Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

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Jon Loomer

MARCH 10, 2025

One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.

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Social Media Today

MAY 11, 2025

Web usage trends provide an interesting window into consumer behaviors.

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Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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Pam Moore

MARCH 26, 2025

Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Not just your colors or fonts. Not just your logo, tone, or tagline. Not even your content calendar. Im talking about deep brand identity. Who your brand really is today.

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Bill Hartzer

APRIL 10, 2025

Its been a long wait, but the payments from the Facebook Internet Tracking Settlement are finally being distributednearly three years after claims were first submitted. If you were part of this class action lawsuit and selected PayPal as your payment method, you may have already received your funds today, April 10, 2025. A Quick Recap: What Was the Facebook Internet Tracking Lawsuit About?

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Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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Ignite Social Media

JANUARY 27, 2025

Ad Age Names Ignite Social Media Best Place to Work in 2025 Ignite Social Media was today named one of Ad Age Best Places to Work for 2025 , one of only 25 companies our size in the United States to earn this honor. One of our core values is #greatworkplace, so this prestigious recognition is more than just an awardit’s a testament to our commitment to creating an exceptional workplace environment that prioritizes our most valuable asset: our people. “An agency is nothing but a colle

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Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

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Jon Loomer

FEBRUARY 17, 2025

I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But there are exceptions. Particularly when the goal is a purchase or some other conversion, it’s often best to stick with Meta’s defaults. While I encourage you to keep things simple, there are specific circumstances when breaking from the default should be considered.

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Social Media Today

MAY 15, 2025

Some new mental health support elements for TikTok.

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Buffer Social

MARCH 31, 2025

If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed.  Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

JANUARY 28, 2025

Goodbye, square grid Instagram has shaken things up once again, and this time, the update has everyone talking. If youve noticed your profile grid looking a little different lately, youre not alone. The platform has shifted from its iconic 1:1 square grid (1080 x 1080 px) to a taller 4:5 format for grid previews. As social media marketers, we know that adapting to changing platforms is a skill weve tested- and mastered – time and time again.

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Keyhole.co

FEBRUARY 5, 2025

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. The lack of attention may result in low engagement and conversion.

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Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline? Tessa Barron, formerly Senior Vice President of Marketing at ON24, joined the Data-Driven Decisions podcast to share her framework for aligning goals with specific actions and focus

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Audiense

MAY 15, 2025

Summers here, and I dont know about you, but for me, that means country music. And with Russell Dickerson dropping Happen to me back in April, we may already have our soundtrack for the season.

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Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? 1 If youve ever felt like your content is stuck in a black hole of low engagement, youre not alone. Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ?

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Ignite Social Media

JANUARY 7, 2025

Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.

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Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads.

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Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Jon Loomer

MARCH 31, 2025

A common complaint among Meta advertisers is that their ads reached people outside of their targeted location. Is this possible? Is it a legitimate problem? In almost all cases, there is a reasonable explanation. The confusion is largely based on a misunderstanding of how location targeting works. Let’s investigate and discuss what, if anything, you can do about it… 1.

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Social Media Today

MAY 13, 2025

Some valuable tips for your Pinterest marketing process.

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Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

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Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Keyhole.co

JANUARY 17, 2025

The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, its expected to lead to a gradual decline in TikTok usage over time. For Keyhole users, this does not impact how we track and measure your performance.

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Amy Porterfield

JANUARY 28, 2025

Listen on… Mastering AI basics, leveraging ChatGPT and Claude, and creating custom workflows for your business. If youre feeling overwhelmed by AI or worried youre behind on best practices, this episode is for you! Im thrilled to welcome back my good friend Rick Mulready, who many of you might remember from our episodes […] The post #749: Unlocking AI’s Potential: What Entrepreneurs Need to Know Today with Rick Mulready appeared first on Amy Porterfield | Online Marketing Exp

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Bill Hartzer

APRIL 15, 2025

A new tool called CLR:SKY is now available for users on Bluesky, a decentralized social media platform. Its purpose is simple but significantoffer real-time feedback on the tone of a post before it’s published. Instead of removing harmful posts after damage is done, this tool aims to stop them before they ever go live. Developed by online safety expert Fay M.

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Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

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Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting