2021

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 234

What Determines Social Media Success in a Company?

Direct Marketing Observations

9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing.

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Trending Sources

A Privacy-First Digital Marketing Landscape

Dave Fleet

TikTok. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry.

Instagram Officially Launches New Captions Sticker for Stories

Social Media Today

Instagram has launched a new captions sticker for Instagram Stories

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why AI Will NOT Take All Our Jobs

The Realtime Report

Why AI Will NOT Take All Our Jobs. Steven Shwartz. Over the last 200 years, technology automation has never caused a net loss of jobs. AI is a type of technology automation.

System 178

More Trending

Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

B2B 202

5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 151

Will marketing become more human thanks to technology?

Audiense

Let’s ask the question again: will marketing become more human thanks to technology? For the B2B sector, the answer is yes, according to Forrester. For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch.

B2B 143

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5

How to Monetize Your YouTube Channel

agora pulse

Bonus Material: Free SMART Goals Ebook. Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel.

How to Create a Real Estate Social Media Marketing Plan From Scratch

Socialmedia.biz

Social media platforms can be an amazing way to increase sales for realtors. It’s free advertising and a great way to get referrals and connections. But only when done correctly. It takes more strategy than just posting a picture of the front of a property with some details.

Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1:

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

Social Media Today

Parent company Alphabet has provided an overview of YouTube's growing ad business in its latest earnings report

What Is Off-Page SEO?

The Realtime Report

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO.

SEO 176

A Retreat to Mindful Self-care

Janet Fouts

What is one of the best ways to incorporate the benefits of mindfulness into your life? By learning and then practicing the time-tested skills taught by a trained coach and in a safe, supportive environment for learning and growing together.

Skills 147

10 Social Media Tactics Marketers Need to Stop in 2021

Ignite Social Media

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But what are some of those bad habits?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers.

B2B 212

12 best social media listening tools for tracking brand mentions

Awario

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

Tools 148

[INTERVIEW] ‘You need to find insights that are not only statistically valid, but also speak to a human truth inside all of us’

Audiense

Julián Esbrí 's professional career should be framed: it’s full of top brands, renowned agencies and various awards. With over 10 years in the advertising industry, he has worked with clients such as American Express, Coca-Cola, Heineken, KFC, Nestlé, Pfizer, Starbucks, Warner Bros and more.

Chris O’Connell on Embracing Artificial Intelligence

Oktopost

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Apple 118

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager.

7 Questions to Ask Before Connecting With Your Audience on Social Media

Socialized

Social Media is a jungle of millions of people who are ready to connect to you. But as a business organization, you must be aware of the audience you are connecting to have a well-maintained relationship.

Hello world!

Dave Fleet

Welcome to WordPress. This is your first post. Edit or delete it, then start writing

Zuckerberg Lays Out Plans for New Revenue Tools for Instagram Creators, and Improved Brand Promotional Offerings

Social Media Today

Facebook CEO Mark Zuckerberg has announced plans for coming monetization tools for Instagram creators

Tools 171

Everything You Need to Know About Pet Franchising

The Realtime Report

Everything You Need to Know About Pet Franchising. Modern Brits as well as people across USA are more besotted with their pets than ever.

Mindfulness Without the Bells and Beads- #MindfulSocial with @mindfulclif

Janet Fouts

The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “ M ” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title.

Skills 135

Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising.

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

Guest post by Willi Mays. While every business has access to marketing data, the capability to use that information varies widely.