2020

Foundations for integrated digital marketing

Sherrilynne Starkie

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats.

LinkedIn Announces Merger of Elevate Functionality with Company Pages

Social Media Today

LinkedIn has announced that it will merge the functionality of its Elevate employee advocacy program into its company pages tools

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

[SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

SocMed Sean

SocMedSean - Social.Media.Sean. SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers.

ROI 126

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable.

Tools 126

More Trending

Our EliteSingles Review

SocialFish

While some people have the opportunity to find their matches in post-secondary studies, others have to go through different routes to find lasting relationships. Finding the right online dating site or application can be hard.

Review 130

7 Helpful Tips for Learning Spanish 

The Realtime Report

7 Helpful Tips for Learning Spanish . Researchers have determined that you’re much more likely to obtain fluency if you begin learning a second language by the age of 10. But that doesn’t mean that it’s impossible to learn as an adult!

Tips 129

How to Create Social Media Reports your Clients will Love

Socialmedia.biz

Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics.

Report 119

Social Media Conferences to Attend in 2020

Ignite Social Media

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Last month on social: Make Baby Yoda memes, you must.

Unmetric

December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. The breakout star of The Mandalorian, Baby Yoda, particularly conquered everyone’s hearts. Want to stay on top of similar pop culture moments?

Meme 92

Instagram ads are growing

Sherrilynne Starkie

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads.

5 Habits for Successful Social Media Managers in 2020

Social Media Today

To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow

Top Ten Podcasts You Need to Be Listening to in 2020

Meltwater

As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media,… Read More >>>. Marketing Digital Transformation Social Media Trendspotting

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. There’s so much noise!) But these tips can help you expand your Twitter follower count and boost positive social interactions.

How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone.

How To 126

Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

Our Ultimate Match Review

SocialFish

The dating industry has become oversaturated with dating websites and applications. Some require payment upfront, while others don’t appear to properly vet those who sign up. Despite this, there are some that appear to be more popular than others, which is where Match comes in.

Review 130

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

10 Practical Ways to Make Your San Diego Business More Eco-Friendly

The Realtime Report

10 Practical Ways to Make Your San Diego Business More Eco-Friendly. Global warming is a complex and monumental issue that businesses need to be aware of.

Energy 115

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos.

Flashback: What Social Was Like in 2010 vs. 2020

Ignite Social Media

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential.

How Hagerty Insurance Builds Fandom: Focusing on People, Not Products

WebInKnow

“Insurance sucks,” says McKeel Hagerty, CEO of Hagerty Insurance Agency , a specialty provider of classic car insurance. Nobody wants to buy insurance. It’s not fun.”. Marketing Best Practices Fanocracy

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Get organized with a content calendar

Sherrilynne Starkie

It’s January, the time of year where we all resolve to get organized and stay that way all year long! Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives.

11 Ways to Grow Your Social Media Audience

Social Media Today

Building an engaged social media following takes work, but its the key to maximizing your opportunities

The 10 Best Digital Marketing Conferences to Attend in 2020

Meltwater

If you think of boring beige conference rooms when you hear the words “marketing conference,” think again.Attending a digital marketing conference today is comparable to attending a music festival. Imagine… Read More >>>. Marketing Trendspotting

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

No, TikTok isn’t just for teens anymore. Its popularity has spread far and wide. Now, it’s a huge place of opportunity for social media marketers and managers. Let’s lay it on the table. A lot of social media managers and marketers don’t know what to do with TikTok.

UGC 117

Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me.

Top 7 Instagram Marketing Trends for 2020

Later

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike.

It’s Just Lunch Reviews

SocialFish

Dating today is hard, and it will be quite tough for anyone trying to argue to the contrary. Consequently, many of us who are currently active on the dating scene turn to online dating platforms for help in broadening our options and getting us to Mr. and Ms. Right.

Review 130

Everything You Need to Know About Professional Engineering License Renewal

The Realtime Report

Everything You Need to Know About Professional Engineering License Renewal. A college education is a must. These days, it’s basically a prerequisite to have a degree in order to have a future in white-collar industries.