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Video Content Creation Do’s and Don’ts for Higher Education

Social Media Strategies Summit

Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? Creating Engaging Video Content for Different Platforms Every higher ed social media marketer wants to create more engaging video content. Or that this number is set to reach 57 minutes by 2028?

Education 204
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Using AI in Content Creation Isn’t Cheating

Sherrilynne Starkie

AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools like ChatGPT, Claude, and CoPilot has triggered both excitement and anxiety. But let’s be clear: using AI tools to support content creation isn’t cheating.

Content 195
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Repurposing: Why Smart Content Isn’t One-and-Done

Sherrilynne Starkie

With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best ideas. Or the second. Or even the third.

Content 195
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Curating Content is the Smartest Move You’re Probably Ignoring

Sherrilynne Starkie

When it comes to content marketing, most brands have a one-track mind: tell our story, tell it loud, tell it often. Don’t get me wrong — original content is critical. Worse, you are probably burning out your content team, fatiguing your audience, and actually hurting your overall engagement. Content curation.

Curation 195
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to manage social media content creation across networks

Sprout Social

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

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Using Blog and Social Content to Support Every Stage of the Customer Journey

Social Media Strategies Summit

That’s where content comes in. And once they’re in, social content keeps them close. Here, we’ll help you create strategic content that answers real questions when customers are asking them. With that, we’re not saying that you need to create more content. Link to related content. Blog posts are essential here.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers".