2019

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

Meme 303

The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value.

eBook 292

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to deal with Gmail’s new Promotions Tab

SocialFish

Early this week, Gmail announced they were trialing a new functionality for their promotions tab for desktop. From the get-go, our entire Dev team signed up to kick the tires.

How To 193

Entrepreneurship and Making the Transition to Wellness #MindfulSocial With @HeidiSloss

Janet Fouts

As many of you know by now, my business has evolved considerably over the last few years, and life and work have grown markedly better. Because I’m focusing on what really matters to me, my family and my clients.

More Trending

How to Easily Add Subtitles to Your Facebook Video Posts

agora pulse

You might be tempted to post your Facebook video without subtitles at all. After all, adding subtitles is an extra step. However, your video will get far more views when it has accurate and readable subtitles.

Video 167

5 Ways to Make Your Social Content More Effective

Ignite Social Media

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content more effective. Listen to Your Customers.

How to Level Up Your Contributed Content Game

Meltwater

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>. PR & Comms Content Marketing Media Outreach

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

B2B 146

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

CSR 245

Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday.

B2B 247

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

I have a hard time processing statements like this: “Meeting the expectations of today’s consumer is tricky business.” ” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years.

Retail 204

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post.

Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be.

Travel 171

15 Ways to Fail at Social Media Marketing [Infographic]

Social Media Today

Building an effective social media presence is difficult, and there are some surefire ways you can turn people off. Check out this list

List 171

The Facebook Boost Post Button Is (Still) a Terrible Idea

agora pulse

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. But in this case, convenience comes at a cost.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Quick Social Media Wins for Your Brand

Ignite Social Media

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today.

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

How to Win with Video (Even If You’re Terrified)

The Realtime Report

How to Win with Video (Even If You’re Terrified). By Cindy Marshall. In today’s rapidly evolving social media landscape, content continues to reign supreme. But there’s so much out there that it’s tough to garner awareness and raise your brand above the noise.

Video 143

Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Podcast Playlist: A blast from the past

Sherrilynne Starkie

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. So here’s an update with what I’ve listened to and enjoyed this past week. For Immediate Release #171: Ice Cream For Breakfast.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

It’s Time to Rethink Facebook

Direct Marketing Observations

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience.

You, Me, Empathy, #MindfulSocial with Non Wels

Janet Fouts

This was a very special episode with Non Wels, creator of the You, Me, Empathy podcast. We met on Twitter and struck up some conversations. Non hosted me on his podcast in October to talk about self-care for caregivers and a whole lot of other things.

Types 158

Why is Digital Marketing so Important for Business in 2019? [Infographic]

Social Media Today

Why is digital marketing important for business? Check out this huge list of stats and data points

Data 171

How to Improve Your Social Media Marketing in 2019 and Beyond

Kikolani

I distinctly remember a handful of years ago, when I was writing an article about social media and its place The post How to Improve Your Social Media Marketing in 2019 and Beyond appeared first on Kikolani. Social Media

How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Meltwater

First day jitters are real. New employees frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anxious anticipation. Often, those embarking on a… Read More >>>. PR & Comms Career Development

Tips 161

How to Strategically Comment as a Page on Facebook

agora pulse

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. That valuable feature used to be limited to only when you were logged in as your Page. Now, you have several options to use throughout Facebook. The key is to use these tools strategically.