Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? And even though just 3% of employees share content about their employer, those posts boost their companies total engagement by an impressive 30%. But lets start by clarifying exactly what were talking about here What is Employee-Generated Content?

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Examples Brands Content Airlines 147

Webbiquity SMM

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

B2B 144

B2B Strategy Content Hubspot 144

Webbiquity SMM

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. Within each quarter, what kind of content might best support those goals?

Content 175

Content Marketing Insurance Organization 175

Oktopost

AUGUST 6, 2024

In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. So, if a brand posts so often on LinkedIn, how can we have a steady stream of fresh and engaging content ideas?

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Tips Content LinkedIn Apple 147

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn? The list goes on.

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Examples LinkedIn Strategy Content 129

Sprout Social

NOVEMBER 20, 2024

Brands know social media is saturated with content. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. What is edutainment content? The answer: Edutainment social media.

Social Media 112

Social Media Atlassian Strategy Content 112

Oktopost

DECEMBER 17, 2024

What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. What is employee-generated content (EGC)? Source Why is employee-generated content important for B2B brands?

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Examples Content Authentication B2B 116

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) Tailor your content to what your followers prefer.

Content 124

Content YouTube HootSuite Case Study 124

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Brands 127

Brands Content How To Authentication 127

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. Here’s a quick look at the many ways in which AI helps in content marketing.

Content 126

Content Marketing How To Patterns 126

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

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Social Media Content Meme Social Networking 122

Buffer Social

DECEMBER 9, 2024

I'm a verbal processor, and knowing that about myself has completely changed how I approach content creation and setting up my workflows to support how I do my best work. Tools for content creation Finally, the last stage is turning that text into potential social posts. Apple Notes already does this, so that has been my default.

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Social Media Content Apple System 107

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 125

Social Media Content How To Collaboration 125

Social Media Today

JUNE 3, 2025

More ways to tell TikTok what you want to see more, or less of in-stream.

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Content 156

Sprout Social

MARCH 28, 2025

Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. What are trial reels on Instagram?

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Instagram Video Strategy Content 94

Sprout Social

APRIL 10, 2025

A nuanced understanding of what sets the TikTok trends UK users prefer apart can help you create content that better serves their needs. TikTok trends in the UK Capitalising on these particular trends demands a sharp content creator and a deep understanding of how UK TikTok works.

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Trends Engagement Content Influencer 102

Social Media Today

MAY 15, 2025

Thinking of changing things up? Some key considerations to keep in mind.

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Content Instagram 189

Buffer Social

MAY 14, 2025

I have a tendency to treat coming up with content ideas as a solo sport. And what followed was a flood of thoughtful, deeply relatable replies — the kind that made me realize that the best content ideas aren’t buried in your own brain. This wasn’t just a Q&A — it became a content loop.

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Communities Conversation Content Questions 101

Social Media Today

MAY 28, 2025

The added metrics include profile views from each update, as well as link clicks.

Analytics 154

Analytics LinkedIn Strategy Metrics 154

Webbiquity SMM

JULY 23, 2024

Content Personalization: It tailors content to meet the specific needs of each visitor, enhancing their experience and boosting engagement. 1 Optimize Your Content Creation Processes Image credit: HubSpot Creating high-quality content takes time and effort. AI also assists in content strategy development.

B2B 234

B2B Strategy Hubspot Marketing 234

Hootsuite

MARCH 31, 2025

AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs.

Social Media 100

Social Media Content HootSuite Policies 100

Social Media Strategies Summit

JANUARY 15, 2025

Coming up with a constant stream of content ideas is tough especially in government agency social media when youre often trying to communicate complex and/or dry topics that the average person wont find instantly engaging. Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO). Where can you find her?

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Social Media Marketing LinkedIn Consultant 264

Bill Hartzer

MAY 28, 2025

A new report from Typeform, titled Get Real: The Data on Influencer Marketing, suggests consumers are tuning out flashy content and turning up their skepticism. AI May Help Creators, But Its Not Winning Fans AI tools are now standard in content creation. Influencer marketing may be losing its grip. But audiences arent fully on board.

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Influencer Content Curation Report 78

Social Media Strategies Summit

FEBRUARY 4, 2025

But keeping your followers in-platform can boost your engagement rate which, in turn, can help you get more eyes on your content. But this sort of in-depth content doesnt necessarily translate well to the social media realm. When things are quieter, coming up with content themes is more of a challenge.

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Campaign Social Media Instagram Organization 235

Social Media Strategies Summit

APRIL 16, 2025

The World Is Noisier Than Ever Coupled with the changes we highlighted in the previous section, theres more content than ever. With so much content shared every day, its tough for brands to cut through the noise especially if they dont have a substantial ad budget to lean back on. This should get people excited, Zack notes.

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Collaboration Trends Social Media Organization 240

The Social Media Hat

MAY 21, 2025

Discover 11 practical techniques you can start testing to repurpose long-form blog content into a month of social posts in this helpful guide. The post 11 Techniques to Repurpose Long-Form Blog Content into a Month of Social Posts appeared first on The Social Media Hat.

Content 78

Content Social Media Marketing 78

Webbiquity SMM

NOVEMBER 23, 2024

Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Using likes and sharing with others, purposeful content creation that speaks to your followers will inspire them to engage with your posts. Contributed post. One key measure of engagement is Instagram Likes.

Instagram 198

Instagram B2B Buy Analytics 198

Social Media Strategies Summit

NOVEMBER 14, 2024

That way, we’re not hopping on a bandwagon but creating content that’s true to us.” We discuss the trends, determine which ones are worth our time, which ones are going to last a little longer, which ones are fizzling out, and then we’re able to create content based on our findings.”

Trends 264

Trends Brands Education Instagram 264

Social Media Today

JUNE 5, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. Video view time in the app has increased by 36% year-over-year , while video content now generates 1.4x You can unsubscribe at anytime. more engagement than other post types.

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LinkedIn Video Press Release Newsletter 196

Social Media Today

JUNE 8, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. The idea is that this gives you an unbiased assessment of content quality, while also helping you potentially reach a broader audience. You can unsubscribe at anytime.

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Press Release Instagram Wikimedia Policies 190

Sherrilynne Starkie

JUNE 9, 2025

In the weeks before my trip, I created and scheduled all necessary client content in advance using Hootsuite. This included evergreen posts, planned campaign content, and pre-approved visuals. For solo operators, pre-scheduling content isn’t just smart—it’s survival. It wasn’t perfect, but it was enough.

Social Media 221

Social Media Social Media Management HootSuite Travel 221

Social Media Strategies Summit

NOVEMBER 4, 2024

In a world that can often feel like a pretty scary place , it’s easy to see why social media users seek out and engage with this sort of content. Psychologists have found that our brain’s emotional and reward centers can be triggered by meaningful memories, like a piece of music that relates to a positive past experience or a cherished place.

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Social Media Marketing Fashion Campaign 246

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Produce Content That Discusses Your Product’s USPs There are many ways to go about brand differentiation. Yes, consumers are spending increasing amounts of time on social networks.

Products 147

Products Social Media Brands How To 147

Webbiquity SMM

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. You might start by creating a “Five tips to…” post with seven slides, where the first slide teases the contents of the carousel. However, videos are arguably more impactful.

B2B 180

B2B Instagram Hubspot BuzzStream 180

Convince & Convert

OCTOBER 9, 2024

.”- Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content. AI can help you scale content production, but without human oversight, you risk creating mediocre, cookie-cutter content that adds to the noise instead of standing out.

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Marketing Education Team Organization 165

Social Media Strategies Summit

MARCH 20, 2025

Content formats, strategies, and even entire platforms come and go remember when Clubhouse was the next big thing ? Lets get into it Trend #1: Resurgence of Long-Form Content Social media has been dominated by short-form video in recent years hardly surprising given that shorter videos see higher engagement rates.

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Trends Social Media Case Study Marketing 165