deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) MORE
Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers. MORE
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. MORE
Content marketing isn’t easy. 5 Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Content Marketing Ideas Generator. Need to improve the quality of your content? MORE
Rather than rushing to plant your flag in content marketing, invite others to participate. This happened with websites, with social media , and it’s happening again with content marketing. Who owns content marketing? A dedicated content marketing team? MORE
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Where will I find the content. - MORE
Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. Which Content Types Get the Most Social Shares. MORE
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. MORE
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy. MORE
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). MORE
Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools. MORE
Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. So how do you tap into this behavior and get your content in front of as many people as possible? Anatomy of viral content. MORE
A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Therefore, you need to identify a category of Internet users you can target for the content & promotion. MORE
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? MORE
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix. MORE
Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. MORE
Writing good content is crucial to delivering value and creating thought leadership for your brand. . Content marketing is a key element of today’s marketing landscape. Creating good content marketing material can be daunting. Find good sources of content. MORE
Blogging Brand Branding Content Marketing Social Media Social Media Marketing Content curation Content marketing Social media marketing Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. MORE
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%). MORE
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. MORE
Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. MORE
Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. Social Media MORE
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media. MORE
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting. MORE
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Here are three key takeaways from the webinar: What is viral content? MORE
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? Is my content useful? Is my content error-free? MORE
Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. Web content. MORE
Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. . You can’t just begin creating content for your website, social channels, or email campaigns on an ad hoc basis in hopes that someone – anyone! MORE
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management MORE
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. How social drives content. MORE
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. 5 reasons your content isn’t going viral. MORE
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Scott Abel, The Content Wrangler. Melissa Breker, Content Strategy Incorporated. Peter Loibl, Content Marketing Institute. Sam Slaughter, Contently. MORE
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy MORE
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly. MORE
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it. MORE
Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. MORE
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). MORE
Content. It’s content that usually reaches them at Step One – Awareness. To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. MORE
The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. MORE
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. MORE
Content Related Topics Visually SM
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management
Pamorama
JULY 28, 2013
Blogging Brand Branding Content Marketing Social Media Social Media Marketing Content curation Content marketing Social media marketing Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.
Waxing UnLyrical
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Pamorama
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).
Pamorama
JANUARY 18, 2014
Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success.
Pamorama
MARCH 21, 2015
Content marketing isn’t easy. 5 Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Content Marketing Ideas Generator. Need to improve the quality of your content?
SocialFish
DECEMBER 9, 2014
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy
Pamorama
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. 5 reasons your content isn’t going viral.
Convince & Convert
DECEMBER 17, 2014
Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second.
Pamorama
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).
Pamorama
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools.
yMarketingMatters
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. Where will I find the content. -
SocialFish
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly.
Razor Social
AUGUST 10, 2017
Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.
Buzz Marketing for Technology
FEBRUARY 17, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. Here are three key takeaways from the webinar: What is viral content?
Pamorama
MARCH 2, 2014
Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. So how do you tap into this behavior and get your content in front of as many people as possible? Anatomy of viral content.
Waxing UnLyrical
JUNE 22, 2015
Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. Which Content Types Get the Most Social Shares.
Pamorama
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.
SocialFish
NOVEMBER 28, 2016
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.
Visually SM
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Scott Abel, The Content Wrangler. Melissa Breker, Content Strategy Incorporated. Peter Loibl, Content Marketing Institute. Sam Slaughter, Contently.
Pamorama
FEBRUARY 8, 2014
Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. . You can’t just begin creating content for your website, social channels, or email campaigns on an ad hoc basis in hopes that someone – anyone!
SocialFish
JULY 18, 2014
Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers.
Proactive Report
JUNE 26, 2017
Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.
Waxing UnLyrical
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content?
Waxing UnLyrical
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. How social drives content.
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? Is my content useful? Is my content error-free?
Pamorama
JUNE 16, 2013
Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. Web content.
SocialFish
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing.
Waxing UnLyrical
DECEMBER 2, 2015
A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Therefore, you need to identify a category of Internet users you can target for the content & promotion.
Pamorama
JULY 13, 2013
Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. Social Media
Social Media Strategery
OCTOBER 8, 2015
Rather than rushing to plant your flag in content marketing, invite others to participate. This happened with websites, with social media , and it’s happening again with content marketing. Who owns content marketing? A dedicated content marketing team?
Mindjumpers
FEBRUARY 9, 2012
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.
Proactive Report
JULY 31, 2017
Content. It’s content that usually reaches them at Step One – Awareness. To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand.
SocialFish
SEPTEMBER 15, 2014
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. The alternative is to modify the content mix.
Pamorama
OCTOBER 26, 2013
Writing good content is crucial to delivering value and creating thought leadership for your brand. . Content marketing is a key element of today’s marketing landscape. Creating good content marketing material can be daunting. Find good sources of content.
Visually SM
JANUARY 29, 2015
The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion. If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree.
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