2019

The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value.

eBook 292

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

Meme 258

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next.

SEO 227

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter.

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

B2B 194

More Trending

How to deal with Gmail’s new Promotions Tab

SocialFish

Early this week, Gmail announced they were trialing a new functionality for their promotions tab for desktop. From the get-go, our entire Dev team signed up to kick the tires.

How To 193

Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Social Media Today

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform

Module 169

Entrepreneurship and Making the Transition to Wellness #MindfulSocial With @HeidiSloss

Janet Fouts

As many of you know by now, my business has evolved considerably over the last few years, and life and work have grown markedly better. Because I’m focusing on what really matters to me, my family and my clients.

New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram announced new designs in Explore

Sherrilynne Starkie

Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.

PR Career Paths: Top Skills for Communications Grads?

Meltwater

As we head into graduation season, many newly minted PR professionals are hitting the job market and wondering about the best steps to take as they embark on PR career… Read More >>>. PR & Comms Career Development Digital Transformation

Skills 170

The Guide To Social Media Marketing Automation

Webbiquity SMM

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

I have a hard time processing statements like this: “Meeting the expectations of today’s consumer is tricky business.” ” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years.

Retail 204

5 Tips For Using YouTube to Grow Your Business

SocMed Sean

SocMedSean - Social.Media.Sean 5 Tips For Using YouTube to Grow Your Business If you’re looking for opportunities to organically grow you traffic to your business website and content, you’d be hard-pressed to find one more effective than YouTube.

Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business.

Hotels 157

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Will Remove Certain Business Page Info Sections as of August 1st

Social Media Today

Facebook is removing certain Page information fields as of August 1st, with new prompts urging Page managers to integrate their information into remaining sections

Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be.

Travel 177

How to Celebrate Social Media Day

agora pulse

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others.

Podcast Playlist: A blast from the past

Sherrilynne Starkie

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. So here’s an update with what I’ve listened to and enjoyed this past week. For Immediate Release #171: Ice Cream For Breakfast.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

News 225

How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

It’s Time to Rethink Facebook

Direct Marketing Observations

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol.

5 Ways to Make Your Social Content More Effective

Ignite Social Media

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content more effective. Listen to Your Customers.

Five Reasons Your Business Benefits From Dropshipping

The Realtime Report

Five Reasons Your Business Benefits From Dropshipping. Dropshipping is one way to help grow your business and make a profit. Essentially, dropshipping lets you take advantage of the e-commerce marketplace without having to maintain stock.

Retail 154

How to Improve Your Social Media Marketing in 2019 and Beyond

Kikolani

I distinctly remember a handful of years ago, when I was writing an article about social media and its place The post How to Improve Your Social Media Marketing in 2019 and Beyond appeared first on Kikolani. Social Media

Facebook Announces Updated Ranking Factors for Post Comments

Social Media Today

Facebook has announced a couple of new considerations for how it ranks comments on posts

Work from Home Jobs

SocialFish

Almost everyone I know would love the opportunity to work from home. Not only does it appear stress-free, but it is one of those jobs that give you the freedom to do what you want when you want and how you want it. In simple terms, you are your own boss.

The New Facebook Is Coming: What You Need to Know About F8

agora pulse

Armies of developers assaulted the seven kingdoms of Facebook this week as Mark Zuckerberg’s team hosted 2019’s F8—a conference specifically for Facebook developers. While gorging on feasts and drink, the throng heard tell of something amazing, something impossible, something … different.