deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) MORE
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. MORE
And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer. Content from live events. Promoting others’ content. MORE
From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. MORE
Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. About Us What’s a Maverick? MORE
It should be no shock to anyone that the social networks have no choice but to attempt to at least slow down the mounds of content overload and spam that is ruining the end user experience. This junk content shows up in the form of live video that rambles and rambles with little value. MORE
More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything. MORE
Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? 10 Golden Rules for Content Marketing. MORE
LinkedIn has added a new carousel ad format for Sponsored Content, expanding its ad offerings MORE
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy MORE
Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. And video content is great for SEO. MORE
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy. MORE
Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night? MORE
Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” Why, then, do we get stuck in content ruts? MORE
Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? MORE
Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? Get Real: Does Your Content Convert? MORE
What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). MORE
But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content. MORE
I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. MORE
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. On-Site Content Development. MORE
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. MORE
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content. MORE
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In order to succeed, your content marketing needs superpowers. MORE
Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work MORE
Focusing your content marketing around a major research piece or project can provide you with a range of distribution options MORE
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media. MORE
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting. MORE
It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen. If you are using a content calendar , use it right. Content calendars are great ways to see the big picture of your planned content and make sure it integrates with your brand. The content calendar lays out the planned topics being covered. MORE
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? 10X Content. MORE
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. MORE
Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured MORE
Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly. Create content that’s easy to digest. Guest post by Andy Beohar. MORE
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business? MORE
It feels like just yesterday we were planning our brand’s summer content. This is a prime opportunity for your brand to create Halloween social media content that audiences are eager to engage with, and are a break from the traditional content series and campaigns on your channels. MORE
Using content such as expert Articles, Blog posts, How-to-Guides, is a key online business strategy to get more traffic and to trigger product, company, or service awareness, as well as to boost a website's online visibility. MORE
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management MORE
Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. MORE
But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Content Marketing Management Tools. MORE
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it. MORE
Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. MORE
In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! On the metrics to use when analyzing content: Metrics are client driven. MORE
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. MORE
Content Related Topics Webbiquity SMM
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
Waxing UnLyrical
OCTOBER 7, 2016
What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash).
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content.
Waxing UnLyrical
JUNE 7, 2018
Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Ignite Social Media
DECEMBER 12, 2017
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. On-Site Content Development.
Pam Moore
DECEMBER 11, 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.
Pam Moore
SEPTEMBER 19, 2017
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business?
Mindjumpers
DECEMBER 8, 2017
Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself: Work
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management
Social Media Today
JUNE 13, 2018
LinkedIn has added a new carousel ad format for Sponsored Content, expanding its ad offerings
Waxing UnLyrical
AUGUST 19, 2016
I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content.
Webbiquity SMM
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
SocialFish
OCTOBER 31, 2017
Everybody has an opinion, but renowned content marketing experts David Beebe and Adele Cehrs are different. A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Content Strategy Featured
Direct Marketing Observations
MARCH 17, 2015
Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content.
Webbiquity SMM
MAY 2, 2017
But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Content Marketing Management Tools.
Webbiquity SMM
SEPTEMBER 12, 2017
Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly. Create content that’s easy to digest. Guest post by Andy Beohar.
Social Media Today
MAY 17, 2018
Focusing your content marketing around a major research piece or project can provide you with a range of distribution options
Visually SM
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.
Pam Moore
JANUARY 24, 2018
It should be no shock to anyone that the social networks have no choice but to attempt to at least slow down the mounds of content overload and spam that is ruining the end user experience. This junk content shows up in the form of live video that rambles and rambles with little value.
Pam Moore
JULY 25, 2017
Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In order to succeed, your content marketing needs superpowers.
Small Business Mavericks
APRIL 29, 2011
Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. About Us What’s a Maverick?
Small Business Mavericks
JANUARY 26, 2015
It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen. If you are using a content calendar , use it right. Content calendars are great ways to see the big picture of your planned content and make sure it integrates with your brand. The content calendar lays out the planned topics being covered.
Pam Moore
JULY 26, 2017
Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? 10 Golden Rules for Content Marketing.
agora pulse
MARCH 13, 2018
And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer. Content from live events. Promoting others’ content.
SocialFish
NOVEMBER 28, 2016
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.
Webbiquity SMM
JUNE 6, 2017
Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. And video content is great for SEO.
Waxing UnLyrical
AUGUST 15, 2017
In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! On the metrics to use when analyzing content: Metrics are client driven.
SocialFish
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy
Ignite Social Media
OCTOBER 6, 2016
It feels like just yesterday we were planning our brand’s summer content. This is a prime opportunity for your brand to create Halloween social media content that audiences are eager to engage with, and are a break from the traditional content series and campaigns on your channels.
Pam Moore
SEPTEMBER 18, 2017
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting.
Waxing UnLyrical
JUNE 29, 2015
But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content.
Waxing UnLyrical
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.
Pam Moore
APRIL 13, 2018
From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.
Pam Moore
AUGUST 14, 2017
Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience?
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? 10X Content.
Social Media Marketing
MARCH 21, 2018
Using content such as expert Articles, Blog posts, How-to-Guides, is a key online business strategy to get more traffic and to trigger product, company, or service awareness, as well as to boost a website's online visibility.
SocialFish
OCTOBER 31, 2016
More than two years ago, when I wrote about why I thought content marketing doesn’t work for associations , I figured it was a benign enough topic. Literally being laughed at for being stupid and knowing nothing about content marketing or associations…or pretty much anything.
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