Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

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Social Media Marketing LinkedIn Consultant 237

Social Media Today

JANUARY 12, 2025

Why is Meta changing its approach to political content? A look at the full scope of the announced changes.

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Content 205

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Social Media Authentication LinkedIn Social Media Management 124

Jon Loomer

JANUARY 6, 2025

Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

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Conversation Report Eventful Advertising 156

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

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Brands Influencer YouTube Hosting 118

Ignite Social Media

JANUARY 7, 2025

Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.

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Features Instagram FeedBurner Hashtag 112

Keyhole.co

JANUARY 17, 2025

The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, its expected to lead to a gradual decline in TikTok usage over time. For Keyhole users, this does not impact how we track and measure your performance.

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Analytics Metrics YouTube Report 97

WebInKnow

JANUARY 20, 2025

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

Social Networking 109

Social Networking Facebook Analysis Research 109

Audiense

JANUARY 20, 2025

At the start of November, Fox had a sale: 30 second SuperBowl ads for $7 million dollars and they sold out.

Strategy 94

Strategy 94

Oktopost

JANUARY 14, 2025

In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When we see Gen Z on social, its often with a sense of casualness and informalityin a good way.

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Hubspot Authentication B2B Meme 87

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Social Media

Social Media Strategies Summit

JANUARY 16, 2025

Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean its no longer an option to simply ignore these occasions. Today, its up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung , Director of Social Media at UC Davis, shares insights on how to incorporate diversity, equity, inclusion, and belonging (DEIB) into your social content initiat

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Social Media Content Guidelines Education 130

Social Media Today

JANUARY 19, 2025

Your IG profile has a new look, and more changes are coming.

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Instagram 198

Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th

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Instagram Hashtag Guidelines Feed 125

Jon Loomer

JANUARY 20, 2025

When taking on or auditing a new client, it’s important to take inventory of what has been done so far. What are they doing right? What are they doing wrong? How are they set up? Before you get to campaign construction, campaign performance, and Events Manager, there are several items that you need to check off your list related to access and settings.

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Construction Advertising Campaign Eventful 141

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Examples 101

Examples LinkedIn Strategy Content 101

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace.

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Platform Social Media Reddit B2B 97

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite UGC 100

Bill Hartzer

JANUARY 24, 2025

The battle for TikToks future has taken an unexpected turn. A new movement, Own the Creative , has emerged to challenge the looming billionaire takeover of the platform. Spearheaded by Adam Juegos, an NYU alumnus and early YouTube influencer, this initiative aims to shift ownership to the very creators and users who make TikTok thrive. A Plan Rooted in Equity The proposal centers around community-driven ownership.

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Proposal Policies Privacy Influencer 78

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

WebInKnow

JANUARY 14, 2025

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

Case Study 101

Case Study Study Brands 101

The Realtime Report

JANUARY 6, 2025

New Approaches for Better Building: Future Trends and Implications The construction industry is evolving at an unprecedented pace, driven by innovation, sustainability, and the need for more resilient structures. As we move into the future, new approaches to building are not just about aesthetics or efficiency but about creating spaces that harmonize with the environment and meet the demands of a rapidly changing world.

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Trends Construction Energy Transportation 91

The Social Media Hat

JANUARY 9, 2025

8+ Steps to maintaining humanity in an increasingly AI Integrated business. The post How To Avoid Losing Your Human Touch When Integrating AI Into Your Business appeared first on The Social Media Hat.

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How To Social Media Brands 85

Convince & Convert

JANUARY 15, 2025

Video marketing has become a powerful tool across various industries. 89% of businesses will use video as a powerful marketing tool in 2025. And that includes healthcare too. In fact, video marketing has emerged as a game-changer in the healthcare industry. YouTube videos on healthcare help to educate, engage, and build trust. You can effectively showcase medical procedures and provide valuable health tips through YouTube.

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YouTube Video Marketing Template 83

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

JANUARY 9, 2025

Some key social media marketing predictions for the year ahead.

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Social Media Marketing 204

Buffer Social

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

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Social Media LinkedIn Instagram Platform 95

Jon Loomer

JANUARY 16, 2025

Im a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by… Engaged Audience Existing Customers New Audience But something went horribly wrong beginning around January 6th. What Happened? I was seeing a very high percentage spent on “Unknown” with very little on Engaged Audience and Existing Customers.

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Issues Report Engagement Data 115

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

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Organization Social Media UGC How To 92

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Ignite Social Media

JANUARY 22, 2025

Even if you have a solid organic social media strategy and a high posting cadence, this doesnt mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter. This is a rare thing and very difficult for brands to do regularly.

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Organization Content How To CPM 78

Hootsuite

JANUARY 15, 2025

LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy.

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Statistics LinkedIn Strategy B2B 91

Bill Hartzer

JANUARY 14, 2025

A new wave of change is sweeping through Gen Z, the so-called “TikTok Generation.” According to Raptive’s latest research, “ DECODING GEN Z: The New Rules of Digital Trust and Influence ,” this demographic is shifting gears, favoring credible, expert-driven content over the quick entertainment found on platforms like TikTok.

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Survey Authentication Comparison Research 78

Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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Policies Company Social Media Guidelines 62

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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