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Why LinkedIn Should Be Your Primary B2B Communications Channel

Oktopost

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. It doesn’t have to be perfect.

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LinkedIn Launches Gen Z Focused Podcast via iHeartRadio

Social Media Today

LinkedIn's expanding its podcast network.

LinkedIn 201
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LinkedIn Outlines Improved Semantic Search Capacity

Social Media Today

Wondering if you should add hashtags to your LinkedIn posts? This will help.

LinkedIn 203
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LinkedIn Launches Gen Z Focused Podcast via iHeartRadio

Social Media Today

LinkedIn's expanding its podcast network.

LinkedIn 200
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LinkedIn Launches New Ad Campaign for LinkedIn Premium

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

LinkedIn 200
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LinkedIn Outlines Improved Semantic Search Capacity

Social Media Today

Wondering if you should add hashtags to your LinkedIn posts? This will help.

LinkedIn 194
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LinkedIn Rolls Out Sponsored Newsletters

Social Media Today

A new branding and lead gen option on LinkedIn.