Seven Ways to Repurpose Your PR Content
MARCH 1, 2017
Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process.
Why Every Organization Needs a Content Style Guide
OCTOBER 11, 2016
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. The post Why Every Organization Needs a Content Style Guide appeared first on Spin Sucks.
Content Marketing Success: Three Ways to Think Like a Publisher
APRIL 6, 2017
As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks. It's the New Age!
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. Content is king?
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . By Kelsey Meyer.
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. By Gini Dietrich.
How to Create Spectacular Visuals for Your PR Content
APRIL 25, 2017
You know you need visuals in your PR content, but how do you create those visuals? Corina Manea has you covered with these three easy ways to create spectacular visuals for your content. The post How to Create Spectacular Visuals for Your PR Content appeared first on Spin Sucks.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy Requires Listening.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.
Plan Your Content Using a Marketing Funnel
NOVEMBER 18, 2014
By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. It’s an easy way to plan your content.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES.
Good Content vs. Bad Content
APRIL 2, 2012
I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. ” Bait content does not get shared.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management
Why You Need Intelligent Content Now
JANUARY 30, 2017
What is intelligent content? Rethink how you create, manage, and connect content, and make life easier on yourself and your organization. The post Why You Need Intelligent Content Now appeared first on Spin Sucks. Related Stories What Are Your 2017 Content Marketing Goals?
Content Marketing Most Certainly is Not Dead
JANUARY 28, 2016
Content marketing is dead! Content marketing doesn't work! We have content shock! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. I’ll say it again: Repurpose content. SlideShare Turns Content into Presentations. By Stephanie Vermillion.
How to Improve Your PR Content Strategy with Influencer Marketing
MARCH 28, 2017
The post How to Improve Your PR Content Strategy with Influencer Marketing appeared first on Spin Sucks. What makes influencer marketing better than the word-of-mouth strategy?
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. There are an insane amount of tools available to a content marketer these days.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.
60+ Content Curation Tools
JULY 28, 2013
Blogging Brand Branding Content Marketing Social Media Social Media Marketing Content curation Content marketing Social media marketing Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.
Checking Out VR Content
JANUARY 12, 2016
Have you thought about using VR content in your content marketing mix? The post Checking Out VR Content appeared first on Spin Sucks. Communication Content cardboard app cision cision eyes content marketing google cardboard virtual reality
Five Ways Content Marketing and SEO Can Work Together
MARCH 8, 2016
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help.
Content Creation Should Include Experiences
APRIL 7, 2016
Want your content creation to be the very best? The post Content Creation Should Include Experiences appeared first on Spin Sucks. Benedict Brychta says you need to be human and create experiences. Here is more on how to do that.
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Let him create content and distribute it.
Content Planning Tips for Solopreneurs
DECEMBER 7, 2016
Even if you're a small business owner or a solopreneur you still have to plan your content for next year. The post Content Planning Tips for Solopreneurs appeared first on Spin Sucks.
Content Strategy for Associations
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. Easily there are four pieces of content from that five second search.
Ten Tips for Creating Influential Content Using Social Media
MARCH 21, 2016
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks.
Three Content Approaches that Dominate SEO
OCTOBER 5, 2016
How do you create content that thrives in search engines? Ryan Ferguson shares three tips to create content that stands out, generates results, and increases you search results. The post Three Content Approaches that Dominate SEO appeared first on Spin Sucks.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. What is the vision of your content?
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).