2017

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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Trending Sources

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network.

What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

Even the best businesses get negative reviews. Your well-practiced processes can fail, a poor quality product can slip through or a team member can have a really bad day. What should you do when you get negative reviews on your Facebook page? Should you ignore them? Should you delete them?

You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.

Buffer Social

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you aim to spend it well.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

Tools 100

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage?

Study 96

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

Data 69

A World Gone Social

Learn how companies must adapt to survive.

The Technology Part to Your Content Marketing Plan

Razor Social

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

On Social Intelligence, Leadership, and the need to start young #EQ #EI

Janet Fouts

Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action. mindful social social business mindfulsocial social intelligence

Your Next Growth Hack Won’t Come from You

Simply Measured

It’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog.

How to Use Social Media to Stand Out at a Conference

agora pulse

Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ?

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA).

Cool Association Social Media Jobs This Week – March 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Truth About How Often to Post in Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time.

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

5 Findings From Wendy’s Epic Week on Twitter

Simply Measured

Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week.

Class 55

How to Create Achievable Social Media Goals

Sprout Social

Only 9% of people who make New Year’s resolutions feel like they succeeded. The most common reason resolutions fail is because they’re too broad to feel attainable. Social media goals operate in the same way. Aim too high in too short a time frame and you’re setting yourself up for failure.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.