2021

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 238

What Determines Social Media Success in a Company?

Direct Marketing Observations

9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case?

B2B 283

Instagram's Testing a TikTok-Like Vertical Feed Presentation for Explore

Social Media Today

The re-imagined Explore feed would enable full-screen, TikTok-like browsing of Instagram content recommendations

Feed 169

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Privacy-First Digital Marketing Landscape

Dave Fleet

TikTok. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry.

7 Crucial Skills for Leaders in 2021 #futureofwork

Janet Fouts

It’s not news to anyone that we are all are being confronted with an array of challenges in the workplace today.

Skills 166

More Trending

Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right?

17 Best Examples of B2B Influencer Marketing Campaigns

Audiense

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies. Audience Intelligence

How to Monetize Your YouTube Channel

agora pulse

Bonus Material: Free SMART Goals Ebook. Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel.

5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 159

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 195

The Most Effective Change Comms Formula? KISS. Then TELL.

Waxing UnLyrical

The more things change… One of the big things that’s making news here in the U.S. is the latest masking guidance from the CDC. If you feel we’re closer to 2020 than we are to 2022, despite it being only three days away from August, you’re not alone.

Social Media Basics

Socialmedia.biz

Whether they are checking our email, shopping, or simply surfing the net, internet users spend nearly 30% of their online time checking social media. These platforms have changed the way that people consume news, order food, and find friends.

Facebook Establishes New Metaverse Project Group as it Focuses on the Next Connectivity Shift

Social Media Today

Facebook's making the Metaverse a key focus as it eyes the next stage of digital connectivity

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1:

Nurturing Joy – a Half-day Mindfulness Retreat

Janet Fouts

Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy.

Energy 175

What Is Off-Page SEO?

The Realtime Report

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO.

SEO 176

Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How can I see more than just Twitter data?

Audiense

This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data? Audience Intelligence

Data 148

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

B2B 215

12 free and paid ways on how to get more Instagram followers

Awario

Wondering how to increase followers on Instagram? Read this article to identify your promotional mistakes and learn how to get more Instagram followers and grow your page

How to Generate Leads & Make Sales: The Do’s & Don’ts Explained

agora pulse

Bonus: Free SMART Strategy Ebook. Need to generate more leads for your clients or your own business? Who doesn’t?) We’ll walk you through the process and help you to grab more leads and nab those sales! How many followers do you have on Twitter?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

The FDA winning the Internet? One of the coolest media wins last week came from the FDA (h/t Kristy Cartier ). It had to do with something I’m really into (and never expected to be): cicadas.

The Secret Behind Nike’s Great Social Media Content

Socialmedia.biz

Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of 2020. It’s not just great shoes and apparel that make this company incredibly successful, but a commitment to amazing social media and marketing campaigns too.

Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity

Social Media Today

Now you'll have more capacity to create engaging Reels clips

Hello world!

Dave Fleet

Welcome to WordPress. This is your first post. Edit or delete it, then start writing

Your Best Self At Work – #MindfulSocial

Janet Fouts

Are you a fan of strengths tests? I have to say that up until now they haven’t been my first choice when working with clients.

Tips For Creating a Social Media Strategy for Your Business

The Realtime Report

Tips For Creating a Social Media. Strategy for Your Business. Social media’s popularity can be both a blessing and a curse for marketers.

5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men.

Will marketing become more human thanks to technology?

Audiense

Let’s ask the question again: will marketing become more human thanks to technology? For the B2B sector, the answer is yes, according to Forrester. For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch.

B2B 149

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart?

Tips 206

Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with

Issues 146