Expert insights. Personalized for you.
You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Is your campaign missing something? MORE
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??) MORE
From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. MORE
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. MORE
Content. The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. MORE
Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Fonts are one of the biggest factors to consider when creating any type of content online. MORE
Here are 6 tools that can help you gain insight into your data and help drive your content strategy to the next level. Another neat feature is the ability to automatically track downloads on your site, giving you an understanding of your most popular content. MORE
Does your audience need more content from you? I share how to identify the top content that will help you inspire and connect with your audience in meaningful ways. Your audience wants more content from you but only if it serving them value. Is Your Content Ready? MORE
Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? 10 Golden Rules for Content Marketing. MORE
But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right? MORE
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy MORE
The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . You can download our 2019 content calendar template here -> 2019 Content Calendar Template. MORE
Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition. MORE
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy. MORE
Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar . MORE
Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night? MORE
Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The report outlines what ‘content’ means in this context. A content culture needs a ‘content leader’. MORE
Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? MORE
Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? Get Real: Does Your Content Convert? MORE
What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). MORE
While the dances, voice-overs, and makeover content are extremely entertaining, there’s now more opportunity and diversity in the TikTok content that exists. One last tip before you move forward, don’t make the mistake of replicating your Instagram content for TikTok. MORE
But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content. MORE
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. MORE
The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar? Increase the ROI of your content. MORE
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content. MORE
According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying. MORE
…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. MORE
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Is everyone really a content expert? MORE
Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition. MORE
Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? MORE
If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. MORE
That’s why creating content specifically for your post-purchase customers is so important. Here are some tips to keep in mind when creating this kind of content. Post-Purchase Content for the Customer Journey. Comments in your community are a gold mine for content creation. MORE
And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. MORE
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Bottom line… does your content convert to real business? MORE
The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. Visual content. MORE
The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . You can download our 2019 content calendar template here -> 2019 Content Calendar Template. MORE
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy MORE
Are you wondering how you can get your content to break through the clutter? Well, buckle up, I have 5 tips to help make your social content more effective. Keep Your Content Authentic. Customers want content that resonates with them. MORE
Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. MORE
Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Longform Makes Better Content Marketing? MORE
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. MORE
If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. MORE
Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Creating content is the easy part. MORE
Content Related Topics Pam Moore
JUNE 21, 2019
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Is everyone really a content expert?
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content.
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Waxing UnLyrical
SEPTEMBER 12, 2019
Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Longform Makes Better Content Marketing?
Pam Moore
MAY 18, 2020
Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it?
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
Pam Moore
DECEMBER 14, 2017
Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? Get Real: Does Your Content Convert?
Pam Moore
JULY 9, 2018
Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .
Pam Moore
AUGUST 11, 2018
Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.
Pam Moore
JULY 6, 2019
Content. The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.
Direct Marketing Observations
AUGUST 9, 2019
The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. Visual content.
Ignite Social Media
MAY 29, 2020
While the dances, voice-overs, and makeover content are extremely entertaining, there’s now more opportunity and diversity in the TikTok content that exists. One last tip before you move forward, don’t make the mistake of replicating your Instagram content for TikTok.
Waxing UnLyrical
OCTOBER 7, 2016
What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash).
Ignite Social Media
MARCH 7, 2019
Are you wondering how you can get your content to break through the clutter? Well, buckle up, I have 5 tips to help make your social content more effective. Keep Your Content Authentic. Customers want content that resonates with them.
Pam Moore
SEPTEMBER 18, 2017
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting.
Social Media Today
MARCH 1, 2019
But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?
Pam Moore
AUGUST 14, 2017
Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience?
Ignite Social Media
JANUARY 7, 2019
Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Fonts are one of the biggest factors to consider when creating any type of content online.
Pam Moore
JUNE 28, 2019
The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar? Increase the ROI of your content.
Pam Moore
JULY 26, 2017
Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? 10 Golden Rules for Content Marketing.
Sherrilynne Starkie
DECEMBER 31, 2014
Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The report outlines what ‘content’ means in this context. A content culture needs a ‘content leader’.
SocialFish
JANUARY 20, 2015
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Content Strategy
Pam Moore
JULY 25, 2017
Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night?
Sherrilynne Starkie
APRIL 23, 2020
You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Is your campaign missing something?
yMarketingMatters
OCTOBER 12, 2019
…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step.
Pam Moore
MARCH 17, 2020
Does your audience need more content from you? I share how to identify the top content that will help you inspire and connect with your audience in meaningful ways. Your audience wants more content from you but only if it serving them value. Is Your Content Ready?
Sherrilynne Starkie
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story.
SocialFish
JUNE 4, 2014
deck on content strategy for associations from the awesome Hilary Marsh. Creating a great content strategy from Content Company. Content Strategy Featured Industry Insider Another MUST READ (must view??)
Direct Marketing Observations
MARCH 17, 2015
Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content.
Pam Moore
APRIL 11, 2018
Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” YOU can create amazing content! 2018 content marketing myths busted and how to stomp your competition.
Visually SM
MAY 19, 2020
Here are 6 tools that can help you gain insight into your data and help drive your content strategy to the next level. Another neat feature is the ability to automatically track downloads on your site, giving you an understanding of your most popular content.
Pam Moore
DECEMBER 9, 2019
If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time.
Pam Moore
DECEMBER 9, 2019
If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time.
Sherrilynne Starkie
NOVEMBER 2, 2013
According the Press Gazette , The FT’s head of operations Mary Beth Christie recently said, “We are now digital-first and we believe our content is valuable. It al lows free access to all online content, but limits the number of pages or stories that a user can access without paying.
Pam Moore
APRIL 13, 2018
From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.
Waxing UnLyrical
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.
Waxing UnLyrical
JUNE 29, 2015
But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content.
Pam Moore
JULY 12, 2019
Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Creating content is the easy part.
SocialFish
DECEMBER 9, 2014
You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Creating Content (That Works) from Amy Vernon. Content Strategy
Sherrilynne Starkie
AUGUST 29, 2018
And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.
Sherrilynne Starkie
MARCH 14, 2018
Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content.
Pam Moore
NOVEMBER 28, 2018
The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . You can download our 2019 content calendar template here -> 2019 Content Calendar Template.
Pam Moore
NOVEMBER 28, 2018
The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . You can download our 2019 content calendar template here -> 2019 Content Calendar Template.
Ignite Social Media
APRIL 19, 2019
That’s why creating content specifically for your post-purchase customers is so important. Here are some tips to keep in mind when creating this kind of content. Post-Purchase Content for the Customer Journey. Comments in your community are a gold mine for content creation.
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