Social Media Today
NOVEMBER 10, 2023
There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.
Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.
The Social Media Hat
MAY 22, 2023
Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.
Forbes Social Media
DECEMBER 1, 2023
A former Google engineer and the founder of stealth AI startup Extropic, is behind the Twitter account leading the “effective accelerationism” movement sweeping Silicon Valley.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Hootsuite
APRIL 17, 2023
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buffer Social
OCTOBER 4, 2023
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
Amy Porterfield
NOVEMBER 16, 2023
Listen on… Every reason why finding a virtual assistant is one of the best hires you’ll make Want to know a secret? It's NEVER too early to hire […] The post #626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
OCTOBER 30, 2023
It’s no longer a rumor. Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Let’s dig into the following: Why subscriptions? Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? It would be easy to make assumptions regarding Meta’s motivations behind offering an ad-free subscription option.
Social Media Today
DECEMBER 1, 2023
Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
OCTOBER 26, 2023
What’s coming next in the world of social media marketing? Here are our predictions for 2024.
Social Media Today
OCTOBER 20, 2023
New data from Apptopia suggests that Twitter's name change to 'X' has not resonated with audiences.
Social Media Today
NOVEMBER 10, 2023
More IG users are engaging in private groups, and Instagram's looking to feed into that behavioral shift.
Social Media Today
DECEMBER 7, 2023
X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
SEPTEMBER 19, 2023
Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.
Social Media Today
NOVEMBER 17, 2023
Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.
Social Media Today
MAY 7, 2023
Twitter’s gold checkmarks - or a variation of them - will be made available to SMBs at less than $1k per month.
Social Media Today
OCTOBER 6, 2023
Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
SEPTEMBER 29, 2023
The more nuanced channel member analytics will give you more insight into what drives sign-ups.
Social Media Today
JUNE 20, 2023
Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
Advertisement
Discover just how easy it is to boost SEO with social media.
Social Media Today
JANUARY 11, 2023
data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.
Social Media Today
DECEMBER 5, 2023
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
Social Media Today
SEPTEMBER 20, 2023
Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).
Social Media Today
JANUARY 25, 2023
LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same.
Social Media Today
JANUARY 27, 2023
All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy
Social Media Today
MAY 5, 2023
LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.
Social Media Today
SEPTEMBER 21, 2023
The new experiment has seen some users shown Google search panels within TikTok search results.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
Social Media Today
SEPTEMBER 23, 2023
Where does each social platform rank in terms of active users? Here's a look at the latest data.
Social Media Today
DECEMBER 5, 2023
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
Expert insights. Personalized for you.
202 
Let's personalize your content