2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat. Other’s already know, and this terrifies them.

Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

5 Smart Tools to Boost Your Digital Marketing in 2021

Social Media Today

The right tools can significantly improve your digital marketing process - check out these helpful apps

Tools 168

How to Find the Right Instagram Influencers for Your Brand

agora pulse

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? And how can you transform those initial connections into real relationships?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ).

Reddit 247

Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” ” Could creating a “Twitter for business” service level be part of the answer? Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn.

More Trending

How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020).

Cost 159

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. But I was on vacation over New Year’s (Jamaica #ftw!),

Creating Your Product Visuals: 5 Steps to Consider

SocialFish

What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items.

[ANSWERED] Help! My Facebook Page Is Losing Fans And Engagement Is Dropping. What Do I Do?

SocMed Sean

If likes, shares, and comments on your Facebook page are plummeting, it's time to create a plan to fix your falling Facebook fan engagement. The post [ANSWERED] Help! My Facebook Page Is Losing Fans And Engagement Is Dropping. What Do I Do? appeared first on SocMedSean - Social Media Sean.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier.

How To Increase Your Affiliate Earnings

The Realtime Report

How To Increase Your Affiliate Earnings. Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income.

Instagram Adds Keyword Search in Addition to Profiles and Tags

Social Media Today

Instagram is changing how search works on its platform, by adding the ability to search via keyword, not just profiles and hashtags

How to Set Up a Time-Saving Social Media Workflow

agora pulse

Short on time? Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

6 steps to generating more sales with social listening

Awario

When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of

133
133

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants.

Skills 156

Getting back to “normal ” at work? #MindfulSocial with @RoshaundaDGreen

Janet Fouts

We are still trying to navigate through what has become a perfect storm of crisis, with a pandemic, economic uncertainty, racial conflicts, political craziness, firestorms, floods, and hurricanes ravaging our country. The impact goes deep into our lives, both at home and at work.

Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Ignite Social Media

Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Industry veterans rely on past experiences, gut instincts and knowledge to make decisions that lead to the best possible outcomes. But things are changing.

Data 151

Interview with Adrian Domocos, Founder of Hot in Social Media

Social Media Strategies Summit

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups).

Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet.

B2B 122

Podcast: Heart-centred leadership communications

Sherrilynne Starkie

I’m lucky to host the Being Human Is Good For Business Podcast. We discuss leaders, leadership communications and leadership strategies. In this latest episode we discuss heart-centred leaders.

System 235

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Scaling Your Business: How to Grow Your E-Commerce Sales

The Realtime Report

Scaling Your Business: How to Grow Your E-Commerce Sales. While your business might have already hit its annual profitability projections, you can’t afford to stick to the same tactics to attract and retain your customers.

Badge 146

YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

Social Media Today

YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program

How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? Then you’ll need to sift through all the possibilities and find which agency works best for you. .

10 best social media analytics tools + 10 tips on using them

Awario

Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one. What is a social media hub?

UGC 150

Get Engaged at Work – #MindfulSocial with Carson Tate

Janet Fouts

Our world of work has seen some dramatic changes recently, and the ground rules for working in this new environment are still up in the air, aren’t they? How do we get re-engaged in the workplace ourselves and enjoy better relationships and a happier team?

Fellow Employers: Our Female Employees are Not Ok; We Can Help

Ignite Social Media

Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that’s just not the case.

iPad 140

How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006.

What do I need to start formulating and implementing an audience-centric digital strategy?

Audiense

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations.

ROI 128

Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .