LinkedIn Related Topics 
Social Media Strategies Summit
FEBRUARY 28, 2025
Want two big reasons why higher ed institutions should have an active presence on LinkedIn? Whats more, one-quarter of all LinkedIn members are aged 18 24, so its a great place to reach your existing students (and even some younger users whove yet to choose their school). But it could still be money well spent.
Sherrilynne Starkie
APRIL 17, 2020
Here’s a quick tutorial on how to make your LinkedIn profile really work for you. The post Make Your LinkedIn Profile Work for You appeared first on Sherrilynne Starkie. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. Subscribe now to get future tutorials covering social media basics.
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Oktopost
OCTOBER 7, 2024
LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.
Sprout Social
JANUARY 22, 2025
B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Why do content marketing on LinkedIn?
Oktopost
AUGUST 12, 2024
In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. It doesn’t have to be perfect.
Buffer Social
MARCH 26, 2025
I went for videos on LinkedIn five to seven days per week. What started as a challenge quickly became a strategic shift in my LinkedIn presence. Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.
Buffer Social
APRIL 7, 2025
LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns. A 1% engagement rate on Instagram could mean thousands of interactions, while a 6% engagement rate on LinkedIn might result in far fewer total engagements.
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