5 Ways to Make Your Social Content More Effective

Ignite Social Media

Are you wondering how you can get your content to break through the clutter? Well, buckle up, I have 5 tips to help make your social content more effective. Keep Your Content Authentic. Customers want content that resonates with them.

Is Content Marketing Advertising?

Social Media Today

But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?

Top Tools to Create Amazing Content

Ignite Social Media

Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Fonts are one of the biggest factors to consider when creating any type of content online.

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Content for the Customer Journey – Phase IV: Post-Purchase

Ignite Social Media

That’s why creating content specifically for your post-purchase customers is so important. Here are some tips to keep in mind when creating this kind of content. Post-Purchase Content for the Customer Journey. Comments in your community are a gold mine for content creation.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

When Content Gets Personal

Waxing UnLyrical

What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash).

How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand.

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? The need for Bot-Readable Content.

How to Level Up Your Contributed Content Game

Meltwater

PR & Comms Content Marketing Media OutreachContributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only… Read More >>>.

Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. Digital formats make video content affordable and quick.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content.

Monday Roundup: Email Content

Waxing UnLyrical

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content.

Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

Content for the Customer Journey – Phase II: Consideration

Ignite Social Media

After you’ve made potential customers aware of what you offer, it’s time to move on to phase two – consideration content for the customer journey. This stage is where you need to capture them and encourage them, based on the content and ad formats you create.

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .

Infographic: B2B content marketing trends

Sherrilynne Starkie

Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics

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Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.

Content for the Customer Journey – Phase III: Conversion

Ignite Social Media

Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Creating customer-first content. All content should be tailored to each stage of the customer journey.

Content for the Customer Journey – Phase I: Awareness

Ignite Social Media

In our digital age, the road to consumer’s dollars is paved with good content. Luckily, we’re here to help start you off on the right foot by showing you how to create awareness content for the customer journey. Awareness Content for the Customer Journey.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. On-Site Content Development.

Content demand: how to cope

Sherrilynne Starkie

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The report outlines what ‘content’ means in this context. A content culture needs a ‘content leader’.

Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet

Pam Moore

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? Get Real: Does Your Content Convert?

A Culture of Content

SocialFish

“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy

7 Tips for Using Visual Content Marketing

Social Media Today

The power of visuals can have an enormous impact on the success of your content and campaigns. Here are 7 tips for unleashing the power of visual content for your social media content marketing success

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How to Create Exciting Content Post Holiday

Ignite Social Media

As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. Keep reading for content resolutions to make in the new year. Ah, the new year.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.

Walking the Content Road Less Traveled

Waxing UnLyrical

Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” Why, then, do we get stuck in content ruts?

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Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business?

Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.

Content Strategy for Associations

SocialFish

deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)

A Culture of Content

SocialFish

When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. In this 1-hour webinar , learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Really like this Altimeter deck. Click the webinar link for a replay.

The Content Paradigm Shift

Direct Marketing Observations

Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content.

Illustrative Content

Mindjumpers

Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work

The FT: content marketing lessons

Sherrilynne Starkie

According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying.

Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

If the agency you hired was only hired to write content, how hard would it be to switch them out with another agency? While we could argue that content writing is not a commodity (I don’t believe it is), many executives and bearers of big checkbooks may disagree.

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

Creating content that works

SocialFish

You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.

Monday Roundup: Evaluating Content

Waxing UnLyrical

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Monday Roundup: Innovative Content

Waxing UnLyrical

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. Which Content Types Get the Most Social Shares.

5 Tips for Creating Spooktacular Halloween Social Media Content

Ignite Social Media

It feels like just yesterday we were planning our brand’s summer content. This is a prime opportunity for your brand to create Halloween social media content that audiences are eager to engage with, and are a break from the traditional content series and campaigns on your channels.

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