Easier Than You Think

SocialFish

By Amy Gitchell, GrowthZone AMS. “We We need to do more fundraising and generate more revenue.”. It’s a familiar refrain of organizations of all types and sizes. A commonly overlooked solution to the challenge is to seek funds for specific programs and projects by applying for grants.

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

Data 69

A World Gone Social

Learn how companies must adapt to survive.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

Tools 105

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

Your Next Growth Hack Won’t Come from You

Simply Measured

It’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived.

UGC 58

3 Psychology Strategies You Should Be Using on Social Media

Convince & Convert

Are you looking to gain more attention for your business on social media? Has your brand been lost in the weeds lately, and you’re trying to figure it all out? If so, there’s no reason to run away screaming.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Technology Part to Your Content Marketing Plan

Razor Social

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Don’t believe us?

Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know.

Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

Data 84

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA).

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How a #toeselfie Can Build Your Network

Waxing UnLyrical

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome.

5 Findings From Wendy’s Epic Week on Twitter

Simply Measured

Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week.

Class 54

The Truth About How Often to Post in Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media.

Tools 56

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.