INDUSTRY INSIGHTS YOUR PEERS ARE READING
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) MORE
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. MORE
Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Fonts are one of the biggest factors to consider when creating any type of content online. MORE
Content. The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. MORE
But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right? MORE
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy MORE
Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? The need for Bot-Readable Content. MORE
Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition. MORE
Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar . MORE
Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The report outlines what ‘content’ means in this context. A content culture needs a ‘content leader’. MORE
What is interactive content?Interactive Interactive content requires your users to engage with it actively. Social Content Marketing Social MediaIts immersive nature means that your audience will spend more time engaging with your business with their… Read More >>>. MORE
Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? Get Real: Does Your Content Convert? MORE
What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). MORE
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand. MORE
Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. Digital formats make video content affordable and quick. MORE
But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content. MORE
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. MORE
The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar? Increase the ROI of your content. MORE
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. On-Site Content Development. MORE
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. MORE
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content. MORE
This new report looks at how marketers see the state of their industry, with a specific focus on content marketing MORE
Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work MORE
According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying. MORE
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting. MORE
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Is everyone really a content expert? MORE
That’s why creating content specifically for your post-purchase customers is so important. Here are some tips to keep in mind when creating this kind of content. Post-Purchase Content for the Customer Journey. Comments in your community are a gold mine for content creation. MORE
And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. MORE
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. MORE
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business? MORE
Challenge: Lurpak® content is much more than food porn. They came to us wanting to diversify their recipe content, increase the number of recipes produced within a single production, and create a number of assets for multiple digital platforms. MORE
The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. Visual content. MORE
Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics MORE
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy MORE
In our digital age, the road to consumer’s dollars is paved with good content. Luckily, we’re here to help start you off on the right foot by showing you how to create awareness content for the customer journey. Awareness Content for the Customer Journey. MORE
The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. Recycling social content just takes a little creativity and resourcefulness. MORE
Are you wondering how you can get your content to break through the clutter? Well, buckle up, I have 5 tips to help make your social content more effective. Keep Your Content Authentic. Customers want content that resonates with them. MORE
Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. MORE
As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. MORE
Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Creating content is the easy part. MORE
Content Related Topics Direct Marketing Observations
AUGUST 9, 2019
The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. Visual content.
Pam Moore
JUNE 21, 2019
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Is everyone really a content expert?
Ignite Social Media
MAY 30, 2019
The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. Recycling social content just takes a little creativity and resourcefulness.
Ignite Social Media
MARCH 7, 2019
Are you wondering how you can get your content to break through the clutter? Well, buckle up, I have 5 tips to help make your social content more effective. Keep Your Content Authentic. Customers want content that resonates with them.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Mindjumpers
JUNE 20, 2019
Challenge: Lurpak® content is much more than food porn. They came to us wanting to diversify their recipe content, increase the number of recipes produced within a single production, and create a number of assets for multiple digital platforms.
Webbiquity SMM
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
Ignite Social Media
JANUARY 7, 2019
Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Fonts are one of the biggest factors to consider when creating any type of content online.
Pam Moore
JULY 6, 2019
Content. The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.
Waxing UnLyrical
OCTOBER 7, 2016
What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash).
Ignite Social Media
APRIL 19, 2019
That’s why creating content specifically for your post-purchase customers is so important. Here are some tips to keep in mind when creating this kind of content. Post-Purchase Content for the Customer Journey. Comments in your community are a gold mine for content creation.
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content.
Sherrilynne Starkie
AUGUST 10, 2013
Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics
Sherrilynne Starkie
AUGUST 21, 2018
Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. Digital formats make video content affordable and quick.
Pam Moore
JUNE 28, 2019
The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar? Increase the ROI of your content.
Sherrilynne Starkie
DECEMBER 31, 2014
Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The report outlines what ‘content’ means in this context. A content culture needs a ‘content leader’.
SocialFish
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy
Pam Moore
JULY 9, 2018
Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .
Sherrilynne Starkie
AUGUST 29, 2018
And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.
Pam Moore
DECEMBER 14, 2017
Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? Get Real: Does Your Content Convert?
Ignite Social Media
MARCH 22, 2019
As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.
Ignite Social Media
DECEMBER 12, 2017
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. On-Site Content Development.
Pam Moore
AUGUST 11, 2018
Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand.
Pam Moore
JULY 12, 2019
Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Creating content is the easy part.
Sherrilynne Starkie
MARCH 14, 2018
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content.
Sherrilynne Starkie
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.
Ignite Social Media
APRIL 16, 2019
In our digital age, the road to consumer’s dollars is paved with good content. Luckily, we’re here to help start you off on the right foot by showing you how to create awareness content for the customer journey. Awareness Content for the Customer Journey.
Pam Moore
SEPTEMBER 19, 2017
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business?
Waxing UnLyrical
AUGUST 9, 2018
Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? The need for Bot-Readable Content.
Social Media Today
MAY 26, 2019
This new report looks at how marketers see the state of their industry, with a specific focus on content marketing
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Direct Marketing Observations
MARCH 17, 2015
Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content.
Sherrilynne Starkie
NOVEMBER 2, 2013
According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying.
Sherrilynne Starkie
FEBRUARY 11, 2012
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.
Meltwater
JUNE 9, 2019
What is interactive content?Interactive Interactive content requires your users to engage with it actively. Social Content Marketing Social MediaIts immersive nature means that your audience will spend more time engaging with your business with their… Read More >>>.
Waxing UnLyrical
JUNE 29, 2015
But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content.
SocialFish
DECEMBER 9, 2014
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy
Pam Moore
DECEMBER 11, 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.
Mindjumpers
DECEMBER 8, 2017
Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work
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