2023

article thumbnail

Meta Inks New Deal with Amazon to Facilitate Amazon Shopping on Facebook and IG

Social Media Today

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

Facebook 202
article thumbnail

Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.

Campaign 209
article thumbnail

How To Think Differently About Influencer Marketing w/ Jason Falls

The Social Media Hat

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

article thumbnail

Who Is @BasedBeffJezos, The Leader Of The Tech Elite’s ‘E/Acc’ Movement?

Forbes Social Media

A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.

Startup 145
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Reach vs. Impressions: What’s More Important to Track in 2023?

Hootsuite

All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

HootSuite 145
article thumbnail

How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

More Trending

article thumbnail

6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All

Buffer Social

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.

LinkedIn 128
article thumbnail

#626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino

Amy Porterfield

Listen on… Every reason why finding a virtual assistant is one of the best hires you’ll make Want to know a secret? It's NEVER too early to hire […] The post #626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino appeared first on Amy Porterfield | Online Marketing Expert.

How To 121
article thumbnail

Meta Announces Ad-Free Subscription for Facebook and Instagram in EU

Jon Loomer

It’s no longer a rumor. Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Let’s dig into the following: Why subscriptions? Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? It would be easy to make assumptions regarding Meta’s motivations behind offering an ad-free subscription option.

Instagram 191
article thumbnail

5 Considerations for the Future of X Following Elon’s Anti-Advertiser Comments This Week

Social Media Today

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

34 Predictions for Social Media Marketing in 2024

Social Media Today

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

article thumbnail

New Report Suggests that X Usage is Declining Amid Various Changes at the App

Social Media Today

New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.

Report 208
article thumbnail

Instagram Tests New Elements to Feed into More Enclosed Group Sharing

Social Media Today

More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.

Feed 201
article thumbnail

X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

Social Media Today

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Elon Musk Says X Users Are Posting Fewer Posts Per Day Than People Had Been Tweeting

Social Media Today

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 192
article thumbnail

Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App

Social Media Today

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

article thumbnail

Twitter Will Offer Cheaper Business Verification Packages for SMBs

Social Media Today

Twitter’s gold checkmarks - or a variation of them - will be made available to SMBs at less than $1k per month.

Twitter 207
article thumbnail

X is Considering Removing All Engagement Counts and Buttons on Posts, with Only ‘Views’ to Remain

Social Media Today

Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

YouTube Launches New Subscriber Analytics to Assist in Content Planning

Social Media Today

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 211
article thumbnail

Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Social Media Today

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 210
article thumbnail

4 Important Social Media Trends of Note for 2023

Social Media Today

Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.

article thumbnail

New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022

Social Media Today

data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.

Overview 214
article thumbnail

The Age of Virtual Influencers is Coming, Which Will Bring a Range of New Considerations for Brands

Social Media Today

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

article thumbnail

Meta Expands Its Paid Verification Program to Business Accounts

Social Media Today

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 202
article thumbnail

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement

Social Media Today

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same.

LinkedIn 212
article thumbnail

Planning for 2023: What Social Media Marketers Need to Win in 2023

Social Media Today

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

article thumbnail

LinkedIn Experiments with Generative AI Prompts for Posts

Social Media Today

LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.

LinkedIn 210
article thumbnail

TikTok Is Exploring a Partnership With Google to Drive Search Traffic

Social Media Today

The new experiment has seen some users shown Google search panels within TikTok search results.

Google 206
article thumbnail

New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

Social Media Today

Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

article thumbnail

A Look at the Comparative MAU and DAU Stats for All the Major Social Apps

Social Media Today

Where does each social platform rank in terms of active users? Here's a look at the latest data.

article thumbnail

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

Social Media Today

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.