2019

The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value.

eBook 292

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

Meme 255

Four Benefits of Social Media Marketing

Webbiquity SMM

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next.

SEO 221

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

DCM Services, LLC (You’re dead? That Won’t Stop the Debt Collector)

SocialFish

At some point in your life, you might fall behind on a financial obligation, and end up in debt.

More Trending

How Parents Can Address Cyberbullying on Social Media [Infographic]

Social Media Today

Cyberbullying is one of the most significant concerns of the modern, connected era. Here are some tips for parents looking to protect their kids

The Value of Coworking Spaces for Remote Workers

The Realtime Report

The Value of Coworking Spaces for Remote Workers. Do you have a remote job for your company that allows you to avoid strict schedules and long commutes? Are there too many distractions at home that get in the way of your tasks?

Energy 180

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

B2B 192

Social Media Automation: How to Do It Well and What to Avoid

agora pulse

As a social media manager, you’re constantly juggling everything social, from publishing posts and engaging with followers to monitoring metrics and creating reports.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying.

News 268

Instagram announced new designs in Explore

Sherrilynne Starkie

Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It

SocMed Sean

SocMedSean - Social.Media.Sean Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It Well…this is a new one for me.

How to deal with Gmail’s new Promotions Tab

SocialFish

Early this week, Gmail announced they were trialing a new functionality for their promotions tab for desktop. From the get-go, our entire Dev team signed up to kick the tires.

How To 193

When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

I have a hard time processing statements like this: “Meeting the expectations of today’s consumer is tricky business.” ” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years.

Retail 204

LinkedIn Adds New Tools for Company Pages, Including Employee Notifications Option

Social Media Today

LinkedIn has added some new tools to help increase employee engagement, and ensure your Company Page is complete

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Ecommerce Delivery: What Customers Really Want

The Realtime Report

Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers.

Price 184

7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step.

Where to Get Awesome Free Images for Your Social Media (Without Stealing Them)

agora pulse

Marketing your business online requires a lot of images. You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. If you pay for all those images, that cost is going to eat up your marketing budget.

Podcast Playlist: A blast from the past

Sherrilynne Starkie

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. So here’s an update with what I’ve listened to and enjoyed this past week. For Immediate Release #171: Ice Cream For Breakfast.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday.

B2B 244

What Makes Us Influential?

Waxing UnLyrical

Guest Post by Patrice Tanaka. I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

B2B 211

The KISS Method For Determining Social Media ROI

SocMed Sean

ROI 205

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post.

It’s Time to Rethink Facebook

Direct Marketing Observations

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, the political vitriol.

17 Web Design Stats to Help You Create a More Effective Home Page [Infographic]

Social Media Today

Improve your website user experience and performance with this collection of stats and tips

Tips 171

Health And Safety Tips For A Better Work Environment

The Realtime Report

Health and Safety Tips for a Better Work Environment. Do you know why workplace health and safety is important? Even if your company has safety guidelines in place, are people abiding by the rules? Workplace hazards impact the wellbeing of employers and employees alike.

Tips 173